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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) EKONOMIKA SYARIAH : Journal of Economic Studies Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Community Service Progress Economic Development Progress Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Fitrianingsih, Fitrianingsih
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Pengaruh Word Of Mouth, Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Lims Cafe Kota Tebing Tinggi Arif, Nanda Aulia; Fitrianingsih, Fitrianingsih
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.194

Abstract

This research aims to analyze the influence of word of mouth variables, service quality and product quality on purchasing decisions at Lims Cafe, Tebing Tinggi City. This research is a quantitative research with 96 respondents. Data analysis using SPSS software with the results of this research showing partial hypothesis test results for each variable, namely word of mouth, service quality and product quality on purchasing decisions at Lims Cafe, Tebing City. Meanwhile, the simultaneous test results show word of mouth, service quality and product quality simultaneously influence purchasing decisions at Lims Cafe, Tebing Tinggi City.
Sosialisasi Manajemen Keuangan dan Akses Pembiayaan untuk Pelaku UMKM di Desa Sei Rampah, Kecamatan Sei Rampah Suci Etri Jayanti S; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Fitrianingsih Fitrianingsih; Bobby Hartanto; Kumala Vera Dewi; Suwadi Suwadi; Cici Puspaningrum; Murbanto Sinaga; Sri Winda Hardiyanti Damanik; Bayu Arif Prabudi
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Januari: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1123

Abstract

The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants. The methods employed in this activity were lectures and interactive discussions. The stages of the community service included the preparation phase and the implementation phase. This activity had a positive impact on the MSME actors in the village. Their knowledge of financial management and access to financing sources increased. The MSME actors stated that they now understand how to manage business finances and strategies to access financing sources. This indicates that the community service activity carried out has made a positive contribution to business owners in Sei Rampah Village..
PENGARUH CITA RASA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MIE AYAM JAMUR “LARISSS” DI KECAMATAN BAJENIS KOTA TEBING TINGGI Cindy Anita Damanik; Dara Amalia; Fitrianingsih; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17296

Abstract

The purpose of this study is to determine the effect of Taste on Purchase Decisions, the effect of Word of Mouth on Purchase Decisions, as well as the simultaneous effect of Taste and Word of Mouth on Purchase Decisions for Mushroom “Larisss” Chicken Noodles. This research uses a quantitative approach. The population in this study consists of all buyers of “larisss” Mushroom Chicken Noodles in Bajenis Subdistrict, Tebing Tinggi City, with the sampling technique using Accidental Sampling and the Cochran formula, resulting in a total of 96 samples. The results of the study found that Taste has a significant positive effect on Purchase Decisions, Word of Mouth has a significant positive effect on Purchase Decisions, and both Taste and Word of Mouth have a significant positive effect simultaneously on Purchase Decisions.
THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE Merlinna; Lysa Tantria; Fitrianingsih; Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2860

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions for Hana Fashion products at TikTok Shop with consumer trust as an intervening variable. The research method used is a quantitative approach with data collection through an online questionnaire from 96 respondents who have made purchases at the store. Data analysis was carried out using SmartPLS 3.0 software. The results of the study showed that live streaming and online customer reviews had a significant effect on purchasing decisions. Online customer reviews were also shown to have a positive effect on consumer trust, but consumer trust did not have a significant effect on purchasing decisions and was unable to mediate the relationship between the two independent variables and purchasing decisions. These findings indicate that although trust is important in a digital context, purchasing decisions at TikTok Shop are more influenced by visual content and direct reviews from other users. Therefore, business actors need to optimize live streaming and customer review strategies in increasing purchasing decisions on social media-based e-commerce platforms.
Pemberdayaan UMKM Melalui Digitalisasi Pemasaran dan Penguatan Potensi Desa di Desa Laut Tador, Kabupaten Batu Bara Sarwoto, Sarwoto; Kadariah, Siti; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Wahyudi, Dani Agus; Sari, Tri Widya; Fadilla, Naila; Camelia, Antis
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.268

