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All Journal JURNAL ENGGANO Jurnal Agrotek UMMat Jurnal Ilmu Kelautan Kepulauan Bioma : Jurnal Biologi dan Pembelajaran Biologi Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia PRIMA: Journal of Community Empowering and Services JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Journal of Science Technology (JoSTec) JURNAL TEKNOLOGI PANGAN DAN ILMU PERTANIAN (JIPANG) Logic : Jurnal Rancang Bangun Dan Teknologi International Journal of Social and Education (INJOSEDU) Prosiding Seminar Nasional Indonesia Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Megandhi Gusti Wardhana
Universitas PGRI Banyuwangi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Veterinary Other

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REVOLUTIONIZING BUSINESS MANAGEMENT: STRATEGIC HR OPTIMIZATION FOR SUSTAINABLE PROFITABILITY IN INDONESIA'S TECHNOLOGICAL LANDSCAPE Kosasih Kosasih; Farida Yuliaty; Megandhi Gusti Wardhana; Vip Paramarta, Sobarna Kartamihardja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Indonesia's technological landscape is in a state of constant evolution, offering both unprecedented opportunities and formidable challenges to businesses. Strategic Human Resource (HR) optimization has emerged as a critical imperative to thrive in this dynamic environment. This research delves into the pivotal role of HR management in achieving sustainable profitability within the Indonesian technological landscape. The study employs a mixed-method approach, combining quantitative data from surveys and interviews with HR professionals, business leaders, and employees and qualitative data from industry reports and case studies. The findings underscore the importance of strategic HR optimization, revealing four key aspects: the role of HR in technological transformation, addressing the skills gap, promoting diversity and inclusion, and prioritizing employee engagement and well-being. In-depth analysis demonstrates that HR departments are crucial in guiding organizations through digital transformation. Aligning HR strategies with technology adoption leads to higher success rates and reduced resistance to change. Furthermore, a significant skills gap in the workforce demands substantial investment in training and development programs. Embracing diversity and inclusion fosters innovation and competitiveness  while  prioritizing  employee  engagement  and  well-being increases productivity and profitability. This research provides practical insights for businesses operating in Indonesia's ever-changing technological landscape. By implementing the strategies and recommendations presented, organizations can revolutionize their business management, positioning themselves as leaders in this dynamic environment ensuring long-term success and profitability.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINEBUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
Co-Authors A. Hamid Aan Mutowib Abdul Rosid Adi Mulyadi Adi Pratama Putra Adi Pratama Putra Al-Amin Any Kurniawati Any Kurniawati Bagus Setyawan Bahrun Thalib Charis Fathul Hadi dedi irawan Dewi Mutamimah Diah Etika Maharatih Setiarina Farida Yuliaty Gatut Rubiono Hadi, Akbar Halili, Al Farisi Harsanti, Restiani Sih HERY PURNOMO Irwan, Moh Sabiq Kosasih La Ili Loso Judijanto Loso Judijanto M. Sabiq Irwan Moh Sabiq Irwan Moh. Sabiq Irwan Hariandi Muhamad Khoirul Anam Nadya Adharani Putra, Adi Pratama Putra, Filias Tomy Suwarno Rezki Nalandari Rosyid Ridho Sobarna Kartamihardja Sulistiono Sulistiono Sulthoniyah, Siti Tsaniyatul M. Syamsiar, Syamsiar Vip Paramarta Vip Paramarta, Sobarna Kartamihardja Yanti Setianti