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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jambura Journal of Community Empowerment Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) Econetica Akuntansi'45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Applied Management Studies Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research West Science Business and Management Jurnal Riset Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Science Information System and Technology Jurnal Multidisiplin Indonesia International Journal of Social and Education (INJOSEDU)
Lucky Mahesa Yahya
Fakultas Ekonomi Dan Bisnis, Jurusan Manajemen, Payakumbuh Universitas Andalas
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Pengaruh Fama and French Model, Sentimen Pasar, Makro Ekonomi dan Momentum Terhadap Pengembalian Saham Nelvia Iryani; Lucky Mahesa Yahya
Jambura Journal of Community Empowerment Volume 5 No. 1: Juni 2024
Publisher : Jurusan Pendidikan Luar Sekolah Fakultas Ilmu Pendidikan Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjce.v5i1.2986

Abstract

Penelitian ini menyajikan kerangka komprehensif untuk menganalisis faktor-faktor yang mempengaruhi harga saham di pasar Indonesia. Model lima faktor Fama dan French (FF) menggabungkan indikator makroekonomi dan elemen sentimen investor. Studi tersebut menganalisis nilai rata-rata tertimbang bulanan dan tertimbang sama dari seluruh saham yang terdaftar di Bursa Efek Indonesia dari tahun 2013 hingga 2022. Studi tersebut menunjukkan bahwa sentimen investor memiliki peran yang signifikan dalam meningkatkan hasil portofolio saham di Indonesia. Faktor makroekonomi, faktor Fama dan Perancis, serta faktor momentum mempunyai dampak yang merugikan terhadap hasil portofolio saham.
KUALITAS LAYANAN VIA INSTAGRAM MARKETPLACE MEMBANGUN KEPUASAN CUSTOMER ZARA DI KOTA PADANG Faiqah Nabila Prisca; Lucky Mahesa Yahya
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.103

Abstract

This study aims to analyze the effect of product quality, price, and advertising on purchasing decisions of SMEs in Payakumbuh, using a case study of SMEs Sanjai Anna in Payakumbuh. This research was conducted by collecting data from 30 respondents who are customers of UMKM Sanjai Anna. The data collection method was carried out by distributing questionnaires to respondents who were selected purposively. The questionnaire consists of questions related to product quality, price, advertising, and purchasing decisions. The collected data were then analyzed using multiple linear regression techniques and hypothesis testing. The results of the study show that product quality, price, and advertising have a significant effect on purchasing decisions at Sanjai Anna's SMEs. Good product quality can increase customer confidence and satisfaction with the product, thereby influencing purchasing decisions. Competitive prices and promotion through advertising also have a positive influence on purchasing decisions. This research makes an important contribution to the understanding of the factors that influence purchasing decisions for MSMEs in Payakumbuh, especially for Sanjai Anna's MSMEs. The results of this study are expected to provide input for MSME owners in developing marketing strategies
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM DI PAYAKUMBUH: Studi Kasus UMKM Sanjai Anna Lucky Mahesa Yahya; Poppy Noverlin; Adila Putri Ayu
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.106

Abstract

This study aims to analyze the effect of product quality, price, and advertising on purchasing decisions of SMEs in Payakumbuh, using a case study of SMEs Sanjai Anna in Payakumbuh. This research was conducted by collecting data from 30 respondents who are customers of UMKM Sanjai Anna. The data collection method was carried out by distributing questionnaires to respondents who were selected purposively. The questionnaire consists of questions related to product quality, price, advertising, and purchasing decisions. The collected data were then analyzed using multiple linear regression techniques and hypothesis testing. The results of the study show that product quality, price, and advertising have a significant effect on purchasing decisions at Sanjai Anna's SMEs. Good product quality can increase customer confidence and satisfaction with the product, thereby influencing purchasing decisions. Competitive prices and promotion through advertising also have a positive influence on purchasing decisions. This research makes an important contribution to the understanding of the factors that influence purchasing decisions for MSMEs in Payakumbuh, especially for Sanjai Anna's MSMEs. The results of this study are expected to provide input for MSME owners in developing marketing strategies
Business Model Transformation and Information Technology Use on the Quality of Accounting Information Systems in MSMEs in Indonesia Lucky Mahesa Yahya
West Science Information System and Technology Vol. 2 No. 01 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i01.801

