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Pemanfaatan Sosial Media Sebagai Sarana Pemasaran di Era Digital Pada Tas Anyaman Di Dukuh Krajan Desa Sukorejo Ulfa, Adela Ulifatul; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6006

With the rapid progress of the internet, exchanging information has become easier and faster. As a result, people turn to the internet for communication and interaction. Social media, with its various benefits, is becoming a valuable tool for businesses to promote their products and services. This activity aims to understand how to utilize social media as a product promotion channel to reach consumers, identify obstacles in product promotion using social media, and find effective solutions to maximize social media as a promotional medium. This activity used the Asset-based community development (ABCD) method and succeeded in identifying a number of obstacles. This activity also provides practical solutions, such as using social media Facebook, Instagram and WhatsApp as promotional channels for the woven bag business. By using social media in Dukuh Krajan, sales of Mrs. Nikmah's woven bags will increase significantly.

Pemberdayaan UMKM Masyarakat Dalam Pembuatan Tempe Berbahan Dasar Kedelai Di Desa Prajegan Kecamatan Sukorejo Kabupaten Ponorogo Najib, Muhamad; Asfahani, Asfahani; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5936

Tempeh is made by drying soybeans, which are a good source of nutrition for plants. Making tempeh from soybeans is difficult because of the high price of soybeans and the decline in domestic soybean production, so tempe makers have to think about solutions to these problems. This research was conducted at the tempe making industry located in Prajegan Village, Sukorejo District, Kab ponorogo. The method used in this research is community-based development (ABCD) This service method takes the form of training, which is aimed at KPM students to provide knowledge and soft skills to the training participants.The impact of the training conducted has shown effects, reflected in reactions, learning, behavioral changes, and the results of the training. The participants have completed the training with good skills, making their work more efficient and effective. The chosen business partner is a home industry producing tempeh owned by Mrs. Mariatun. which goes through the production process: soaking, milling, washing, boiling, circulation, fermentation, packaging . The idea for empowering home industry tempe SMEs that are environmentally friendly is to optimize the active participation of owners in innovating and partnering in the processing of tempe home industry production results. This activity took place on July 14, 2024, and was dominated by KPM participants, and it was carried out successfully. Through this activity, participants learn about the health benefits of processed tempeh due to its relatively high nutritional content. Additionally, participants can understand the process and methods of making tempeh, which can become a promising business opportunity

Pemanfaatan Greenhouse Sebagai Potensi Desa Meningkatkan Produktivitas Pertanian Dan Kesejahteraan Masyarakat (Studi Kasus Desa Kedung Banteng Sukorejo Ponorogo) Zain, Alwi Musyafa; Hidayatul Wahidah, Maulida Agustina; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5945

This research is the result of a community service activity conducted in Kedung Banteng Village, Sukorejo District, Ponorogo Regency, focusing on the utilization of greenhouse technology to enhance agricultural productivity and local community welfare. The study involved interviews with Mr. Jailani, a senior farmer who has successfully implemented greenhouse technology for melon cultivation in Kedung Banteng Village. The methodology employed is descriptive qualitative, with data collection through direct observation, in-depth interviews, and documentation analysis. The findings indicate that greenhouse technology enables optimal environmental control, such as temperature, humidity, and lighting, allowing plants to grow optimally throughout the year without being affected by external weather changes. The application of this technology not only improves melon yield in terms of quantity and quality but also positively impacts the local economy. Farmers' incomes have increased, and the technology has created new job opportunities in the village. The research also identifies several challenges, such as the high initial investment required and the need for farmer training. Therefore, the importance of cooperation between the government, private sector, and community is crucial to overcoming these challenges. The findings from this community service are expected to serve as a model for sustainable agricultural development and improvement of welfare in other rural areas. This research is the result of a community service activity conducted in Kedung Banteng Village, Sukorejo District, Ponorogo Regency, focusing on the utilization of greenhouse technology to enhance agricultural productivity and local community welfare. The study involved interviews with Mr. Jailani, a senior farmer who has successfully implemented greenhouse technology for melon cultivation in Kedung Banteng Village. The methodology employed is descriptive qualitative, with data collection through direct observation, in-depth interviews, and documentation analysis. The findings indicate that greenhouse technology enables optimal environmental control, such as temperature, humidity, and lighting, allowing plants to grow optimally throughout the year without being affected by external weather changes. The application of this technology not only improves melon yield in terms of quantity and quality but also positively impacts the local economy. Farmers' incomes have increased, and the technology has created new job opportunities in the village. The research also identifies several challenges, such as the high initial investment required and the need for farmer training. Therefore, the importance of cooperation between the government, private sector, and community is crucial to overcoming these challenges. The findings from this community service are expected to serve as a model for sustainable agricultural development and improvement of welfare in other rural areas.

