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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems

Maya Ariyanti

Universitas Telkom

Author-ID : 633993

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengaruh Influencer Terhadap Trust dan Dampaknya Terhadap Loyalty to the Influencer, Product Attitude, dan Purchase Intention Pada Garnier Kosmetik Anna Tsamarah Yudiawati; Maya Ariyanti
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2374

Abstrak Perkembangan teknologi dari tahun ke tahun akan terus berkembang dengan melakukan beberapa inovasi atau perubahan yang lebih baik. Salah satu contohnya adalah dengan pertumbuhan penggunaan internet. Pada bulan Januari 2021 di Indonesia penggunaan internet sudah mencapai 202,6 juta jiwa, dengan total populasi di Indonesia sebesar 274,9 juta jiwa. Potensi pasar kosmetik dan skincare di Indonesia cukup besar dan bisa dijadikan peluang bisnis karena dengan total populasi sebesar 274,9 juta jiwa, diantaranya berjenis kelamin perempuan sebesar 49,7% dan berjenis kelamin laki-laki sebesar 50,3%. Objek pada penelitian ini adalah Garnier kosmetik. Garnier merupakan salah satu brand yang menggunakan media sosial seperti Instagram dan influencer sebagai kegiatan pemasarannya. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh influencer terhadap trust dan dampaknya terhadap loyalty to the influencer, product attitude, dan purchase intention pada Garnier kosmetik. Karakteristik yang dinilai dari seorang influencer adalah expertise, authenticity, physical attractiveness, dan homophily. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengguna skincare yang mengetahui influencer Chelsea Islan dan mengetahui brand Garnier merupakan populasi dari penelitian ini dengan sampel berjumlah 400 responden. Kuesioner digunakan untuk mengumpulkan data serta menggunakan teknik analisis data SEM dengan software yang digunakan adalah Smart PLS 3.0. Hasil dari penelitian ini adalah expertise tidak berpengaruh positif terhadap trust, kemudian authenticity, physical attractiveness, dan homophily berpengaruh positif terhadap trust, dan trust berpengaruh positif terhadap loyalty to the influencer, product attitude, dan purchase intention. Oleh karena itu, diharapkan karakteristik authenticity, physical attractiveness, dan homophily bisa ditingkatkan sehingga trust dan dampaknya pada loyalty to the influencer, product attitude, dan purchase intention akan tercapai. Kata Kunci: influencer; trust; loyalty to the influencer; product attitude; purchase intention.

THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION BAKSO SONHAJI SONY LAMPUNG Nadia Putri Karenina; Maya Ariyanti
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Based The food and beverage industry can survive and increase during the time of covid-19. The culinary sector is the largest contributor to PDB in the creative industry. In the midst of the people's weakening purchasing power, the contribution of Indonesian consumer spending on food spending is still the largest, because of this the culinary business in Indonesia continues to grow, one of which is in Lampung. Lampung has a variety of famous culinary. One of the legendary and famous culinary is Bakso Sonhaji Sony Lampung. Sales of Bakso Sonhaji Sony Lampung increased in 2019 - 2020, therefore, customer reviews also increased. There are positive reviews and not a few negative reviews and low ratings given by customers regarding products and services of Bakso Sonhaji Sony Lampung. This study aims to determine the effect of product quality and service quality on customer satisfaction Bakso Sonhaji Sony Lampung. The data collection technique used is primary data by distributing questionnaires using a Likert scale with 100 respondents. The method used in processing the data in this study is multiple linear regression using the SPSS (Statistical Program for Science) application. From the results of questionnaires and data processing, this study shows that product quality has a partial effect on customer satisfaction. service quality has a partial effect on customer satisfaction. There is a simultaneous influence on product quality and service quality on customer satisfaction.

THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION AT SHOPATALEEN FASHION BRAND Reza Azkia Rahmi; Maya Ariyanti
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Growth in the GDP demonstrates that one of the most important segments of Indonesia's emerging creative industry is fashion. Fashion contributed 18.15 percent, or 166 trillion. According to these statistics, one of Indonesia's creative sectors that contributes significantly is fashion. In terms of fashion, life in Bandung has its own conveniences. Of course, many individuals in Bandung are content with regional manufacturers, among them the Shopataleen Fashion Brand. The purpose of this study is to ascertain the relationship between product quality and pricing and customer satisfaction at the Shopataleen Fashion Brand as well as to identify the factors that have the greatest impact on customer satisfaction. By distributing questionnaires with a Likert scale, primary data were collected for this study and 100 persons responded to the survey. SPSS was employed as the data analysis method in this study (Statistical Program for Science). This study demonstrates that there is a simultaneous influence between Product Quality and Price on Customer Satisfaction at the Fashion Shopataleen Brand by 58%, with the remaining 42% being influenced by other variables outside the study's regression model, based on the results of questionnaires and data processing analysis.

Pengaruh Social Media Marketing Terhadap Purchase Intention Produk Fashion Shopee Maya Ariyanti; Ilma Aliya Sahal
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.543

Segala kegiatan masyarakat mulai mengalami digitalisasi, termasuk kegiatan pemasaran. Berbagai jenis bisnis memanfaatkan media sosial untuk memasarkan produknya. Media sosial yang sedang disukai masyarakat Indonesia saat ini adalah TikTok. E-commerce Shopee memanfaatkan Tiktok untuk mempromosikan produk yang dijual. Studi ini bertujuan untuk mengetahui pengaruh social media marketing Tiktok terhadap minat beli produk fashion Shopee. Penelitian ini menggunakan metode kuantitatif dengan model regresi linear sederhana. Data dikumpulkan melalui kuesioner online hingga 400 responden dengan 22 item pernyataan. Berdasarkan hasil analisi data menggunakan model analisis deskriptif, regresi linear sederhana, uji-t, dan uji koefisien determinasi, diketahui bahwa social media marketing Tiktok memiliki pengaruh secara signifikan terhadap minat beli produk fashion Shopee. Selain itu terdapat hubungan yang sangat erat dan searah antara dua variabel tersebut sebesar 70,9%. Besar pengaruh social media marketing Tiktok terhadap minat beli produk fashion Shopee adalah sebesar 50,2%, sedangkan 49,8% dipengaruhi oleh faktor lain diluar penelitian ini. Kata Kunci: social media marketing; minat beli; Tiktok; Shopee Abstract All community activities have begun to be digitized, including marketing activities. Various types of business, utilizes social media to market their products. One of the most popular social media in Indonesia is Tik Tok. Shopee uses Tiktok to promote the products it sells. This study aims to determine the effect of Tiktok's social media marketing on buying interest in Shopee fashion products. This study uses a quantitative method with a simple linear regression model. Data were collected through an online questionnaire for up to 400 respondents with 22 statement items. Based on the results of data analysis using descriptive analysis models, simple linear regression, t-test, and coefficient of determination, it is known that social media marketing Tiktok has a significant influence on buying interest in Shopee fashion products. In addition, there is a very close and unidirectional relationship between the two variables of 70.9%. The magnitude of the influence of Tiktok's social media marketing variables on the purchase intention of Shopee fashion products is 50.2%, while 49.8% is influenced by other factors outside of this study. Keywords: social media marketing; purchase intention; Tiktok; Shopee.

Analisis Kualitas Pelayanan Kantin GKU Universitas Telkom Terhadap Kepuasan Mahasiswa Universitas Telkom Zaki Chandra Negara; Maya Ariyanti
Economics Professional in Action (E-Profit) Vol 2 No 2 (2020): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Telkom University is one of the private universities in the city of Bandung, which has canteens from various faculties and one canteen located in the Public Lecture Building (GKU) called the GKU canteen which has more adequate facilities. As the only official food provider in the campus environment, a canteen certainly has to pay attention to the quality of its services which can affect student satisfaction. Quality of service that is in accordance with consumer expectations will produce satisfied consumers. Satisfaction felt by consumers is when the expectations of consumers is equal to the perceived service quality. The research data were analyzed using the ServQual method and Importance Performance Analysis or commonly abbreviated as IPA Matrix with analysis techniques using instrument tests (validity and reliability). Data sources from this study were 102 respondents who were Telkom University students. The results of the study based on the importance level of the TERRA indicator on performance amounted to 85.71% which showed that the service quality of Telkom University GKU canteen was quite good but still did not meet the expectations of consumers.

