Claim Missing Document
Check
Articles

THE FEASIBILITY STUDY ANALYSIS OF FOOD BUSINESS DEVELOPMENT Dadang Krisdianto; Afham Gulwani; Arif Rahman; Azhar Ahmad; Muhamad Rafly; Mochammad Ferdian Maulana; Reyzales Setiawan
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20744

Abstract

The purpose of this study is to determine the feasibility of business development business at CV Yeyen Catering. This study uses 7 main aspects that are used in analyzing business feasibility and the results show that all of these aspects indicate this business development plan in terms of legal, market and marketing, financial, technical and operational, management, social and economic aspects, as well as environmental impact aspects. . The research method used in this study is qualitative and quantitative with data collection techniques field observations, interviews, and literature review. The results of the research show that the feasibility of this company is quite good and feasible to be developed.
THE INFLUENCE OF PROMOTIONS, PRICES AND BRAND AWARENESS ON ONLINE PURCHASING DECISIONS Afi Lintang Cahyarani; Dadang Krisdianto; Daris Zunaida
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.21380

Abstract

The aim of the research was to determine the influence variables of promotion, price and brand awareness on Kaf's Dorayaki online purchasing decisions , both partially and simultaneously. The type of research used is quantitative. The population in this research is consumers who have made online purchases at Kaf's Dorayaki. This research provides results that promotion (X1) has a positive and significant effect on online purchasing decisions (Y) partially, namely t count > t table (3.625 > 2.018) and the significance value is 0.001 < 0.05. The price variable (X2) has a positive and significant effect on online purchasing decisions (Y) partially, namely t count > t table (2.780 > 2.018) and the significance value is 0.008 < 0.05. Brand awareness (X3) has a positive and significant effect on online purchasing decisions (Y) partially, namely t count > t table (3.135 > 2.018) and the significance value is 0.003 < 0.05. The F test showed that the three independent variables in this study simultaneously had a positive and significant effect on online purchasing decisions . Based on the R square test, it was found that online purchasing decisions (Y) were influenced 79.7% by the three independent variables and another 20.3% is influenced by other variables
INFLUENCE DEVELOPMENT CAREER AND PROMOTION POSITION ON EMPLOYEE PERFORMANCE Ramadina, Savela Arthamevia; Cikusin, Yaqub; Krisdianto, Dadang
International Journal of Entrepreneur and Business Administration Vol. 1 No. 2 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i2.21975

Abstract

The aim of this research is to see how the performance of employees at the Tirta Umbulan Pasuruan Regional Drinking Water Company is influenced by career development and job promotions. Quantitative research design involves observation and questionnaire strategies. Research participants are people​​​​​ Tirta Umbulan Regional Public Drinking Water Company . Saturated sampling used in this research with a total of 60 respondents. Research findings show that Employee Performance (Y) is partially influenced by the variables Career Development (X1) and Position Promotion (X2). Based on the findings of the F test, it is known that Fcount > Ftable (11.348 > 3.16 ) and the value is significant (0.00 < 0.05), so that career development and job promotion can have a simultaneous impact on employee performance. The coefficient of determination test states that career development and job promotions have an impact on employee performance by 28.5 %. The remaining 71.5% is influenced by other variables outside this equation or variables that are not researched.
Influence of Workload, Job Stress And Compensation on Employee Performance At Kopi Kampoeng Id Wahyu Indah Lestari; Dadang Krisdianto; Khoiriyah Trianti
International Journal of Entrepreneur and Business Administration Vol. 2 No. 2 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i2.22415

