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All Journal Jurnal Administrasi dan Manajemen Pendidikan Dinasti International Journal of Education Management and Social Science JAMP : Jurnal Administrasi dan Manajemen Pendidikan jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Jurnal bintang manajemen Central Publisher Mutiara: Multidiciplinary Scientifict Journal IIJSE Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Advances in Human Resource Management Research Danadyaksa: Post Modern Economy Journal Malahayati International Journal of Nursing and Health Science Jurnal Ekonomi, Manajemen, Akuntansi
Vip Paramarta
Universitas Sangga Buana Bandung
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ANALYSIS OF PROMOTION, PRODUCT, PRICE AND PLACE ON PATIENT SATISFACTION(STUDY AT AN INDEPENDENT PRACTICING DOCTOR LIES FADILAH PURWAKARTA DISTRICT) Lies Fadilah; Vip Paramarta; Chevi Wirawan
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The marketing mix is ​​a very important part of an organization, namely a series of marketing tools that are well organized and used by a company to achieve marketing goals while meeting consumer needs and desires so as to create consumer satisfaction. This research was conducted to determine the effect of promotion, product, price and place on patient satisfaction (study at Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency). The approach used in this research is a quantitative approach. The sample used was 110 patients seeking treatment at the Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency. This research data was obtained from the results of filling out a questionnaire and analyzed using the Multiple Linear Regression analysis technique. The results of this research show that promotion, product, price and place influence patient satisfaction both partially and simultaneously in patients seeking treatment at the Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency.  
The Influence of Work Environment and Workload on Nurses’ Performance in Inpatient Care Units Bianti Putri Sekarani; Farida Yuliaty; Etty Sofia Mariati Asnar; Ayu Laili Rahmiyati; Vip Paramarta
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.420

Abstract

Improving the quality of hospital services is strongly associated with the performance of nurses, who play a vital role in delivering patient care and ensuring organizational effectiveness. Nurses’ performance is influenced by various factors, particularly the work environment and workload. A supportive work environment can enhance motivation, job satisfaction, and productivity, while a balanced workload enables nurses to perform their duties efficiently and maintain high standards of care. This study aimed to analyze the effects of the work environment and workload on the performance of nurses in the inpatient unit of Royal Prima Jambi Hospital, both individually and simultaneously. A quantitative research design was employed, involving 48 nurses selected as study participants. Data were collected through structured questionnaires and analyzed using multiple linear regression techniques. The findings revealed that both the work environment (X1) and workload (X2) had a positive and statistically significant effect on nurses’ performance (Y). These results indicate that improvements in workplace conditions and effective workload management contribute substantially to enhanced nursing performance. Furthermore, the coefficient of determination (R²) was 0.721, demonstrating that 72.1% of the variation in nurses’ performance could be explained by the combined influence of the work environment and workload, while the remaining 27.9% was attributable to other factors not examined in this study. The study highlights the importance of creating a conducive work environment and implementing appropriate workload allocation strategies to optimize nurses’ performance and improve the overall quality of healthcare services. These findings provide valuable insights for hospital management in developing policies aimed at strengthening workforce performance and service quality.
THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING zaenal aripin; Kosasih; Vip Paramarta
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Beckground: The uncertainty of the internal environment is one of the main challenges faced by banks in achieving customer loyalty. The internal environment of banks often changes dynamically, including changes in internal policies, organizational structure, and service quality. The uncertainty of the internal environment can affect customers' perception of service quality and may impact their level of loyalty to the bank. Therefore, it is important to understand the effect of internal environmental uncertainty on customer loyalty in the banking sector. Aims: The purpose of this study is to identify and analyze the effect of internal environmental uncertainty on loyalty in the banking sector. This study aims to provide better insight into how changes in the internal environment within banks can affect customer loyalty. Research Method: This research utilizes a quantitative approach using survey as the data collection method. The research sample consisted of 60 randomly selected bank customers. Respondents were asked to rate the level of internal environmental uncertainty they experience in relation to the bank they use, as well as their level of loyalty to the bank. The data collected was then analyzed using appropriate statistical techniques to test the research hypotheses. Results and Conclusions: The results of this study indicate a significant influence between internal environmental uncertainty and customer loyalty in the banking sector. The higher the level of internal environmental uncertainty experienced by customers, the lower their level of loyalty to the bank. This suggests that changes in the bank's internal environment can affect customers' perceptions and possibly influence their decision to remain loyal to the bank. Contribution: This research makes an important contribution to the understanding of the factors that influence customer loyalty in the banking sector. By understanding the influence of internal environmental uncertainties, banks can take appropriate actions to manage changes and improve customer loyalty levels. The results of this study can also be used as a basis for developing more effective marketing strategies in the face of internal environmental uncertainty.
Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector. zaenal aripin; vip Paramarta; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Abstract - The tourism sector has a very important role in life in various sectors and also in various countries. In 2015 the tourism sector contributed 10% of Indonesia's total GDP with the highest nominal amount in ASEAN. However, since the covid-19 pandemic there has been a decrease in the number of tourist visitors in various tourism sites. The method used is with data collection techniques through literature studies, and also quantitative data processing from BPS data in 2022, based on the results obtained, the marketing strategy applied in this study is, by researchers in applying the toursime city branding strategy and also DOT, BASE and POSE in developing marketing strategies for the post-pandemic covid-19 tourism sector in Indonesia, then there are some insights and also an increase in the number of tourists visiting tourism in Indonesia.
OPTIMIZING HUMAN-AI INTERACTION: ARTIFICIAL EMPATHY STRATEGIES IN ENHANCING AFFECTIVE AND SOCIAL CUSTOMER EXPERIENCES Vip Paramarta; Kosasih; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Human-AI interaction has become an important focus in the development of more responsive and humane technology. In this context, the use of artificial empathy strategies is of particular interest due to its potential in improving customer experiences affectively and socially. This research aims to explore the optimization of human-AI interactions through the application of artificial empathy strategies in improving affective and social customer experiences. The research approach used is qualitative by reviewing various studies and related literature. The data sources used are journals, articles and books that are relevant to the research topic. From the research results, it was found that the implementation of artificial empathy strategies in human-AI interactions has great potential to improve the quality of interactions and customer experiences. The use of technologies such as natural language processing, emotion recognition, and sentiment analysis can enable AI to respond more precisely and sensitively to user needs and emotions.
THE POTENTIAL AND SUCCESS OF EQUITY CROWDFUNDING IN INDONESIA: EXPLORING THE SIGNALING HYPOTHESIS AND FINANCIAL LITERACY CHALLENGES Kosasih; Vip Paramarta; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Stock crowdfunding has become an increasingly popular phenomenon in Indonesia, offering new opportunities for small and medium-sized enterprises (SMEs) to access capital by involving individual investors. However, the success of stock crowdfunding is uncertain and is related to several factors, including the use of signaling hypotheses by companies and the level of financial literacy among investors. This research aims to explore the potential and success of stock crowdfunding in Indonesia by examining signaling hypotheses and the financial literacy challenges faced. The research method used is qualitative, analyzing data from relevant journals, articles, and books. The results show that signaling hypotheses play a significant role in influencing investor interest and the success of stock crowdfunding campaigns. Companies that use positive signals, such as strong financial performance or the participation of prominent investors, tend to be more successful in attracting potential investors. However, financial literacy challenges, such as a lack of understanding of investment concepts and financial risks, are significant barriers to increasing participation and success in stock crowdfunding in Indonesia.
