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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Jambura Journal of Community Empowerment Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) Akuntansi'45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Applied Management Studies Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research West Science Business and Management Jurnal Riset Manajemen Science Information System and Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Lucky Mahesa Yahya
Fakultas Ekonomi Dan Bisnis, Jurusan Manajemen, Payakumbuh Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Hubungan Nilai Belanja Hedonis dengan Niat Pembelian Produk Diskon pada Merek Buttonscarves di Sumatera Barat Maisyarah, Adzkiatul; Yahya, Lucky Mahesa; Desri, Syuryatman; N, Erizal
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2375

Abstract

This study aims to analyze the effect of hedonic shopping value on purchase intention of discounted products on the Buttonscarves brand in West Sumatra. The dimensions of hedonic shopping value studied include novelty, pleasure, praise from others, escape, and social interaction. A quantitative approach was used with a survey method through a questionnaire distributed to 169 respondents who were Buttonscarves consumers. The results of the analysis using the SmartPLS model showed that novelty, pleasure, and praise from others had a significant positive effect on purchase intention of discounted products. However, escape and social interaction did not show a significant effect. This study provides insight to companies regarding the importance of considering hedonic values in marketing strategies to increase consumer purchasing interest, especially on discounted products.
Marketing Feasibility and Strategic Application of the Marketing Mix in Small Retail Enterprises: A Case Study of Toserba 35 Hidayah, West Sumatra Lucky Mahesa Yahya; Ayu Putri Radinda; Widya Kartika Asri; Muhammad Ilham; Andreza Yosmi Saputra
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.427

Abstract

This study aims to analyze the marketing feasibility and application of the marketing mix (4P: product, price, place, and promotion) in the operation of Toserba 35 Hidayah, a local retail enterprise in Lima Puluh Kota, West Sumatra. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observation, and document review to assess the firm’s competitive position and market strategy. The findings indicate that the business demonstrates strong marketing feasibility supported by product diversity, strategic location, competitive pricing, and customer-oriented service. However, the promotional strategy remains traditional, relying primarily on word-of-mouth, indicating the need for digital marketing adoption to expand market reach. The study concludes that integrating modern marketing practices—particularly social media engagement and customer loyalty programs—would enhance competitiveness and sustainability. Theoretically, this research reinforces the role of the marketing mix as a determinant of micro-enterprise performance and highlights the importance of adaptive marketing innovation in the Indonesian retail sector.
ECONOMIC STRATEGY IN THE AGE OF ARTIFICIAL INTELLIGENCE: HARNESSING AI FOR SUSTAINABLE GROWTH Lucky Mahesa Yahya; Loso Judijanto; Moh. Gufron Romadhoni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The purpose of this study is to analyse the contribution of artificial intelligence (AI) to the achievement of sustainable economic growth. The method used was a literature study, where data and information were collected from various sources including scientific journal articles, research reports, and relevant publications. The analysis involved synthesising findings from existing literature to identify the key role of AI in supporting sustainability in social, economic, and environmental aspects. The results indicated that AI plays a significant role in maximising resource use efficiency, reducing wastage, and promoting the use of renewable energy. AI also contributes to increased innovation in industry and more sustainable management of natural resources. In the environmental context, AI has proven effective in modelling and predicting climate change and addressing biodiversity challenges. AI also has the potential to increase public engagement and awareness in sustainability practices. The research conclusion suggests that integrating AI in sustainable development strategies can stimulate economic growth while ensuring a healthy environmental balance for a sustainable future.
PRIVATE SECTOR PARTICIPATION IN THE GREEN ECONOMY: A LITERATURE REVIEW ON BUSINESS SUSTAINABILITY Lucky Mahesa Yahya; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The green economy has become an increasingly important global issue in the last decade, with the private sector playing an increasingly significant role. This research aims to examine the impact of private sector participation in the green economy on business sustainability. Through a literature review, this study analyses how green practices adopted by companies can benefit operational sustainability, reputation, resilience, innovation, and the development of a sustainable business ecosystem. The results show that private sector participation in the green economy can improve operational efficiency, strengthen corporate reputation and attractiveness, and encourage innovation and development of more environmentally friendly products. In addition, collaboration with other stakeholders can also shape a more sustainable business ecosystem. Thus, private sector involvement in the green economy not only has a positive impact on the environment, but can also support business sustainability in the long run.
MARKET SENTIMENT WITH ARTIFICIAL INTELLIGENCE: A REVOLUTION IN THE DIGITAL ECONOMY Lucky Mahesa Yahya; Silvia Ekasari; Haryanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital age has brought about a massive transformation in many sectors, including market sentiment analysis. The existence of big data from the internet, especially social media and online reviews, requires advanced technology to process and analyze it. Artificial Intelligence (AI) with Natural Language Processing (NLP) and machine learning capabilities are key in this revolution, especially in identifying and interpreting public sentiment towards products, services, or brands. The research method used is literature by looking for references that are in accordance with the research context. The research findings show that the integration of AI in market sentiment analysis has significant potential in improving the understanding of consumer sentiment. AI not only accelerates the process of analyzing vast data, but also increases the accuracy in interpreting sentiments and emotions. In particular, the use of machine learning models has enabled the adaptation and continuous improvement of sentiment analysis performance, providing deeper and more predictive insights into market trends.
THE FUTURE OF CRYPTOVALUTA: AN ANALYSIS OF THE LITERATURE ON TRENDS AND INNOVATIONS IN THE DIGITAL AGE Lucky Mahesa Yahya; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research analyses the literature on the future of cryptovaluta with a focus on trends and innovations in the digital era. The results of the analysis show that cryptovaluta has great potential to transform various aspects of the digital economy, especially through decentralisation and the wider application of blockchain technology. The development of DeFi platforms, smart contracts, and NFTs are key innovations driving the growth of the crypto ecosystem. However, challenges such as inconsistent regulations, market volatility, and security issues remain the main obstacles that need to be overcome. Therefore, synergy between the government, tech industry, and crypto community is essential to create a balanced and sustainable framework, enabling cryptovaluta to contribute significantly in the digital economy of the future.
UMKM DIGITALISATION: A BRIDGE TO ECONOMIC INCLUSION IN THE DIGITAL ECONOMY LANDSCAPE Lucky Mahesa Yahya; Melyana R Pugu
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Abstract

