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Elnovani Lusiana
Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : PRofesi Humas

 1 
Preserving Batik Trusmi’s image: Public relations strategies in Cirebon’s heritage Anwar, Rully Khairul; Lusiana, Elnovani; Khadijah, Ute Lies Siti; Kusmayadi, Ika Merdekawati
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49613

Abstract

Background: Batik, as an Indonesian art form, has not only evolved but also adapted to present needs while maintaning its cultural roots. Moreover, the current surge in batik sales brings both benefits and challenges for artisans. Purpose: The study examines public relations strategies aimed at enhancing Batik’s image, promoting cultural heritage, and supporting the local economy. Methods: This study employed the social constructivism approach to gain insight into the cultural heritage of Trusmi Batik. The research methodology encompassed the use of observation, interviews, and documentation as techniques to thoroughly comprehend the subject matter. Results: Trusmi Village, renowned for its distinctive batik art, has transformed into a popular shopping center and tourist hotspot. The batik industry seeks to boost household income and capitalize on its proximity to transportation routes. This expansion has not only generated new employment opportunities but has also inspired ventures beyond the field. Additionally, government support and the role of social media in corporate communications have played crucial roles in contributing to the success of Trusmi. Conclusion: The batik industry in Trusmi has brought about a transformation in the region, providing job opportunities and fostering economic prosperity for entrepreneurs and the overall economy. Government investments in branding and the role of social media have played significant roles in contributing to its growth. Additionally, community efforts have resulted in economic benefits, population growth, and advantages in terms of tourism. Implications: The growth of the Trusmi Batik industry holds significant implications, highlighting the significance of promoting cultural heritage and storytelling. Furthermore, it contributes to economic progress, social cohesion, and community ties. Government assistance is paramount in ensuring the enduring sustainability and expansion of the sector.
Building CSR legitimacy through intercultural communication in Bula’s Community Lusiana, Elnovani; Siti Khadijah, Ute Lies; Anwar, Rully Khairul; Ismail, Isma Rosila
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.65670

Abstract

Background: Corporate Social Responsibility (CSR), has often been viewed along the lines of technocratic compliance in the case of Bula, East Seram, an area of historical neglect and layered cultural diversity region. Technocratic Compliance sees CSR as little more than a box-ticking exercise, whereby the opportunity for real social community empowerment is lost. Purpose: The objective of this study is to propose an alternative pathway for CSR, which would involve the reframing of a socially bottomed phenomenon, ethnically and culturally integrated, from a prescriptive imposition  to an ethical, cross communicative practice of co-creation. Methods: The research poses a qualitative case study design. Data were integrated from the exercise of participant observation, document reviews, and semi-structured interviews with 15 informants, including representatives of the corporation, community leaders, and civil servants. This methodology enables the capturing of CSR phenomena from several perspectives. Results: Findings point to the generalized gap existing corporately centralized systems and community demands to be engaged in processes of collaboration and partnership. Interventions implemented in the absence of cultural dialogue are, at best, likely to interact with bureaucratic functions and survive as indifference. In contrast, initiatives designed and implemented in partnership demonstrated prevalence to social support and sustainable change. Conclusion: The study states that the legitimacy of CSR is not a function of positive legal prescription, but rather an outcome of meaningful, sustained dialogues across cultures. Implications: This research improves the understanding of CSR as a type of “social diplomacy.” It suggests that companies should treat philanthropic acts as more than a transaction, creating and sustaining culturally adaptive communications that respect local knowledge and promote a more just and more balanced industry-society relationship.
Co-Authors A S Retno Ningsih A S Retno Ningsih Abduh, Yunnisa Nabila Putri Agustine, Merryam Akmal Fauzy Aliyah, Sa'adatul Alya Zahra Tiaranisa Amalia, Nadia Andhiny Haarisah Liyana Andri Yanto Andri Yanto Andri Yanto Annisa Ainul Umami Asep Saeful Rohman Asep Saeful Rohman Asep Saeful Rohman Awal, Brilliant Azizi Maulana Azzahra, Denaya Azzahra, Nabila Bahri, Reza Fathul Cahyani, Masita Dewi Cipta Endyana Devi Rizkyana Dian Wardiana Sjuchro Dinda Tri Hamidah Edwin Rizal Edwin Rizal Eko Retno Wulandari Eko Retno Wulandari Elisa Christiana Sulardja Encang Saepudin Evi Novianti Evi Novianti Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fauzi, Ramadhan Miftah Firda Rahmadianty Lestari Fitri Perdana Fitri Perdana Fitri Perdana, Fitri Gobel, Sry Ade Muhtya Hamidah, Dinda Tri Hanifatunnisa, Najwa Auliana hasri, novrianti Herzi Rahmatia Maulvi Herzi Rahmatia Maulvi Hilal, Ilham Samsul Ihsan, Nadhifa Imara Ika Merdekawati Kusmayadi Ikhsan Sirojul Wahhaj Ilham Gemiharto Ismail, Isma Rosila Khadijah, Ute Lies Siti Khadijah Kusnandar Lukiati Komala Lusi Romaddyniah Sujana Lutfi Khoerunnisa M Azis Nazar Merryam Agustine Moh Faidol Juddi Mohammad Taufiq Rahman Muhaemin Muslimin, Fauzy Akmal Mutia, Lu'lu Nabilah Nurhilmy Ariedi Nafilah, Elok Nailah Syakirah Ninis Agustini Damayani Nur Aisyah, Fatimah Nur Luthfyah, Elya Nurmustafha, Nida Nursari, Tita Nuryah Asri Sjarifah Rahmatika Desiana Ramja, Sonia Martha Rany, Rifka Muthia Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Rosita, Yuliana Rostika Yuliani Rully Khairul Anwar Safi, Abdul Qayoum Saleha Rodiah Samson CMS Sonia Martha Ramja Sulaeman Rahman Nidar Susanne Dida Susanne Dida Susie Perbawasari Syifa Naufal Qisty Tine Silvana R Tine Silvana R, Tine Tine Silvana Rachmawati Tita Nursari Titis Ardia Meva Trie Damayanti Ute Lies Siti Khadijah Wina Erwina Wulung, Shandra Rama Panji Yanyan Mochamad Yani Yanyan Mochamad Yani, Yanyan Mochamad Yulianti - Yunus Winoto