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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems
Maya Ariyanti
Universitas Telkom
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Analisis Kualitas Mobile Games Berdasarkan Ulasan Platform Google Play Di Indonesia Menggunakan Metode Text Mining Muhammad Saiful Arifin; Maya Ariyanti; Eva Nurhazizah
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.532

Abstract

Pertumbuhan industri game di Indonesia tampak sangat menonjol, dan sektor ini memiliki potensi untuk memberikan sumbangan positif terhadap perekonomian negara. Google Play hadir sebagai platform yang membantu pengembang game dalam mengelola bisnis mereka serta memberikan akses bagi masyarakat Indonesia, khususnya pengguna ponsel berbasis Android, untuk menikmati hiburan game. Popularitas game di Indonesia meliputi segmen demografis yang luas, mulai dari anak-anak hingga orang dewasa. Permasalahan yang terjadi di Indonesia menurut survey yang dilakukan oleh Fenwick et al., (2020) Berdasarkan data yang dikumpulkan Indonesia berada di peringkat 55 dari 100 negara yang di survei, dengan skor sebesar 63.6, yang menunjukkan bahwa masih terdapat ruang untuk peningkatan kualitas pengalaman bermain game mobile di Indonesia. Penelitian ini memiliki tujuan untuk mengkaji kualitas mobile game di Indonesia dengan menggunakan pendekatan analisis pada ulasan lima game teratas yang populer paling aktif dimainkan dalam Top Games Google Play di Indonesia. Analisis ini dilakukan dengan menggunakan metode topic modeling untuk mengidentifikasi faktor-faktor yang mempengaruhi kualitas game. Ditemukan bahwa terdapat berbagai masalah yang terungkap dalam ulasan yang diberikan oleh para pemain pada ke lima game tersebut. Adapun game Mobile Legend memerlukan perhatian yang lebih terhadap dimensi Effectiveness In Use, game Clash Of Clans memerlukan perhatian yang lebih terhadap dimensi Satisfaction, game Stumble Guys memerlukan perhatian yang lebih terhadap dimensi Effectiveness In Use, game Higgs Domino Island memerlukan perhatian yang lebih terhadap dimensi Satisfaction, dan game Roblox memerlukan perhatian yang lebih terhadap dimensi Satisfaction. Hasil dari penelitian ini diharapkan dapat membantu dalam meningkatkan kualitas game yang tersedia di Indonesia, sehingga dapat lebih memenuhi harapan pengguna dan membawa kontribusi positif pada perekonomian sektor industri game di Indonesia.
Pelatihan Pemasaran Digital dan Branding sebagai Upaya untuk Meningkatkan Penjualan Produk Usaha di Desa Pulosari Ratih Hendayani; Adhi Prasetio; Maya Ariyanti; Dwi Fitrizal Salim
Jurnal Abdi Masyarakat Indonesia Vol 4 No 2 (2024): JAMSI - Maret 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1098

