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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen FINANCIAL : JURNAL AKUNTANSI Jurnal Manajemen Journal Economic and Strategy (JES) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Jurnal Social Society Jurnal JUEMA
Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina
Fakultas Ekonomi, Universitas Methodist
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Journal : Journal Economic and Strategy (JES)

 1 
Pengaruh Brand Image, Harga Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Sentral Yamaha Medan Gurning, Sara; Sembiring, Rasmulia; Nadapdap, Kristanty Marina Natalia
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1803

Abstract

This study aims to examine and analyze the influence of brand image, price, and promotion on the decision to purchase Yamaha motorcycles at Sentral Yamaha Medan. The research method used is a quantitative descriptive method. The population in this study consisted of 82 consumers in 2024, and the sample was also 82 consumers, using a saturated sampling technique. The data analysis method employed is multiple linear regression analysis. Based on the results of the t-test for partial hypotheses, it can be concluded that brand image has a positive and significant effect on purchase decisions, price has a positive and significant effect on purchase decisions, and promotion also has a positive and significant effect on purchase decisions. Furthermore, based on the F-test for the overall hypothesis, it can be concluded that brand image, price, and promotion simultaneously have a positive and significant effect on purchase decisions. The coefficient of determination (Adjusted R Square) is 0.730 or 73%, meaning that 73% of the influence on purchase decisions is explained by product knowledge, product quality, service quality, and price, while the remaining 27% is influenced by other variables or factors.
Pengaruh Gratis Ongkos Kirim (Ongkir), Discount, dan Collect On Delivery (Cod) terhadap Keputusan Pembelian di Tiktok Shop (Studi Kasus Pengguna Tiktok Shop pada Mahasiswa Fakultas Ekonomi Universitas Methodis Indonesia Purba, Hanna Rumeni; Nadapdap, Kristanty Marina Natalia; Saragih, Rintan Br
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1817

Abstract

This study aims to analyze the effect of free shipping (postage), discounts, and Collect on Delivery (COD) on purchase decisions at TikTok Shop in students of the Faculty of Economics, Methodist University of Indonesia (UMI). The background of this research is based on the rapid development of e-commerce, especially TikTok Shop, which attracts the attention of young consumers such as students. COD payment methods and promotions such as free shipping and discounts are the main attractions of TikTok Shop in influencing purchase decisions.This study uses a quantitative method by involving students of the Faculty of Economics UMI as respondents. Data collection was carried out through a questionnaire with a Likert scale to measure students' perception of the influence of free shipping, discounts, and COD on their purchasing decisions. The collected data was analyzed using descriptive and inferential statistical methods to test the research hypothesis using IBM SPSS version 25. The results of the study explained that the Free Shipping variable partially had a positive and significant effect on Purchase Decisions. This variable explains that the Discount Payment variable partially has a positive and significant effect on the Purchase Decision. This variable explains that the Cash On Delivery (COD) Payment variable partially has a positive and insignificant effect on Purchase Decisions.
Co-Authors Daniel Sylvester Simanjuntak Dimita Hemalli Premasari Purba Dona Pasaribu Elperida Sinurat Evinda Deviana Br Situmorang Gurning, Sara Ivo Maelina Silitonga Jon Henri Purba, Jon Henri Kembaren, Enda Natasya Br Laura Natasya Pandiangan Malau, Abelio Endru Manullang, Yeremi Revael Marbun, Sondang Marbun, Sondang N B Marbun, Sondang N.B. Margareta, Cindy Melanthon Rumapea Mislan Sihite, Mislan Nantheni, Oxana Mery Purba, Hanna Rumeni Purba, Jon Hendri Putri Ananda Br Pandia, Dea Rasmulia Sembiring Rintan Saragih, Rintan Robinhot Gultom, Robinhot Saragih, Rintan Br Siahaan, Septony B Silalahi, Dinda Sari Margaretha Simanjuntak, Jessica Sonda Br Sinaga, Grace Juliana Sinurat, Elperida Juniarni Sinurat, Siti Normi Sitohang, Ryan Antonius Tamba, Lilis Tarigan, Nikholas Tiur Rajagukguk Wesly Andri Simanjuntak Winarto Winarto