Abstract

This research investigates the impact of business model transformation (BMT) and information technology utilization (ITU) on the quality of accounting information systems (QAIS) in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. A quantitative approach is employed, with data collected through a survey of MSMEs across various industries. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) is used for data analysis. The findings reveal significant positive relationships between BMT, ITU, and QAIS. Business model transformation and IT utilization are found to significantly enhance the quality of accounting information systems in Indonesian MSMEs. These results highlight the importance of innovative business practices and effective technology adoption in improving financial management processes within MSMEs, providing valuable insights for practitioners, policymakers, and researchers.
MARKET SENTIMENT WITH ARTIFICIAL INTELLIGENCE: A REVOLUTION IN THE DIGITAL ECONOMY Lucky Mahesa Yahya; Silvia Ekasari; Haryanto; Al-Amin; Hadenan Towpek
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 1 (2024): April
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital age has brought about a massive transformation in many sectors, including market sentiment analysis. The existence of big data from the internet, especially social media and online reviews, requires advanced technology to process and analyze it. Artificial Intelligence (AI) with Natural Language Processing (NLP) and machine learning capabilities are key in this revolution, especially in identifying and interpreting public sentiment towards products, services, or brands. The research method used is literature by looking for references that are in accordance with the research context. The research findings show that the integration of AI in market sentiment analysis has significant potential in improving the understanding of consumer sentiment. AI not only accelerates the process of analyzing vast data, but also increases the accuracy in interpreting sentiments and emotions. In particular, the use of machine learning models has enabled the adaptation and continuous improvement of sentiment analysis performance, providing deeper and more predictive insights into market trends.
THE ROLE OF ISLAMIC MONEY MARKET IN SUPPORTING THE NATIONAL ECONOMY Lucky Mahesa Yahya; Maulidna; Afriantoni
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 4 (2024): July
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Islamic money market is an integral part of the financial system that operates based on sharia principles, which prohibit riba (interest) and gharar (uncertainty). This market offers a variety of financial instruments that comply with Islamic values and fair and transparent business ethics. The study in this research uses the literature research method. The results show that with the right strategic and regulatory support, the Islamic currency market has great potential to strengthen the national economy. The implementation of Islamic financial education policies, the development of market infrastructure, and the strengthening of international cooperation can further enhance the role of the Islamic money market in achieving macroeconomic goals and improving people's welfare. Therefore, the Islamic money market not only provides an alternative to conventional financial instruments but also plays an important role in increasing financial inclusion, economic stability, and financing sustainable development in Muslim-majority countries.
Analisis Faktor Yang Mempengaruhi Minat Beli Mahasiswa Terhadap Pembelian Produk UMKM Lucky Mahesa Yahya; Rahmi Datul Ulfa; Renada Amalia; Mutia Khairun Nisa
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.622

Abstract

The term Micro, Small and Medium Enterprises is called MSMEs. In its simplest form, MSMEs refer to all types of businesses, including those carried out by households, small business entities, organizations, and individuals. In order to improve the ability to create community independence, especially in the economic sector, Indonesia as a developing country makes MSMEs the main base of the community's economic sector. Purchasing decisions are steps by consumers to make judgments about whether or not to buy a product when making a purchase. This indicator explains what factors influence purchasing decisions, namely (1) buying stability after knowing consumer product information. (2) decide to buy because of the preferred brand (3) buy because of wants and needs (4) buy because of recommendations from others (5) buy because of price and quality. Quantitative research with a questionnaire which translates the diagram of the results of the questionnaire into the form of analysis with a sample of students with a sample of 30 respondents and is supported by secondary data in the form of competent previous research literature and related to the title discussed. Based on the results of the study, it can be concluded that the most influential factor in the decision to buy MSME products made by students is the purchase factor because it is in accordance with their wishes and needs.
STUDI KELAYAKAN ASPEK TEKNIS DAN TEKNOLOGI UMKM RAKIK PISANG RAHMAT DI KABUPATEN AGAM Marzhanda, Yola; Annisa, Nola Nurma; Intan, Intan; Auliya, Yuka Amarasri; Yahya, Lucky Mahesa
KOLEGIAL Vol 12 No 1 (2024): Januari-Juni
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v12i1.219

Abstract

In advancing the productivity and efficiency of a business, a business feasibility study is needed to assess and analyze various aspects in the development of business operations. For this reason, this study aims to review the feasibility of business studies on the UMKM Rakik Pisang Rahmat in Agam Regency, which is engaged in the food industry. This type of research is descriptive research. Data collection techniques used in obtaining data are observation and interviews. The analytical method used is the analysis of technical and technological aspects. The results of the study show that the Rakik Pisang Rahmat business is in a strategic area which allows the business to increase effectiveness by managing the availability of raw materials and production capacity, but still uses traditional technology in its production activities, so that the Rakik Pisang Rahmat business is not feasible from a technical and technological perspective.
Application of EUCS and UTAUT Method to Analyze The Implementation of Donation-Based Crowdfunding System for Fundraising Mobile Applications Mahesa Yahya, Lucky; Purwati, Sri; Patra Pertiwi, Triani; Hendra; Suradi, Agustinus
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.433

