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All Journal Jurnal Manajemen Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Jurnal Pengabdian Masyarakat Formosa (JPMF) JURNAL ECONOMINA Jurnal Riset Ilmiah
Widi Winarso, Widi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI KOPI KAWULA MUDA BEKASI TIMUR Muhammad Rizki Ibnu Fatih; Widi Winarso; Haryudi Anas
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.902

Abstract

Penelitian ini bertujuan untuk mengetahui dan membuktikan apakah promosi dan harga secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian konsumen. Populasi pada penelitian ini adalah konsumen dari Kedai Kopi Kawula Muda Bekasi Timur. Responden pada penelitian ini berjumlah 130 responden diambil secara acak yang merupakan konsumen dari Kedai Kopi Kawula Muda Bekasi Timur. Analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda dengan taraf sig <0,05. Analisis data yang digunakan yaitu analisis regresi linier berganda dengan aplikasi SPSS versi 25. Secara simultan hasil yang didapatkan dari penelitian ini adalah variabel promosi dan harga berpengaruh signifikan terhadap variabel keputusan pembelian konsumen, dengan hasil yang menunjukkan Fhitung > Ftabel sebesar Fhitung 65,943 > 3,09 Ftabel. Secara parsial hasil menunjukkan bahwa variabel promosi berpengaruh dan signifikan terhadap keputusan pembelian konsumen, dengan nilai yang menunjukkan thitung 2,064 > ttabel 1.983 dan nilai sig. 0,042 < 0,05 dan variabel harga juga berpengaruh dan signifikan terhadap keputusan pembelian konsumen dengan hasil yang menunjukkan thitung sebesar 24,071 > ttabel sebesar 1,983 dan nilai sig. 0,000 < 0,05.
STRATEGI MARKETING DALAM MENGINDETIFIKASI SEGMEN PASAR DAN MEMILIH PASAR SASARAN PERUSAHAAN Winarso, Widi
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 7, No 2 (2009): SEPTEMBER 2009
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.405 KB) | DOI: 10.31294/jp.v7i2.344

Abstract

Abstract:There are many firm which utilize target marketing. Herein grocer differentiates segment – main market segment, drawn a bead on one or duia segemen it, and develops pemasran's product and program that designed by special for masing – masing segment. Than does ala marketing effort disperse, they can centralize attention on the most buyer maybe get they are bang-up. In this paper works through how objective marketing to be necessitated do stage – main stage which is mengindetifikasi and sorts –milah buyer group that variably – difference who may ask for product and or alone marketing hotchpotch (market segmentation), choose one or more market segment to be entered(Shoot of market)Keyword:market segmentation, marketing mix, targeting market                    
ANALISIS PENERAPAN TARIF PROGRESIF TERHADAP PERTUMBUHAN WAJIB PAJAK KENDARAAN BERMOTOR DICABANG PELAYANAN DINAS PENDAPATAN DAERAH PROVINSI WILAYAH KOTA BANDUNG Winarso, Widi
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 12, No 1 (2014): MARET 2014
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v12i1.1111

Abstract

This study aims to find out how much the application of progressive rates branched provincial revenue department service area of the city of Bandung II kawaluyaan , how much growth taxpayer branched motor vehicle services Dipenda province of the city of Bandung ii kawaluyaan , how much change in the application of progressive tax rates and the growth of mandatory branched motor vehicle tax services Dipenda province of Bandung city kawaluyaan II . The method used is descriptive analysis kuantitatif.Teknik approach to data collection is done through data obtained directly from the data source where the study was conducted branched provincial revenue department service area of the city of Bandung II kawaluyaan and literatur.Tekhnik Analysis of data from multiple data used is the using descriptive analytical techniques namely troubleshooting procedures studied by exposing the data obtained from interviews , literature , and observations , then analyzed and conclusions drawn . By using this technique the author will give an overview of the issues discussed with the facts and the data that is branched provincial revenue department service area of the city of Bandung II kawaluyaan . The results showed that the application of progressive rates on the growth of the motor vehicle tax payers to change at the time of application of progressive rates is by decreasing the growth of motor vehicle taxpayers are branched . Keywords: growth of taxpayers motor vehicles, progressive rates
Assistance, Simple Financial Bookkeeping, for Culinary MSMEs, in front of TMPN Kalibata in Duren Tiga Village, Pancoran South Jakarta Wastam Wahyu Hidayat; Widi Winarso; Rachmat Pramukty
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i4.5297

Abstract

This community service activity aims to assist to provide understanding, especially related to simple financial accounting matters to improve Culinary MSME businesses. Culinary MSME actors generally only keep simple records in the form of income and expenses, but many things are overlooked in recording so that they appear to generate large profits but many expenses are not recorded properly. As a result, the records carried out do not reflect the actual financial condition of the business. Community Service activities carried out are (a) Education on the importance of good financial bookkeeping, and (b) Training on making simple MSME financial bookkeeping.
Influence of Customer Relationship Strategy and Product Innovation on Marketing Performance of Small and Medium Enterprises (SMEs) in Bekasi City Indonesia Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4560

