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Fitrianingsih, Fitrianingsih
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Journal : economic development progress

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Dinamika Sosiolinguistik dalam Konsumsi Modern: Eksplorasi Kualitatif terhadap Bahasa Inggris sebagai Prestigious Code pada Citra Merek Lokal di Kota Tebing Tinggi Nada Nabilah; Fitrianingsih Fitrianingsih
Economic Development Progress Vol. 5 No. 1 (2026): Economic Development Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v5i1.316

Abstract

This study investigates the convergence between sociolinguistics and consumer behavior in the emerging market ecosystem of Tebing Tinggi City. Focusing on the use of English as a prestigious code, the study employs a qualitative phenomenological approach to understand how foreign languages ​​are constructed as symbolic instruments to enhance local brand value. Data were collected through in-depth interviews with 10 urban informants in Tebing Tinggi and participant observation at various modern culinary and retail outlets. Findings indicate that the use of English diction triggers perceptions of "modernity" and "premium quality" that go beyond consumers' literal semantic understanding. The brand image formed through this linguistic stimulus proves to be a key driver of purchase intention, with English serving as cultural capital for local consumers.
Co-Authors abdillah, farhan Abednego Ketaren Aisyah Siregar Arif, Nanda Aulia Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Bobby Hartanto Cahyadi, Lukieto Cai Cen, Cia Camelia, Antis Candrasa, Limega Cici Puspaningrum Cindy Anita Damanik Daniel Collyn Dara Amalia Devy Mawarnie Puspitasari Didik Gunawan Dinda Sahfira Eryolen Ratno Sinaga Fadilla, Naila Fahrizal Perangin Angin Gulo, Refy Ananda Hermansyah Hermansyah Imelda Mardayanti Isnaini Harahap Ivan Febri Pratama Kadariah, Siti Kumala Vera Dewi Kumala Vera Dewi Lukieto Cahyadi Lysa Tantria M Ridwan Merlinna Miftahul Rohma Hasibuan Muhammad Hilalul Hamdhi Muhammad Hilalul Hamdi Muhammad Wahyu Hamijaya Murbanto Sinaga Nada Nabilah Nursaimatussadiya, Nursaimatussadiya Nurul Azmi Rakhmawati Purba Rangkuti, Siti Sakdiah Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Ricka Zuliany Rika Surianto Zalukhu Rika Surianto Zalukhu Rika Zaluku Rivaldi, Rendi Rumiris Siahaan Rusmewahni Rusmewahni Saparuddin Siregar Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Siddik , Arwanda Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Wahyudi, Dani Agus Willy Cahaydi Yenni Mariani Sinurat Yomeini Sagala Yully Ema Astuti Zulpianda Nublah Zura Agustin