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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal EMT KITA Jurnal Analisis Bisnis Ekonomi Muhammadiyah International Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Perilaku dan Strategi Bisnis JURNAL MANAJEMEN Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis JOURNAL SCIENTIFIC OF MANDALIKA (JSM) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Journal of Social And Economics Research Jurnal Karya Abdi Masyarakat Innovative: Journal Of Social Science Research West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Escalate : Economics and Business Journal journal of social and economic research As-Syirkah: Islamic Economic & Financial Journal Jurnal Analisis Bisnis Ekonomi
Salamatun Asakdiyah, Salamatun
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ANALISIS PREFERENSI MAHASISWA DALAM MENGGUNAKAN QRIS SEBAGAI TEKNOLOGI PEMBAYARAN Emiliyana, Fitri; Asakdiyah, Salamatun; Sutanto, Aftoni
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.4435

Abstract

This study aims to analyze student preferences in using QRIS as a payment technology. However, there are several problems faced by students of Universitas 'Aisyiyah Yogyakarta in using QRIS such as internet network limitations, scanning errors, transaction failures, loss of privacy, fraud, and loss of funds. In addition, students also face social problems such as limited knowledge, access, and dependence on cash. Therefore, this study aims to identify student preferences in using QRIS and overcome the problems faced. Data analysis was carried out using SPSS software to test the hypothesis proposed. This research is a type of quantitative research using primary data through the distribution of questionnaires. The population in this study is students of 'Aisyiyah University Yogyakarta who use QRIS. The sample in this study is part of the population that uses QRIS totaling 234 respondents. This study uses the Nonprobability Sampling  method with a purposive sampling technique. The results of the analysis show that convenience and benefits have a significant influence on student preferences. Meanwhile, the risk did not have a significant effect. The determination coefficient (R2) obtained at 44.7% shows that the three independent variables are able to explain 44.7% of the factors that affect the preferences of students of Universitas 'Aisyiyah Yogyakarta in using QRIS as a payment technique.
Engineering Loyalty in the Digital Age: The Dual Impact of E-Service and Promotion in Banking Sukardi, Sukardi; Asakdiyah, Salamatun; Ismanto, Deny; Salampessy, Andy Passyada
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.47428

Abstract

This study examines how electronic service quality and promotional strategies influence customer satisfaction and loyalty in the Indonesian banking digital ecosystem. Moving beyond linear service models, it introduces a dual-pathway framework in which both functional (e-service) and persuasive (promotion) mechanisms shape satisfaction and loyalty concurrently. Based on a purposive sample of 173 Bank Rakyat Indonesia’s digital users, findings indicate that electronic services and promotions significantly enhance satisfaction, and all three constructs—e-service, promotion, and satisfaction—positively affect customer loyalty. These results reaffirm the satisfaction–loyalty nexus, while highlighting the role of digitally mediated trust and perceived value in sustaining customer commitment. For practitioners, the study urges banks—particularly those with extensive rural reach—to modernize service infrastructures while delivering clear, customer-centered promotions. In an era where customer patience is measured in seconds, loyalty is no longer given—it must be engineered.
Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel Xiaoyan, Yuan; Asakdiyah, Salamatun; Setiawan, Zunan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2842

Abstract

This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China. Variance-based Structural Equation Modeling (SEM), also known as SEM-PLS (Partial Least Square Structural Equation Modeling), was employed to test the research hypotheses. The results reveal that brand experience, consisting of affective, sensory, intellectual, and behavioral dimensions, is the second most influential factor in affecting brand attitude and brand attachment. A significant positive relationship between brand experience, brand attitude, and brand attachment was found. These findings highlight that one of the primary goals of marketing is to create a strong bond between consumers and brands, with positive relationships between brand attitude, brand attachment, and practical implications for managerial practices. Additionally, all proposed hypotheses were validated, and the positive relationships between online brand equity, brand experience, and brand attitude underscore the importance of these factors in shaping brand attachment. Consumers tend to have lower brand attachment in online and app-based environments, which may be influenced by the virtual nature of the experience. This study provides valuable insights into the influence of online brand equity, brand experience, and brand attitude in a multichannel context.
Total Quality Management Pengaruhnya Terhadap Kinerja Keuangan Rumah Sakit di RSU ‘Aisyiyah Ponorogo Nurdiyanti, Eva; Riduwan; Asakdiyah, Salamatun
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 2 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/bdsx5d40

