Article Per Year (5 Year)
p-Index From 2020 - 2025
2.036
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JRMSI - Jurnal Riset Manajemen Sains Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Bisnis, Manajemen, dan Keuangan J-CEKI Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU)
Shandy Aditya, Shandy
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
DIGITAL TRANSFORMATION OF INDRAMAYU MSMES WITH DIGITAL MARKETING APPROACH: STRATEGIC STEPS TOWARDS THE 17 SUSTAINABLE DEVELOPMENT GOALS (SDG’S) hermawan, Sabo; Fadlullah, Fauzan; Aditya, Shandy; Suhendry, Bayu; Nur Rahmawati, Alifah; Seno Adriano, Cornellius
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.09

Abstract

This study assesses the efficacy of training, mentorship, and evaluation programs in facilitating the digital transformation of MSMEs in Indramayu through the use of digital marketing, in alignment with the Sustainable Development Goals (SDGs). The curriculum encompasses SEO, social networking, e-commerce, and digital business management. The methods for assessing immediate understanding during direct presentations included observation of responses during interactive discussions and evaluations of conceptual knowledge demonstrated in real-time. Results indicate a clear improvement in the participants' conceptual understanding observed during the presentation sessions. Furthermore, a significant number of participants out of 26 successfully established online enterprises as a result of the overall program. Participation reached 90%, with 92% of respondents expressing high satisfaction and enthusiasm for future sessions. The digital transformation initiative enhances local economic competitiveness and contributes directly to SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). The report advocates for the expansion of similar programs to accelerate digital inclusion among MSMEs and promote sustainable development.
Digitalisasi dan Kepemimpinan UMKM Pesisir untuk Pertumbuhan Ekonomi Berkelanjutan Hamdani, Fajri; Pebianti, Vina; Aditya, Shandy
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian ini bertujuan untuk memperkuat kapasitas kepemimpinan dan digitalisasi usaha bagi ketua kelompok nelayan pesisir sebagai bentuk pemberdayaan masyarakat untuk mendukung pertumbuhan ekonomi berkelanjutan (SDG 8). Melalui pendekatan kualitatif, kegiatan dilaksanakan dalam bentuk pelatihan, pendampingan, serta penerapan teknologi digital yang terfokus pada kepemimpinan strategis, manajemen keuangan, dan pemasaran berbasis platform digital. Program ini diimplementasikan di Indramayu dengan melibatkan mitra dari Dinas Perikanan dan Kelautan serta komunitas nelayan lokal. Hasil pengembangan menunjukkan peningkatan signifikan dalam literasi manajerial dan digital peserta, termasuk penggunaan aplikasi keuangan (BukuKas), platform pemasaran digital (Tokopedia, Instagram), serta pemanfaatan desain branding produk melalui Canva. IPTEKS yang diterapkan berhasil meningkatkan pemahaman, keterampilan, jejaring usaha, dan omzet nelayan secara nyata. Program ini turut mendorong pembentukan komunitas digital nelayan dan menyusun modul digital untuk replikasi mandiri, menjadikannya kontribusi nyata terhadap peningkatan kemandirian dan kesejahteraan UMKM pesisir.
ANALYSIS OF THE IMPACT OF DIGITAL MARKETING STRATEGIES IN INVESTIGATION ON ECONOMIC GROWTH Fadlullah, Fauzan; Hermawan, Sabo; Aditya, Shandy; Rahmawati, Alifah Nur; Adriano, Cornellius Seno
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6208

Abstract

This study investigates the impact of digital marketing strategies within Indonesia’s burgeoning social commerce sector on national economic growth during 2020–2025. Indonesia, characterized by rapid digital transformation and a growing digital economy valued at USD 124 billion by 2025, faces challenges such as regional disparities and limited digital marketing adoption among MSMEs. To address the research gap on empirical analysis of digital marketing effectiveness in social commerce, this study employs a pragmatist mixed-methods approach. Quantitative data from large-scale surveys (1,750+ respondents) and secondary sources were analyzed using Structural Equation Modeling (SEM), complemented by qualitative interviews and focus group discussions for contextual insights. The SEM results demonstrate that six key digital marketing strategies—Customer Relationship Management (CRM), Brand Communication, Customer Engagement, Data-Driven Decision Making, Pricing Strategy, and Product Development—positively and significantly influence economic growth. CRM emerged as the strongest driver, highlighting the importance of customer retention and personalized engagement, followed by pricing strategy and product innovation. Correlation analysis revealed synergistic and occasionally conflicting relationships among these strategies, underscoring the complexity of digital marketing ecosystems. The findings affirm that a strategic blend of customer-focused, innovative, and data-informed practices fosters sustainable economic performance and supports MSME growth and job creation. This study contributes to academic literature by providing multi-dimensional evidence from an emerging digital economy and offers practical implications for policymakers, businesses, and platform operators aiming to optimize social commerce’s role in inclusive economic development in Indonesia.to maximize its positive impact on national economic growth in the digital era.
Pengaruh Persepsi Harga, Citra Merek, Kualitas Produk dan Loyalitas Konsumen Terhadap Kepuasaan Konsumen pada Shampo Makarizo DKI Jakarta Winarta, Dinda Ayuningtyas; Suhud, Usep; Aditya, Shandy
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.12267