Abstract

The Community Service Program (KKN) is a form of community service conducted in Laut Tador Village, Batu Bara Regency. The main objective of this program is to address issues faced by the community, particularly limited knowledge of business management and product marketing for MSMEs, as well as environmental management. Implementation methods used include observation, coordination with village officials, direct mentoring of MSMEs, outreach, and community activities such as mutual cooperation. The main outcomes of this program are: 1) Three local MSMEs (Palm Palm Sugar, Palm Palm Sugar, and Etawa Goat Milk) were successfully developed through the creation of new packaging, logos, promotional banners, and location registration on Google Maps to expand market reach. 2) Environmental awareness was increased through the installation of educational waste signs and the provision of separate trash bins at SDN 06 Laut Tador. 3) Village potential was strengthened by installing signs indicating tourist directions to Lake Laut Tador. 4) The establishment of a Family Medicine Garden (TOGA) to increase public health awareness. These activities have had a positive impact on MSME independence and village community awareness.
INOVASI KEMASAN DAN DIGITALISASI PEMASARAN UMKM GULA MERAH PAK GUNAWAN DI DESA PELANGGIRAN LAUT TADOR KECAMATAN LAUT TADOR KABUPATEN BATU BARA Fahrizal Perangin Angin; Eryolen Ratno Sinaga; Nurul Azmi; Zura Agustin; Ivan Febri Pratama; Hermansyah Hermansyah; Sarwoto Sarwoto; Willy Cahaydi; Didik Gunawan; Fitrianingsih Fitrianingsih
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40416

Abstract

Usaha mikro kecil dan menengah (UMKM) merupakan perkumpulan masyarakat yang berkarya dan melakukan kegiatan wirausaha yang sangat erat kaitannya dengan bidang ekonomi. Melalui UMKM, masyarakat semakin mudah berkolaborasi antara masyarakat satu dan lainnya. Peluang Usaha UMKM di Desa Pelanggiran Laut Tador memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan kebanyakan masyarakat di sana masih belum mengetahui potensi akan desa tersebut. Maka dari itu, sudah saatnya masyarakat mulai menggali potensi-potensi usaha yang sudah ada. Terlebih, saat ini perkembangan teknologi yang semakin pesat dimana akan semakin mempermudah menjalankan suatu usaha. Kegiatan pengabdian masyarakat ini ditujukan agar peningkatan ekonomi lokal masyarakat adalah memberikan pendampingan pemberdayaan ilmu dan teknologi tentang manjemen usaha UMKM yang terdiri dari aspek perencanaan, pengorganisasian, pelaksanaan dan evaluasi kegiatan usaha, serta strategi distribusi pemasaran yang terdiri dari aspek pengelolaan kemasan dan pemasaran secara online, serta peningkatan kompetensi sumber daya pelaku UMKM yang terdiri dari aspek pelatihan tentang pembuatan produk berdasarkan potensi desa.
Pengaruh Konten TikTok dan Electronic Word f Mouth terhadap Keputusan Pembelian Skincare Melalui Kepercayaan di Pasar Ekonomi Digital Dinda Sahfira; Yully Ema Astuti; Fitrianingsih; Lukieto Cahyadi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 01 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i01.2435

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Konten TikTok dan Electronic Word of Mouth (e-WOM) terhadap keputusan pembelian produk Skintific, dengan kepercayaan merek (brand trust) sebagai variabel mediasi. Studi ini menanggapi fenomena fluktuasi keputusan pembelian di era ekonomi digital, di mana konsumen sering menghadapi overload informasi dan isu kredibilitas media sosial. Metode yang digunakan adalah kuantitatif dengan survei terhadap 97 responden yang dipilih melalui purposive sampling dari pengikut akun TikTok @skintific_id. Data dianalisis menggunakan SmartPLS 3.0 dengan pendekatan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil menunjukkan bahwa Konten TikTok berpengaruh signifikan terhadap kepercayaan tetapi tidak signifikan terhadap keputusan pembelian. e-WOM tidak berpengaruh signifikan terhadap kepercayaan. Konten tiktok tidak berpengaruh langsung secara signifikan terhadap keputusan  pembelian.  e-WOM  berpengaruh  positif  dan  signifikan  terhadap  keputusan  pembelian. Kepercayaan  tidak  berpengaruh  signifikan  terhadap  keputusan  pembelian. Kepercayaan  tidak  memediasi pengaruh  konten tiktok  terhadap  keputusan  pembelian  secara  signifikan. Kepercayaan  tidak  memediasi  pengaruh  e-WOM  terhadap keputusan pembelian  secara  signifikan.
Dinamika Sosiolinguistik dalam Konsumsi Modern: Eksplorasi Kualitatif terhadap Bahasa Inggris sebagai Prestigious Code pada Citra Merek Lokal di Kota Tebing Tinggi Nada Nabilah; Fitrianingsih Fitrianingsih
Economic Development Progress Vol. 5 No. 1 (2026): Economic Development Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v5i1.316