Abstract

This study is to determine the influence of customer relations and Innovation Product to Performance Marketing Small and medium enterprises UKM in Bekasi City. This research is a quantitative research. The object of this research is UKM actors in field food in Bekasi City. Technique collection data Which used in study This is with use questionnaire.  Study This done with technique incidental sampling with amount sample      that is 100 respondents. Analysis Which used in study This is analysis   descriptive with model regression linear let's go. The results showed that (1) partial use of Customer Relations has a positive and significant  effect on the performance business of SMEs, (2) partial innovation has a positive and significant effect on the performance of SMEs, (3) simultaneously the use of Customer Relations and innovation has a positive and significant effect on the marketing performance of SMEs.
The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4561

Abstract

Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT PELANGGAN PADA  BENGKEL JIHAN PRODUCT Wibowo, Wahyu Tri; Winarso, Widi; Kurniawan, Dody; Nursal, M.Fadhli; Handayani, Milda
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1608

Abstract

This study aims to analyze the influence of service quality and location on customer interest at Jihan Product Workshop. In the face of an increasingly competitive workshop industry, improving service quality and selecting the right location have become crucial factors in retaining and attracting customers. The research adopts a quantitative approach with a descriptive method. Primary data was collected through questionnaires distributed to 117 respondents. Data analysis was carried out using the Partial Least Square (PLS) Method With The Help Of SmartPLS version 4.0. The results of the analysis show that both service quality and location have a positive and significant effect on customer interest. These findings indicate that optimal service and a strategic workshop location can increase customers’ interest in using the service offered by Jihan Product Workshop.
PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN YANG DI MEDIASI OLEH MINAT BELI PRODUK AZARINE DIKALANGAN GENERASI Z Lituhayu, Megan; Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1616

Abstract

This study aims to examine the influence of Brand Ambassador and Brand Image on Consumer Satisfaction mediated by Purchase Intention of Azarine products among Generation Z. The sampling technique used in this study is purposive sampling, based on Hair's formula. Data were collected through the distribution of questionnaires to 115 respondents. The results show that Brand Ambassador and Brand Image have a significant positive influence on Purchase Intention. Purchase Intention is proven to have a significant positive effect on Consumer Satisfaction. In addition, Brand Ambassador has a significant positive effect on Consumer Satisfaction of Azarine products among Generation Z, while the influence of Brand Image on Consumer Satisfaction is positive but not significant.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH PUCUK HARUM DI KOTA BEKASI Anjasmara, Rengga; Winarso, Widi; Putra, Christophorus Indra Wahyu; Komariah, Neng Siti; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.953

Abstract

The influence of brand image and product quality on purchasing decisions for Pucuk Harum Tea in Bekasi City. This research uses a quantitative approach through the Accidental Sampling technique for sampling. A total of 108 people in the city of Bekasi focusing on Medan Satria sub-district who had used Teh Pucuk Harum products were the research samples. Data examination uses the Partial Least Square (PLS) SEM method on SmartPLS 4.0. The research findings reveal the following: 1.) Brand Image has a significant influence on Purchasing Decisions, 2.) Product Quality has a significant influence on Purchasing Decisions.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACAE SHOPEE Mutazam, Zidan Hoerul; Winarso, Widi; Kurniawan, Dody; Komariah, Neng Siti; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.961

Abstract

The rapid growth of E-Commerce   in Indonesia has positioned Shopee as one of the most popular marketplaces. Consumers are increasingly considering product quality and price perception in their purchasing decisions. This study aims to analyze the extent to which product quality and price perception influence purchasing decisions on Shopee. Using a quantitative approach, this study collected data from respondents in North Bekasi. The findings indicate that product quality and price perception significantly affect purchasing decisions. Therefore, marketers must ensure high product standards and competitive pricing strategies to enhance customer loyalty.
Co-Authors Adelina Suryati Adi Wibowo Noer Fikri Amelia, Mita Anggraini, Melani Putri Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azizah Nur Syamsiyah Budi Satria Budi Satria Cahyadi Husadha Dian Kusuma Wardhani DODY KURNIAWAN Ery Teguh Prasetyo Fahmi Kamal Fahmi Kamal Fatih, Muhammad Rizki Ibnu Ferawaty Puspitorini Fikri , Adi Wibowo Noer Fikri , Adi Wibowo Noor Gede Endra Bratha, Wayan Hadita Hadita, Hadita Handayani, Milda Hari Muharam Haryudi Anas Jumawan, Jumawan Kardinah Indrianna Komariah, Neng Siti Lia Mardiani Lituhayu, Megan M Fadhli Nursal M. Fadhli Nursal Muhammad Rizki Ibnu Fatih Mulyadi Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Nandan Limakrisna Nurhasanah, Shandra Dewi Nursal, M.Fadhli Putra, Christophorus Indra Wahyu Rahmawati, Nabillah Deriefca Ramadhani, Nauval Renwarin, Joseph Martinio Jocrien Rony, Zahara Tussoleha Rorim Panday Rorim Panday, Rorim Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Soehardi Soehardi Suryati, Adelina Untari, Dhian Tyas Wastam Wahyu Hidayat Wibowo, Wahyu Tri Widjanarko , Wirawan Wijayaningsih, Rini Wirawan Widjanarko Yoganingsih, Tutiek