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Consumer Behavior Model: Brand Equity Mediated by Halal Awareness and Religiosity of Herbal Products Islamic Law Perspective Rafiqi, Rafiqi; Widiastuti, Fitri; Lubis, Paulina; Darwisyah, Darwisyah
Al-Risalah Vol 24 No 1 (2024): June 2024
Publisher : Fakultas Syariah UIN Sulthan Thaha Saifuddin Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/alrisalah.v24i1.1324

Abstract

Islamic economic theory emerged due to the theory of demand for goods and services. The demand for goods and services arises as a result of the wants and needs of real consumers and potential consumers. Herbal products, when associated with the Covid 19 issue, are currently a global conversation, so sales of these herbal products have experienced a significant increase compared to previous years. the Covid 19 pandemic disaster occurred. Due to the development of this herbal product sales trend, the brand equity of good quality products can affect consumer buying interest. Halal Awareness in halal-certified herbal products is a major construct that can help improve product brand reputation in intensively promoting consumer purchase intention models for halal brands. Consumer trust and behavior to buy herbal products is the key to the company's success in getting loyal consumers. An interesting question in this study is that the variables of brand equity and consumer behavior can mediate the relationship between halal awareness and religiosity variables. The purpose of this study is to analyze the relationship between consumer behavior, brand equity and halal awareness and religiosity. The research design is descriptive quantitative with a sample survey method. The research respondents were the people of Jambi City with a total sample of 200 people, but the number of samples collected was 210 people. The analysis tool uses PLS. From the results of this study, it is known that there is a positive relationship between consumer behavior, brand equity and halal awareness as a mediating variable. The study also shows that there is a positive relationship between consumer behavior and brand equity and there is a direct and significant positive relationship with brand equity. It is hoped that the results of this study will contribute empirically to thoughts related to consumer behavior, halal awareness, religiosity to brand equity.
PELATIHAN PENGELOLAAN SAMPAH BERBASIS INOVASI DAN MODERNISASI PADA MASYARAKAT DESA SUMUR GEDANG Hernando, Riski; Widiastuti, Fitri; Rafiqi, Rafiqi; Hendriyaldi, Hendriyaldi; Hastuti, Dwi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i5.1849-1855

Abstract

Penelitian ini merup[akan hasil pengabdian kepada masyarakat di desa Sumur Gedang terkait inovasi pengelolaan sampah yang modern. Pengelolaan sampah yang efektif menjadi semakin penting dalam menghadapi tantangan lingkungan global. Artikel ini mengeksplorasi konsep pengelolaan sampah berbasis inovasi dan modernisasi yang diterapkan dalam konteks masyarakat. Tinjauan ini mencakup pendekatan-pendekatan baru dalam pengelolaan limbah yang melibatkan teknologi, partisipasi masyarakat, dan kebijakan publik. Melalui pendekatan interdisipliner, artikel ini menyajikan beberapa studi kasus dari berbagai belahan dunia yang menunjukkan implementasi strategi inovatif dalam mengatasi masalah sampah. Dalam konteks ini, konsep-konsep seperti daur ulang, pengolahan limbah organik, dan kampanye sosial menjadi fokus utama dalam menciptakan masyarakat yang lebih berkelanjutan. Selain itu, artikel ini juga mengulas peran penting teknologi informasi dan komunikasi (TIK) dalam memfasilitasi pengelolaan sampah yang efisien dan transparan. Dengan demikian, artikel ini berkontribusi pada pemahaman lebih lanjut tentang bagaimana inovasi dan modernisasi dapat menjadi kunci dalam mencapai tujuan pembangunan berkelanjutan dalam pengelolaan sampah di masyarakat.
CIVIL LAW AND CRIMINAL LAW ASPECTS OF HOAX NEWS IN ELECTRONIC MEDIA rafiqi, rafiqi; maswandi, maswandi; marsella, marsella
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 2 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i2.3909

Abstract

The advancement of information technology (internet) and allforms of benefits in it brings its own negative consequences whichare increasingly troubling the community. The abuse that occursin this cyber space is what is then known as cyber crime orInformation Technology and Electronic other regulators use theterm computer crime. The formulation of the problem in this studyis how the aspects of Civil Law and Criminal Law of Hoax newsElectronic Media How Efforts in Identifying the Spread of Fake /Hoax News as a Form of Cyber Crime in Indonesia. The researchmethod in this writing uses Normative Juridical, the nature of thisresearch is prescriptive research. The results of the discussion inthis study are aspects of civil law and criminal law ElectronicMedia Hoax News In Article 1372 of the Civil Code states thatcivil suits regarding defamation are aimed at obtainingcompensation and restoration of honor and good name. Themeasure used to determine whether a person's actions haveoffended honor is very broad. The difference between the regulationof fake news in Law Number 1 of 1946 concerning Criminal LawRegulations and the regulation of fake news regulated in LawNumber 11 of 2008 and Law Number 19 of 2016 concerningInformation and Electronic Transactions is that Articles 14 and15 do not mention what kind of fake news, while the Informationand Technology Law is more detailed in mentioning fake news inthe context of electronic transactions and speech that causeshatred. Efforts to Identify the Spread of Hoaxes as a Form of CyberCrime in Indonesia The Chairperson of the Indonesian Anti-HoaxSociety, Septiaji Eko Nugroho provides 5 simple steps that can helpin identifying hoaxes and which are real news, the followingexplanation Be careful with provocative titles, Look at the siteaddress, Check the facts, Check the authenticity of photosParticipate in anti-hoax discussion groups.I. IntroductionThe advancement of internet technology has led to new