Abstract

This study aims to determine the effect of workload, work stress and compensation on the performance of Kampoeng Id Coffee employees. This type of research is quantitative. The population in this study were Kopi Kampoeng Id employees. The sampling technique used saturated sampling technique with a sample of 30 respondents which were processed using SPSS Statistics 25 software. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the three research variables have a partial effect, namely with the provisions of the influence of significance that has been tested with SPSS which shows each number in the following variables : t count > t table, namely 2.853 > 1,706 and significant level 0,028 > 0,05 variable workload partially significant effect on employee performance. t count > t table, namely 2,168 > 1,706 and significant level 0,025 > 0,05 the variable of work stress has a significant effect on employee performance. t count > t table, namely 3,355 > 1,706 and significant level 0,019 > 0,05 compensation variables have a significant effect on employee performance. Then simultaneous testing which can be seen from the F value of the variable Workload, work stress, and compensation has a significant effect on employee performance. These results is indicated by the F test obtained Fcount >Ftable, namely 5,551 > 2,98 and Sig. F 0,018 < 0,05. Test the coefficient of determination (Adjusted R Square) that the dependent variable Karuawan's performance (Y) can be explained 45.9% by the independent variables Workload (X1), Work Stress (X2), and Compensation (X3). While the remaining 54.1% is influenced by other variables not examined in this study. The multiple linear analysis test shows that the variable that has the dominant influence on workload is indicated by the greatest beta coefficient value, namely 0.534.
BRANDING DAN PACKAGING PUPUK ORGANIK KEMIRI COMPOST (POK-COMPOST) SEBAGAI LANGKAH UNTUK MENCIPTAKAN PRODUK UNGGULAN BARU DI DESA KEMIRI Dadang Krisdianto; Kacung Hari Setiawan; Tasya Meylina Ari Anggraini; Veny Izzatur Rohmah Almahda
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #4 & International Community Service 2023
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mahasiswa KSM-T (Kandidat Sarjana Mengabdi-Tematik) Unisma bersama masyarakat petani Desa Kemiri memproduksi pupuk organik cair dengan tujuan meningkatkan produksi pertanian bawang merah. Produk pupuk cair yang telah diproduksi agar mempunyai nilai ekonomi tinggi maka mahasiswa KSM-T  melakukan  branding dan Packaging sehingga dapat menarik konsumen. Merek atau brand diberi nama POK Compost agar memiliki keunikan serta menjadi daya tarik tersendiri untuk konsumen.  Sedangkan Packaging atau pengemasan juga diperlukan untuk memastikan produk terbungkus dan berfungsi untuk menjaga kualitas serta menghindari kerusakan ketika dipindahkan atau disimpan.
PELATIHAN PEMASARAN DIGITAL PRODUK PUPUK ORGANIK KEMIRI COMPOST (POK-COMPOST) Dadang Krisdianto; Afifur Rohman; Riski Awalia; Fika Aini Nabila
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #4 & International Community Service 2023
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produk dari KSM-TEMATIK Desa Kemiri adalah POK-Compost. Produk tersebut merupakan pupuk organik yang ramah lingkungan dan memiliki manfaat yang baik bagi tanah dan tanaman. Produk yang sangat potensial tersebut akan lebih menguntungkan secara finansial apabila dipasarkan. Oleh karena itu kegiatan melatih pemasaran digital kepada Masyarakat Desa Kemiri sangat perlu dilakukan. Pelatihan pemasaran digital dilakukan dengan metode mempraktekan secara langsung dengan membuat konten pemasaran digital melalui media sosial Instagram dan whatsapp. Masyarakat dapat merencanakan pesan melalui media sosial untuk mendapatkan umpan balik penilaian terkait kualitas produk secara digital. Masyarakat juga mampu melakukan transaksi secara online pasca pelaksanaan kegiatan pengenalan dan strategi pemasaran khususnya dalam memanfaatkan media sosial. Kegiatan ini membawa dampak yang positif ditunjukkan dengan adanya masyarakat telah memanfaatkan platform sosial instagram dan whatsApp sebagai media pemasaran secara online, melakukan transaksi secara online dengan customer ataupun dengan rekanan resellers serta mempunyai jejaring resellers di platform media sosial dari beberapa Dusun di Desa Kemiri.