Abstract

This research aims to determine the success of implementing the donation-based crowdfunding system in donation applications. This research will be carried out using a quantitative approach. Researchers will carry out observations and questionnaires using accidental sampling to ask respondents to answer questions that have been created in the form of a Google Form link. Researchers collected samples using the purposive sampling method. 100 people were used as respondents in this research. SmartPLS was used to carry out inferential data processing. In accordance with the results of the analysis discussion, it can be concluded that the variables in the UTAUT and EUCS models that are proven to have a positive and significant influence in measuring the level of success in implementing the donation-based crowdfunding system in applications are accuracy, content, facilitating conditions, performance expectancy, price value, social influence, user satisfaction, behavioral intention, and use behavior. Meanwhile, the effort expectancy and perceived credibility variables were proven to have no positive or significant effect in this research. Based on data analysis, the biggest variable that influences the level of success in implementing the donation-based crowdfunding system in applications is the behavioral intention variable towards use behavior. The second variable that has the most influence is performance expectancy on perceived credibility. Meanwhile, the other variable is user satisfaction with behavioral intention. From the results of the data processing that has been carried out, the variable that has the smallest influence on the level of success in implementing the donation-based crowdfunding system in the application is effort expectancy on behavioral intention. Next is the variable perceived credibility on behavioral intention.
Analysis of User Acceptance Towards The Implementation of Information Systems in Financial Institutions Using Technology Readiness and Acceptance Model Approach Mahesa Yahya, Lucky; Rasyiddin, Ahmad; Muhlasin; Mariko, Selli; Harsono, Iwan
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.483

Abstract

This research aims to measure the influence of user acceptance and readiness on implementing information systems. Researchers conducted this research using a quantitative approach. Researchers collected samples using a multi-stage purposive sampling strategy. There were one hundred participants in the study's sample. This study used two data collection methods: unstructured interviews were conducted to gather supporting data for the research, and questionnaires were distributed to get primary data. Inferential statistical analysis was performed in this study utilizing the PLS-SEM approach with SmartPLS. At this point, two analyses, the measurement model analysis, and the structural model analysis, must be completed. These findings indicate that sentiments of optimism and inventiveness positively impact opinions about the advantages and usability of information systems. This factor encourages users' interest in accepting or continuing to use the information system so that it will have a good influence on its implementation. On the other hand, user discomfort in using information systems tends to negatively influence assessments of the benefits and ease of use of information systems. User discomfort in using information systems hinders users' interest in using the information system, which impedes implementing the information system. The insecurity factor did not influence the assessment of the benefits and ease of use of information systems. These findings have several differences from previous research.
Co-Authors Abdul Hafid Adila Putri Ayu Afif Alfalah Afriantoni Agustinus Suradi Al-Amin Al-Amin Alfiana, Meza Putri Anisah Nabilah Jonefar Annisa, Nola Nurma Antonius Rino Vanchapo Arnes Yuli Vandika Asdi Asdi Asri, Widya Kartika Auliya, Yuka Amarasri Deddy Hidayat Dedi Firmansyah Desri, Syuryatman Dhea Sri Amanda Dilla Gustianningsih Dinda Indriyani Diva Saskia Faiqah Nabila Prisca Firdaus, Riska Maharani Hadenan Towpek Haryanto, Haryanto Hasanah, Ainilla Helda Marlin Ala Hidayat, Deddy Hutasuhut, Nadra Nadila Hutrisia Marafikha Afwa Ihsan Junas Intan Intan Irma Hakim Iwan Harsono Jedithjah Naapia Tamedi Papia Judijanto, Loso KMT Lasmiatun LAUNTU, ANSIR Loso Judijanto Lovita Permata Sari Marzhanda, Yola Maulidini Adha Maulidna Meike Negawati Kesek Moh. Gufron Romadhoni Mudasetia, Mudasetia Mufida Rahmi Muhammad Alung Muhammad Ilham Muhlasin Mutia Khairun Nisa Mutiara Citra Sari Mutiara Novelly Asril Nadia Tul Aisyah Nadiatika Tsabatiyya Nazaruddin, Erizal Nelvia Iryani Nur Azizah Nurwijayanti Oktavia, Vivi Olivia Vransiska Cania Patra Pertiwi, Triani Pia Ramadhani Poppy Noverlin Putri Fadhilah Putri, Nadiah Radinda, Ayu Putri Rahmi Datul Ulfa Rahmi, Desi Yulia Rasyiddin, Ahmad Reghina Zahra Reivany, Sannia Renada Amalia Sabrina, Cindy Putri Saputra, Andreza Yosmi Sarah Faikhotul Fadilla Selli Mariko Silvia Ekasari Sri Hastutik Sri Purwati, Sri Sudarmanto, Eko Suharni Suharni Suharni Sumia Lorenza Vetty Nur Annisa Vinda Putri Yanda Wahyudin Rahman Widia Khairani Zaenab Nur Aini