Article Per Year (5 Year)
p-Index From 2021 - 2026
12.911
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies Journal of Indonesia Business Research (JIBR)
Maya Ariyanti
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 101 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 101 Documents
Search

 5   6   7   8   9 
Peningkatan Kapasitas UMKM Melalui Pengembangan Usaha Berbasis Digital Ariyanti, Maya; Farida, Ajeng Luthiyatul; Sugestie, Putri Fariska; Prasetyo, Adhi
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 1 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i1.15561

Abstract

Batik Kriyan Cirebon, merupakan salah satu produk unggulan yang dihasilkan oleh masyarakat Cirebon yang berasal dari Kampung Kriyan Barat kota Cirebon dan merupakan produk yang diinisiasi oleh penduduk aslinya. Pada tahun 2021, Batik Kriyan berencana untuk menjadi kampung wisata yang diharapkan menjadi salah satu destinasi pilihan para pelancong baik dari dalam maupun luar negeri. Namun terdapat hambatan pengrajin batik dalam mengembangkan desa wisata batik. Selain hambatan pengrajin batik dalam mengembangkan desa wisata batik, kondisi saat ini di tengah perekonomian yang mencoba untuk bangkit kembali berdampak pada Sentra Batik Story Kriyan ini. Pada kondisi saat ini bagaimana digitalisasi diterapkan pada seluruh proses pada sentra UMKM. Saat ini pola hidup masyarakat sudah berubah menjadi lebih praktis menggunakan teknologi, menggunakan media digital atau online saat ini sangat membantu sentra UMKM dan merupakan jenis adaptasi yang tepat. Dengan adanya digitalisasi diharapkan rencana menjadi desa wisata dan mengembalikan geliat sentra UMKM Batik Story Kriyan, sehingga Kampung Kriyan yang dikenal dengan daerah kumuh serta tingkat putus sekolah dan kriminalitas yang cukup tinggi dapat berubah dan meningkatkan kesejahteraan masyarakat sekitarnya. FEB Telkom University bekerja sama dengan Chitkara University serta Dinas Komunikasi Informasi dan Statistik Kota Cirebon serta masyarakat sasar sentra UMKM Batik Story Kriyan dapat memberikan pelatihan guna meningkatkan kualitas serta kemampuan UMKM dalam melakukan pengelolaan berbasis digital. Pelatihan dilakukan untuk melatih tentang literasi keuangan digital, investasi digital serta pembuatan laporan keuangan, perencanaan bisnis, pembuatan strategi bisnis dan manajemen SDM pada sentra UMKM sentra Batik Story Kriyan. Evaluasi dan kerja sama internasional yang berkelanjutan akan dilakukan demi mencapai desa wisata batik dan demi mencapai kesejahteraan Kampung Kriyan kota Cirebon. Terutama kapasitas berbasis digital yang menjadi wacana pemerintah untuk meningkatkan kesejahteraan UMKM.
Pengaruh Price, Product Quality, dan Brand Image terhadap Keputusan Pembelian iPhone: Studi Kasus Pengguna iPhone di Kota-Kota Besar Tiara Salsabila Fasya; Maya Ariyanti; Yusza Reditya Murti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4044

Abstract

People in Indonesia's major cities can't function without their cellphones in this digital era. Consumers are drawn to Apple's flagship product, the iPhone, due to its sophisticated technology, sleek design, and connected ecosystem. Pricing, product quality, and consumer perception of the brand are the three most important considerations when purchasing an iPhone. This study plans to apply a quantitative technique with a causal intent in a large Indonesian metropolis to evaluate the impact of these three variables on iPhone purchase decisions. We used a non-probability sampling technique to poll 155 respondents. On the obtained data, we performed Structural Equation Modeling Partial Least Square (SEM-PLS) analysis using the SmartPLS version 4.0 program. The results showed that consumers are impacted by price, product quality, and brand image when making purchases, both separately and in combination. The practical advice offered is that in order to boost satisfaction, trust, loyalty, and product attractiveness, organizations should prioritize competitive price, high product quality, and effective brand image management. In order to fully grasp how factors like pricing, product quality, and brand image interact with one another when consumers make purchases, this study theoretically stresses the importance of developing a more all-encompassing model. Using a wider range of methodologies, future studies can take into account more variables.
Strategi Pemasaran Base Transceiver Station (BTS) Long Range (Lora) PT. Dayamitra Telekomunikasi (Mitratel) Sebagai Konektivitas Perangkat Internet of Things (IOT) Majid Rabbani, Ilham; Ariyanti, Maya
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.149

