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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal ULTIMA Accounting Ultima Management : Jurnal Ilmu Manajemen AKURASI: Jurnal Riset Akuntansi dan Keuangan Jurnal STEI Ekonomi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Kalbiscientia Jurnal Sains dan Teknologi ABDIMAS Jurnal Pengabdian Kepada Masyarakat Bima Journal : Business, Management and Accounting Journal Kalbisocio: Jurnal Bisnis dan Komunikasi International Journal of Educational Technology and Artificial Intelligence Jurnal Riset Manajemen dan Bisnis KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal Akurasi
Donant Alananto Iskandar, Donant Alananto
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur Wou, Wilfridus; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3030

Abstract

This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.
Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor Jeki, Jeki; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3552

Abstract

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.
Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen Anggraini, Sesilia; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3557

Abstract

This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.
Analisis Perbandingan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cinema XXI Dan CGV Agustinus Sijabat, Yehezkiel Zona; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3558

Abstract

The purpose of this study aims to investigate and compare prices and service quality on customer satisfaction of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. This study uses a quantitative approach with a survey method by collecting data using a questionnaire distributed to consumers of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. The research sample consisted of 60 respondents to Cinema XXI and 60 respondents to Cinema CGV. The results of this study indicate that the better the service quality, the more satisfied consumers will be. The results of this study can be a reference for companies that manage XXI Cinemas and CGV Cinemas to continuously improve service quality and apply prices according to the benefits that consumers get. This is expected to increase consumer satisfaction in both cinemas.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Di Jakarta Putra, Muhammad Adriyan; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4524

Abstract

A product is anything that can be offered to a market for attention, acquisition, use, or consumption that can satisfy a consumer want or need. The problem in this research is to determine purchasing decisions in the shoe industry, especially Compass shoes. For this reason, the method chosen in this research is quantitative with the help of surveys carried out in the data collection process. The results of this research reveal that: (1) there is a positive and significant influence between the product quality variable on the decision to purchase Compass shoes among students in Jakarta, (2) there is a positive and significant influence between the product innovation variable on the decision to purchase Compass shoes among students in Jakarta, (3) there is a positive and significant influence jointly between product quality and product innovation variables on the decision to purchase Compass shoes among students in Jakarta.
Pengaruh Kualitas Layanan, Citra Merek Dan Persepsi Harga Terhadap Minat Pembelian Ulang Pada Produk Golden Lamian Jiddan, Muhammad Alem; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4525

Abstract

The purpose of this study is to ascertain whether service quality, brand image, and consumer perceptions of pricing, affect consumers' intentions to repurchase Golden Lamian goods. Consumers of these products who responded to a survey were asked for information. The link between the independent factors (brand image, pricing perception, and service quality) and the dependent variable (repurchase intention) was investigated using multiple linear regression analysis. The study's conclusions show that repurchase intention is highly influenced by pricing perception, brand image, and service quality. The management implications of these results can help businesses improve their customer service and marketing plans to win over more customers to Golden Lamian products.
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening Eldra, Muhammad Alif Febrinka; Iskandar, Donant Alananto
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4533

Abstract

The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
Pengaruh Kualitas E-Ticketing, Harga Dan Attraction Terhadap Kepuasan Konsumen Di Dunia Fantasi Jakarta Utara Wati, Suci Mey Setia; Iskandar, Donant Alananto
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4534

Abstract

This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur Wou, Wilfridus; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3030

Abstract

This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.
Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor Jeki, Jeki; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3552

Abstract

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.
Co-Authors Abadi, Ferryal Adrian, Michael Agustinus Sijabat, Yehezkiel Zona Alviana, Nathanya Andhika Putra Nugraha Anggraini, Sesilia Astono, Anjar Dwi Basuki Toto Rahmanto Budi Kurniawan Dadi Mahardi Delliana, Santi Dhana, Agnes Dilla, Salsa Eldra, Muhammad Alif Febrinka Evelinus, Boas Nathanael Firona, Warham Florencia Irena Lawita Gilest, Jhlavaro Xevindorhot Halim, Nico Rifanto Hermanus, Sachiko C.J. Hermawan, Ricard Ignatius Ario Sumbogo, Ignatius Ario Imam Haryono Jeki, Jeki Jiddan, Muhammad Alem Kasduni Laksono, Dhimas Dwi Lobodally, Altobeli Mangara, Ezra Edom Margaretha . Muhammad, Maulana Malik Mujiyono Mujiyono Mustofa Mustofa Natalius, Deni Nelsen Hengestu, Nelsen Noval Cahyo Triyanto Octora, Jasinta Parlindungan, Davis Roganda Pratama, Alvindra Taufik Putra, Muhammad Adriyan Putri, Alin Rizkiani Rahmawati, Risca Raihan, Fathan Silmi Renwarin, Joseph M J Sandria, Farras Rika Senjaya, Striwicessa Siti Dewi Sri Ratna Sari Siti Nurjanah Siti Ruhana Dara, Siti Ruhana Sonny Taufan Sudhana, Pranakusuma Suprianto, Audrey Augustine Vina Meliana, Vina Wahyudi, Triyono Arief Wati, Suci Mey Setia Winahyu, Nejelina Ardhiani Wou, Wilfridus Wulandari, Rizky Desty