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All Journal Journal of Tropical Crop Science Journal of Maternal and Child Health Jurnal Maternitas Kebidanan Jurnal Neo Konseling Jurnal Kesehatan Karya Husada Jurnal Midpro Indonesian Journal of Global Health research Community Empowerment Journal of Technomaterial Physics Jurnal EduHealth Academic Physiotherapy Conference Proceeding JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Room of Civil Society Development Jurnal Pengabdian Masyarakat Bangsa Jurnal Dehasen Mengabdi Dedication : Jurnal Pengabdian Masyarakat ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Nan Tongga Health And Nursing Svāsthya: Trends in General Medicine and Public Health JGuruku: Jurnal Penelitian Guru Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Siti Rufaidah JOURNAL OF PHILANTHROPY: The Journal of Community Service PESHUM Room of Civil Social Development Eduarts: Jurnal Pendidikan Seni
Siti Fadhilah, Siti
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Analysis Of The Influence Of Corporate Social Responsibility On Consumer Loyalty Through Brand Image, Brand Equity, And Consumer Satisfaction Fadhilah, Siti; Anggraeni, Dewi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12817

Abstract

This study aims to analyze the influence of corporate social responsibility on consumer loyalty, mediated by brand image, brand equity, and consumer satisfaction. The research involved 208 respondents selected through purposive sampling, with criteria including consumers who had used Lifebuoy products for at least 6 months, aged between 20 - 40 years, and residing in Tangerang. Data were collected online through a Google Form questionnaire and analyzed using the PLS-SEM method. The results indicate that corporate social responsibility does not have a direct effect on consumer loyalty. However, corporate social responsibility has a positive influence on brand image, brand equity, and consumer satisfaction. Among these three mediating variables, only consumer satisfaction is found to significantly mediate the relationship between corporate social responsibility and consumer loyalty. These findings suggest that companies should integrate corporate social responsibility into their marketing strategies, with an emphasis on effective communication to enhance consumer satisfaction and foster stronger emotional connections.
Analysis Of The Influence Of Corporate Social Responsibility On Consumer Loyalty Through Brand Image, Brand Equity, And Consumer Satisfaction Fadhilah, Siti; Anggraeni, Dewi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12817

Abstract

This study aims to analyze the influence of corporate social responsibility on consumer loyalty, mediated by brand image, brand equity, and consumer satisfaction. The research involved 208 respondents selected through purposive sampling, with criteria including consumers who had used Lifebuoy products for at least 6 months, aged between 20 - 40 years, and residing in Tangerang. Data were collected online through a Google Form questionnaire and analyzed using the PLS-SEM method. The results indicate that corporate social responsibility does not have a direct effect on consumer loyalty. However, corporate social responsibility has a positive influence on brand image, brand equity, and consumer satisfaction. Among these three mediating variables, only consumer satisfaction is found to significantly mediate the relationship between corporate social responsibility and consumer loyalty. These findings suggest that companies should integrate corporate social responsibility into their marketing strategies, with an emphasis on effective communication to enhance consumer satisfaction and foster stronger emotional connections.
Efektivitas Penyuluhan Ceramah Dan Video Dalam Meningkatkan Minat Pemeriksaan Hiv Pada Calon Pengantin Di Puskesmas Cangkringan Dewi, Neni Purnama; Fadhilah, Siti; Yulivantina, Eka Vicky
Nan Tongga Health And Nursing Vol. 21 No. 1 (2026): Nan Tongga Healt And Nursing
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/nthn.v21i1.634

Abstract

HIV/AIDS remains a major global and national health issue. In Indonesia, only around 70% of People Living with HIV are aware of their health status, which is still below the elimination target stated in the National Action Plan (RAN) for HIV/AIDS Prevention and Control 2020–2024. HIV testing for prospective brides and grooms is part of premarital health screening aimed at preventing HIV transmission and ensuring a healthy future generation. However, the interest of prospective couples in undergoing HIV testing is still low. The purpose of the study: To determine the effect of counseling using a combination of lecture and video on the interest of prospective brides and grooms in undergoing HIV testing. Research Methods: This quantitative research applied a one-group pretest-posttest design. A total sampling technique was used, involving 32 prospective couples registered at Puskesmas Cangkringan. The research instrument was an interest questionnaire consisting of 27 validated and reliable statements. The educational media used was an 11-minute and 30-second video about HIV testing for prospective couples. Research Results: Before counseling, interest levels were categorized as low (28.2%), moderate (59.3%), and high (12.5%). After counseling, low and moderate interests decreased to 6.3% and 31.2%, respectively, while high interest increased to 62.5%. The average interest score increased from 83.53 to 105.78. Paired Sample T-Test analysis showed a p-value of 0.01 (p < 0.05). Conclusion: Health education using a combination of lecture and video methods is effective in increasing the interest of prospective couples in undergoing HIV testing at Puskesmas Cangkringan.
Co-Authors -, Indrawasih Abdul Qadir AGUS WIDODO Anas Rahmad Hidayat Anggraini, Friska Ardina, Mia Arif Pristianto Arum Nuryati Astuti, Setyani Dwi Astuti, Tutik Astuti, Tutik AULIA, FIRDA Bima Suryantara Daniel Happy Putra Della, Hugolin Devi Ayu Kurniawati Dewi ANGGRAENI Dewi, Neni Purnama Dian Wuri Astuti Dwi Wahyuni Kurniawati Dwiyanti, Neriza Eltanina Ulfameytalia Dewi, Eltanina Ulfameytalia Endah Retno Palupi Eny Widajati Ernawati , Evy Evy Ernawati, Evy Fitriyanti Fitriyanti Hanafi, Ahmad Rizal Hanifah, Fatya Nurul HP, Febry Isak, Galih Adi Ismawati, Riska Julaeha, Eha Kartika, Aprilia Khumaira, Nissa Yulia Putri Lestari, Dimas Budi Lorenza, Gracelia Mona Mardianto, Halim Meir, Ruth Golda Merida , Yunri Merida, Yunri Nurlaili Farida Muhajir, Nurlaili Farida Nurul Hanifa, Fatya Nyimas Siti Nurlaila, Linda Pabrizadinata, M. Irfan Jasir Pancasari, Mutiara Pramana, Cipta Pramestiyani, Mustika Pratiwi, Yunita Rahayu Prihantoro, Bangkit Dwi Putra, Jaya Suntana Rajadiah, Ervina Yuni Ramadhani, Raden Shafira Saniyyah Rudi Haryadi, Rudi Rusliani, Dian Monalisa Sabana, M. Rajab Salsabila, Brissa Isabel sari , Fatimah Solikatun Solikatun, Solikatun Sonny, Sonny Suryana, Eka Ahadiyat Susilawati Tomiana, T W Wahyuni, W Wulandari, Noviana Wulandari, Noviana Yulivantina, Eka Vicky Yun Arifatul Fatimah