Abstract

Internet of Things (IoT) adalah sebuah teknologi revolusi industri 4.0, dimana semua benda yang berada di sekitar kehidupan sehari hari dapat berbicara dengan benda benda lainnya menggunakan sensor serta konektivitas internetnya. Melampaui teknologi sebelumnya, IoT dapat memudahkan kehidupan manusia di berbagai sector industry, seperti kesehatan, keamanan, mitigasi bencana serta hal hal lainnya yang dapat diukur menggunakan system IoT ini. PT. Dayamitra Telekomunikasi (Mitratel) selaku anak perusahaan PT. Telkom. Tbk ditunjuk untuk mengembangkan jaringan berbasis Long Range (LoRa) untuk digunakan sebagai konektivitas perangkat yang menggunakan IoT. Hal ini tentunya diperlukan sebuah susunan strategi pemasaran baru dikarenakan bisnis model Mitratel sebelumnya adalah infrastruktur telekomunikasi, dan LoRa merupakan salah satu jaringan telekomunikasi yang ditujukan untuk konektivitas perangkat IoT.
Pengaruh Brand Communication Dan Brand Image Terhadap Brand Loyalty Dengan Brand Trust Sebagai Variabel Intervening: Studi Kasus Pada Konsumen Brand Elzatta Hijab Di Kota Bandung Putri, Amelia; Ariyanti, Maya
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Elzatta Hijab merupakan merek busana Muslim yang berdiri di Bandung pada tahun 2012 dan dikenal dengan koleksibergaya feminin. Penurunan peringkat Elzatta dalam Top Brand Award selama tiga tahun terakhir serta kasus penipuanyang mencatut nama merek menjadi latar belakang penelitian ini. Tujuan penelitian adalah untuk menganalisis pengaruhbrand communication dan brand image terhadap brand loyalty, dengan brand trust sebagai variabel mediasi. Penelitianini menggunakan strategi kuantitatif dengan mensurvei 300 partisipan menggunakan teknik sampel purposive. Datadikumpulkan secara daring menggunakan Google Form yang dibagikan melalui berbagai platform media sosial. Kamimemanfaatkan SmartPLS, yang merupakan singkatan dari Partial Least Squares Structural Equation Modelling, untukmenganalisis data. Hasil menunjukkan bahwa seluruh variabel masuk dalam kategori baik. Brand communicationberpengaruh positif terhadap brand image, brand trust, dan brand loyalty. Brand image juga berpengaruh positif terhadapbrand trust dan brand loyalty. Selain itu, brand trust berpengaruh positif terhadap brand loyalty, serta memediasi secarasignifikan hubungan antara kedua variabel independen dengan loyalitas merek. Saran praktis bagi Elzatta adalahmeningkatkan komunikasi interaktif, menjaga kualitas produk, dan mengembangkan program loyalitas. Secara teoritis,penelitian lanjutan disarankan untuk menambahkan variabel lain dan mempertimbangkan karakteristik demografis.Kata kunci: brand communication, brand image, brand trust, brand loyalty
PENGARUH SERVICE QUALITY, PERCEIVED VALUE DAN TRUST TERHADAP MERCHANT SATISFACTION DENGAN LAYANAN PEMBAYARAN QRIS PADA SEKTOR UMKM DI JAWA BARAT Nafila, Tasya; Ariyanti, Maya
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

