Garuda - Garba Rujukan Digital

THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.

Transformasi Limbah Organik Rumah Tangga Ramah Lingkungan Dengan Metode Eco Enzyme Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun; Muhammad Dheo Saputra; Akbar Taufiqul Hakim; Lukmanul Hakim Drihim
Jurnal Abdimas Transportasi & Logistik Vol 2, No 2 (2022): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v2i2.1005

During the Covid-19 pandemic, Tourism in Pangandaran was at a loss and even threatened to go bankrupt, the surrounding community who previously supported families from the tourism sector were forced to weaken their economy because they followed the rules for the Implementation of Community Activity Restrictions (PPKM). Eco Enzym is a product of waste management and processing that can be used as liquid fertilizer, bar soap, dish soap, repellent, disinfectant. The purpose of this Community Service (PkM) activity is to provide innovation and solutions to answer problems that occur in the community around Nusawiru Airport, Pangandaran and the community can be creative and innovative to make eco enzym products into products worth selling. This PkM uses the method of socialization and providing information in the form of education with leaflet media, the practice of making and distributing processed products from eco enzym. PkM will be held in the meeting room at Nusawiru Airport, Pangandaran on Thursday, July 7, 2022, from 09.00 to 15.00 WIB. The parameters for the success of this PkM activity are that the participants meet the target of 20 people, the community is enthusiastic about being able to manage and process waste into eco enzym and the community's understanding of the product results obtained from eco enzym and the benefits of eco enzym.

The Effect of Facility and Quality of Service on Passenger Satisfaction at Terminal 3 Airport Soekarno Hatta on The Covid-19 Pandemic Intan, Chyntia Sri; Lois, Lingga; Wahyuni, Rr. Endang; Kholdun, Amrulloh Ibnu
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1215

The purpose of this study was to determine the effect on facilities and service quality on passenger satisfaction during the Covid-19 pandemic. The population of thus research is passengers at Terminal 3 Soekarno Hatta International Airport. The method used in this research is quantitative method with data analysis technique using validity test, reliability test, multiple linear regression test, multiple correlation coefficient test, multiple determination coefficient test, Classical Assumptions, namely multicollinearity test, T test and F test. The result of data processing in this study, facilities and service quality have a positive and significant effect partially or simultaneously, It means that passengers are satisfied with the facilities and service quality at Terminal 3 Soekarno Hatta International Airport.

Influence of Service Quality and Delivery Speed on Customer Satisfaction in Logistics Business Kholdun, Amrulloh Ibnu; Saribanon, Euis; Tantri, Roy Hartanto; Nap, Ferry Reynaldo Darmawan
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 9 No. 2 (2023): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v9i2.1580

The purpose of this research is to measure whether there is any influence of service quality and delivery speed on customer satisfaction. This research employs a quantitative method using three variables: service quality and delivery speed as independent variables and customer satisfaction as dependent variable. The sample used in this research employed Probability Sampling Method utilizing Slovin formula, and was rounded to 100 respondents from buyer/end-users population of PT. XYZ (excluding seller/vendor users). Data analysis method used in this research is multiple linear regression analysis. Results from data analysis, T-Test and F-Test indicate: both service quality and delivery speed, individually and simultaneously, have positive influence on customer satisfaction. Hopefully, this research can provide insights into the impact of factors on customer satisfaction and guide companies in improving service strategies, enabling them to maintain and enhance customer satisfaction in the rapidly evolving e-commerce era through better services and faster delivery.

Digital Project Management as A New Work Environment Innovation Post-Pandemic Ibnu Kholdun, Amrulloh; Olivia Bistolen, Fanesia
Siber Journal of Transportation and Logistics Vol. 2 No. 3 (2024): (SJTL) Siber Journal of Transportation and Logistics (October - December 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v2i3.387

Organizations engage in projects that bring about change, such as the creation of new goods and services or the improvement of business processes to achieve value. According to Williamson and Wu (2019), projects are “time-limited, goal-driven, and often unique endeavors intended to create an outcome, service, product, or final result.” These projects can include improving existing products and creating new services, improving an organization through a transformation process, launching a new marketing campaign to increase market penetration, organizing an event such as a conference or sports match, and Projects have several challenges that make them more difficult than many management ventures, such as scope of work, time, resources, and budget.

