Articles
<![CDATA[Influence of Customer Relationship Strategy and Product Innovation on Marketing Performance of Small and Medium Enterprises (SMEs) in Bekasi City Indonesia ]]>
<![CDATA[Winarso, Widi]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijms.v6i4.4560
<![CDATA[This study is to determine the influence of customer relations and Innovation Product to Performance Marketing Small and medium enterprises UKM in Bekasi City. This research is a quantitative research. The object of this research is UKM actors in field food in Bekasi City. Technique collection data Which used in study This is with use questionnaire. Study This done with technique incidental sampling with amount sample that is 100 respondents. Analysis Which used in study This is analysis descriptive with model regression linear let's go. The results showed that (1) partial use of Customer Relations has a positive and significant effect on the performance business of SMEs, (2) partial innovation has a positive and significant effect on the performance of SMEs, (3) simultaneously the use of Customer Relations and innovation has a positive and significant effect on the marketing performance of SMEs.]]>
<![CDATA[Efektifitas Website Sebagai Media Promosi Produk Kuliner; Model EPIC Dalam Membangun Awareness Restoran Di Jakarta ]]>
<![CDATA[Winarso, Widi]]>;
<![CDATA[Untari, Dhian Tyas]]>;
<![CDATA[Khasanah, Fata Nidaul]]>
<![CDATA[ Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP) ]]>
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DOI: 10.31599/xr7hv013
<![CDATA[The increasing use of the internet has made it easier to access information that can be used as a medium for conveying something more easily and efficiently. Thus, the study aims to see the Effectiveness of Websites as a Media for Promoting Culinary Products in an effort to build awareness and interest in culinary tourism. The study uses a quantitative method. Where the quantitative research method is a method used to conduct research on a population or sample, which collects data and analyzes data to test a particular hypothesis. The sampling technique in this study is to use Random Sampling or random samples. The number of samples in this study was 100 respondents who already knew the website www.indonesia.travel. The EPIC Model in this study is a method that will measure the dimensions of Empathy (Empathy) from respondents, Persuasion (Persuasion) that can be felt by respondents, Impact (Impact) that can occur in respondents and the approach of the Communication dimension (Communication) that is conveyed to respondents. Based on the results of the study, the final result of the EPIC Rate value is 3.55. This shows that the value is included in the assessment scale with a very effective category. This shows that the website www.indonesia.travel is very effective in conveying information to the public because the promotion is interesting and easy to understand so that it can build awareness and interest in culinary tourism.]]>
<![CDATA[The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi ]]>
<![CDATA[Winarso, Widi]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025 ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijefa.v6i2.4561
<![CDATA[Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP MINAT PELANGGAN PADA BENGKEL JIHAN PRODUCT ]]>
<![CDATA[Wibowo, Wahyu Tri]]>;
<![CDATA[Winarso, Widi]]>;
<![CDATA[Kurniawan, Dody]]>;
<![CDATA[Nursal, M.Fadhli]]>;
<![CDATA[Handayani, Milda]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i8.1608
<![CDATA[This study aims to analyze the influence of service quality and location on customer interest at Jihan Product Workshop. In the face of an increasingly competitive workshop industry, improving service quality and selecting the right location have become crucial factors in retaining and attracting customers. The research adopts a quantitative approach with a descriptive method. Primary data was collected through questionnaires distributed to 117 respondents. Data analysis was carried out using the Partial Least Square (PLS) Method With The Help Of SmartPLS version 4.0. The results of the analysis show that both service quality and location have a positive and significant effect on customer interest. These findings indicate that optimal service and a strategic workshop location can increase customers’ interest in using the service offered by Jihan Product Workshop.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN YANG DI MEDIASI OLEH MINAT BELI PRODUK AZARINE DIKALANGAN GENERASI Z ]]>
<![CDATA[Lituhayu, Megan]]>;
<![CDATA[Hadita]]>;
<![CDATA[Winarso, Widi]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i8.1616
<![CDATA[This study aims to examine the influence of Brand Ambassador and Brand Image on Consumer Satisfaction mediated by Purchase Intention of Azarine products among Generation Z. The sampling technique used in this study is purposive sampling, based on Hair's formula. Data were collected through the distribution of questionnaires to 115 respondents. The results show that Brand Ambassador and Brand Image have a significant positive influence on Purchase Intention. Purchase Intention is proven to have a significant positive effect on Consumer Satisfaction. In addition, Brand Ambassador has a significant positive effect on Consumer Satisfaction of Azarine products among Generation Z, while the influence of Brand Image on Consumer Satisfaction is positive but not significant.]]>