QRIS as an innovation in digital payment systems, plays an important role in driving financial inclusion andfacilitating fast and secure transactions. Against the backdrop of rapid digital technology development andincreasing digital transactions in Indonesia, this study uses quantitative methods to explore the factors thatinfluence QRIS adoption by users. This study aims to analyze the effect of service quality, perceived value and usertrust on merchant satisfaction with the Quick Response Code Indonesian Standard (QRIS) payment method in theWest Java MSME sector. This study aims to see how service quality, perceived value and user trust affect merchantsatisfaction when using the Quick Response Code Indonesian Standard (QRIS) payment service in the MSMEsector in West Java. The research method used is quantitative with a survey approach, involving 453 respondentswho are MSME players who use QRIS for their business operations. Partial Least Squares Structural EquationModeling (PLS-SEM) was used to analyze the data. The results of this study show that service quality and perceivedvalue from customers have a positive effect on trust, then perceived value from users and trust have a positiveeffect on user satisfaction, but service quality has a negative effect on user satisfaction. Trust also contributesKeywords : Customer Satisfaction, Customer Trust, Perceived Value, Service Quality
Neuromarketing Study: The Effect of Jingle on Consumer Behavior Fauzi, Hilman; Rizqullah, Rafif; Ariyanti, Maya; Hadyningtyas, Ivy Anindhita
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: This research investigates the impact of a jingle associated with a top-brand product on consumer behavior, as assessed through short-term memory activity in the brain. Design/methodology/approach: Data were collected from six participants, three men and three women aged 19-24. The Contec KT88-1016 Digital 16-Channel EEG machine and the Mapping System device were used to retrieve the data. The channel selection was employed to identify the optimal channel based on L2-norm energy calculations performed on the EEG channels within the short-term memory area. Research Findings: The frontal area exhibited higher energy levels than other areas, with the highest point observed in channel F4. A jingle in a product was found to stimulate short-term memory, influencing consumer behaviour. This influence was evidenced by the representation of channel energy in the EEG, showing a higher value compared to the average energy value in general. Theoretical Contribution/Originality: This study successfully demonstrated that EEG signals stimulated by jingles could assess consumer behaviour responses when provided with auditory incentives. The findings are explicitly linked to activating the brain's short-term memory area. Practitioner/Policy Implication: Brands with top brand categories have higher signal energy than non-top brands. Research limitation/Implications: Only limited to the data collection process carried out by environmental engineering, which is made closer to the actual situation.
The Influence of Service Quality, Product Price, Corporate Image of Telkomsel Mobile Customer Loyalty Company Kurniawan, Dede; Ariyanti, Maya; Hidayah, Riski Taufik
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1642

Abstract

Purpose – The purpose of this study is to find out how the influence of corporate image, service quality, product price and customer satisfaction on Customer Loyalty.The object used in this study is Telkomsel customers in the work area of the Telkomsel Karawang Branch.Methodology/approach – The method used for sampling is probability sampling. The number of samples was determined using a statistical approach, using the Slovin formula. The collection of sample data will be obtained through the distribution of questionnaires to Telkomsel customers. And the research method used is a quantitative abbreviation with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique Findings – It was found that from ten hypothesis testing showed that nine hypotheses were accepted in this study and one hypothesis was rejected. . Product prices have a significant effect on customer satisfaction. Prices that are considered commensurate with the benefits increase customer satisfaction but Product price has no significant effect on customer loyalty.  
The effect of sales promotion and hedonic shopping motivation on impulse buying behavior and the impact to customer loyalty in social commerce TikTok shop Ibrahim, Maulana Malik; Ariyanti, Maya; Iskamto, Dedi
Global Academy of Business Studies Vol. 1 No. 4 (2025): April
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v1i4.3467

