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All Journal Wardah Ad-DA’WAH: Dakwah dan Komunikasi Islam Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Journal of Innovative and Creativity JURNAL MULTIDISIPLIN ILMU AKADEMIK Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Komputer, Informasi dan Teknologi Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Komunikasi, Pendidikan, & Syari'ah
Sri Hertimi
Universitas Islam Negeri Raden Fatah Palembang
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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ANALISIS KOMUNIKASI INTRAPERSONAL MAHASISWA DALAM MEMBANGUN KEPERCAYAAN DIRI SAAT PUBLIC SPEAKING Asti Lusiana; Lisda Yulia; Zaskia Fahrani; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2107

Abstract

Public speaking ability is one of the crucial communication competencies for university students in facing academic and professional challenges. However, many students experience significant barriers due to low self-confidence stemming from non-constructive intrapersonal communication processes. This study aims to analyze how intrapersonal communication processes including self-talk, self-perception, and self-reflection play a role in building students' self-confidence during public speaking. The study employs a qualitative approach using the phenomenological method. Data were collected through in-depth interviews and observations of eight Communication Studies students who actively participated in public speaking activities. Data analysis utilized Braun and Clarke's thematic analysis model. The results indicate three dominant intrapersonal communication patterns: (1) positive self-talk as a pre-presentation emotion regulation strategy; (2) reframing self-perception through the internalization of previous successful experiences; and (3) post-presentation reflection as a continuous improvement mechanism. These findings indicate that the quality of intrapersonal communication directly influences students' level of self-confidence and the quality of their public speaking performance. The implications of the research affirm the importance of developing communication training programs that integrate intrapersonal communication exercises as the foundation of public speaking skills.
STRATEGI AKOMODASI KOMUNIKASI MAHASISWA PERANTAU DALAM MENGATASI HAMBATAN BAHASA DAN CULTURE SHOCK DI LINGKUNGAN KAMPUS Meltri Fisrano; Maharani; Emah Ria; Andini Putri Melati; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2108

Abstract

Being a student from other countries in a new environment is certainly not easy. This study aims to determine the communication accommodation strategies employed by students from other countries at the Faculty of Da'wah and Communication (FDK) at UIN Raden Fatah Palembang in dealing with language barriers and culture shock. Using Howard Giles' communication accommodation theory, this qualitative study collected data through in-depth interviews with 10 students from outside South Sumatra studying at FDK. The results showed that all informants experienced mild culture shock related to food, the assertive speech rate of the local community, and language differences (Palembang). To overcome these challenges, students from other countries tended to employ convergence strategies, striving to harmonize their speaking style and learn local vocabulary such as "pacak," "biso," and "gilo," as well as divergence strategies at certain times to maintain their native identities. This adaptation helped them survive and integrate into the campus environment.
PERUBAHAN POLA KOMUNIKASI MASYARAKAT DI ERA DIGITAL Rohila; Sandika; M. Mujiburahman Hakim; Neidzar Ega Pratama; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2110

Abstract

The rapid development of digital technology and the increasingly massive penetration of the internet in the 21st century have brought fundamental transformations to societal communication patterns. This study aims to analyze changes in community communication patterns in the digital era, examining the shift from conventional communication to digital platform-based communication, as well as identifying the resulting social impacts. This research employs a qualitative descriptive-analytical approach through a systematic library research method, drawing on national and international scientific journals, communication theory textbooks, and official reports from relevant government institutions. Data analysis was conducted using an interactive analysis model encompassing three stages: data reduction, data presentation, and conclusion drawing. The findings indicate that digital technology has transformed the mass communication paradigm from a one-to-many model to a many-to-many communication model, marked by the emergence of social media platforms as the dominant means of interaction. This transformation has given rise to new communication dynamics: increased asynchronous communication, the substitution of nonverbal expressions by digital visual symbols, the formation of virtual communities transcending geographical boundaries, and the reconstruction of communication norms and digital etiquette. In addition to expanding the reach of social interaction and accelerating information flow, this change has also generated negative impacts, including the dehumanization of social relations, the proliferation of disinformation, and a widening digital divide within society.This study affirms that digital transformation is inevitable and continuously evolving, making the comprehensive strengthening of digital literacy across all segments of society an urgent necessity.
STRATEGI KAMPANYE DIGITAL PUBLIC RELATIONS DALAM MEMBANGUN REPUTASI MEREK PADA ERA MEDIA SOSIAL Dhaifina Azizah; Alvira Stevani; Novita Maharani; Rizky Agung Prakoso; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2112

Abstract

The massive penetration of the internet and the widespread adoption of social media have reconstructed the paradigm of conventional public relations into Digital Public Relations (Digital PR). In this era of information democratization, brand reputation is no longer a static asset entirely controlled by corporations but rather the result of a constant negotiation of meaning within the cyber realm. This study aims to analyze deeply and holistically the Digital Public Relations campaign strategy in building brand reputation in the social media era. The research method employed a qualitative approach with a descriptive contemporary case study design, supported by in-depth interviews with corporate PR practitioners and social media text analysis utilizing NVivo software. The findings reveal that successful digital reputation management relies on a Multi-platform Convergence Strategy adapted to the sociological characteristics of the audience, including reputation anchoring on Instagram, reputation humanization on TikTok, and real-time engagement on X (Twitter). This integrated campaign effectively converted 68% of cyber sentiments into positive ones by prioritizing a symmetrical two-way communication model (PR 2.0) and digital listening functions. The speed of responding to complaints transparently in the cyber space proved capable of transforming potential crises into authentic proof of corporate accountability. This study provides a theoretical contribution to the enrichment of cyber reputation resilience models and a practical guide for PR practitioners in navigating crisis communication in the digital disruption era.
KAMPANYE PUBLIC RELATIONS ANTI HOAKS BERBASIS KOLABORASI INFLUINCER DAN LEMBAGA PEMERINTAH: ANALISIS PESAN DAN RESPONS PUBLIK DI ERA PASCA-PANDEMI Intan Cahyani Azelia Putri; Mayanda Gisti; Fitri Aisyah Nabila; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2113

Abstract

The information crisis or infodemic in the post-pandemic era has mutated into a multi-sectoral threat, demanding a tactical reconstruction of the government's public communication model. Rigid bureaucratic communication approaches are deemed ineffective in countering decentralized disinformation. This study aims to analyze in depth the social media-based anti-hoax Public Relations (PR) campaign strategy utilizing a hybrid collaboration between government agencies and digital influencers, specifically focusing on message anatomy and public response mapping in the post-pandemic era. The research method applied a qualitative approach, combining Qualitative Content Analysis to dissect the message structure and Thematic Analysis to decode netizen comments. The findings reveal that persuasive-emotional and humorous narrative approaches (60%), which leverage the influencer's authenticity, are far more effective in penetrating the audience's information fatigue compared to rational-formal educational approaches (40%). Although this collaboration successfully garnered a majority of positive sentiments (55%) due to its ability to domesticate bureaucratic messages, the campaign still faced significant digital resistance (30% negative sentiments) driven by residual post-pandemic trust crises and organic public confirmation bias toward state institutions. This study contributes theoretically to the creditability transfer model in hybrid cyber communication and practically guides government PR practitioners in formulating dialogic anti-disinformation messages.
STRATEGI CYBER PUBLIC RELATIONS MELALUI INFLUENCER MARKETING DALAM MEMBANGUN BRAND ENGAGEMENT GLAD2GLOW DI TIKTOK Zalfa Adlina; Riska Apriana; Rama Delly; Muh. Rafi Aflah; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2123

Abstract

The rapid acceleration of the beauty industry in the digital realm demands the evolution of conventional public relations functions into dynamic Cyber Public Relations (Cyber PR). Amidst the intense competition for consumer attention, the TikTok platform with its For You Page (FYP) algorithm has become the primary battleground utilized by the skincare brand Glad2Glow to foster brand engagement. This study aims to analyze in depth the Cyber Public Relations strategy through influencer marketing in building Glad2Glow's brand engagement on TikTok. The research method employed a qualitative approach with a descriptive netnography (cyber-ethnography) design to naturally observe cyber interaction patterns, supported by in-depth interviews with digital PR practitioners and influencers. The results indicate that Glad2Glow implements a hybrid PR 2.0 communication model by orchestrating three tiers of influencers: macro-influencers as anchors for mass exposure, micro-influencers as deep-content educators, and nano-influencers as drivers of organic reviews. This orchestration successfully triggers a multi-stage conversion of public brand engagement, moving from cognitive (viewing attention), emotional (intimate relationships in the comments section), to behavioral dimensions (active participation in producing User-Generated Content). This study offers a theoretical contribution to the enrichment of cyber PR literature and digital marketing communication, as well as a practical guide for creative industry practitioners in optimizing short-form video algorithmic ecosystems.
STRATEGI KAMPANYE PUBLIC RELATIONS BERBASIS MEDIA SOSIAL DALAM MEMBANGUN BRAND AWARENESS PADA MASYARAKAT DIGITAL Anggun Larasati; Nuri Anjani; Muhammad Irfan; Sepvi Ananda; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2124

Abstract

The communication paradigm shift in the digital society era demands a reconstruction of the strategic function of Public Relations (PR) from conventional one-way models to an interactive digital ecosystem. A deep investigation into the effectiveness of cross-platform PR campaigns in building brand awareness remains crucial amidst the information overload phenomenon. This study aims to analyze and synthesize social media-based PR campaign strategies in building brand awareness within the digital society. The research method applied is a literature review adopting the Systematic Literature Review (SLR) approach through the PRISMA protocol on 6 reputable scientific articles published between 2016 and 2026. The findings reveal three main pillars for successful digital PR campaigns: (1) the optimization of transmedia storytelling based on interactive visual content; (2) adaptive multi-platform integration tailored to the technical architecture of each media (Instagram, TikTok, and X) to implement symmetrical two-way communication (PR 2.0); and (3) strategic collaboration with digital influencers (particularly micro-influencers) acting as public trust brokers. This study contributes theoretically to the enrichment of cyber PR models and practically provides a strategic framework for practitioners in designing dialogic digital campaigns rooted in the sociological characteristics of contemporary cyber communities.
MANAJEMEN KOMUNIKASI KRISIS INSTANSI PEMERINTAH DALAM MENGHADAPI SPEKULASI PASAR DAN FLUKTUASI EKONOMI Usi Falira Rohaina; Syaiba Safira; Serlia Risky Alina; Sultan Badaruddin; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2126

Abstract

Dynamic global economic fluctuations are often exacerbated by market speculation and information distortion in the public sphere. This study aims to analyze the crisis communication management strategy of government agencies in dealing with market speculation and maintaining national economic stability. Using a descriptive qualitative method with a case study approach, data were gathered through in-depth interviews with public relations practitioners from economic ministries/institutions, documentation of press releases, and digital footprint analysis on social media. The results indicate that successful economic crisis management relies on three main strategies: implementing an AI-driven media monitoring system as an early warning instrument for market sentiment; enforcing a single source of truth policy to eliminate sectoral egos and information misalignment between agencies; and simplifying complex macroeconomic narratives into down-to-earth visual content for the general public. This study concludes that tactical, data-driven communication synchronization not only mitigates psychological market panic instantly but is also crucial in maintaining public trust and a stable investment climate.
Proses Monitoring Kampanye Public Relations Dalam Menilai Efektivitas Penyampaian Pesan Juana Susanti; Rama Yanti; Sri Hertimi
AL-MUNAWWIR: Jurnal Komunikasi, Pendidikan, & Syari'ah Vol. 2 No. 2 (2026): Al-Munawwir: Jurnal Komunikasi, Pendidikan, & Syari'ah
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jkps.v2i2.2225

Abstract

Monitoring is an important stage in implementing a PR campaign that serves to observe, measure, and evaluate the effectiveness of message delivery to the audience. This study aims to describe the monitoring process in a PR campaign, analyze the role of monitoring in assessing the effectiveness of message delivery to the audience, explain the use of monitoring results in improving campaign strategies, and identify indicators used to measure message effectiveness. This study uses a qualitative method with a literature study approach. The data used are secondary data obtained from scientific journals, books, research articles and other scientific sources relevant to the research topic. The results show that monitoring is carried out through several stages, namely setting objectives and indicators, data collection, data analysis, and reporting and follow-up. Monitoring plays a crucial role in assessing the effectiveness of message delivery by measuring message reach, level of understanding, involvement, attitude changes, behavior changes, and public response.
Analisis Perbedaan Gaya Komunikasi Mahasiswa KPI B di Main Account dan Second Accounnt M.Taufiqurrahman Al Ghifary; Andika; Wulandari Aprilia; Alma Yuhera; Arbi Febriansyah; M. Afiq Tajudin; Sri Hertimi
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 4 No. 3 (2026): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v4i3.933