PEMBUATAN LILIN AROMATERAPI BERBAHAN DASAR MINYAK JELANTAH DI DESA SENGGRENG KECAMATAN SUMBERPUCUNG: INOVASI RAMAH LINGKUNGAN Dadang Krisdianto; Kharisma Semesta Putri Sembiring; Yanur Rifky Sumazakya; Wildan Khaled Sulthoni; Lutvia Wanda Oktavina
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Minyak jelantah adalah hasil dari proses penggorengan yang telah digunakan berkali-kali, sering kali dibuang sembarangan, mengakibatkan pencemaran tanah dan air yang bisa berdampak pada kesehatan masyarakat serta ekosistem sekitar. Minyak jelantah yang biasanya menjadi limbah rumah tangga dapat diolah menjadi produk bernilai ekonomi, sekaligus membantu mengurangi pencemaran lingkungan. Tujuan dari penelitian ini adalah untuk meningkatkan keterampilan warga Desa Senggreng melalui pelatihan pembuatan lilin aroma terapi dari minyak jelantah. kegiatan ini merupakan sebuah upaya yang sangat baik dalam mengelola limbah dan menciptakan produk yang bernilai tambah Melalui metode partisipatif, warga diajarkan cara mengolah minyak jelantah menjadi lilin dengan berbagai aroma yang menarik. Hasil penelitian menunjukkan bahwa pelatihan ini mendapatkan antusiasme tinggi dari peserta, yang berhasil membuat lilin aroma terapi berkualitas. Selain itu, program ini membuka peluang usaha bagi masyarakat, khususnya bagi ibu-ibu lansia yang tertarik untuk mengembangkan keterampilan ini menjadi sumber penghasilan tambahan. Dengan demikian, program ini diharapkan berkontribusi dalam meningkatkan kesejahteraan ekonomi dan lingkungan hidup di Desa Senggreng.
TATALAKSANA DAN PEMANFAATAN LIMBAH DAPUR MENJADI PUPUK KOMPOS DI DESA SENGGRENG KABUPATEN MALANG Dadang Krisdianto; Hilda Irma Ayuni; Novi Lailatul Fauziah; Rani Khaled Rahmawati; Nurul Wanda Mauila; Nafidatul Wanda Aimma; Weni Anita Putri; Rahmad Dwi Cahyo Adiputro; Ahmad Triyanto Nugroho; Ahmad Reyhan Arsyali; Muhammad Agil Maulana
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Limbah Dapur menjadi salah satu permasalahan sampah yang saat ini dihadapi oleh masyarakat langsung dari sumbernya yang berdampak pada penfmhcfmtou;oufcernaan lingkungan dan berpotensi pada timbulnya masalah kesehatan pada masyarakat Desa Senggreng. Masyarakat Desa Senggreng masih mengelola sampah secara konvensional, rumah tangga menunggu petugas sampah untuk datang mengutip sampah mereka. Maka dibutuhkan strategi efektif melalui daur ulang sampah sayur yang sering cepet membusuk dengan menjadikannya sebagai kompos. Kegiatan Kandidat Sarjana Mengabdi menggunakan penelitian yang bertujuan untuk mengeksplorasi tatalaksana dan pemanfaatan limbah dapur menjadi pupuk kompos di Desa Senggereng Kabupaten Malang. Dalam kontek berlanjutan lingkungan, limbah dapur yang dihasilkan sehari-hari sering kali menjadi tantangan pengelolaan yang signifikan. Penelitian ini mengadopsi metode pengomposan yang efektif untuk mengubah limbah organik menjadi pupuk kompos berkualitas. Proses pengomposan melibatkan pengumpulan limbah, pencampuran dengan bahan pengaktif, dan pemantauan dengan bahan pengaktif, dan pemantauan kondisi lingkungan seperti kelembaban dan suhu. Hasil penelitian menunjukan bahwa penerapan metode ini dapat mengurangi volume limbah dapur secara signifikan dan menghasilkan pupuk kompos yang berguna untuk meningkatkan kesuburan tanah. Implementasi program ini di Desa Senggreng tidak hanya membantu dalam pengelolaan limbah, tetapi juga memberikan manfaat ekonomi dan lingkungan yang berkelanjutan bagi masyarakat setempat
The Influence of Taste, Price and Word of Mouth on Purchasing Decisions at Anyeong Risol Business in Pasuruan, East Java Islamiyah, Diah Zumarotul; Kurniati, Rini Rahayu; Krisdianto, Dadang
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.25

