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All Journal Jurnal Manajemen Teknologi Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA MUDRA Jurnal Seni Budaya Panggung Tawarikh : Journal of Historical Studies Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Balong International Journal of Design Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Wayang Nusantara: Journal of Puppetry Jurnal Ilmiah Bina Bahasa VCD : Journal of Visual Communication Design Jurnal Senirupa Warna (JSRW) Wacadesain Indonesian Journal of Multidisciplinary Science Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana Enrichment: Journal of Multidisciplinary Research and Development Advances In Social Humanities Research INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Mohammad Isa Pramana Koesoemadinata
Telkom University
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Design of 2D Animation Character Concept Art as a Promotional Medium for the Dewi Sartika Museum and Bandung Good Guide Lutfia Fatihah Rahmi; Mohammad Isa Pramana Koesoemadinata; Riksa Belasunda; Wirania Swasty
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 4 (2026): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i4.1246

Abstract

Dewi Sartika is an Indonesian education pioneer who fought for women’s right to education in the early 20th century. However, her values are gradually being forgotten, even at SD–SMP Dewi Sartika Bandung, which carries her educational legacy. The institution faces challenges such as weak identity, limited promotion, and low appeal to young audiences and tourists. This study focuses on designing 2D character concept art as part of a digital promotional strategy for the Living Museum Sakola Kaoetamaan Istri, in collaboration with Bandung Good Guide. The characters are designed as local tourists joining cultural walking tours, serving as visual representations that connect Dewi Sartika’s educational heritage with Bandung’s creative tourism. with design thinking approach, the research applies the empathize and define stages to understand audience behavior, and the ideate and prototype stages to visualize character designs using user persona–based character design approach within the framework of participatory design for character design. The results show that character-based storytelling supported by Bandung Good Guide’s media network is more effective than conventional methods in attracting young audiences and cultural tourists. This approach helps revitalize historical values while strengthening the museum’s role as a cultural heritage destination in Bandung.
HYPERREALITY OF WOMEN’S IMAGES IN TIKTOK FASHION CONTENT: A STUDY OF GENERATION Z WOMEN Syifa Sabilla Adriana; Ira Wirasari; Mohammad Isa Pramana Koesoemadinata
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22667902

Abstract

TikTok's development as a space for visual expression has helped shape how Generation Z women represent themselves and perceive fashion in their everyday lives. Fashion content presented through endorsement videos, such as outfit of the day (OOTD), get ready with me (GRWM), and haul videos, functions not only as a medium for product promotion but also constructs idealised images of women through clothing styles, silhouettes, colours, materials, branding, and styling techniques. These representations create a form of hyperreality in which fashion images presented in digital spaces are perceived as ideal references for appearance and identity formation. This study aims to analyse the hyperreality of women’s images constructed through fashion content on TikTok and examine how Generation Z women perceive these representations. This research uses a qualitative approach, drawing on representation theory and Jean Baudrillard’s concept of hyperreality as its main analytical framework. Data were collected by analysing fashion videos on TikTok and administering questionnaires to Generation Z women. The findings indicate that TikTok fashion content constructs images of women through curated, aesthetic, and repetitive visual representations, thereby establishing standards of appearance and lifestyles that appear ideal and realistic. These images then function as identity symbols and fashion references for Generation Z women, while also being linked to symbolic and repetitive patterns of fashion consumption. This study demonstrates that TikTok functions not merely as a medium for disseminating fashion information but also as a space for producing and reproducing the hyperreality of women’s images within digital culture.
Co-Authors Adhika Dewangga Bhagaskara Amanda, Zuhreini Arry Mustikawan Didit Widiatmoko Djoko Murdowo Donny Trihanondo Ervina Ulinnuha Fikriyah, Fathimah Nur Gilang Purnama Hanif Azhar Hilaluzzaman, Muhammad I Gusti Agung Rangga Lawe Ira Wirasari Irfan Dwi Rahadianto Lingga Agung Lutfia Fatihah Rahmi Lutfia Fatihah Rahmi Lutfia Fatihah Rahmi Mediany Kriseka Putri Moh Rochim Alamsa Muhammad Rafli Aditia Putra Solihin Mutia Qana'a Nuning Damayanti Adisasmito, Nuning Damayanti Nur Sheha Gunawan, Ahmad Nurulita Widianti Patra Aditia Pikir Wisnu Wijayanto Purbaningrum, Aisyah Dias Putra, I Dewa Alit Dwija Radhi Beskin Rahmi, Lutfia Fatihah Rais, Fatwa Amin Rendy Pandita Bastari Riksa Belasunda Ronggowarsito, Bimahadi Ilmawan Rurianto, Joko Setiawan Sabana Siwi Anjar Sari Sri Nurbani Syifa Sabilla Adriana Tri Astuti Wibisono Tegar Guna Putra Wirania Swasty Yanuar Rahman Yelly Andriani Barlian