Abstract

This study aims to examine the impact of Total Quality Management (TQM) implementation on the financial performance of RSU 'Aisyiyah Ponorogo, focusing on seven key dimensions: managerial leadership, data-driven decision-making, process management, continuous improvement, employee involvement, supplier relationships, and customer focus. TQM is regarded as a strategic approach to enhance organizational effectiveness and efficiency by engaging all institutional elements in continuous improvement efforts. The research employs a quantitative approach using a survey method. Data were collected through a closed-ended questionnaire based on a Likert scale, distributed to 105 respondents—employees of RSU 'Aisyiyah Ponorogo who have worked for a minimum of three years and have been involved in TQM implementation. Data analysis was conducted using validity and reliability tests, as well as multiple linear regression analysis with SPSS version 25. The results indicate that, individually, all independent variables have a positive and significant effect on financial performance. Simultaneously, the implementation of TQM significantly contributes to enhancing operational efficiency, reducing waste, and strengthening the hospital’s competitiveness by improving customer satisfaction and fostering effective collaboration with suppliers. The roles of managerial leadership and data-driven decision-making are found to be crucial in steering cost-efficiency and strategic optimization. Moreover, active employee engagement and continuous improvement initiatives directly support the financial stability and growth of the hospital. This study concludes that integrated TQM implementation not only improves service quality but also strengthens the hospital’s financial performance in a sustainable manner. The findings provide theoretical contributions to the development of quality management in the healthcare sector and practical implications for hospital policymakers in designing strategies to enhance financial performance.
PENGUATAN KETERAMPILAN HIDUP RAMAH LINGKUNGAN ANAK BINAAN MELALUI PELATIHAN AQUAPONIK DI LPKA Fajar Prasetya, Akhmad; Naini, Rohmatus; Asakdiyah, Salamatun; Herdiansyah, Diki; Tauhid, Imam; Sudarmono, Sigit; Zulfiani, Elvira; Nuryanti, Linda
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.3665-3672

Abstract

Program pengabdian masyarakat ini bertujuan memperkuat keterampilan hidup ramah lingkungan bagi anak binaan di Lembaga Pembinaan Khusus Anak (LPKA) Kelas II Yogyakarta melalui kegiatan pelatihan teknologi aquaponik sederhana. Pelatihan ini dilaksanakan pada bulan Juli sampai Agustus 2025 dan masih berlanjut hingga November 2025 dengan melibatkan 24 anak binaan, tiga dosen, dua mahasiswa Universitas Ahmad Dahlan (UAD), serta fasilitator dari komunitas Gubughydro. Kegiatan dirancang dengan pendekatan partisipatif yang meliputi penyuluhan konsep green living, pengenalan prinsip dasar aquaponik, serta praktik sederhana penanaman dan perawatan tanaman. Pelatihan tidak hanya memberikan pemahaman teknis, tetapi juga menanamkan nilai kedisiplinan, kerja sama, dan tanggung jawab. Anak binaan menunjukkan antusiasme tinggi selama kegiatan, ditandai dengan partisipasi aktif dalam diskusi, tanya jawab, serta kesungguhan saat mencoba praktik secara bergiliran. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan tentang pentingnya pola hidup ramah lingkungan dan keterampilan dasar bercocok tanam yang berkelanjutan. Dengan demikian, pelatihan ini mampu menjadi sarana pemberdayaan yang konstruktif, memberikan bekal pengetahuan dan keterampilan yang dapat dikembangkan anak binaan pada masa pembinaan maupun setelah kembali ke masyarakat
Pengaruh Marketing Mix (7P) Terhadap Keputusan Pembelian Konsumen Poin Café & Eatery di Bantul Ardhitama, Chandra; Asakdiyah, Salamatun
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 5 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss5pp1180-1192

