Article Per Year (5 Year)
p-Index From 2020 - 2025
2.036
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JRMSI - Jurnal Riset Manajemen Sains Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Bisnis, Manajemen, dan Keuangan J-CEKI Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU)
Shandy Aditya, Shandy
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit Purwana, Dedi; Rahmi, R; Aditya, Shandy
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 1 No 1 (2017): Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.436 KB) | DOI: 10.21009/JPMM.001.1.01

Abstract

The aim of this study is to improve knowledge and skill about digital marketing, especially social media, for Small and Medium-sized Enterprises (SMEs) business maker to enhance their sales and profit. Attended by 13 women SMEs participants, the method used in this activity is; first, explanation using power point slides and LCD projector; second, experience sharing and discussion; and last, direct practice of creating social media (Facebook and Instagram) account and how to make it attractive for buyers (the pictures, the wording, the story, etc). Held on May 7, 2017, the community service is funded by DIPA BLU Faculty of Economics, Universitas Negeri Jakarta. The result shows that only few who actively use social media as their promotion tools and they have not separated their online shop account with their personal account, several others use it occasionally, and the rest participants have never used social media marketing for being lack of technological skill. All participants show great interest to use social media marketing continuously. KATA KUNCI: digital marketing, UMKM, social media
Penyuluhan Kewirausahaan Bagi Anggota Kelompok Karang Taruna Di Kelurahan Malaka Sari, Duren Sawit Rahmi, Rahmi; Purwana, Dedi; Aditya, Shandy
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 3 No. 1 (2019): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.452 KB) | DOI: 10.21009/JPMM.003.1.11

Abstract

Getting a job has been more difficult nowadays due to the scarcity of job opportunities. The number of available manpower is much higher than the job vacancies. The incompatibility of expertise and difficulties to meet company’s requirement with suitable job seeker also increase the unemployment rate. This program is performed to stimulate young people to think creative innovative and eventually encourage them to start their own business as solution to the problem. The method used is explanation, experiences sharing, question and answer, discussion, and business plan presentation. Based on these activities, not only participants’ knowledge about entrepreneurship increases, but also their ability to create a product or business systematically is trained. Furthermore, capital issue is solved by providing alternatives of business form such as dropshipper, franchising, or joint venture. Last but not least, a message group is formed as a media to discuss, consult, and encourage each other to start a business or participate in business plan competition.
PELATIHAN SOFTWARE GRAMMARLY DAN MENDELEY UNTUK MENINGKATKAN KOMPETENSI PENELITIAN DI PERGURUAN TINGGI SWASTA Sumiati, Ati; Sariwulan, Tuty; Ulupui, I Gusti Ketut Agung; Handaru, Agung Wahyu; Dalimunthe, Sholatia; Wahono, Puji; Aditya, Shandy; Suherdi; Febrilia, Ika; Anggraini, Ratna; Prihatni, Rida; Syalsabila, Anis; Mufidah, Chusnanik; Maharani, Diva
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 4 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract A research article is a scientific paper that contains the results of research conducted by a person or a group of researchers. With many research articles, the quality of life in the community will be better. However, in Indonesia itself, the publication of research results is still relatively low. This is due to the difficulty of writing articles. This difficulty is often found in lecturers and students, especially those experienced by students on private campuses such as Muhammadiyah Palopo University, Nahdlatul Ulama University of Indonesia, and Al-Azhar Islamic University Mataram. This activity is one of the efforts to overcome these problems. With this activity, it is hoped that participants can be helped using Software that supports research, such as Grammarly and Mendeley. Abstrak Artikel penelitian adalah sebuah karya tulis ilmiah yang berisi mengenai hasil penelitian yang dilakukan seorang ataupun sekelompok peneliti. Dengan banyak nya artikel penelitian, kualitas hidup masyarakat akan menjadi lebih baik. Namun di Indonesia sendiri, publikasi hasil penelitian ini masih terbilang rendah. Hal ini disebabkan karena adanya kesulitan dalam penulisan artikel. Kesulitan ini sering ditemukan pada dosen dan mahasiswa terutama yang dialami oleh mahasiswa di kampus swasta seperti Universitas Muhammadiyah Palopo, Universitas Nahdlatul Ulama Indonesia, dan Universitas Islam Al-Azhar Mataram. Kegiatan ini, merupakan salah satu upaya untuk mengatasi permasalahan tersebut. Dengan kegiatan ini, diharapkan peserta dapat terbantu dalam menggunakan Software yang menunjang penelitian seperti Grammarly, serta Mendeley.
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Ulang Paylater pada Generasi Z dan Generasi Milenial Nafiza Puspa Ayuningtyas Hapsari; Widyastuti, Umi; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0501.04