Abstract

Perkembangan industri kosmetik dan perawatan diri di Indonesia semakin kompetitif, mendorong perusahaan untuk meningkatkan kualitas produk dan citra merek guna mempertahankan loyalitas konsumen. Makarizo, sebagai salah satu brand perawatan rambut yang cukup populer di Indonesia, menghadapi tantangan dalam hal persepsi harga, kualitas produk, dan loyalitas konsumen, yang sebagian besar dipengaruhi oleh tingkat kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, citra merek, dan kualitas produk terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening pada pengguna sampo Makarizo di DKI Jakarta. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling terhadap 255 responden yang telah menggunakan produk minimal tiga kali. Pengolahan data dilakukan dengan Structural Equation Modeling (SEM) menggunakan AMOS. Hasil penelitian menunjukkan bahwa persepsi harga, citra merek, dan kualitas produk secara signifikan berpengaruh positif terhadap kepuasan konsumen. Selain itu, kepuasan konsumen terbukti menjadi mediasi yang signifikan dalam membentuk loyalitas konsumen. Temuan ini memperkuat pentingnya strategi pemasaran berbasis nilai pelanggan, dengan menekankan keseimbangan antara kualitas, harga yang dirasakan, dan citra merek untuk mempertahankan konsumen secara jangka panjang di tengah persaingan pasar yang dinamis.
Socialpreneurship 5.0: A Digital Workflow Innovation Model for Enhancing MSME Competitiveness and the Creative Economy through Community Partnerships in Kepulauan Seribu Wahono, Puji; Hamdani, Fajri; Aditya, Shandy; Fadlullah, Fauzan
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.985

Abstract

Tidung Island in the Kepulauan Seribu district is home to many micro, small, and medium enterprises (MSMEs) that remain dependent on manual bookkeeping and traditional marketing practices. These limitations reduce operational efficiency and restrict their market reach. To address this, the Socialpreneurship 5.0 program was introduced, featuring SmartFlow dashboards designed on the Notion platform. The system combines three functions: digital financial records, structured social media content planning, and automated business content generation. The program progressed through five stages; socialization, training, application, mentoring, and sustainability, implemented through collaboration between universities, local government, and MSME partners. Outcomes indicate that more than 80% of daily transactions were digitally recorded, monthly financial reports became routine, and social media engagement rose by over 30%. Students also produced five digital business models, and a local MSME digital community was formed. By linking directly to SDGs 8, 9, and 17, the initiative demonstrates how digital inclusion and multi-stakeholder collaboration can strengthen creative economy actors in coastal communities.
ANALISIS PENGARUH BRAND AWARENESS, PRODUCT QUALITY DAN EASE OF USE TERHADAP CUSTOMER PERCEIVED VALUE PADA E-MONEY MANDIRI E-TOLL CARD Saidani, Basrah; Raras, Laksmi Anggana; Aditya, Shandy
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 9 No. 2 (2018): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.481 KB) | DOI: 10.21009/JRMSI.009.2.08

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui hubungan positif dari masing-masing variabel independen dalam hal ini Brand Awareness, Product Quality dan Ease of Use terhadap variabel dependen Customer Perceived Value. Dengan mengambil responden secara Purposive sampling 200 pengguna E-Money Mandiri E-Toll Card di wilayah JABODETABEK dengan ≥ 17 tahun sebagai sampel, kasus ini akan menarik karena pemerintah sedang mencoba untuk menerapkan budaya Fintech dan kewajiban untuk menggunakan uang elektronik di tol jalan. Pengumpulan data dilakukan dengan metode survei menggunakan regresi berganda dan analisis data diuji dengan menggunakan SPSS. Hasilnya menunjukkan bahwa Kesadaran Merek, Kualitas Produk, Kemudahan Penggunaan memiliki efek positif pada Nilai Persepsi Pelanggan.
Co-Authors Adriano, Cornellius Seno Affandi, Muhammad Agung Wahyu Handaru Anggraeni, Adjeng Laksmi ATI SUMIATI, ATI Berutu, Meta Bara Dalimunthe, Sholatia Fadlullah, Fauzan Hamdani, Fajri Hermawan, Sabo I Gusti Ketut Agung Ulupui Ika Febrilia Iskandar, Muflih Kresnamurti Rivai P, Agung Maharani, Diva Mufidah, Chusnanik Nafiza Puspa Ayuningtyas Hapsari Nur Rahmawati, Alifah Pebianti, Vina Purwana E.S., Dedi R Rahmi, R Rachmat Prasetya, Febriansyah Rahmawati, Alifah Nur Rahmi Rahmi Ramadhan, Zidane Raras, Laksmi Anggana Ratna Anggraini Rd. Tuty Sariwulan Rida Prihatni Saidani, Basrah Seno Adriano, Cornellius Suhendry, Bayu Suherdi Suherman, Suherman Syalsabila, Anis Tazkiyatunnisa Anggraeni, Nadiya Umi Widyastuti Usep Suhud Wahono, Puji Winarta, Dinda Ayuningtyas