Abstract

Purpose: This study aimed to analyze the effects of sales promotion and hedonic shopping motivation on impulse buying behavior and its subsequent impact on customer loyalty among TikTok Shop fashion product buyers in Indonesia. This study seeks to understand how sales incentives and emotional shopping drives foster unplanned purchases that strengthen long-term customer relationships. Research Methodology: Quantitative method was used in this study with individual analysis units, and data collection was done through a questionnaire with a valid sample of 400 respondents. Data analysis techniques used the Structural Equation Model (SEM) and Partial Least Squares (PLS) using the SmartPLS 4.0 application. Results: The findings indicate that both sales promotion and hedonic shopping motivation significantly influence impulse buying behavior. In turn, impulse buying positively and significantly contributes to customer loyalty. Sales promotions also directly enhance loyalty, while hedonic motivation demonstrates both direct and indirect effects through impulse buying. The model achieved strong predictive relevance, with R ² values of 0.459 for impulse buying and 0.415 for customer loyalty. Conclusions: Sales promotions and hedonic motivations play crucial roles in shaping impulsive purchase tendencies, which increase customer loyalty. The TikTok Shop benefits from strategic promotions and the emotional appeal of shopping experiences to retain customers in a competitive social commerce landscape. Limitations: This study focused only on fashion product buyers within the TikTok Shop in Indonesia, limiting generalization to other product categories or platforms. Contribution: This study contributes to the e-commerce and consumer behavior literature by integrating hedonic and promotional factors with loyalty outcomes, offering managerial insights for optimizing digital marketing strategies.
Leveraging Generative Artificial Intelligence for Digital Content Development to Promote Local Wisdom: A Community Empowerment Program in Mekarmaju Tourism Village, Bandung Indonesia Ariyanti, Maya; M Yudha Febrianta; Mesayu Ana Hanifah Yahsallah; M Farhan Ramadhan
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/q5s38j91

Abstract

The rapid development of generative artificial intelligence (AI) presents an opportunity to accelerate digital content creation in community-based tourism destinations. This community service program aims to empower residents of Mekarmaju Tourism Village, Ciwidey, Bandung Regency, by increasing their capacity to develop digital content that promotes local wisdom through the use of generative AI tools. The program uses a participatory and community-centered approach, consisting of needs assessments, practical training, and mentoring activities involving village officials, youth organizations, state-owned enterprises (BUMN), and local micro, small, and medium enterprises (MSMEs). The training materials focus on AI-assisted content ideation, scriptwriting, visual design, short video script writing, and content planning for digital tourism promotion. The study results showed significant improvements in digital literacy, creative confidence, and participants' ability to produce digital content rooted in local culture. Participants successfully produced promotional content aligned with local narratives, including tourism visuals, social media captions, and content templates. The program demonstrated that generative AI can serve as an effective driver for community empowerment by reducing technical barriers to content production while maintaining the authenticity of local wisdom. This study contributes to the literature on community service and rural tourism development by highlighting the strategic role of AI in supporting sustainable digital transformation at the village level.
The Influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity and Customer Relationship on Repurchase Intention on Janji Jiwa Andarina, Feby; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1402

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, driven by lifestyle changes and increasing domestic coffee consumption. Janji Jiwa, as one of the leading local coffee brands, faces challenges in maintaining consumer loyalty amid intense market competition. This study aims to examine the influence of Social Media Marketing, Coffee House Brand Experience, Brand Equity, and Customer Relationship on the Repurchase Intention of Janji Jiwa consumers, particularly through the Instagram platform. A quantitative research method was employed, with data analyzed using PLS-SEM. Data were collected through questionnaires distributed to active Janji Jiwa customers. The results indicate that Social Media Marketing has a significant positive influence on both Brand Equity and Customer Relationship, which ultimately affect Repurchase Intention. However, the variable Coffee House Brand Experience does not have a significant impact on Repurchase Intention for Janji Jiwa. This research contributes to a deeper understanding of the importance of integrating digital marketing strategies with brand experience and customer relationships in enhancing consumer loyalty.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Arif Budi Raharja Astri Ghina Billy Goenandar Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Endang Ruchiyat Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Faisal Matriadi Farida, Ajeng Luthiyatul Fauzi, Adryan Finny Redjeki Fitra Ayu Larasati Gadang Ramantoko Gatot Amri Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta M. Syafarudin Mahaputra Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Mesayu Ana Hanifah Yahsallah Mita Kharisma Mochamad Arif Rachman Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nazhira Nindya Padma Hanuun Nia Handayani Nia Riana Nida Garnida Fitrianti Nida Garnida Fitrianti Nida Nurfadila Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Nurvita Trianasari Nyoman Dwika Ayu Amrita Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Raden Roro fatma.sarie85@gmail.com Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Rochani Mulyan Sri Rochani Mulyani Sri Widiyanesti Sunu Puguh Hayu Triono Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Ucu Supriatna Veronita, Rika Virghina Dhia Elwitrisnasafitri Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Windy Christalia Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara