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How Can Airport Service Quality Influence the Corporate Image: The Mediating Role of Customer Trust Muhammad Thoriq Rabbani Irawan; Muhammad Fadhiil Fauzi Jayadita; Sandriana Marina; Amrulloh Ibnu Kholdun
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.825

Abstract

Soekarno-Hatta International Airport still dominates the aviation market in the ASEAN region and is one of the busiest airports in the world. Hence, it needs to be balanced with the quality of airport services. This study analyzes Airport service quality's effect on corporate image mediated by customer trust at Soekarno-Hatta Airport Domestic Terminal 3. This research uses quantitative survey methods to collect data and surveys 259 Terminal 3 domestic Soekarno Hatta Airport passengers. The sampling method used is accidental sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The results showed that airport service quality positively influences corporate image directly and through customer trust as a mediating variable.
Pemberdayaan UMKM Keripik Melalui Pelatihan Digital Marketing di Desa Kasomalang Kulon, Kecamatan Kasomalang, Kabupaten Subang Irwan Chairuddin; Juliater Simarmata; Olfebri Olfebri; Aang Gunawan; Amrulloh Ibnu Kholdun
Jurnal Pelayanan Masyarakat Vol. 3 No. 2 (2026): Juni: JPM :Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v3i2.3296

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting community economic growth; however, they still face various challenges in digital marketing. The problems encountered by chip-producing MSMEs in Kasomalang Kulon Village, Kasomalang District, Subang Regency include limited understanding of digital marketing, underutilization of social media as a promotional tool, insufficient skills in creating digital marketing content, the absence of a well-planned branding strategy, and limited market reach. This Community Service Program (PkM) aimed to improve the digital literacy of MSME owners, enhance their ability to use social media for business promotion, develop their digital content creation skills, expand market reach, and increase business competitiveness. The program was conducted offline through socialization, training sessions, interactive discussions, and hands-on practice on April 17, 2026, at Kasomalang Kulon Tourism Village, Subang Regency. The results indicated an improvement in participants’ understanding of digital marketing concepts, the effective use of social media for product promotion, techniques for creating attractive product photos and videos, and the importance of branding in business development. In addition, participants gained insights into digital marketing strategies that can be utilized to expand the market reach of their chip products. The program had a positive impact on strengthening the capacity of MSME owners to develop more competitive businesses, adapt to technological advancements, and pursue sustainable market expansion.
The mediating role of crew health in service quality Joanna Gabriella; Edhie Budi Setiawan; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun; Lira Agusinta
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3410

Abstract

Purpose: This study examines the relationship between ship chandler service quality (specifically responsiveness, reliability, and product quality) and crew satisfaction, with crew health as a mediating variable. The research highlights the critical role of ship chandler services in supporting crew well-being, especially when access to essential supplies was restricted. Research Methodology: This quantitative study surveyed 150 crew members from 52 PIS-owned vessels using PMSol services, selected through purposive sampling, and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that crew satisfaction is significantly influenced by responsiveness, reliability, and product quality. Moreover, crew health acts as a mediating variable, strengthening the impact of service and product quality on satisfaction. High-quality, reliable, and responsive services (both directly and indirectly) enhance crew happiness and well-being. Conclusions: Ship chandler services that are responsive, reliable, and provide high-quality products not only meet logistical needs but also enhance crew well-being and satisfaction. Recognizing crew health as a key factor can help maritime service providers design more human-centered support systems, especially during challenging times like a pandemic. Limitations: The study focuses solely on crew members aboard PIS-owned vessels using PMSol services, which may limit the generalizability of the findings to other companies or contexts. Contribution: Study highlights crew health as key mediator, linking service quality to satisfaction in maritime services.
The Ease Of Use And Discount Toward Purchase Decisions And Customer Satisfaction On E-Ticketing In Indonesia Edhie Budi Setiawan; Nadhila Cory Sabrina; Aulia Mutia Alda; Dian Artanti Arubusman; Amrulloh Ibnu Kholdun
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.945

Abstract

Ease of use and discounts are efforts that can be made by Tiket.com to improve customer decisions and satisfaction in purchasing airline tickets. This research aims to find out the effect of ease of use and discounts on purchasing decisions and customer satisfaction. The research method used is quantitative by disseminating questionnaires to 130 respondents. Respondents in this study were taken by purposive sampling. The data obtained is processed using SEM-PLS. The results of this study showed a significant and significant relationship between ease of use and discounts to purchasing decisions and customer satisfaction. Therefore, the higher the ease of use and discounts, the higher the purchase decision and the increased customer satisfaction in buying flight tickets in Tiket.com.
The Influence of Service Quality, Price, and Customer Satisfaction on Customer Loyalty of Online Transportation: Study on Maxim Application Service Users in 2025 in Bekasi City Ibnu Kholdun, Amrulloh; Eddy Suharso
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2690

Abstract

This study aims to analyze the influence of service quality, price, and customer satisfaction on customer loyalty among Maxim application users in Bekasi City. The problem in this study is motivated by the importance of building customer loyalty amid increasingly competitive online transportation services, evidenced by Maxim's low market share (12.3%) compared to Gojek (54.4%) and a pre-survey showing only 37.5% customer satisfaction. A quantitative approach with purposive sampling technique was employed, collecting data via structured questionnaires using a Likert scale from 111 active Maxim users in Bekasi City during May–June 2025. Data were analyzed using multiple linear regression with SPSS version 25. Results indicate that: (1) service quality has a positive and significant effect on customer loyalty (t = 19.652; β = 0.648; p = 0.000); (2) price has a positive and significant effect on customer loyalty (t = 5.293; β = 0.202; p = 0.000); (3) customer satisfaction has a positive and significant effect on customer loyalty (t = 12.923; β = 0.435; p = 0.000); and (4) simultaneously, all three variables significantly affect customer loyalty (F = 375.685; p = 0.000; R² = 0.913), meaning 91.3% of the variation in customer loyalty is explained by the model. Service quality is the most dominant variable (β = 0.648). These findings imply that Maxim needs to continuously improve service quality standards, set competitive prices, and ensure customer satisfaction to maintain long-term customer loyalty in the highly competitive online transportation market.