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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal Of Cultural Studies Jurnal Ekonomi dan Bisnis Jagaditha JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Research Journal of Management, IT & Social Sciences International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Postgraduated Community Service Journal Jurnal Bisnis dan Kewirausahaan Jurnal Abdi Daya Asean International Journal of Business Community Services Journal (CSJ) International Journal of Management and Business Applied E-Journal of Tourism KREATIF: Jurnal Pengabdian Masyarakat Nusantara
I Made Suniastha Amerta
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Made Setini; I Made Suniastha Amerta; Ni Luh Putu Indiani; Putu Ayu Sita Laksmi; Evi Triandini; Aris Puji Purwatiningsih; Gede Suardana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
The Influence of Work Environment and Organizational Communication on Employee Performance Through Job Satisfaction as a Mediation in Savings and Loan Cooperatives in Tanah Lot Tabanan Bali I Gusti Ngurah Agung Wisnu WARDANA; I Made Suniastha AMERTA; I Wayan Gde SARMAWA
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 1 (2025): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i1.1323

Abstract

A common issue in Indonesian cooperatives is poor coordination and communication among employees. Routine and annual member meetings often do not run effectively, leading to minimal business activity and transaction flows due to low member participation. Effective communication and coordination are essential for any organization, including cooperatives, yet available digital technologies remain underutilized. Management plays a crucial role in organizing and supervising employees to enhance professionalism and discipline. A supportive work environment, clear regulations, and strong workplace relationships are necessary for optimizing employee performance and adaptability. Increased productivity directly correlates with improved performance. This study analyzes the impact of the work environment and organizational communication on employee performance, with job satisfaction as a mediating factor in savings and loan cooperatives in Tanah Lot, Tabanan, Bali. The study population includes 150 employees from five cooperatives: Dwi Guna, Gunung Tegaljaya, Dana Mulya Jaya Lestari, KSP Karidana, and Kerta Yuga. Using proportional random sampling with the Slovin formula, 110 employees were selected. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). Results show that the work environment and organizational communication positively and significantly affect job satisfaction and employee performance. Job satisfaction also significantly impacts performance and mediates the relationships between both work environment and communication with employee performance. These findings emphasize the importance of fostering a positive work environment and effective communication to enhance job satisfaction and performance in cooperatives.
Perceived Value Mediation on Price and Product Quality Toward Purchase Intention of Balinese Masks Kepakisan, I Nyoman Bagus Yoga; Putra, Ida Bagus Udayana; Amerta, I Made Suniastha; Setini, Made
International Journal of Management and Business Applied Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v5i1.1789

Abstract

Purpose–This study aims to examine the effect of price and product quality on the purchase intention of Balinese masks in Mas Village, Gianyar, and to analyze the mediating role of perceived value in explaining the relationship between these variables within the context of cultural-based creative products. Methodology/approach–This research employs a quantitative explanatory approach using a survey method. Data were collected from 130 respondents who had experience purchasing or considering the purchase of Balinese masks. The sampling technique used purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect (mediating) relationships among variables. Findings –The results indicate that price and product quality have a positive and significant effect on purchase intention. Both variables also significantly influence perceived value, which in turn positively affects purchase intention. Furthermore, perceived value is proven to significantly mediate the relationship between price and purchase intention, as well as between product quality and purchase intention. These findings confirm that consumer buying interest in cultural products is shaped not only by economic and functional evaluations but also by psychological value perception. Novelty/value –This study contributes to the literature by extending the application of the Theory of Planned Behavior and Perceived Value Theory in the context of traditional cultural handicraft products. Unlike prior studies that primarily focus on manufactured or standardized goods, this research emphasizes the mediating role of perceived value in cultural-based creative industries, particularly in Balinese mask products. The findings provide strategic insights for artisans and cultural entrepreneurs in strengthening pricing strategies, maintaining product authenticity, and enhancing perceived value to increase purchase intention.
The Role of Job Satisfaction in Mediating the Effect of Work Stress and Democratic Leadership on Employee Performance at Sushimi Restaurant in Bali Ni Putu Ayu Tika Kurniawati; Ida Bagus Udayana Putra; I Made Suniastha Amerta
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 8 No. 1 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.1.3130.90-93