Abstract

This study is entitled "The Influence of the Marketing Mix (7P) on Consumer Purchase Decisions at POIN Café & Eatery in Bantul." The aim of this research is to determine the influence of the marketing mix (7P) on consumer purchase decisions at POIN Café & Eatery in Bantul. This research uses a quantitative approach with an associative method. The population consists of consumers who have purchased products at least once and are at least 17 years old. The sampling technique employed is purposive sampling, with a total of 100 respondents from POIN Café & Eatery consumers. Data analysis was performed using IBM SPSS 21 software. Data collection was carried out through questionnaires distributed directly to consumers of POIN Café & Eatery in Bantul. The results of this study indicate that the marketing mix (7P) variables have a positive and significant effect on purchase decisions, with partial test significance results < 0.05 for all seven independent variables. Simultaneously, the variables of product, price, place, promotion, people, process, and physical evidence have a significant effect on purchase decisions, as shown by the F-test result with a significance value of 0.000. Based on these findings, the marketing mix (7P) influences 85.3% of consumer purchase decisions.
Analisis Pengaruh Peran Pemerintah, Karakteristik Wirausaha, Pengelolaan Keuangan, Bauran Pemasaran Dan Pemberdayaan Umkm Terhadap Kinerja Umkm Di Malioboro Kota Yogyakarta Astuti . S, Sri; Asakdiyah, Salamatun; Sutanto, Aftoni
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14283

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh peran pemerintah, karakteristik wirausaha, pengelolaan keuangan, bauran pemasaran, dan pemberdayaan UMKM terhadap kinerja UMKM di kawasan Malioboro, Kota Yogyakarta. Metode penelitian yang digunakan adalah survei dengan pendekatan kuantitatif. Data diperoleh melalui kuesioner yang disebarkan kepada para pengusaha UMKM di Malioboro, dengan jumlah sampel sebanyak 150 responden. Analisis data dilakukan dengan analisis regresi linear berganda. Hasil analisis menunjukkan bahwa secara parsial, peran pemerintah, karakteristik wirausaha, bauran pemasaran, dan pemberdayaan UMKM memiliki pengaruh yang signifikan terhadap kinerja UMKM. Sedangkan pengelolaan keuangan tidak berpengaruh signifikan. Koefisien determinasi (R²) yang diperoleh sebesar 43,1% menunjukkan bahwa kelima variabel independen tersebut mampu menjelaskan 43,1% variasi dalam kinerja UMKM.
Analisis Good Corporate Governance, Intellectual Capital Dan Sales Growth Terhadap Kinerja Keuangan Perusahaan (Studi Empiris Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di BEI Tahun 2021 – 2023) Yuliana, Monikka; Asakdiyah, Salamatun; Sutanto, Aftoni
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14899

Abstract

Penelitian ini dilakukan untuk menguji Good Corporate Governance (GCG) yang diproksikan dengan Kepemilikan Institusional, Intellectual Capital (IC) yang diproksikan dengan Capital Employed Efficiency (CEE) dan Sales Growth berpengaruh secara parsial terhadap Kinerja Keuangan yang diproksikan dengan Return on Asset (ROA). Penelitian ini dilakukan pada perusahaan subsektor makanan dan minuman yang terdaftar di Brusa Efek Indonesia tahun 2021 – 2023. Populasi penelitian ini berjumlah 95 Perusahaan. Pemilihan sampel menggunakan teknik purposive sampling sehingga diperoleh 45 perusahaan dengan 3 tahun pengamatan maka diperoleh 135 data penelitian. Metode pengujian hipotesis menggunakan model regresi data panel dengan pendekatan Random Effect Model (REM) dan alat uji yang digunakan yaitu Eviews 10. Hasil penelitian menunjukkan bahwa Good Corporate Governance (GCG) yang diproksikan oleh kepemilikan institusional berpengaruh positif dan signifikan terhadap kinerja keuangan (ROA), Intellectual Capital (IC) yang diproksikan oleh Capital Employed Efficiency (CEE) berpengaruh positif dan signifikan terhadap kinerja keuangan (ROA), sedangkan Sales Growth berpengaruh negatif dan tidak signifikan terhadap kinerja keuangan (ROA).
Determinan Nilai Perusahaan Pada Perusahaan LQ45 yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023 Latifa, Rita Nurul; Asakdiyah, Salamatun; Sutanto, Aftoni
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15242