Abstract

Perkembangan pesat dalam dunia usaha dan pasar global memicu tuntutan akan pemahaman yang mendalam terhadap strategi pemasaran dan branding. Kehadiran potensi sumber daya lokal dan produk unggulan di Desa Pulosari, Kecamatan Pangalengan, membuka peluang besar bagi pertumbuhan ekonomi dan kesejahteraan masyarakatnya. Namun, terbatasnya pengetahuan dan keterampilan dalam pemasaran serta kurangnya upaya branding menjadi kendala utama dalam mengoptimalkan potensi tersebut. Pelatihan strategi pemasaran dan branding yang diselenggarakan untuk Karang Taruna atau pemuda di Desa Pulosari guna memperluas wawasan mereka tentang kebutuhan pasar, mengembangkan rencana pemasaran yang efektif, dan meningkatkan daya saing produk. Diharapkan bahwa melalui pemahaman yang lebih baik mengenai strategi ini, produk-produk lokal mampu menjangkau pasar yang lebih luas, baik di tingkat lokal, regional, maupun global, serta mendorong pertumbuhan ekonomi secara signifikan. Setelah pelatihan, terjadi perkembangan signifikan dalam pemahaman peserta terkait pemasaran digital dan branding. Evaluasi menunjukkan peningkatan yang kuat pada pengetahuan tentang strategi pemasaran digital dan kampanye pemasaran. Ada juga peningkatan dalam memahami fungsi platform digital untuk usaha dan strategi branding. Pelatihan ini pun akan memberikan dampak sosial positif dengan membangun keterampilan komunikasi, kolaborasi, dan inovasi pada pemuda desa, yang diharapkan menjadi agen perubahan dalam pengembangan ekonomi lokal serta memperkuat rasa kebersamaan dan solidaritas di antara anggota Karang Taruna.
THE EFFECT OF PRODUCT QUALITY AND SECONDATE BEAUTY BRAND IMAGE TOWARDS CONSUMER REPURCHASE INTENTION Dezila, Raissa; Ariyanti, Maya
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i2.2012

Abstract

Based on BPS data in the first quarter of 2020, pharmaceutical growth, chemical industry, traditional medicine including cosmetics grew 5.59%. With this phenomenon, entrepreneurs in the country are interested in entering the cosmetic industry. One of them was Secondate Beauty, which issued its first product, Milky Gel Lip Tint. This product has received numerous reviews, both positive and negative. The purpose of this study is to determine the impact of product quality and brand image on the desire to repurchase Secondate Beauty cosmetics. Data collection in this study will be processed by spreading questionnaire and will be analyzed by SmartPLS 3.3.5. The results show that all variables in this study have a significant influence on the intensity of Secondate Beauty consumers in repurchasing.
PENGARUH ONLINE CONSUMER REVIEW, SOCIAL MEDIA ADVERTISEMENT, DAN INFLUENCER ENDORSEMENT TERHADAP ONLINE PURCHASE INTENTION PRODUK AZARINE DI KOTA BANDUNG Mardotillah, Aini Restu; Ariyanti, Maya
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3088

Abstract

One strategy so that companies can compete in the era of globalization is to utilize information technology through internet media. When shopping online, consumers are very interested in beauty and care products. Several factors influence online purchase intentions, including online consumer reviews, social media advertising and influencer support. The research objective was to measure the impact of online consumer reviews, social media advertising, and influencer endorsements on online purchase intention of Azarine products in Bandung City. This study uses a quantitative approach and uses a sample of 130 respondents. Data was collected through an online questionnaire via the Google form. As a data analysis method, Partial Least Squares Structural Equation Modeling (PLS-SEM) is used. The findings are that online consumer reviews, social media advertising, and influencer support have a significant effect on the intention to buy Azarine products online.
Manajemen Hubungan Pelanggan Guna Memperoleh Loyalitas Pelanggan: Suatu Konsep Maya Ariyanti
Jurnal Inovasi Masyarakat Vol. 1 No. 1 (2021): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2247.828 KB) | DOI: 10.33197/jim.vol1.iss1.2021.577

Abstract

Keunggulan bersaing perusahaan berusaha mempertahankan pelanggannya dengan tujuan bahwa kegiatan mengakuisisi pelanggan memerlukan biaya yang jauh lebih besar dibandingkan untuk mempertahankannya
Tinjauan Pelaksanaan Corporate Social Responsibility Di Era Informasi Maya Ariyanti
Jurnal Inovasi Masyarakat Vol. 1 No. 1 (2021): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2132.224 KB) | DOI: 10.33197/jim.vol1.iss1.2021.579