Abstract

Riset ini mencoba membedah alasan di balik perbedaan gaya komunikasi mahasiswa di akun utama dan akun kedua mereka. Punya dua akun sebetulnya menunjukkan kalau mahasiswa pintar menempatkan diri tergantung siapa penontonnya. Di akun utama, gaya komunikasinya cenderung formal, jaim, dan penuh pertimbangan. Sementara di akun kedua, mereka merasa lebih bebas buat berekspresi secara santai tanpa takut dihakimi. Menggunakan pendekatan kualitatif deskriptif, data di lapangan diambil lewat observasi postingan serta wawancara langsung dengan para pemilik akun ganda ini. Dari sana ditemukan bahwa perbedaan gaya chat atau postingan ini sangat dipengaruhi oleh faktor privasi, lingkaran pertemanan, dan cara mereka mengelola personal branding. Akhirnya, riset ini menyimpulkan bahwa kedua akun tersebut memegang peran yang berbeda total dalam kehidupan sosial digital mahasiswa.
Co-Authors Abdur Razzaq Achmad Syarifudin, Achmad Adrian Muhammad Afif Fathan Anggana Ahmad Sabarudin Alif Syahdan Alma Yuhera Alvira Stevani Ananda Muslimah Andika Andini Putri Melati Anggun Larasati Anjeli dewi Sartika Anugrah Saputra Arbi Febriansyah Asti Lusiana Asyarah Atalia Filma Delvina Ayifarr Fadillah Bagus Satria David Hakim Khalfani Deni Dapa Maulana Devita Sari Dhaifina Azizah Dina Kamila Islamiyah Elsa Septriani Emah Ria Fajar Ridwan Fifi Anggraini Fifi Hasmawati Fitri Aisyah Nabila Fitriyani Frendira Frendira Fuji Islah Izzati Futri Amalia Gejora Leonitra Leonitra Hamidah Hamidah Herliza Herliza Ika Nurhalizah Imam Dariyansah Intan Cahyani Azelia Putri Juana Susanti Karindi Kirana Putr Kelik Eko Purnomo Komaruddin Komaruddin Kusnadi Kusnadi Lisda Yulia Liya Hartati M Al-ghifari M. Afiq Tajudin M. Aldi Saputra M. Dendi Fahriansyah M. Mujiburahman Hakim M. Randicha Hamandia M. Ridho Al Ilham M.Davy Surya Rizky M.Khuzaini Arif M.Taufiqurrahman Al Ghifary Maharani Marselah Mayanda Gisti Meisy Fabiolla Sumanti Meltri Fisrano Miranti Miranti Mohd Aji Isnaini Muh. Rafi Aflah Muhammad arif adhitya Muhammad Farhan Abdullah Muhammad Fitri Muhammad Hatta Bin Izamuddin Muhammad Irfan Muhammad Randicha Hamandia Muslimin Muslimin Muzaiyanah Muzaiyanah Nadia Nadia Nashwan Nashwan Neidzar Ega Pratama Nia Azzahra Novita Maharani Nuri Anjani Nyimas Nabila Putri Rahmadani Okta Monica Putri Prengky Aldo Puspa Wijayanti Qiswah Syaedah Az Zahra Binti Mokhtar Rahma Sari Raihan Muhamad Yusuf Rama Delly Rama Yanti Rifqah Jumanah Riska Apriana Riska Ayu Pratiwi Riski Novita Sari Rizky Agung Prakoso Rohila Saini Rafael Iqrom Sandika Sandra Sandra Selvi Musleni Selvia Assoburu Sepvi Ananda Serlia Risky Alina Serly Novita Shafa Innaya Salsabilla Sigit Kurniawan Silvia Assoburu Sri Ayu Nopriyanti Sri Wahyu Ningsih Sultan Badaruddin Suryati Suryati Syahrial Syahrial Syaiba Safira Usi Falira Rohaina Wulandari Aprilia Yesiana Yesiana Yuni Farlina Zalfa Adlina Zaskia Fahrani Zewwy Davealift