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All Journal Journal of Tropical Crop Science Journal of Maternal and Child Health Jurnal Maternitas Kebidanan Jurnal Didaktika Dwija Indria Jurnal Neo Konseling Jurnal Kesehatan Karya Husada Jurnal Midpro Indonesian Journal of Global Health research Community Empowerment Journal of Technomaterial Physics Jurnal EduHealth Academic Physiotherapy Conference Proceeding JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Room of Civil Society Development Jurnal Pengabdian Masyarakat Bangsa Jurnal Dehasen Mengabdi Dedication : Jurnal Pengabdian Masyarakat ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Svāsthya: Trends in General Medicine and Public Health JGuruku: Jurnal Penelitian Guru Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Siti Rufaidah JOURNAL OF PHILANTHROPY: The Journal of Community Service PESHUM Room of Civil Social Development Eduarts: Jurnal Pendidikan Seni
Siti Fadhilah, Siti
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Analysis Of The Influence Of Corporate Social Responsibility On Consumer Loyalty Through Brand Image, Brand Equity, And Consumer Satisfaction Fadhilah, Siti; Anggraeni, Dewi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12817

Abstract

This study aims to analyze the influence of corporate social responsibility on consumer loyalty, mediated by brand image, brand equity, and consumer satisfaction. The research involved 208 respondents selected through purposive sampling, with criteria including consumers who had used Lifebuoy products for at least 6 months, aged between 20 - 40 years, and residing in Tangerang. Data were collected online through a Google Form questionnaire and analyzed using the PLS-SEM method. The results indicate that corporate social responsibility does not have a direct effect on consumer loyalty. However, corporate social responsibility has a positive influence on brand image, brand equity, and consumer satisfaction. Among these three mediating variables, only consumer satisfaction is found to significantly mediate the relationship between corporate social responsibility and consumer loyalty. These findings suggest that companies should integrate corporate social responsibility into their marketing strategies, with an emphasis on effective communication to enhance consumer satisfaction and foster stronger emotional connections.
Analysis Of The Influence Of Corporate Social Responsibility On Consumer Loyalty Through Brand Image, Brand Equity, And Consumer Satisfaction Fadhilah, Siti; Anggraeni, Dewi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12817

Abstract

This study aims to analyze the influence of corporate social responsibility on consumer loyalty, mediated by brand image, brand equity, and consumer satisfaction. The research involved 208 respondents selected through purposive sampling, with criteria including consumers who had used Lifebuoy products for at least 6 months, aged between 20 - 40 years, and residing in Tangerang. Data were collected online through a Google Form questionnaire and analyzed using the PLS-SEM method. The results indicate that corporate social responsibility does not have a direct effect on consumer loyalty. However, corporate social responsibility has a positive influence on brand image, brand equity, and consumer satisfaction. Among these three mediating variables, only consumer satisfaction is found to significantly mediate the relationship between corporate social responsibility and consumer loyalty. These findings suggest that companies should integrate corporate social responsibility into their marketing strategies, with an emphasis on effective communication to enhance consumer satisfaction and foster stronger emotional connections.
Analisis kesalahan berbahasa pada karangan deskripsi peserta didik kelas iv sekolah dasar Fadhilah, Siti; Slamet, St. Y; Atmojo, Idam Ragil Widianto
Didaktika Dwija Indria Vol 13, No 4 (2025): Didaktika Dwija Indria
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ddi.v13i3.89392

Abstract

This research aims to: (1) describe the forms of language errors found in the descriptive essays of fourth grade students at SDN 1 Cepedak for the 2023/2024 academic year, (2) describe the factors that cause language errors in students' descriptive essays, and (3) describe the teacher's efforts to overcome language errors that occur in students' descriptive essays.This research is a qualitative descriptive research with a case study approach. The data sources for this research include offline learning activities, informants (grade IV teachers and fourth grade students), and documents (students' descriptive essays). Data collection was carried out using passive participant observation techniques, in-depth interviews with teachers and students, and document analysis. The data validity testing techniques used are source triangulation and technical triangulation.The results of this research are as follows. First, errors in the use of letters are the category of errors that are most often found and errors in writing absorption elements are the errors that are made the least by students. Second, the cause of these errors is students' lack of understanding of language rules. Teachers also have not used strategies or media to support writing learning activities in their classes. The teacher's effort to overcome this problem is by holding activities that involve composition skills regularly so that students get used to writing essays. Teachers also provide direct direction to students when they find errors in students' writing.
Co-Authors -, Indrawasih Abdul Qadir AGUS WIDODO Anas Rahmad Hidayat Anggraini, Friska Ardina, Mia Arif Pristianto Arum Nuryati Astuti, Setyani Dwi Astuti, Tutik Astuti, Tutik AULIA, FIRDA Bima Suryantara Brissa Isabel Salsabila Daniel Happy Putra Della, Hugolin Devi Ayu Kurniawati Dewi ANGGRAENI Dian Wuri Astuti Dwi Wahyuni Kurniawati Dwiyanti, Neriza Eltanina Ulfameytalia Dewi, Eltanina Ulfameytalia Endah Retno Palupi Eny Widajati Ernawati , Evy Evy Ernawati, Evy Fitriyanti Fitriyanti Hanafi, Ahmad Rizal Hanifah, Fatya Nurul HP, Febry Idam Ragil Widianto Atmojo Isak, Galih Adi Ismawati, Riska Julaeha, Eha Kartika, Aprilia Khumaira, Nissa Yulia Putri Lestari, Dimas Budi Lorenza, Gracelia Mona Mardianto, Halim Meir, Ruth Golda Merida , Yunri Merida, Yunri Nurlaili Farida Muhajir, Nurlaili Farida Nurul Hanifa, Fatya Nyimas Siti Nurlaila, Linda Pabrizadinata, M. Irfan Jasir Pancasari, Mutiara Pramana, Cipta Pramestiyani, Mustika Pratiwi, Yunita Rahayu Prihantoro, Bangkit Dwi Putra, Jaya Suntana Rajadiah, Ervina Yuni Ramadhani, Raden Shafira Saniyyah Rudi Haryadi, Rudi Rusliani, Dian Monalisa Sabana, M. Rajab sari , Fatimah Solikatun Solikatun, Solikatun Sonny, Sonny St. Y Slamet Suryana, Eka Ahadiyat Susilawati Tomiana, T W Wahyuni, W Wulandari, Noviana Wulandari, Noviana Yun Arifatul Fatimah