Abstract

This study investigates the convergence between sociolinguistics and consumer behavior in the emerging market ecosystem of Tebing Tinggi City. Focusing on the use of English as a prestigious code, the study employs a qualitative phenomenological approach to understand how foreign languages ​​are constructed as symbolic instruments to enhance local brand value. Data were collected through in-depth interviews with 10 urban informants in Tebing Tinggi and participant observation at various modern culinary and retail outlets. Findings indicate that the use of English diction triggers perceptions of "modernity" and "premium quality" that go beyond consumers' literal semantic understanding. The brand image formed through this linguistic stimulus proves to be a key driver of purchase intention, with English serving as cultural capital for local consumers.
Analisis Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Toko Kang Cuci Sepatu Fitrianingsih Fitrianingsih; Arwanda Siddik; Farhan Abdillah; Refy Ananda Gulo; Rendi Rivaldi; Siti Sakdiah Rangkuti
Management And Business Progress Vol. 4 No. 2 (2025): Management and Business Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i2.256

Abstract

This study aims to determine the effect of product quality and service quality on customer satisfaction at the Kang Cuci Sepatu store in BP7. Increasingly fierce competition in the shoe laundry business demands that businesses improve product and service quality to maintain customer loyalty. Data were collected through a questionnaire measuring customer perceptions of product quality, service quality, and customer satisfaction. The results showed that the majority of respondents rated the product quality, specifically the shoe washing results, as excellent, and the service was friendly and responsive. Service turnaround times were also assessed as consistent with promises made. Overall customer satisfaction was high, with many customers willing to use the service again and recommend it to others. Therefore, the Kang Cuci Sepatu store is advised to continue maintaining and improving product and service quality, particularly in terms of service speed, communication, and physical facilities, to maintain and increase customer satisfaction and loyalty amidst increasingly competitive business conditions.
Pendampingan Pemanfaatan Digital Marketing Berbasis Media Sosial Untuk Mempertahankan Stabilitas Penjualan Pada UMKM Fitrianingsih Fitrianingsih; Eka Mayastika Sinaga; Sarwoto Sarwoto; Benhart Nainggolan; Dedy Dwi Arseto; Nada Nabilah
Digital Business Progress Vol. 5 No. 1 (2026): Digital Business Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v5i1.329

Abstract

Digital transformation has encouraged micro, small, and medium enterprises to adapt technology-based marketing strategies to maintain business competitiveness. This community service activity aims to improve the digital competence of MSMEs through mentoring the use of social media as a marketing tool to maintain sales stability and expand market reach. The activity was carried out on 20 MSMEs in Pelita Village through stages of observation, training, direct practice, and evaluation. The results of the activity showed an increase in the use of business accounts from 30% to 85%. The level of participant satisfaction with the program reached 90%, which indicates that the practice-based mentoring model has high effectiveness in increasing the digital marketing capacity of MSMEs. These findings indicate that the use of social media-based digital marketing can be an effective strategy in supporting business sustainability and strengthening the local economy. Keywords: MSMEs, Digital Marketing, Brand.
Co-Authors Abednego Ketaren Aisyah Siregar Aisyah Siregar Ari Syahputra Arif, Nanda Aulia Arwanda Siddik Aulia Sapitri Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Benhart Nainggolan Bobby Hartanto Cai Cen, Cia Camelia, Antis Candrasa, Limega Cici Puspaningrum Cindy Anita Damanik Daniel Collyn Dara Amalia Dedy Dwi Arseto Devy Mawarnie Puspitasari Didik Gunawan Dinda Sahfira Eryolen Ratno Sinaga Fadilla, Naila Fahrizal Perangin Angin Farhan Abdillah Hermansyah Hermansyah Imelda Mardayanti Isnaini Harahap Ivan Febri Pratama Kadariah, Siti Kumala Vera Dewi Kumala Vera Dewi Lukieto Cahyadi Lysa Tantria M Ridwan Merlinna Miftahul Rohma Hasibuan Muhammad Hilalul Hamdhi Muhammad Hilalul Hamdi Muhammad Wahyu Hamijaya Murbanto Sinaga Nada Nabilah Nursaimatussadiya, Nursaimatussadiya Nurul Azmi Puji Wardani Rakhmawati Purba Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Refy Ananda Gulo Rendi Rivaldi Ricka Zuliany Rika Surianto Zalukhu Rika Zaluku Riska Audia Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Saparuddin Siregar Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sinaga, Eka Mayastika Sintya Rahman Siti Sakdiah Rangkuti Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Suwadi Suwadi Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Wahyudi, Dani Agus Willy Cahaydi Yenni Mariani Sinurat Yomeini Sagala Yully Ema Astuti Zulpianda Nublah Zura Agustin