Strategi Komunikasi Pariwisata Berbasis Penghijauan Eks-Lokalisasi Desa Kedung Banteng Menjadi Agrowisata Kebun Kelengkeng Rurojifah, Dafiyatur; Nafiah, Nafiah; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5957

Kedung Banteng ex-localization village is currently in the process of positive and sustainable transformation by adopting the concept of greening towards longan orchard agrotourism. Various kinds of efforts are made to support the development of longan garden agro-tourism. Tourism communication strategies based on land greening have been carried out by community groups and also the village government. The development of agritourism will not only change the negative public image but also provide new economic opportunities and introduce the concept of sustainability in tourism management. This research aims to analyze and understand tourism communication strategies in the context of developing greening-based agritourism in Kedung Banteng Village. Data collection in this study was through observation, interviews, and documentation. This research is expected to provide insights for the government, destination managers, stakeholders and also the community to formulate a sustainable and more effective communication strategy. The results of this study are, greening-based tourism communication implemented in Kedung Banteng village has become an effective longan garden agrotourism to use the land as a socio-economic center for Kedung Banteng village, but there is a less effective communication process that goes along with the development of longan garden agro-tourism. There needs to be a significant evaluation and improvement to support the development of longan garden agrotourism.

Pemanfaatan Teknologi dalam Meningkatkan UMKM Krupuk Stik “Barokah Jaya” Desa Kedungbanteng Ramadhani, Yunita; Nafiah, Nafiah; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5962

Barokah Jaya Krupuk Stik MSMEs are one of the small and medium businesses that focus on the production and marketing of stick crackers. Despite having quality products, challenges in marketing and distribution often hinder the growth of this business. This study aims to determine the use of technology in improving "Barokah Jaya" Krupuk Stik MSMEs in Kedungbanteng Village, Sukorejo District, Ponorogo Regency. In addition, this study aims to examine the use of technology in improving the performance of "Barokah Jaya" Krupuk Stik MSMEs, especially in the aspects of marketing, production, and operational management. The method used in this study is ABCD (Asset Bassed Community Driven-Development) which empowers the use of technology to improve the marketing of an MSME. The result of this research is to improve the quality of "Barokah Jaya" Krupuk Stik MSMEs, especially in terms of marketing through Instagram social media accounts managed by Mr. Hendro as the owner of "Barokah Jaya" Krupuk Stik MSMEs. In addition, the results of this study show that the adoption of technology not only increases the competitiveness of Krupuk Stik Barokah Jaya in the local market, but also opens up opportunities for expansion into the national market.

upaya Upaya Meningkatkan Penjualan Keripik Tempe Singkong Bu Boinah Melalui Labeling Kemasan di Dukuh Mening Prajegan Sukorejo Janah, Hanuf Fatkhul; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5982

This study aims to identify efforts to increase sales of Bu Boinah's cassava tempeh chips through the application of packaging labeling in Dukuh Mening Prajegan Sukorejo. Effective packaging labeling can play an important role in attracting consumer attention and increasing product competitiveness in stalls or shops. considering that cassava tempeh chips are the people’s favorite food. This research method is the ABCD (Asset Based Community-Driven Development) approach, with the steps taken are inculturation, discovery, design, define, and reflection. The strategies used to increase sales of tempe chips business in Hamlet Mening, Prajegan Village, Sukorejo, Ponorogo Regency are: (1) Improving packaging to increase consumer attractiveness (2) Providing product labels on cassava tempe chip packaging 3) Expanding marketing networks by utilizing information and communication technology on line.. The result of this study is that efforts to increase sales through labeling labeling can increase product visibility, attract buyers, and strengthen the brand image of Bu Boynah's cassava tempeh chips. Strengthen the brand image of Bu Boinah's cassava tempeh chips. This research provides guidance for small businesses in designing and implementing effective labeling strategies to increase product attractiveness and effective labeling strategies to increase product appeal and sales.

