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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal EMT KITA Jurnal Analisis Bisnis Ekonomi Muhammadiyah International Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Perilaku dan Strategi Bisnis JURNAL MANAJEMEN Performance : Jurnal Bisnis dan Akuntansi Jurnal Fokus Manajemen Bisnis ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Journal of Social And Economics Research Jurnal Karya Abdi Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Escalate : Economics and Business Journal As-Syirkah: Islamic Economic & Financial Journal
Salamatun Asakdiyah, Salamatun
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Public Health Social Sciences Other

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ANALISIS PREFERENSI MAHASISWA DALAM MENGGUNAKAN QRIS SEBAGAI TEKNOLOGI PEMBAYARAN Emiliyana, Fitri; Asakdiyah, Salamatun; Sutanto, Aftoni
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.4435

Abstract

This study aims to analyze student preferences in using QRIS as a payment technology. However, there are several problems faced by students of Universitas 'Aisyiyah Yogyakarta in using QRIS such as internet network limitations, scanning errors, transaction failures, loss of privacy, fraud, and loss of funds. In addition, students also face social problems such as limited knowledge, access, and dependence on cash. Therefore, this study aims to identify student preferences in using QRIS and overcome the problems faced. Data analysis was carried out using SPSS software to test the hypothesis proposed. This research is a type of quantitative research using primary data through the distribution of questionnaires. The population in this study is students of 'Aisyiyah University Yogyakarta who use QRIS. The sample in this study is part of the population that uses QRIS totaling 234 respondents. This study uses the Nonprobability Sampling  method with a purposive sampling technique. The results of the analysis show that convenience and benefits have a significant influence on student preferences. Meanwhile, the risk did not have a significant effect. The determination coefficient (R2) obtained at 44.7% shows that the three independent variables are able to explain 44.7% of the factors that affect the preferences of students of Universitas 'Aisyiyah Yogyakarta in using QRIS as a payment technique.
Engineering Loyalty in the Digital Age: The Dual Impact of E-Service and Promotion in Banking Sukardi, Sukardi; Asakdiyah, Salamatun; Ismanto, Deny; Salampessy, Andy Passyada
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.47428

Abstract

This study examines how electronic service quality and promotional strategies influence customer satisfaction and loyalty in the Indonesian banking digital ecosystem. Moving beyond linear service models, it introduces a dual-pathway framework in which both functional (e-service) and persuasive (promotion) mechanisms shape satisfaction and loyalty concurrently. Based on a purposive sample of 173 Bank Rakyat Indonesia’s digital users, findings indicate that electronic services and promotions significantly enhance satisfaction, and all three constructs—e-service, promotion, and satisfaction—positively affect customer loyalty. These results reaffirm the satisfaction–loyalty nexus, while highlighting the role of digitally mediated trust and perceived value in sustaining customer commitment. For practitioners, the study urges banks—particularly those with extensive rural reach—to modernize service infrastructures while delivering clear, customer-centered promotions. In an era where customer patience is measured in seconds, loyalty is no longer given—it must be engineered.
Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel Xiaoyan, Yuan; Asakdiyah, Salamatun; Setiawan, Zunan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2842

Abstract

This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China. Variance-based Structural Equation Modeling (SEM), also known as SEM-PLS (Partial Least Square Structural Equation Modeling), was employed to test the research hypotheses. The results reveal that brand experience, consisting of affective, sensory, intellectual, and behavioral dimensions, is the second most influential factor in affecting brand attitude and brand attachment. A significant positive relationship between brand experience, brand attitude, and brand attachment was found. These findings highlight that one of the primary goals of marketing is to create a strong bond between consumers and brands, with positive relationships between brand attitude, brand attachment, and practical implications for managerial practices. Additionally, all proposed hypotheses were validated, and the positive relationships between online brand equity, brand experience, and brand attitude underscore the importance of these factors in shaping brand attachment. Consumers tend to have lower brand attachment in online and app-based environments, which may be influenced by the virtual nature of the experience. This study provides valuable insights into the influence of online brand equity, brand experience, and brand attitude in a multichannel context.
Total Quality Management Pengaruhnya Terhadap Kinerja Keuangan Rumah Sakit di RSU ‘Aisyiyah Ponorogo Nurdiyanti, Eva; Riduwan; Asakdiyah, Salamatun
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 2 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/bdsx5d40