<![CDATA[PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH PUCUK HARUM DI KOTA BEKASI ]]>
<![CDATA[Anjasmara, Rengga]]>;
<![CDATA[Winarso, Widi]]>;
<![CDATA[Putra, Christophorus Indra Wahyu]]>;
<![CDATA[Komariah, Neng Siti]]>;
<![CDATA[Anas, Haryudi]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i2.953
<![CDATA[The influence of brand image and product quality on purchasing decisions for Pucuk Harum Tea in Bekasi City. This research uses a quantitative approach through the Accidental Sampling technique for sampling. A total of 108 people in the city of Bekasi focusing on Medan Satria sub-district who had used Teh Pucuk Harum products were the research samples. Data examination uses the Partial Least Square (PLS) SEM method on SmartPLS 4.0. The research findings reveal the following: 1.) Brand Image has a significant influence on Purchasing Decisions, 2.) Product Quality has a significant influence on Purchasing Decisions.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACAE SHOPEE ]]>
<![CDATA[Mutazam, Zidan Hoerul]]>;
<![CDATA[Winarso, Widi]]>;
<![CDATA[Kurniawan, Dody]]>;
<![CDATA[Komariah, Neng Siti]]>;
<![CDATA[Anas, Haryudi]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i2.961
<![CDATA[The rapid growth of E-Commerce in Indonesia has positioned Shopee as one of the most popular marketplaces. Consumers are increasingly considering product quality and price perception in their purchasing decisions. This study aims to analyze the extent to which product quality and price perception influence purchasing decisions on Shopee. Using a quantitative approach, this study collected data from respondents in North Bekasi. The findings indicate that product quality and price perception significantly affect purchasing decisions. Therefore, marketers must ensure high product standards and competitive pricing strategies to enhance customer loyalty.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI MINAT BELI PROPERTI GRAND DUTA CITY BEKASI PADA PT PANEN PROPERTI INDONESIA ]]>
<![CDATA[Wardhani, Dian Kusuma]]>;
<![CDATA[Hadita, Hadita]]>;
<![CDATA[Winarso, Widi]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i2.963
<![CDATA[Penelitian ini bertujuan untuk menganalisis dampak kualitas produk dan lokasi terhadap kepuasan pelanggan, baik secara langsung maupun melalui minat beli, pada properti Grand Duta City Bekasi yang dikelola oleh PT Panen Properti Indonesia. Penelitian ini menggunakan pendekatan kuantitatif menggunakan metode SEM-PLS (Modeling Equation Structural-Partial Least Square). Data dikumpulkan melalui kuesioner yang dibagikan kepada 120 orang, termasuk penghuni dan potensial pembeli properti di Grand Duta City Bekasi. Hasil penelitian menunjukkan bahwa kualitas produk dan lokasi berpengaruh positif dan signifikan terhadap minat dan kepuasan pelanggan untuk membeli barang. Selain itu, terbukti bahwa minat beli merupakan faktor mediasi penting dalam hubungan antara kualitas produk, lokasi, dan kepuasan pelanggan. Hasil ini mendorong PT Panen Properti Indonesia untuk terus meningkatkan kualitas produk dan memilih lokasi yang strategis guna mendorong minat beli dan kepuasan pelanggan]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI KAIZEN HERITAGE BEKASI ]]>
<![CDATA[Nurhasanah, Shandra Dewi]]>;
<![CDATA[Winarso, Widi]]>;
<![CDATA[Fikri, Adi Wibowo Noor]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i3.997
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian di Kaizen Heritage Bekasi. Penelitian ini merupakan penelitian dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh individu dengan minimal usia 18 tahun. Sampel penelitian ini adalah 120 orang. Pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reabilitasnya. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linear berganda. Hasil penelitian ini adalah (1) kualitas pelayanan berpengaruh positif terhadap keputusan pembelian (2) kualitas produk berpengaruh positif terhadap keputusan pembelian (3) kualitas pelayanan dan kualitas produk berpengaruh positif terhadap keputusan pembelian.]]>
<![CDATA[PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW MELALUI SOCIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FOCALLURE PADA GENERASI Z ]]>
<![CDATA[Amelia, Mita]]>;
<![CDATA[Hadita, Hadita]]>;
<![CDATA[Winarso, Widi]]>
<![CDATA[ SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/sinergi.v2i3.1000
<![CDATA[The aim of this research is to measure the extent of influence of influencer marketing and online customer reviews on purchasing decisions for Focallure products among Generation Z via social media. The research method used is a quantitative method by distributing questionnaires to respondents. The data analysis technique in this research uses Structural Equation Modeling Partial Least Square (SEM-PLS) analysis with the help of SmartPLS version 4.0 software. The research results show that influencer marketing and online customer reviews have a significant influence on purchasing decisions, social media has a significant influence on purchasing decisions, and influencer marketing and online customer reviews via social media have an indirect and significant influence on purchasing decisions]]>
