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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah Edunomika (JIE) Jurnal Abdidas Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) EKONOMIKA SYARIAH : Journal of Economic Studies Digital Business Progress Management and Business Progress
Fitrianingsih, Fitrianingsih
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE Merlinna; Lysa Tantria; Fitrianingsih; Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2860

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions for Hana Fashion products at TikTok Shop with consumer trust as an intervening variable. The research method used is a quantitative approach with data collection through an online questionnaire from 96 respondents who have made purchases at the store. Data analysis was carried out using SmartPLS 3.0 software. The results of the study showed that live streaming and online customer reviews had a significant effect on purchasing decisions. Online customer reviews were also shown to have a positive effect on consumer trust, but consumer trust did not have a significant effect on purchasing decisions and was unable to mediate the relationship between the two independent variables and purchasing decisions. These findings indicate that although trust is important in a digital context, purchasing decisions at TikTok Shop are more influenced by visual content and direct reviews from other users. Therefore, business actors need to optimize live streaming and customer review strategies in increasing purchasing decisions on social media-based e-commerce platforms.
Analisis Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Toko Kang Cuci Sepatu Fitrianingsih, Fitrianingsih; Siddik , Arwanda; Abdillah, Farhan; Gulo, Refy Ananda; Rivaldi, Rendi; Rangkuti, Siti Sakdiah
Management And Business Progress Vol. 4 No. 2 (2025): Management and Business Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i2.256

Abstract

This study aims to determine the effect of product quality and service quality on customer satisfaction at the Kang Cuci Sepatu store in BP7. Increasingly fierce competition in the shoe laundry business demands that businesses improve product and service quality to maintain customer loyalty. Data were collected through a questionnaire measuring customer perceptions of product quality, service quality, and customer satisfaction. The results showed that the majority of respondents rated the product quality, specifically the shoe washing results, as excellent, and the service was friendly and responsive. Service turnaround times were also assessed as consistent with promises made. Overall customer satisfaction was high, with many customers willing to use the service again and recommend it to others. Therefore, the Kang Cuci Sepatu store is advised to continue maintaining and improving product and service quality, particularly in terms of service speed, communication, and physical facilities, to maintain and increase customer satisfaction and loyalty amidst increasingly competitive business conditions.
Co-Authors abdillah, farhan Abednego Ketaren Aisyah Siregar Arif, Nanda Aulia Ayu Zurlaini Damanik Ayu Zurlaini Damanik Cai Cen, Cia Candrasa, Limega Cindy Anita Damanik Dara Amalia Devy Mawarnie Puspitasari Gulo, Refy Ananda Imelda Mardayanti Kumala Vera Dewi Lysa Tantria Merlinna Miftahul Rohma Hasibuan Muhammad Hilalul Hamdhi Muhammad Hilalul Hamdi Muhammad Wahyu Hamijaya Rakhmawati Purba Rangkuti, Siti Sakdiah Rapat Piter Sony Hutauruk Ricka Zuliany Rika Zaluku Rivaldi, Rendi Rumiris Siahaan Rusmewahni Rusmewahni Siddik , Arwanda Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suwadi Suwadi Syafrizal, Rodi Zulpianda Nublah