Abstract

The aim of this research is to determine the factors that influence interest in reusing paylaters in generation Z and the millennial generation. This study uses a quantitative approach. The purposive sampling technique is a sampling technique and uses the Cochran formula so that 138 respondents are needed using the Partial Least Square (PLS) method. Theoretical studies in this research include TAM theory, Intention to Reuse, Perceived Risk, and Financial technology. The variables in this research include Perceived Effectiveness (X1), Perceived Ease of Use (X2), Perceived Risk (X3), Financial Technology (X4), Attitude Toward Behavior (Z) and Intention to Reuse (Y). The population of this study is generation z and millennial generation who live around the JABODETABEK area. There is a positive and significant influence between perceived usefulness on attitude towards use. There is a positive and significant influence on attitudes towards use. There is a positive and significant influence between risk perception and attitude towards use. There is an insignificant positive influence between financial literacy and attitude towards use. There is a positive and significant influence between perceived usefulness and attitude towards use. There is a positive and significant influence between perceived ease of use and intention to reuse. There is a positive and significant influence on risk perception and intention to reuse paylater, there is a negative and insignificant influence on financial literacy and intention to reuse through attitude to use. There is an insignificant negative influence on perceived usefulness and intention to reuse through attitude to use Keyword: TAM, Shopee paylater, Intention to reuse, Perceived risk, Financial Literacy.
Entrepreneurial Fuel for Success: The Influence of Opportunity and Skills on Student Entrepreneurial Motivation Aditya, Shandy; Berutu, Meta Bara; Ramadhan, Zidane
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.3

Abstract

This research aims to analyze the influence of skills and opportunities on entrepreneurial motivation among Indonesian students. Using quantitative methods, this research collected data from 314 students who were randomly selected through a digital questionnaire. Regression analysis shows that both skills and opportunities have a significant positive influence on entrepreneurial motivation, with skills having a more dominant impact. These results indicate that developing entrepreneurial skills through education or related programs can increase students' entrepreneurial motivation. It is hoped that these findings can contribute to the entrepreneurship literature in the Indonesian context and help develop more effective entrepreneurship programs in higher education.
Pengaruh Perceived Risk Dan Online Customer Review Terhadap Keputusan Pembelian Melalui Kepercayaan Pada Pengguna Marketplace Di Kota Bekasi Tazkiyatunnisa Anggraeni, Nadiya; Kresnamurti Rivai P, Agung; Aditya, Shandy
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 5 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i5.627

Abstract

Currently, many marketplaces are starting to develop in Indonesia. Marketplace is an online intermediary that is used to build buying and selling activities and transactions between sellers and buyers. This involves a trilateral relationship between sellers, buyers and marketplace providers. The purpose of this study was to determine the effect of perceived risk and online customer review on purchasing decisions through trust in marketplace users in Bekasi City. The number of samples specified is a minimum of 135 samples consisting of 27 question items. Collecting data in this study using a questionnaire using Google Forms. Data analysis in this study used a multivariate analysis method using SPSS software version 22 and SEM (Structural Equation Model) with SmartPLS. The research results show that perceived risk has no effect on the trust variable. Meanwhile, online customer reviews have an effect on trust. The perceived risk variable on purchasing decisions shows insignificant results, online customer reviews show that the results influence purchasing decisions. While the trust variable on purchasing decisions, the results show no significant effect. Perceived risk has no effect on purchasing decisions through trust, and finally, online customer reviews have an effect on purchasing decisions through trust. This means that the better the consumer reviews and the trust that consumers experience, the higher the purchase decision of the Shopee marketplace consumers.
Menguji Faktor–Faktor Determinasi Belanja Produk Fashion Apparel Saat Live Streaming Di Media Sosial Rachmat Prasetya, Febriansyah; Suhud, Usep; Aditya, Shandy
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 5 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i5.647

Abstract

This study aims to analyze the influence of social influence, customer trust, shopping lifestyle, fashion involvement and impulsive buying intention variables on live streaming purchase decisions through social media in Jabodetabek. The data collection method uses a survey method with purposive sampling on a Likert scale. The object of this study were 200 respondents who were buying fashion apparel by impulse, live buying at online stores while live streaming via social media. This study used SPSS software version 24 and SEM (Structural Equation Modeling) AMOS version 24 for data analysis. The results showed: (1) social influence has a positive and significant effect on impulsive buying intention, (2) customer trust has a positive and significant effect on impulsive buying intention, (3) shopping lifestyle has a positive and significant effect on impulsive buying intention. (4) fashion involvement has a positive and significant effect on impulsive buying intention. (5) impulsive buying intention has a positive and significant effect on live streaming purchase decisions.
Efek Mediasi Brand Trust dalam Pengaruh Brand Image dan E–Service Quality Terhadap Customer Loyalty Bukalapak Affandi, Muhammad; Suherman, Suherman; Aditya, Shandy
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.731

Abstract

The purpose of this study was to determine the effect of brand trust mediation in the influence of brand image and e–service quality on customer loyalty Bukalapak. The population in this study are Bukalapak users who are domiciled in DKI Jakarta, aged 17 years and over, and have transacted in Bukalapak at least 3 times in the last 1 month. The sample in this study was 150 people using purposive sampling method. Data analysis is done with the help of a computer application program that is Smart PLS. The result of this study showed that 1) brand image has a positive and significant effect on customer loyalty, 2) e-service quality has a positive and significant effect on customer loyalty, 3) brand image has a positive and significant effect on Brand Trust, 4) e-service quality has a positive and significant effect on brand trust, 5) brand trust has a positive and significant effect on customer loyalty, 6) brand trust mediates the positive and significant influence of brand image on customer loyalty, 7) brand trust mediates the positive and significant influence of e-service quality on customer loyalty. The conclusion in this study is customer loyalty is strongly influenced by brand image and e-service quality through brand trust. The higher brand image and e-service quality of a company, it will cause brand trust in consumers, and ultimately the more consumers trust a company, it will cause customer loyalty.
Pengaruh Digital Marketing dan User Experience Terhadap Keputusan Penggunaan Gojek Melalui Brand Image Iskandar, Muflih; Saidani, Basrah; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.10

Abstract

The purpose of this study was to determine 1) the effect of digital marketing on usage decisions, 2) the influence of user experience on usage decisions, 3) the infIuence of digitaI marketing on brand image, 4) the infIuence of user experience on brand image, 5) the influence of brand image on usage decisions. , 6) infIuence of digitaI marketing on usage decisions through brand image, 7) infIuence of user experience on usage decisions through brand image. The study was conducted on 200 Gojek users in Jakarta who have used Gojek for at Ieast one year, using the SEM method and AMOS tooIs. The resuIts show that 1) digitaI marketing has a significant and positive effect on usage decisions, 2) user experience has a significant and positive effect on usage decisions, 3) digitaI marketing has a significant and positive effect on brand image, 4) user experience significantly and positive effect on brand image, 5) brand image has a significant and positive effect on usage decisions, 6) digitaI marketing has a significant and positive effect on usage decisions through brand image, 7) user experience has a significant and positive effect on usage decisions through brand image
Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta Anggraeni, Adjeng Laksmi; Febrilia, Ika; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.15

Abstract

ABSTRACT This study aims to determine the effect of promotion and service quality on customer satisfaction in using food delivery services in Jakarta. The sampling method used is purposive sampling with 100 samples of students using Layanan pesan antar makanan. The analysis tool uses SPSS. The results showed that there was a positive and significant effect between promotions on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. The second result is that there is a positive and significant influence between service quality and customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. Then the third result, there is a positive and significant effect between promotion and service quality on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. ABSTRAK Pada penelitian ini, memiliki tujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Metode pengambilan sampel yang digunakan yaitu purposive sampling dengan 100 sampel mahasiswa pengguna layanan pesan antar makanan. Metode analisis menggunakan dengan Regresi berganda yang diolah dengan SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara promosi terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Hasil kedua yaitu terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Kemudian hasil ketiga, terdapat pengaruh yang positif dan signifikan antara promosi dan kualitas pelayanan terhadap kepuasaan pelanggan dalam menggunakan layanan pesan antar makanan Layanan pesan antar makanan di Jakarta.
Co-Authors Adriano, Cornellius Seno Affandi, Muhammad Agung Wahyu Handaru Anggraeni, Adjeng Laksmi ATI SUMIATI, ATI Berutu, Meta Bara Dalimunthe, Sholatia Fadlullah, Fauzan Hamdani, Fajri Hermawan, Sabo I Gusti Ketut Agung Ulupui Ika Febrilia Iskandar, Muflih Kresnamurti Rivai P, Agung Maharani, Diva Mufidah, Chusnanik Nafiza Puspa Ayuningtyas Hapsari Nur Rahmawati, Alifah Pebianti, Vina Purwana E.S., Dedi R Rahmi, R Rachmat Prasetya, Febriansyah Rahmawati, Alifah Nur Rahmi Rahmi Ramadhan, Zidane Raras, Laksmi Anggana Ratna Anggraini Rd. Tuty Sariwulan Rida Prihatni Saidani, Basrah Seno Adriano, Cornellius Suhendry, Bayu Suherdi Suherman, Suherman Syalsabila, Anis Tazkiyatunnisa Anggraeni, Nadiya Umi Widyastuti Usep Suhud Wahono, Puji Winarta, Dinda Ayuningtyas