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All Journal Buletin Udayana Mengabdi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business ATRABIS: Jurnal Administrasi Bisnis (e-Journal) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat ASEAN Marketing Journal International Journal of Applied Business and International Management Jurnal Lentera Pengabdian Southeast Asian Journal of Management and Research ISCO Strata Business Review Joong-Ki Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
Arif, Nina Fapari
UPN Veteran Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Southeast Asian Journal of Management and Research

 1 
Service Quality, Customer Satisfaction, and Repurchase Intention in Atalilah Catering at Belopa City Ansri Jayanti; Sultan; Yusriani Yusuf; Nina Fapari Arif; Tasrim; Eka Muzalfitri Ridwan
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i2.21

Abstract

Intention is the first step before making a decision to use a product. This position is primarily determined by the strategy of the company marketing the product. So, encouraging customer buying interest is strategic in "binding" customers. The research aims to analyze the relationship between service quality and customer satisfaction on purchasing interest. This research was conducted at the Atalilah Catering business, Luwu Regency, South Sulawesi-Indonesia. The research population is customers. The research sample was 50 respondents. The sampling technique uses accidental random sampling. The research used previous regression analysis, first testing the research instrument. The research results show that service quality does not show a significant influence on repurchase intention. This does not mean that service is not needed to encourage repurchase interest. However, the current service conditions are standard services. Food businesses are also inseparable from community activities such as family and office activities. Meanwhile, customer satisfaction shows significant results. This condition indicates that customer satisfaction is important in the catering industry. This customer satisfaction reflects variables that play a role in increasing customers' intentions to use services. Therefore, it is indispensable to pay attention to the position of customer satisfaction.
Scale of Consumer Motivation on Business Performance in SMEs in Yogyakarta Nina Fapari Arif; Fathi Habibatur Rahman; Siti Khusnul Rifani; Ansri Jayanti; Tasrim
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i2.23

Abstract

Business Permanence is a series of integrated business activities so that a business can grow or survive in the face of challenges and competition. BP is generally determined by financial and non-financial aspects. This research examines business performance from a non-financial aspect, namely from the consumer aspect. This research uses the Consumer Motivation Scale Theory approach. From this theory, it is classified into three scales, namely Economic, Hedonic, and Normative Purpose. These three scales become independent variables for business performance. The research object is UKM located around tourist attractions in Yogyakarta. Observation results show that these UKMs operate in the culinary, souvenir, accommodation and ornamental plants sectors. The population is consumers who visit these SMEs. The research sample was 50 respondents with sampling using the accidental random sampling method. The data analysis used is multiple linear regression. The results show 1) Economic Purpose influences Business Performance with a significance value of 0.002 < 0.05 and a calculated t value of 3.247 > t table 2.160, 2) Hedonic Purpose influences Business Performance with a significance value of 0.013 < 0.05 and a calculated t value 2.597 > t table 2.160, 3) Normative Purpose influences Business Performance with a significance value of 0.028 < 0.05 and a calculated t value of 2.269 > t table 2.160.
Co-Authors Alda Novitasari Andi Harmoko Arifin Arwin Yafi Rahmatullah Asmeati Asmeati Asri Sekar Mawar Firdausi Asri Sekar Mawar Firdausi Asrul Nur Budi Purnomo Saputro budi purnomo saputro Dwi Lestari Eka Muzalfitri Ridwan Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Ginanjar, Dudung Hafidh Rifky Adiyatna Hamidah, Diana Rofi Hardiana, Shely Rizki Ichsanudin, Muhammad Imam Prabowo, Imam Jayanti, Ansri M. Chothibul Umam Assa’ady Mawar Firdausi , Asri Sekar Meirani Harsasi Nurmadhani Fitri Suyuthi Pradipa, Raditya Khayru Pranoto, Aditya Wahyu Primasari, Naresthi Rifani, Siti Khusnul Sanusi, Nina Utami Setyani, Atik Shely Rizki Hardiana Shely Rizki Hardiana Sinta Putri Anggraini Siti Khusnul Rifani Sultan Tahang Tahang Tamrin, Andi Febriana Tantrianita, Rikma Tasrim, Tasrim Tri Wahyuningsih Widhy Tri Astuti Wijaya, Riko Setya Wisnalmawati Wisnalmawati Yoga Religia Yusriani Yusuf