Peranan Usability Dalam Meningkatkan Citra Merek Melalui Kepuasan Pelanggan, Dan Kepercayaan Pada Website Online Travel Agent Setiawan, Edhie Budi; Utami, Nabilah Puteri; Kholdun, Amrulloh Ibnu; Pratiwi, Sekar Widyastuti; Novianto, Didin Dwi
Gorontalo Management Research Vol. 8 No. 2 (2025): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v8i2.4064

The use of digital technology by the public has increased, including for online Travel Agent Websites. This study aims to determine the role of Usability in increasing Customer Satisfaction, Trust, and Brand Image on the Pegipegi Online Travel Agent Website. The method used in this study is quantitative descriptive. The types of data used are primary and secondary data, where primary data is obtained from questionnaires while secondary data is obtained from journals and books. In this study, sampling was carried out using the purposive sampling method of 171 respondents. The analysis method in this study uses the Structural Equation Model - Partial Least Square (SEM-PLS). The results of this study state that customer satisfaction has a positive effect on trust and brand image, and trust has a positive effect on brand image. While usability has a significant impact on customer satisfaction and trust, it does not have a significant effect on brand image. Indirectly, usability affects brand image through satisfaction and trust. This shows that usability can improve a brand image if consumers are satisfied and trust the online travel agent's website.

THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.

Analysis of the Implementation of a Green Supply Chain-Based Quality Management System in Improving Product Marketing at the Tradjumas Batik Center in Depok Amrulloh Ibnu Kholdun
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.415

This study aims to analyze the implementation of a Quality Management System (TQM, ISO 9001:2015) based on Green Supply Chain Management (GSCM) in improving product marketing at the Tradjumas Batik Center in Depok. The method used in this study is qualitative descriptive, which allows researchers to describe and understand the meaning of the data found. This study involved in-depth interviews, participatory observation, and the collection of documentation related to the implementation of TQM, ISO 9001:2015, and GSCM at the Tradjumas Batik Center. The results of the study indicate that although the implementation of TQM and ISO 9001:2015 has had a positive impact on improving product quality, there are obstacles related to limitations in human resources, infrastructure, and managerial commitment. In addition, the implementation of GSCM, although still in its early stages, provides significant added value in improving product competitiveness by adopting environmentally friendly practices. Despite challenges in cost management and supply chain management, the implementation of GSCM plays a crucial role in strengthening product marketing in a market increasingly concerned with environmental sustainability. Overall, the implementation of quality management systems based on TQM, ISO 9001:2015, and GSCM at the Tradjumas Batik Center in Depok demonstrates significant potential in enhancing product quality and competitiveness in both domestic and international markets.

The Impact of Service Quality and Facilities On Passenger Satisfaction at Terminal 1 Departures Soekarno-Hatta International Airport Aqsal Fahriz Ansari; Syahfa Putri Casavianca; Aisyah Rahmawati; Amrulloh Ibnu Kholdun
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.818

Service quality and airport facilities play an important role in passenger satisfaction, particularly at Terminal 1 Departures of Soekarno-Hatta Airport. This study aims to analyze the effect of service quality and facilities on passenger satisfaction at Terminal 1 Departures. Service quality factors include punctuality, terminal conditions, and process efficiency, while facility factors include accessibility, cleanliness, and the availability of supporting amenities. This research uses an accidental sampling technique with 349 respondents who were conveniently selected from passengers who have utilized services at Terminal 1 Departures of Soekarno-Hatta Airport. The data collected was analyzed using the linear regression method with SPSS to identify the relationship between variables and evaluate their effect on customer satisfaction. The results show a significant effect of service quality and facilities on passenger satisfaction at Terminal 1 of Soekarno-Hatta Airport, highlighting the importance of improving these elements to enhance the overall passenger experience.

The Effect of Implementing Green Logistics and Reducing Carbon Emissions on The Operational Efficiency Of Logistics Companies Najla Khairunnisa Setiyanto; Arini Ulfa Mawaddah; Erni Pratiwi Perwitasari; Amrulloh Ibnu Kholdun
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.821

Increased emissions of greenhouse gases such as carbon dioxide have made global warming and climate change a major problem worldwide. According to World Air Quality Report data, the Special Capital Region (DKI) Jakarta ranks seventh as the largest contributor to emissions in 2023. This study aims to determine the implementation of the effect of implementing green logistics and reducing carbon emissions on the operational efficiency of logistics companies as an effort to support the Indonesian Government committed to the International Sustainable Development Goals (SDGs) to reduce greenhouse gas emissions in Indonesia, especially in the DKI Jakarta area. The research method to be used is a quantitative method with a survey approach and data collected through questionnaires distributed to 35 logistics companies in DKI Jakarta. SEM-PLS (Structural Equation Modeling Partial Least Squares) analysis technique is used for data processing. The results showed that the application of green logistics on the operational efficiency of logistics companies has a positive effect, the implementation of green logistics on reducing carbon emissions has a positive effect, reducing carbon emissions on the operational efficiency of logistics companies has a positive effect, and the application of green logistics on the operational efficiency of logistics companies trough reducing carbon emissions has a positive effect, and the application of green logistics on the operational efficiency of logistics companies trough carbon emission reduction has a positive effect.

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