Pemanfaatan Sosial Media Sebagai Sarana Pemasaran di Era Digital Pada Tas Anyaman Di Dukuh Krajan Desa Sukorejo Ulfa, Adela Ulifatul; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6006

With the rapid progress of the internet, exchanging information has become easier and faster. As a result, people turn to the internet for communication and interaction. Social media, with its various benefits, is becoming a valuable tool for businesses to promote their products and services. This activity aims to understand how to utilize social media as a product promotion channel to reach consumers, identify obstacles in product promotion using social media, and find effective solutions to maximize social media as a promotional medium. This activity used the Asset-based community development (ABCD) method and succeeded in identifying a number of obstacles. This activity also provides practical solutions, such as using social media Facebook, Instagram and WhatsApp as promotional channels for the woven bag business. By using social media in Dukuh Krajan, sales of Mrs. Nikmah's woven bags will increase significantly.

Pemberdayaan Jama’ah Yasin Putri Sebagai Komunitas Belajar Untuk Pemantapan Gerak Dan Bacaan Shalat Fardhu di Desa Wagir Lor Dyah Elisa Rosanti; Khoirul Fathoni
Social Science Academic SPECIAL ISSUE: Membangun Desa Melalui Pemberdayaan SDM
Publisher : Institut Agama Islam Sunan Giri Ponorogo

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This community service initiative aimed to empower the Yasin Putri Congregation in Wagir Lor Village through the Asset-Based Community Development (ABCD) approach to establish a self-sustaining learning community for improving the movements and recitations of obligatory prayers. The methodology encompassed five ABCD stages: formation of a core team, asset identification, potential mapping, resource linkage, and participatory monitoring. The results demonstrated a significant enhancement in prayer proficiency, the establishment of a peer-tutoring mechanism, and the creation of sustainable learning through optimizing local assets such as the mosque, guidebooks, and the congregation's internal capacities. This program confirms the effectiveness of an asset-based approach in fostering sustainable change and can serve as a replicable model for strengthening religious practices in other Muslim communities.

Pemanfaatan Aplikasi Google Maps Sebagai Upaya Digitalisasi UMKM Sangkar Burung di Dukuh Dayakan Desa Wagir Lor Kab. Ponorogo Ilham Syah; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Membangun Desa Melalui Pemberdayaan SDM
Publisher : Institut Agama Islam Sunan Giri Ponorogo

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This community service program aims to support the digitalization of Micro, Small, and Medium Enterprises (MSMEs) through the utilization of Google Maps as a business promotion medium. The activity was carried out at the birdcage MSME “Setia Sangkar,” located in Dukuh Dayakan, Wagir Lor Village, Ngebel Subdistrict, Ponorogo Regency, on July 31–August 1, 2025. The method applied was *Participatory Action Research (PAR)*, which included site surveys, observations, interviews, and hands-on training on creating Gmail accounts, adding business locations, and completing business profiles on Google Maps. The results showed an increase in digital literacy and enthusiasm among MSME owners in utilizing technology to expand their market reach. MSME products became more accessible to consumers through geotagging features and complete business information. This training also highlights that simple digital literacy efforts can have a significant impact on the competitiveness of MSMEs in the digital era. Further assistance is required to ensure sustainable and optimal use of Google Maps.

Pendampingan Pemanfaatan Aplikasi Kasir Pintar sebagai Solusi Digitalisasi Administrasi di Koperasi Putri Pondok Pesantren Nurul Qur’an Ponorogo Annisa Ayuning Tyas; Khoirul Fathoni
Social Science Academic SPECIAL ISSUE: Membangun Desa Melalui Pemberdayaan SDM
Publisher : Institut Agama Islam Sunan Giri Ponorogo

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This research examines the implementation of smart cashier technology as a digital administration solution in the Nurul Qur’an Ponorogo Islamic Boarding School cooperative. The study addresses the challenges of manual reporting, which often leads to delays and discrepancies. Using the ABCD (Asset Based Community Development) approach with data from observation, interviews, and documentation, findings show that the kasir pintar application improves transaction management, stock control, and financial reporting by providing real-time updates, faster service, and reduced errors. Despite challenges such as unstable internet and limited digital literacy, these were mitigated through backup internet, training, and additional devices. Overall, the application effectively enhances efficiency, transparency, and supports the economic independence of pesantren cooperatives, with future research recommended on its long-term impact on student welfare and sustainable growth.

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