Abstract

This study aims to examine the impact of Total Quality Management (TQM) implementation on the financial performance of RSU 'Aisyiyah Ponorogo, focusing on seven key dimensions: managerial leadership, data-driven decision-making, process management, continuous improvement, employee involvement, supplier relationships, and customer focus. TQM is regarded as a strategic approach to enhance organizational effectiveness and efficiency by engaging all institutional elements in continuous improvement efforts. The research employs a quantitative approach using a survey method. Data were collected through a closed-ended questionnaire based on a Likert scale, distributed to 105 respondents—employees of RSU 'Aisyiyah Ponorogo who have worked for a minimum of three years and have been involved in TQM implementation. Data analysis was conducted using validity and reliability tests, as well as multiple linear regression analysis with SPSS version 25. The results indicate that, individually, all independent variables have a positive and significant effect on financial performance. Simultaneously, the implementation of TQM significantly contributes to enhancing operational efficiency, reducing waste, and strengthening the hospital’s competitiveness by improving customer satisfaction and fostering effective collaboration with suppliers. The roles of managerial leadership and data-driven decision-making are found to be crucial in steering cost-efficiency and strategic optimization. Moreover, active employee engagement and continuous improvement initiatives directly support the financial stability and growth of the hospital. This study concludes that integrated TQM implementation not only improves service quality but also strengthens the hospital’s financial performance in a sustainable manner. The findings provide theoretical contributions to the development of quality management in the healthcare sector and practical implications for hospital policymakers in designing strategies to enhance financial performance.
PENGUATAN KETERAMPILAN HIDUP RAMAH LINGKUNGAN ANAK BINAAN MELALUI PELATIHAN AQUAPONIK DI LPKA Fajar Prasetya, Akhmad; Naini, Rohmatus; Asakdiyah, Salamatun; Herdiansyah, Diki; Tauhid, Imam; Sudarmono, Sigit; Zulfiani, Elvira; Nuryanti, Linda
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.3665-3672

Abstract

Program pengabdian masyarakat ini bertujuan memperkuat keterampilan hidup ramah lingkungan bagi anak binaan di Lembaga Pembinaan Khusus Anak (LPKA) Kelas II Yogyakarta melalui kegiatan pelatihan teknologi aquaponik sederhana. Pelatihan ini dilaksanakan pada bulan Juli sampai Agustus 2025 dan masih berlanjut hingga November 2025 dengan melibatkan 24 anak binaan, tiga dosen, dua mahasiswa Universitas Ahmad Dahlan (UAD), serta fasilitator dari komunitas Gubughydro. Kegiatan dirancang dengan pendekatan partisipatif yang meliputi penyuluhan konsep green living, pengenalan prinsip dasar aquaponik, serta praktik sederhana penanaman dan perawatan tanaman. Pelatihan tidak hanya memberikan pemahaman teknis, tetapi juga menanamkan nilai kedisiplinan, kerja sama, dan tanggung jawab. Anak binaan menunjukkan antusiasme tinggi selama kegiatan, ditandai dengan partisipasi aktif dalam diskusi, tanya jawab, serta kesungguhan saat mencoba praktik secara bergiliran. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan tentang pentingnya pola hidup ramah lingkungan dan keterampilan dasar bercocok tanam yang berkelanjutan. Dengan demikian, pelatihan ini mampu menjadi sarana pemberdayaan yang konstruktif, memberikan bekal pengetahuan dan keterampilan yang dapat dikembangkan anak binaan pada masa pembinaan maupun setelah kembali ke masyarakat
Co-Authors -, Mardianto A.A. Ketut Agung Cahyawan W Abdullah, Haidar Aftoni Sutanto Anna Anna, Anna Atmaja, Indra Dewanto, Mega Ria Dewi, Atika Puspita Emiliyana, Fitri Fajar Prasetya, Akhmad Hasim Herdiansyah, Diki Hidayat, Abdul Choliq Ismanto, Deny Istifarida, Ade Lisa Karnadi, Karnadi Khoirul Huda Kurnianto, Singgih Luthfiah, Nur Fitri Maryoto, Maryoto Mudiono, Mudiono Muhadi, Ahmad Musafir Navisah, Navisah Nirwanto, Irfan Budi Nurdiyanti, Eva Nuriska, Alfia Nuryanti, Linda Perdana Oskar, Dimas Rachmiani Riduwan Rohmatus Isnaini Rumanjaya, Alfredi Salampessy, Andy Passyada Sarwinda, Sarwinda Setiawan, Zunan Setyaningsih Setyaningsih, Setyaningsih Setyawan, Rai Raka Sudarmono, Sigit Sukardi Sukardi Sukmaningtyas, Jantu Sulistyo, Beni Agus Sya’bana, Ali Tauhid, Imam Utik Bidayati, Utik Warti, Mei Ayu Xiaoyan, Yuan Zulfiani, Elvira