Article Per Year (5 Year)
p-Index From 2021 - 2026
4.056
P-Index
This Author published in this journals
All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi EKSPANSI Scientific Journal of Reflection : Economic, Accounting, Management and Business GANEC SWARA Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi J-CEKI Income : Digital Business Journal
Restu Alpiansah
Universitas Bumigora
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : GANEC SWARA

 1 
BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE ARYAN AGUS PRATAMA; IKA YULIANA; RESTU ALPIANSAH
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.563

Abstract

The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty. Furthermore, this study aims to examine the potential mediating effects that may arise through the concept of brand love. The present study used a descriptive quantitative research design. The sampling approach employed in this study was purposive sampling. The present study discovered a noteworthy and affirmative relationship between brand authenticity and brand love, indicating that both factors substantially influence brand loyalty in contrast to brand experience, which has been found to have a limited impact on brand loyalty. Moreover, the impact of brand experience and authenticity on brand love is positive and substantial. The subsequent finding demonstrates an indirect relationship between brand experience and brand authenticity with brand loyalty, mediated by brand love.
DONALD CRESSEY’S THEORY PADA ACADEMIC FRAUD MAHASISWA BISNIS DAN KEUANGAN ALPIANSAH, RESTU; KOMALA, RINA; RAMDANI, RIZAL
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.608

Abstract

Donald Cressy's theory states that pressure, opportunity, and rationalization can drive a person to commit fraud. The theoretical concept is packaged in the concept of the fraud triangle theory. This study aims to test this theory using 89 respondents who come from business and finance students at University XYZ. This study used a quantitative approach by collecting data using a questionnaire. The study results show that only rationalization factors partially influence student academic fraud. However, if tested simultaneously, the three factors in Donald Cressy's theory are proven to have an influence that can encourage students to commit acts of academic fraud
Co-Authors Agus Hermanto Anggriani, Rini Arwin Yafi Rahmatullah Aryan Agus Pratama Ayu Sri Darmayanti, Ni Putu Aza Emiliana, Resta Baihaqi, Wikan Haqqu Baiq Dinna Widiyasti Baiq Nadia Nirwana Bambang Bambang Bambang Chandra, Hendika Cornelia, Cindy Dave Christian, Jonathan Dewi, Dita Dismalasari Dwiki Widya Karmadi, I Nengah Febriyanti, Nadhila Fitriani, Nurida FITRIYAH, NUR Hermini, Nurlinda Ika Yuliana Junanda, Indri Amelia Komala, Rina Lewandowski, Mariusz Liem, Nelson LINA SUSANTI M. Chothibul Umam Assa’ady Marshandi Setiawan, Adrian martanti, Lina Mulawarman, Logi NUR FITRIYAH Puspita Dewi, Puspita Putri Amalia Wardi Rizal Ramdani Sahroyani, Mira Sari, Riana Stevany Hanalyna Dethan Susilo Talidobel Widia Febriana, Widia Wira Hendri Yudiaz Attabrani, Egyarda Yuliana, Ika Zahrah Zalmy, Nola Amelia