Abstract

Employee performance is very important in managing a company. Performance is the result of the quality and quantity of work achieved by an employee in carrying out his duties according to the responsibilities assigned to them. Therefore, to be able to improve the performance of company employees, it is necessary to pay attention to the factors that affect performance. This study aims to determine the role of Job Satisfaction in mediating the effect of Job Stress and Democratic Leadership on Employee Performance at the Sushimi Bali Restaurant. The population in this study were all employees at the Sushimi Bali restaurant. The method used in this research is descriptive analysis method and inferential analysis using the Smart PLS (Partial Least Square) programs. The results showed that: (1) job stress has a negative and significant effect on employee performance, (2) job stress has a negative and significant effect on job satisfaction, (3) democratic leadership has a positive and significant effect on employee performance, (4) democratic leadership has a significant effect. positive and significant impact on job satisfaction, (5) job satisfaction has a positive and significant effect on employee performance, (6) job satisfaction does not mediate the relationship between job stress and employee performance, (7) job satisfaction does not mediate the relationship between democratic leadership and employee performance. It is suggested to the next researchers if they are going to conduct research on employee performance, they can take other variables besides job stress, democratic leadership and job satisfaction.
The Role of Profitability in Mediating the Influence of Company Size and Leverage on the Value of Manufacturing Companies Listed on the Indonesia Stock Exchange in 2020-2023  Dewa Ayu Manik Candrapuspa; Ni Made Wahyuni; Ida Ayu Surasmi; Ida Bagus Udayana Putra; I Made Suniastha Amerta; Ni Nengah Seri Ekayani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 1 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.1.2025.109-124

Abstract

Bank Indonesia (BI) saw that the manufacturing sector's success in 2023 slowed the rise in company value, as shown by the changing business value. If the growth comes with a high rate of return on investment for shareholders, it will change how many investors or shareholders are worth. There are several ways to figure out how much a business is worth. Before investing, people look at a number of factors that will help them figure out how much a company is worth. This research examines how profitability influences Indonesia Stock Exchange-listed manufacturing businesses' value between 2020 and 2023. It will examine debt and firm size effects on value. Study participants are manufacturers that went public on the Indonesia Stock Exchange between 2020 and 2023. Over four years, 52 firms provided 208 observational data points. The data was collected from public and private archives, which contain papers, documentation, and historical reports. Researchers employ inferential path analysis to solve the question. The research found that company size significantly reduces profitability. Relatively little leverage affects corporate profitability. Size doesn't affect firm worth as much. Leverage boosts corporate value significantly. Profitability has a positive and significant effect on company value. Profitability is able to mediate the effect of company size on company value. Profitability is not able to mediate the effect of leverage on company value.
The Role of Work Motivation in Mediateing the Influence of Leadership and Organizational Culture on Employee Performance at Regional Personnel Agency, Raja Ampat District Abdul Faris Umlati; Ida Bagus Udayana Putra; I Made Suniastha Amerta
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 1 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.1.2025.125-133

Abstract

The research aims to analyze the role of work motivation in mediating the influence of leadership and organizational culture on the performance of employees of the Regional Civil Service Agency of Raja Ampat Regency. The samples used in this research was 30 employees with a sampling technique using census techniques. The data analysis is using SEM-PLS inferential analysis. The results of this research indicate that leadership has a positive and insignificant effect on employee performance. Leadership has a positive and significant effect on employee work motivation. Organizational culture has a negative and insignificant effect on employee performance. Organizational culture has a positive and significant effect on work motivation. Work motivation has a positive and significant effect on employee performance. Work motivation mediates fully (full mediation) between the influence of leadership on employee performance. Work motivation mediates fully (full mediation) between the influence of organizational culture.
Pelayanan Publik Berbasis Teknologi Informasi di Kelurahan Semarapura Kaja Anak Agung Ayu Dewi Larantika; Ni Made Jaya Senastri; I Made Suniastha Amerta; A. A. Istri Pradnyarani Dewi
Postgraduated Community Service Journal Vol. 2 No. 2 (2021)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.2.2.2021.54-57

Abstract

Advances in technology provide convenience in the implementation of public services in the global era. Ease in public services, among others, by providing facilities that facilitate the process of public service itself, such as the management of various certificates related to the needs of the community in Semarapura Kaja Village. The problem is that there is no system at the kelurahan level that makes it easier for the community to administer a residence certificate. The method of activity in this case is making application for certificate management and socialization as well as assisting the use of applications in managing population certificates in the village. The output of this activity is an application for managing a residence certificate and optimal use of information technology by the people of Semarapura Kaja Village as a form of implementing public services.
Manajemen Lalu Lintas Di Jalan Akasia Guna Menghindari Kemacetan I Made Suniastha Amerta; Luh Putu Sudini; Ni Made Widya Pratiwi Widya Pratiwi
Jurnal Abdi Daya Vol. 1 No. 1 (2021): Maret
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jad.1.1.2021.28-36

Abstract

Warmadewa University is a large university in Bali which has faculties, study programs, and postgraduate programs with a total of 7 active students. Currently operational Univ. Warmadewa is still centered on Jalan Terompong Number 24, Denpasar and has 3 exits, namely the main Akasia Street, Jalan Akasia XVI, and Jalan Akasia which is Ex IKIP / Paud Erlangga. Development of Univ. Warmadewa, which was founded in 1984, has brought quite rapid changes to the surrounding lands, which were formerly agricultural land, now become densely populated settlements, boarding houses for students and traders, photocopying, laundry, and others which are a significant impact as a result. the Warmadewa University campus. The condition of economic development around Warmadewa University can be seen from the proliferation of stalls and shops where you can sell which has an impact on the crowded parking and traffic around it. At night, this condition is getting denser without being accompanied by improvements in road facilities being the main problem in this PKM. Furthermore, the solution that can be offered is to carry out data collection on traffic facilities on the main Akasia Street and Akasia XVI in the hope that it can foster awareness and participation of the community to care more about the surrounding environment and Warmadewa University as the center of economic awakening can also help the surrounding community.
Peningkatan Nilai Tambah Usaha Limbah Propolis Kele Menjadi Sabun di Kabupaten Karangasem Ida Ayu Surasmi; Ida Bagus Udayana Putra; I Made Suniastha Amerta; I Gusti Ayu Intan Saputra Rini
Community Service Journal (CSJ) Vol. 5 No. 1 (2022)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.5.1.2022.26-30

Abstract

Lebah Kele sudah lama dikenal oleh masyarakat. Lebah kele merupakan salah satu jenis lebah menghasilkan madu dengan jumlah propolis yang banyak dibandingkan jenis lebah madu lainnya. Baik Madu maupun kandungan propolis yang dihasilkan menginsipirasi peternak salah satunya berada di desa Antiga, kecamatan Manggis, Kabupaten Karangasem untuk meningkatkan pemahaman dan kebermanfaatan ternak lebah kele ini. Limbah propolis, madu yang dihasilkan peternak lebah kele ternyata dapat diolah menjadi sabun. Pengolahan limbah propolis menjadi sabun dapat meningkatkan nilai tambah bagi peternak ini. Permasalahannya penting meningkatkan pengetahuan bagaimana agar sabun tersebut dapat ditingkatkan penjualannya. Dalam membantu peningkatan penjualan menginspirasi tim peneliti dan pengabdian kepada masyarakat melaksanakan kegiatan pengabdian dengan memberikan penyuluhan dalam upaya meningkatkan jumlah pemasaran produk, motivasi sumber daya manusia serta penentuan harga jual produk.
The Mediating Role of Patient Satisfaction in the Relationship Between Service Quality, Brand Image, and Patient Loyalty Ni Luh Sri Dewi Indrayani; Ni Luh Putu Indiani; I Made Suniastha Amerta
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1800