Abstract

This study investigates how word of mouth, price, and taste influence purchasing decisions at Anyeong Risol company in Pasuruan, East Java. A quantitative method of correlation was used in this research. Data was collected through Likert scale questionnaires. The sample consisted of one hundred customers of Anyeong Risol company in Pasuruan, East Java. Hypothesis testing and classical assumptions were also used to examine the data. The research results indicate that taste influences customers' purchasing decisions and the first hypothesis was accepted. The second hypothesis was accepted because price and purchasing decisions have a significant positive effect. There is a positive word of mouth effect on purchasing decisions. Taste, price, and feedback in Anyeong Risol business in Pasuruan, East Java, all influence purchasing decisions. This research can help Anyeong Risol business in Pakukerto Village, Sukorejo District, Pasuruan Regency to maintain existing factors and encourage customers to become loyal customers.
EFFECT OF 4P'S MARKETING MIX ON PURCHASE DECISION: (Case Study at UD. Rencana Baru Store) Putri Hanifah; Sri Nuringwahyu; Dadang Krisdianto
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.264 KB) | DOI: 10.55047/marginal.v1i4.330

Abstract

This study aims to determine the influence of the 4P's marketing mix on purchasing decisions. This type of research is quantitative. Data collection techniques using questionnaires. The number of samples is 100 respondents using SPSS Statistics V.20. Based on the Partial Test, the product has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (1,432 > 1,965) and significant t is less than 0,05 (0,155 < 0,05). Meanwhile, price partially does not have a significant effect on purchasing decisions at the UD. Rencana Baru store, it can be proven by that t statistic < t table (0,493 < 1,965) and significant t is less than 0.05 (0,623> 0,05). Place has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (5,452 > 1,965) and significant t is less than 0,05 (0,000 < 0,05). Promotion partially has no significant effect on purchasing decisions at the UD. Rencana Baru store. This can be shown by t statistic < t table (0,988 < 1,965) and significant t less than 0.05 (0,321> 0,05). According to Simultaneous Test, it can be seen that Product (X1), Price (X2), Place (X3), Promotion (X4) have a significant effect simultaneously on Purchase Decision (Y) at UD. Rencana Baru. Besides, multiple linear regression analysis test reveal that the Place (X3) is the variable that has the largest beta coefficient of 0,534, which becomes the dominant variable.
Co-Authors Ach Barizi Afham Gulwani Afi Lintang Cahyarani Afifur Rohman Ahmad Reyhan Arsyali Ahmad Triyanto Nugroho Alfianta Dwi Harnadi Alfis Shahrin Ali Imron Asyari Amalia Riska Anifah Tri Lestari Ari Adyatama Ramadhan ARIF RAHMAN Aris Kelvin adhi Nugroho Asma Istiqomah Astri Kusuma Hidayati Azhar Ahmad Bantara Sakti Daris Zunaida Deta Putri Apriliani Dila Ayu Hapsari Dimas Makarim Miqdad dina islamiyah Dinda Agata Rima Sinta Dwi Awalia Arisca dwi muriana Erika Viola Erisda Ridwaningtyas Fahmi Husaini Mastur Femmy Lukitasari Fika Aini Nabila Firda Shafira Puteri Firlana Asari Syahroni Firman Maulana Fitria Risma Anggraini Hanifah Nur Yulinda Sari Hilda Irma Ayuni Husnul Laila Iin Nuraini Ika Febrianna Putri Ika Isrotul Mufida Indah Ayu Safitri Intan Bunga Islamiyah, Diah Zumarotul Jamilatul Maulidia Julaika Putri Agustin Kacung Hari Setiawan Kharisma Semesta Putri Sembiring Khoiriyah Trianti Lahumud Darajad Lutvia Wanda Oktavina Malik Ibrahim Meilinda Chusnul Utari Mifta Aditya Rahayu Mitha Defitri Yanti Mochammad Fatchul Munir Mochammad Ferdian Maulana Moh Setiawan Muhamad Rafly Muhammad Agil Maulana Muhammad Febrianto Muhammad Zainul Mustofa Na&#039;imatul Kusnaini Nadia Chotimatuz Zuhro Nafidatul Wanda Aimma Nikin Hardati, Ratna Noor Mirna Asih Kamalita Noveria Maulani Khoirun Nisa Novi Lailatul Fauziah Nur Amalia Nur Muchamad Iskandar Huda Nurul Wanda Mauila Putri Hanifah Rahmad Dwi Cahyo Adiputro Ramadina, Savela Arthamevia Rani Khaled Rahmawati Rania Puspitasari Ratna Nikin Ratna Nikin, Ratna Reyzales Setiawan Rini Kurniati Rini Kurniawati Rini Rahayu Kurniati Rini Rahayu Kurniati riris eka atsila Riski Awalia Rizky Aulia Amanta Putri Roddy Subangkit Saadatun Nafiisah Sefti Firanda Ihzlim Franiswara Sherina Sherina Sherly Purwati Silvio Maric Ewaldy Sisilia Ramadhani Siti Saroh Siyamida Fira Wardani Sofia Lababa Sri Nuringwahyu sri sundoro Tasya Meylina Ari Anggraini Twinda Shelma Ulung Hendra Saputro Veny Izzatur Rohmah Almahda Wahyu Indah Lestari Weni Anita Putri Widiastuti, Tri Marhaeni WILDA ASOFTA Wildan Khaled Sulthoni Yanur Rifky Sumazakya Yaqub Cikusin Yuliandar Satria Yunica Ira Wijaya yunita sari Zulfi Bella Nur Aini