Digitalisation of MSMEs plays an important role in promoting economic inclusion in the digital era. This study aims to analyse the potential and challenges of MSME digitalisation, and identify strategies to realise this potential. The method used is a literature study. The results show that digitalisation can help MSMEs expand market access, improve efficiency, and create new business opportunities. However, MSMEs also face various challenges, such as the digital divide, lack of digital literacy, and limited access to resources. To overcome these challenges, collaboration between the government, private sector, and community is needed to create an ecosystem conducive to MSME digitalisation. Recommended strategies include providing digital infrastructure, improving digital literacy, access to finance and resources, as well as regulations that support innovation and data protection. With an inclusive and comprehensive approach, digitalisation of MSMEs can contribute to poverty alleviation, reduction of economic disparities, and sustainable economic development.
Technology and Entrepreneurship in Development: Bibliometric Analysis Lucky Mahesa Yahya; I Wayan Adi Pratama; Ade Suhara
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.10852

Abstract

This study performs a bibliometric analysis to examine global research networks in entrepreneurship, emphasizing the changing collaborations among countries and regions. The study illustrates the pivotal importance of countries such as the United States, Germany, and the United Kingdom in research through the mapping of co-authorship networks from academic papers, while also acknowledging the growing impact of rising economies like China, India, and Brazil. The findings highlight the interdisciplinary character of entrepreneurship research, connecting it to economics, technology, and sustainable development. The study underscores the significance of entrepreneurial education, advocating for the incorporation of global viewpoints and technological innovations inside academic courses. The study provides useful insights into global research trends but acknowledges limitations, such as dependence on indexed databases and the omission of non-collaborative contributions. This analysis offers actionable insights for politicians, educators, and researchers aiming to promote innovation and entrepreneurship, highlighting the necessity of international cooperation to tackle global issues.
Co-Authors Abdul Hafid Ade Suhara Adila Putri Ayu Afif Alfalah Afriantoni Agustinus Suradi Al-Amin Al-Amin Al-Amin Alfiana, Meza Putri Andreza Yosmi Saputra Anisah Nabilah Jonefar Annisa, Nola Nurma Antonius Rino Vanchapo Arnes Yuli Vandika Asdi Asdi Asri, Widya Kartika Auliya, Yuka Amarasri Ayu Putri Radinda Deddy Hidayat Dedi Firmansyah Desri, Syuryatman Dhea Sri Amanda Dilla Gustianningsih Dinda Indriyani Diva Saskia Faiqah Nabila Prisca Firdaus, Riska Maharani Hadenan Towpek Haryanto, Haryanto Hasanah, Ainilla Helda Marlin Ala Hidayat, Deddy Hutasuhut, Nadra Nadila Hutrisia Marafikha Afwa I Wayan Adi Pratama Ihsan Junas Intan Intan Irma Hakim Iwan Harsono Jedithjah Naapia Tamedi Papia Judijanto, Loso KMT Lasmiatun LAUNTU, ANSIR Loso Judijanto Lovita Permata Sari Maisyarah, Adzkiatul Marzhanda, Yola Maulidini Adha Maulidna Meike Negawati Kesek Melyana R Pugu Moh. Gufron Romadhoni Moh. Gufron Romadhoni Mudasetia, Mudasetia Mufida Rahmi Muhammad Alung Muhammad Ilham Muhammad Ilham Muhlasin Mutia Khairun Nisa Mutiara Citra Sari Mutiara Novelly Asril N, Erizal Nadia Tul Aisyah Nadiatika Tsabatiyya Nazaruddin, Erizal Nelvia Iryani Nur Azizah Nurwijayanti Oktavia, Vivi Olivia Vransiska Cania Patra Pertiwi, Triani Pia Ramadhani Poppy Noverlin Putri Fadhilah Putri, Nadiah Radinda, Ayu Putri Rahmi Datul Ulfa Rahmi, Desi Yulia Rasyiddin, Ahmad Reghina Zahra Reivany, Sannia Renada Amalia Sabrina, Cindy Putri Saputra, Andreza Yosmi Sarah Faikhotul Fadilla Selli Mariko Silvia Ekasari Sri Hastutik Sri Purwati, Sri Sudarmanto, Eko Suharni Suharni Suharni Sumia Lorenza Vetty Nur Annisa Vinda Putri Yanda Wahyudin Rahman Widia Khairani Widya Kartika Asri Zaenab Nur Aini