Abstract

Penelitian bertujuan untuk mengetahui apakah suku bunga, nilai tukar dan keputusan investasi berpengaruh terhadap nilai perusahaan pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia tahun 2020-2023 yang diproksikan dengan suku bunga adalah BI Rate, nilai tukar diproksikan dengan kurs dan keputusan investasi diproksikan dengan PER. Populasi dalam penelitian ini adalah seluruh perusahaan yang ada di listing LQ45 yaitu sebanyak 45 perusahaan. Sampel yang digunakan sebanyak 24 perusahaan dengan menggunakan metode purposive sampling dengan kriteria. Pengumpulan data menggunakan metode dokumentasi. Teknik analisis yang digunakan adalah eviews dengan tahapan 1) Common Effect Model 2) Fixed Effect Model 3) Uji Chow 4) Random Effect Model dan 5) Uji Hausman serta uji asumsi klasik seperti uji normalitas, uji multikolinieritas, uji autokorelasi, dan uji hesterokedastisitas. Uji regresi data panel yang digunakan adalah Random Effect Model. Hasil penelitian ini adalah suku bunga secara parsial berpengaruh positif terhadap nilai perusahaan yang ditunjukkan dengan nilai probabilitas sebesar 0,031 lebih kecil dari taraf signifikansi 0,05. Nilai tukar tidak berpengaruh terhadap nilai perusahaan yang ditunjukkan dengan nilai probabilitas sebesar 0,0763 lebih besar dari taraf signifikansi 0,05. Dan keputusan investor secara parsial berpengaruh terhadap nilai perusahaan yang ditunjukkan dengan nilai probabilitas sebesar 0,0245 lebih kecil dari taraf signifikansi 0,05.
Students' Word of Mouth Electronic Conversation Formation Model Through Online Service Quality and Students' Online Satisfaction Asakdiyah, Salamatun; Ismanto, Deny; Bonaga, Jason Keith
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.416

Abstract

This study seeks to investigate the impact of E-Service Quality, E-Satisfaction, and the interaction between E-Service Quality and E-Satisfaction on the formation of E-Student Word of Mouth within the Management Study Program at the Faculty of Economics and Business, Ahmad Dahlan University in Yogyakarta. The sample selection involved a combination of convenience sampling and purposive sampling methods. Data collection was accomplished by distributing questionnaires to respondents, addressing aspects of E-Service Quality, E-Satisfaction, and E-WOM. Moderator Regression Analysis (MRA) was employed as the analytical tool. Additionally, T-tests and F-tests were utilized to examine the hypotheses put forth. The results of the partial regression coefficient test using the T-test indicate that both E-Service Quality and E-Satisfaction, as well as their interaction, have a significant influence on E-Student Word of Mouth. Furthermore, the regression coefficient analysis through the F-test demonstrates that the variables E-Service Quality, E-Satisfaction, and their interaction also collectively contribute to the influence on E-WOM. These variables - E-Service Quality, E-Satisfaction, and their interaction - can explain up to 85% of the variance in E-WOM, with the remaining 15% attributed to other variables not included in the research model.
Co-Authors -, Mardianto A.A. Ketut Agung Cahyawan W Abdullah, Haidar Aftoni Sutanto Anna Anna, Anna Ardhitama, Chandra Astuti . S, Sri Atmaja, Indra Bonaga, Jason Keith Bunga Aditi Dewanto, Mega Ria Dewi, Atika Puspita Emiliyana, Fitri Fajar Prasetya, Akhmad Hasim Herdiansyah, Diki Hidayat, Abdul Choliq Indro Prastowo Ismanto, Deny Istifarida, Ade Lisa Karnadi, Karnadi Khoirul Huda Kurnianto, Singgih Latifa, Rita Nurul Luthfiah, Nur Fitri Mahatir, Fahmi Mar’i Maryoto, Maryoto Mudiono, Mudiono Muhadi, Ahmad Musafir Navisah, Navisah Nirwanto, Irfan Budi Nurdiyanti, Eva Nuriska, Alfia Nuryanti, Linda Perdana Oskar, Dimas Priyono Puji Prasetyo, Priyono Puji Rachmiani Riduwan Rohmatus Isnaini Rumanjaya, Alfredi Salampessy, Andy Passyada Sarwinda, Sarwinda Setiawan, Zunan Setyaningsih Setyaningsih, Setyaningsih Setyawan, Rai Raka Sudarmono, Sigit Sukardi Sukardi Sukmaningtyas, Jantu Sulistyo, Beni Agus Suteja, I Gede Novian Sya’bana, Ali Tauhid, Imam Uma Maheswari, Uma Utik Bidayati, Utik Warti, Mei Ayu Widyawati, Weni Xiaoyan, Yuan Yuliana, Monikka Zulfiani, Elvira