BETWEEN INNOVATION AND CHALLENGES: UTILIZATION OF BLOCKCHAIN AND CLOUD PLATFORMS IN THE TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ERA Zaenal Aripin; Vip Paramarta; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Banking in the digital era is increasingly pressured to adopt new technologies to update and improve their services. Two prominent technologies in the transformation of banking services are blockchain and cloud computing. Blockchain technology offers security and transparency, while cloud computing provides flexibility and efficiency in IT infrastructure. This research aims to explore the innovations and challenges associated with the utilization of blockchain and cloud technologies in the transformation of banking services in the digital era. We seek to understand how banks implement these technologies and identify factors influencing the success or failure of implementation. The research method used is descriptive qualitative. Data were collected through literature studies from journals, articles, and books relevant to this research topic. Analysis was conducted to identify trends, challenges, and benefits of using blockchain and cloud technologies in banking services. The results show that the utilization of blockchain and cloud technologies has brought significant changes in banking services, including improved security, operational efficiency, and financial inclusion. However, banks also face several challenges, including technical complexity, initial investment costs, and regulatory compliance.
ANALYSIS OF PROMOTION, PRODUCT, PRICE AND PLACE ON PATIENT SATISFACTION(STUDY AT AN INDEPENDENT PRACTICING DOCTOR LIES FADILAH PURWAKARTA DISTRICT) Lies Fadilah; Vip Paramarta; Chevi Wirawan
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The marketing mix is ​​a very important part of an organization, namely a series of marketing tools that are well organized and used by a company to achieve marketing goals while meeting consumer needs and desires so as to create consumer satisfaction. This research was conducted to determine the effect of promotion, product, price and place on patient satisfaction (study at Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency). The approach used in this research is a quantitative approach. The sample used was 110 patients seeking treatment at the Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency. This research data was obtained from the results of filling out a questionnaire and analyzed using the Multiple Linear Regression analysis technique. The results of this research show that promotion, product, price and place influence patient satisfaction both partially and simultaneously in patients seeking treatment at the Independen Practice Doctor Dr. Lies Fadilah, Purwakarta Regency.  
Co-Authors Ade Delpita Agung Ariwibowo Prayetno Ali Yusran Afrizal Ayu Laili Rahmiyati Ayu Laili Rahmiyati Bahar Sangkur Gusasih Beauty Kalangi Bianti Putri Sekarani Bianti Putri Sekartani Chevi Wirawan Cici Petrisia Panjaitan Cut Azlina Effendy Deden Abdul Wahid Desi Septiani Dewanti Putri Nurita Dharma Jaya Hartono Diana Pratiwi Didin Saepudin Dimas Rifqi Dwi Amelia Koesdinar Eddi Supriadi Eliza Techa Fattima Elsandra Novita Halim Erick Saragih Erna Kena Etty Sofia Mariati Asnar Etty Sofia Mariati Asnar Fajar Wahyudi Faradilla Savitri Prasetyawati Farida Yuliaty Farida Yuliaty Fitri Handayani Fitriana Fitriana Gilang N. Saputra Gladdays Naurah Grace Imelda Thungari Haddan D Helmi Fahmi Fauzi Isvi Aliffia Bingga Jeanny Kathleen Hartini Joko Agung Nugroho Jopie Julius Lopulalan Kezia Marcelina Putri Kosasih Kosasih Kosasih Kosasih Kosasih Kosasih Lidwina Marlina S Lies Fadilah M Khoerudin Megandhi Gusti Wardhana Melati Rosaline Michaella Mogi Michi Astuti Rehmenda Marito Sitepu Mohamad Fadli Muhamad Teguh Satria Muhammad Rizky Paramarta Natasya Anggreine Litau Niken Kusumastuti Nurita Dinda Chairunnisyah Pretika Prameswari Rachmi Anasthasia Seriulina Rafi Yasnova Raysha Dhamatri Rasyad Regina Tirza Maindoka Ridwan Yudiansyah Rifa Azizah Alamsyah Rino Orleans Adam Risma Suandani Rosalina Cesilia Rukhiyat Rulia Rulia Rulia Satria Nasution Sisy Rizkia Putri Sobarna Kartamihardja Sobarna Kartamihardja Tania Tamara Tatang Sudrajat Tia Ariani Salsabila Widya Anggraini Yustika Dian Primasari Yuyun Yuniarsih Zaenal Aripin