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All Journal Jurnal Manajemen Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Riset Ilmiah
Widi Winarso, Widi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Influence of Customer Relationship Strategy and Product Innovation on Marketing Performance of Small and Medium Enterprises (SMEs) in Bekasi City Indonesia Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4560

Abstract

This study is to determine the influence of customer relations and Innovation Product to Performance Marketing Small and medium enterprises UKM in Bekasi City. This research is a quantitative research. The object of this research is UKM actors in field food in Bekasi City. Technique collection data Which used in study This is with use questionnaire.  Study This done with technique incidental sampling with amount sample      that is 100 respondents. Analysis Which used in study This is analysis   descriptive with model regression linear let's go. The results showed that (1) partial use of Customer Relations has a positive and significant  effect on the performance business of SMEs, (2) partial innovation has a positive and significant effect on the performance of SMEs, (3) simultaneously the use of Customer Relations and innovation has a positive and significant effect on the marketing performance of SMEs.
Efektifitas Website Sebagai Media Promosi Produk Kuliner; Model EPIC Dalam Membangun Awareness Restoran Di Jakarta Winarso, Widi; Untari, Dhian Tyas; Khasanah, Fata Nidaul
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/xr7hv013

Abstract

The increasing use of the internet has made it easier to access information that can be used as a medium for conveying something more easily and efficiently. Thus, the study aims to see the Effectiveness of Websites as a Media for Promoting Culinary Products in an effort to build awareness and interest in culinary tourism. The study uses a quantitative method. Where the quantitative research method is a method used to conduct research on a population or sample, which collects data and analyzes data to test a particular hypothesis. The sampling technique in this study is to use Random Sampling or random samples. The number of samples in this study was 100 respondents who already knew the website www.indonesia.travel. The EPIC Model in this study is a method that will measure the dimensions of Empathy (Empathy) from respondents, Persuasion (Persuasion) that can be felt by respondents, Impact (Impact) that can occur in respondents and the approach of the Communication dimension (Communication) that is conveyed to respondents. Based on the results of the study, the final result of the EPIC Rate value is 3.55. This shows that the value is included in the assessment scale with a very effective category. This shows that the website www.indonesia.travel is very effective in conveying information to the public because the promotion is interesting and easy to understand so that it can build awareness and interest in culinary tourism.
The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4561

Abstract

Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT PELANGGAN PADA  BENGKEL JIHAN PRODUCT Wibowo, Wahyu Tri; Winarso, Widi; Kurniawan, Dody; Nursal, M.Fadhli; Handayani, Milda
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1608

Abstract

This study aims to analyze the influence of service quality and location on customer interest at Jihan Product Workshop. In the face of an increasingly competitive workshop industry, improving service quality and selecting the right location have become crucial factors in retaining and attracting customers. The research adopts a quantitative approach with a descriptive method. Primary data was collected through questionnaires distributed to 117 respondents. Data analysis was carried out using the Partial Least Square (PLS) Method With The Help Of SmartPLS version 4.0. The results of the analysis show that both service quality and location have a positive and significant effect on customer interest. These findings indicate that optimal service and a strategic workshop location can increase customers’ interest in using the service offered by Jihan Product Workshop.
PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN YANG DI MEDIASI OLEH MINAT BELI PRODUK AZARINE DIKALANGAN GENERASI Z Lituhayu, Megan; Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1616

Abstract

This study aims to examine the influence of Brand Ambassador and Brand Image on Consumer Satisfaction mediated by Purchase Intention of Azarine products among Generation Z. The sampling technique used in this study is purposive sampling, based on Hair's formula. Data were collected through the distribution of questionnaires to 115 respondents. The results show that Brand Ambassador and Brand Image have a significant positive influence on Purchase Intention. Purchase Intention is proven to have a significant positive effect on Consumer Satisfaction. In addition, Brand Ambassador has a significant positive effect on Consumer Satisfaction of Azarine products among Generation Z, while the influence of Brand Image on Consumer Satisfaction is positive but not significant.
Co-Authors Adelina Suryati Adi Wibowo Noer Fikri Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azizah Nur Syamsiyah Budi Satria Budi Satria Cahyadi Husadha DODY KURNIAWAN Ery Teguh Prasetyo Fahmi Kamal Fahmi Kamal Fata Nidaul Khasanah Fatih, Muhammad Rizki Ibnu Ferawaty Puspitorini Fikri , Adi Wibowo Noer Fikri , Adi Wibowo Noor Hadita Handayani, Milda Haryudi Anas Jumawan, Jumawan Kardinah Indrianna Lia Mardiani Lituhayu, Megan M Fadhli Nursal M. Fadhli Nursal Muhammad Rizki Ibnu Fatih Muharam, Hari Mulyadi Nabillah Deriefca Rahmawati Nandan Limakrisna Nursal, M.Fadhli Rahmawati, Nabillah Deriefca Ramadhani, Nauval Renwarin, Joseph Martinio Jocrien Rorim Panday Rorim Panday, Rorim Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Soehardi Soehardi Suryati, Adelina Untari, Dhian Tyas Wastam Wahyu Hidayat Wibowo, Wahyu Tri Widjanarko , Wirawan Wijayaningsih, Rini Wirawan Widjanarko Yoganingsih, Tutiek