Abstract

This study aims to analyze the influence of service quality and brand image on inpatient loyalty at the Praja Amerta Pavilion of Wangaya Regional General Hospital, Denpasar, with patient satisfaction as a mediating variable. This research employs a quantitative approach using an explanatory research design. The population consists of inpatients at the Praja Amerta Pavilion, and data were collected from 160 respondents through questionnaires using a Likert scale. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both the measurement model and structural model. The results indicate that service quality has a positive but not significant effect on patient loyalty, suggesting that improvements in service quality alone are not sufficient to directly enhance patient loyalty. Conversely, brand image has a positive and significant effect on patient loyalty, indicating that a strong hospital image increases patients' trust and intention to reuse the service. Furthermore, both service quality and brand image have a positive and significant effect on patient satisfaction. Patient satisfaction also has a positive and significant influence on patient loyalty. Mediation analysis reveals that patient satisfaction fully mediates the relationship between service quality and patient loyalty and partially mediates the relationship between brand image and patient loyalty. These findings highlight that patient loyalty in healthcare services is shaped by the interaction between service quality, brand image, and patient satisfaction. Therefore, hospitals should improve service quality, strengthen brand image, and continuously manage patient satisfaction to enhance patient loyalty
Co-Authors A. A. Istri Pradnyarani Dewi A.A. Ayu Dewi Larantika A.A. Media Martadiani A.A. Media Martadiani A.A. Media Martadiani, A.A. Media A.A. Sri Purnami Abdul Faris Umlati Almoneda , Jeremy John L. Anak Agung Istri Gita Permata Anandra Araujo, Cairos Do Carmo ARTANA, I Wayan Santi Bagiada, Kompiang Darmawan, Anak Agung Rai Desak Putu Ayu Melbi Suari Dewa Ayu Manik Candrapuspa Dimabayao , Marc Paul P. Evi Triandini Farah Hida Sharin Federis , Jannica Elaine Flora , Antonette M. Gede Suardana Giri, Ni Putu Rediatni Hanilyn A. Hidalgo, Hanilyn A. I Gede Mudana I Gede Pasek Mangku I Gusti Ayu Intan Saputra Rini I Gusti Ngurah Agung Wisnu WARDANA I Made Jaminyasa I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Wayan Gde SARMAWA I Wayan Kartika Jaya Utama Ida Ayu Surasmi Ida Bagus Bagus Udayana Putra Ida Bagus Udayana Putra Ilham Sentosa Jayanti, Luh Gede Pande Sri Eka Kepakisan, I Nyoman Bagus Yoga Luh Gede Pande Sri Eka Jayanti Luh Kade Datriani Luh Putu Sudini Melissa Percilla Sutrisman Ni Luh Putu Indiani Ni Luh Sri Dewi Indrayani Ni Made Wahyuni Ni Made Widya Pratiwi Widya Pratiwi Ni Nengah Seri Ekayani Ni Putu Ayu Tika Kurniawati Ni Putu Rediatni Giri Ni Wayan SITIARI Pande Putu Mia Dita Sari Puji Purwatiningsih, Aris Purba, Rusta Malum Purnami, A.A. Sri Putu Ayu Sita Laksmi Sanjaya, I Gusti Agus Maha Putra Satriya, Aryan Senastri, Ni Made Jaya Setini, Made Utama, Putu Darma WIDYAWATI, Dewa Ayu Yohanes Parlindungan Situmeang