Analisis Sinyal Eeg Dengan Studi Kasus Pengaruh Respon Pengambilan Keputusan Pembelian Impulsif Dari Sugesti Olvaktori Marketing Fitra Ayu Larasati; Hilman Fauzi Tresna Sania Putra; Maya Ariyanti
eProceedings of Engineering Vol 8, No 2 (2021): April 2021
Publisher : eProceedings of Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstrak Seiring dengan pesatnya perkembangan zaman, metode penelitian juga kian bervariasi, dan terasa semakin mudah untuk menemukan metode yang cocok dengan penelitian yang hendak direncanakan, dan marketing adalah salah satunya. Neuromarketing yang merupakan cabang ilmu dari neuroscience, mempelajari respon otak berkaitan dengan marketing. Pengukuran dari respon sinyal otak manusia dilakukan dengan menggunakan sinyal electroencephalography (EEG) yang juga dipicu oleh stimulus olfactory. Stimulus diberikan kepada responden untuk mendapatkan analisis pengaruh stimulus terhadap hasil pengambilan keputusan responden. Sinyal EEG melalui tahap filtering pada pre-processing dengan menggunakan filter band pass butterworth orde 5 dan frekuensi cut-off 13 Hz â€“ 30 Hz. Untuk mendapatkan karakteristik fitur sinyal, ekstraksi ciri menggunakan metode statistik EEG berupa mean, energy, entropy, kurtosis dan standar deviasi. Dibentuk dataset untuk klasifikasi dengan metode support vector machine (SVM) sehingga didapatkan kombinasi entropy, energy, kurtosis dan standar deviasi dengan akurasi sebesar 0,62 sebagai parameter analisis pola sinyal responden. Serta pengenalan pola sinyal dengan menggunakan metode irisan nilai fitur sehingga didapatkan akurasi pengenalan pola sinyal terbaik di fitur entropy dengan akurasi sebesar 0,63. Kata kunci: neuromarketing, pengambilan keputusan, EEG, olfactory. Abstract Along with the rapid development of the times, research methods are also increasingly varied, and it feels increasingly easy to find methods that match the research to be planned, and marketing is one of them. Neuromarketing which is an offshoot of neuroscience, studies brain responses related to marketing. Measurements of the human brain's signal response were made using electroencephalography (EEG) signals that were also triggered by olfactory stimulus. Stimulus is given to respondents to get an analysis of the influence of stimulus on the results of respondents' decision making. The EEG signal then passes through the filtering stage in pre-processing using butterworth pass band filter order 5 and cut-off frequency of 13 Hz â€“ 30 Hz. To obtain signal feature characteristics, extraction of characteristics using statistical methods of EEG in the form of mean, energy, entropy, kurtosis and deviation standards. Formed dataset for classification with vector machine support method (SVM) so that obtained a combination of entropy, energy, kurtosis and deviation standard with accuracy of 0.62 as a parameter of analysis of respondents' signal patterns. As well as signal pattern recognition using the feature value slice method so that the best signal pattern recognition accuracy is obtained in the entropy feature with an accuracy of 0.63. Keywords: neuromarketing, decision making, EEG, olfactory

PENINGKATAN CARA BERKOMUNIKASI DENGAN PELANGGAN BAGI TENAGA PENUNJANG AKADEMIK (TPA) TELKOM SCHOOL Maya Ariyanti; Gadang Ramantoko; Eva Nurhazizah
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 1 (2022)
Publisher : Universitas telkom

Kondisi culnya pandemi covid satu tahun kebelakang yang secara tidak langsung memaksa seluruh sistem pembelajaran termasuk didalamnya adalah layanan pendukung pembelajaran dilakukan secara daring. Tidak hanya pengajaran tapi fungsi-fungsi layanan pendukung juga perlu menyesuaikan sehingga tetap dapat memberikan pelayanan yang optimal dalam rangka mencapai kepuasan pelanggan yang optimal pula. Tenaga Penunjang Akademik (TPA) Telkom School perlu menyesuaikan untuk dapat berkomunikasi dengan pelanggan sebaik mungkin meskipun dalam kondisi pandemic. Pengabdian Masyarakat ini dilakukan dalam bentuk pelatihan cara berkomunikasi dengan pelanggan bagi TPA Telkom School Secara Online. Luaran dari pengabdian masyarakat ini adalah pemahaman Tenaga Penunjang Akademik (TPA) Telkom School tentang bagaimana dan pentingnya menyampaikan informasi dengan baik kepada konsumen utamanya ketika dilakukan secara daring. Kata Kunci: Komunikasi, Digital, Pancemic Covid 19, Telkom School

