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All Journal Medika Tadulako Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI The International Journal of Business Review (The Jobs Review) PREPOTIF : Jurnal Kesehatan Masyarakat Dinasti International Journal of Digital Business Management Quantitative Economics and Management Studies Jurnal Cahaya Mandalika Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Advanced Multidisciplinary Jurnal Sosial dan Sains JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Indonesia Sosial Teknologi Capacitarea : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Multidisiplin Indonesia Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Derriawan Derriawan, Derriawan
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Journal : e-Jurnal Apresiasi Ekonomi

 1 
THE INFLUENCE OF PRODUCT INNOVATION AND SERVICE LEVEL AGREEMENTS ON B2B CUSTOMER SATISFACTION IN FORMING LOYALTY TO TELECOMMUNICATIONS PRODUCTS Nawawi, Irawati; Derriawan, Derriawan; Sari, Lola Fitria
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.965

Abstract

The objectives of this study are to analyze the influence of product innovation and service level agreements (SLA) on B2B customer satisfaction in shaping loyalty toward telecommunications products. Using a quantitative approach, data were collected through surveys of customers of PT SME, with a total of 240 respondents representing companies from various industries. The analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that product innovation has a positive and significant impact on customer satisfaction, ultimately enhancing customer loyalty. Furthermore, service level agreements also positively affect both customer satisfaction and loyalty, demonstrating that the clarity and consistency of SLA contribute to maintaining customer trust. The implications of this study highlight the importance of continuous product innovation strategies and the improvement of service standards in the telecommunications industry to enhance customer retention and business competitiveness.
Co-Authors Abdul Rahman, Reza Ismail Aninda, Fitri Arissetyanto Nugroho Aritonang, Aritonang DARMANSYAH . Djaddang, Syahril Effendy, Evita Ekfial, Ekfial Endang Etty Merawati, Endang Etty Fitriani, Johana Harahap, Diah Lestari Harimurti Wulanjani, Harimurti Harnovinsah Harnovinsah Hasan, Delina Heni Pujiastuti Ilyas, Muhamad Fiqih Khairina, Putri Rana Kriswisnumurti Lies Putriana Lintang Arum Indahi, Dara Mardiana, Lina Aliyani Maura Linda Sitanggang Nawasiah, Nana Nawawi, Irawati Ni Kadek Doni Novi Yantih Noviandar, Rully Oktaviani , Silvi Malvina Puspita, Bertha Risetyaningsih, Ayunanda Rosikin, Rosikin Salim, Fahruddin Samir, Vivi Fitriyanti Sampurno Sampurno Saragi, Sahat Sari, Lola Fitria Sarnianto, Prih Satria Panji Wijayanto Sihite, Mombang Sinaga, Alex Handani Sri Widyastuti SYAM, M. ARDIANSYAH Thalib, Supriadi Tomayahu, Nur Arih Inkiyiendari Tua Marpaung, Mangala Tuhuloula, Rizal Ulya, Himma Wahono Sumaryono Wijaya, Agustinus Miranda Woroutama, Ryfaldo Wulandari, Rosanna Yuniarto, Aditya Zulkifli Zulkifli Zulkilfi, Zulkilfi