PENINGKATAN LITERASI DIGITAL BAGI SISWA SMK CENDIKIA SUMEDANG Maya Ariyanti; Muhamad Muslih; Elly Suryani; Siska P Yudowati
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 1 (2022)
Publisher : Universitas telkom

Study of Neuromarketing in Consumer Behavior due to Product Logos Color Changes Effect Denta Rahmadani; Hilman Fauzi; Reza Armanda Lubis; Maya Ariyanti
CEPAT Journal of Computer Engineering: Progress, Application and Technology Vol 1 No 02 (2022): August 2022
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cepat.v1i02.5245

Consumer behavior can be detected by conducting surveys, but this method lacks the depth of analysis to measure consumer behavior. By utilizing technological and scientific advances through the study of neuroscience, especially in neuromarketing, it is hoped to improve the ability to analyze consumer behavior. Neuromarketing has been widely used to measure consumer behavior through several stimuli, including logo colors. Neuromarketing to the human brain's response is done using electroencephalography (EEG) signal analysis. Data collection was carried out on six students aged 19-24 years. Subjects were given a stimulus of five original logo colors and five logo colors recolored with the number of questions in three sessions. Pre-processing uses a butterwort horde four bandpass filter with a theta-band frequency band in the frequency range of 4-8 Hz. Data on color changes using questionnaires and EEG signal data is processed on spatial and spectral domains to view active areas of short-term memory. The result obtained is the effect of the change in logo color on consumer memory and the active location of short-term memory on the logo's color. Using spatial selection, the number of channels was reduced from 16 to 4 channels or by 75%. The selected channels are in the memory and visual areas.

The Influence of Reference Group on Purchase Decision of Iphone Products With Lifestyle as A Moderating Variable (Case Study: Iphone Product Users In Indonesia) Ahmad Darajat Basallama; Maya Ariyanti
Jurnal Manajemen Indonesia Vol 23 No 1 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i1.4178

Indonesia is one of the countries with a significant market share. Based on data, it shows that Iphone market share in Indonesia is not among the top 5 biggest sales, especially with the current pandemic conditions. This problem occurs because other brands in the top rank also have variants of products that have similar to or the same prices as Iphone products. This research aims to determine the influence of reference groups on Iphone product purchasing decisions, the influence of lifestyle on Iphone product purchasing decisions, and the moderating effect of lifestyle on the relationship between reference groups and Iphone product purchasing decisions. The population of this research is Iphone users in big cities in Indonesia, namely Jakarta, Bandung, Bali, Medan, Pontianak, Makassar, Palembang, Lampung, and Ambon. The sampling technique used was cluster random sampling with a total sample of 150 respondents. The data collection method is a survey with an online questionnaire. The multivariate analysis was used in this research, namely structural equation modelling. The results of the study indicate that the reference group has a significant influence on Iphone product purchasing decisions, lifestyle has a significant influence on Iphone product purchase decisions, and lifestyle can moderate the positive relationship between reference groups and purchasing decisions. In future research, other sampling techniques and a more varied number of samples are expected to be used to obtain more comprehensive results. Keywords— Reference Group; Lifestyle; Purchase decision; Structural Equation Modelling.

Co-Authors Adhi Prasetio Adhi Prasetyo Ahmad Darajat Basallama Aina, Rizqi Ajeng Luthiyatul Farida Amri, Gatot Anak Agung Gede Sugianthara Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Eva Nurazizah Eva Nurhazizah Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gioliano Putra Goenandar, Billy Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Mahayasa, I Made Prasetya Wiguna Mardotillah, Aini Restu Maria Apsari Sugiat Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Rizka Utami, Fany Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Saleh, Rusdi Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Taufik Hidayah, Riski Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Virghina Dhia Elwitrisnasafitri Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Yumna Tazkia Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara

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