Abstract

Disadari atau tidak perkembangan informasi yang bergerak sangat cepat menyebabkan informasi mudah untuk diperoleh dimana-mana, semakin mudah bagi perusahaan maupun konsumen untuk dapat memperoleh informasi yang mereka butuhkan
The Influence of Sales Promotion and E-Service Quality on Purchase Decisions on Watsons Indonesia E-commerce Vyanna Zuleika Wahyudi; Maya Ariyanti; Mita Kharisma
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Watsons as a leading company in Asia is now launching an e-commerce application by providing beauty and health products. Watsons still finds obstacles in driving consumer purchasing decisions. Even though Watsons offers a wide range of products and services, complaints regarding sales promotions and electronic service quality are still issues that need to be addressed. Based on research conducted by Humairoh & Annas (2023), the results showed that sales promotion and service quality showed a positive and significant influence on purchasing decisions. Apart from that, this research also conducted research simultaneously and obtained the results that sales promotion and service quality simultaneously had a positive and significant effect on purchasing decisions. This theory is in line with the unit of analysis used in this research, namely the researcher uses the variables sales promotion, e-service quality and purchasing decisions. The purpose of this research is to measure the influence of sales promotion and e-service quality variables on purchasing decisions. This research applies quantitative methods with the sampling technique used is non-probability sampling which was distributed to 385 respondents via an online questionnaire, namely Google Form. The respondent criteria used include consumers who have made purchases on the Watsons Indonesia e-commerce application. The data analysis techniques used in this research are descriptive analysis, classical assumption testing and multiple linear regression analysis with the help of IBM SPSS Statistics version 25 software. The results of hypothesis testing show that sales promotion has a positive and significant effect on purchasing decisions on e-commerce Watsons Indonesia with the T test results showing the calculated T value (7.357) > T table (1.966) and a significance level of 0.000 < 0.05. E-Service Quality has a positive and significant effect on purchasing decisions at Watsons Indonesia e-commerce with the T test results showing the calculated T value (7.017) > T table (1.966) and a significance level of 0.000 < 0.05. And simultaneously Sales Promotion and e-service quality have a positive and significant effect on purchasing decisions in Watsons Indonesia e-commerce with the F test results showing the calculated F value is greater than the F table (82,210 > 2.62) and obtained 0.000 < 0.05 as the level its significance. Keywords: Sales Promotion, E-Service Quality, Purchasing Decisions, E-commerce.
The Effect of E-Service Quality on Repurchase Intention of KAI Access Users with Customer Satisfaction as an Intervening Variable Navira Wirvani; Maya Ariyanti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The post-pandemic surge in mobility has increased demand for transportation services, particularly trains. The development of the KAI Access digital platform contributes to this growth by offering ticket booking and trip planning features that improve user experience. Despite this, service quality still needs to be improved, especially booking problems and system errors that users often report. This study aims to investigate the relationship between KAI Access e-service quality and user repurchase intentions, with customer satisfaction as a mediator. This quantitative research involved 274 respondents selected through purposive sampling method, and analyzed using Structural Equation Modeling (SEM) method with SmartPLS 3 application. The results showed that electronic service quality has a positive and significant influence on customer satisfaction and repurchase intention, both directly and through customer satisfaction and customer satisfaction also has a positive effect on repurchase intention. These findings are expected to provide insight for PT Kereta Api Indonesia to improve the performance of the KAI Access application by focusing on improving the quality of electronic services to increase repurchase intention through increased customer satisfaction.
BOOSTING PURCHASE INTENTIONS WITH EMOJIS: (How Somethinc's Firm-Generated Content On Social Media X Attracts Consumers) Aina, Rizqi; Ariyanti, Maya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1299

Abstract

Emojis have rapidly evolved with the advancement of online communication, becoming a staple in various marketing communications, including Firm-Generated Content (FGC). Despite their prevalence, research on the impact of emojis in FGC, particularly on purchase intentions, remains limited. This study aims to explore the influence of emoji usage in FGC on purchase intentions, focusing on the brand Somethinc in the beauty industry. The study targets followers of Somethinc's account on Platform X, investigating emojis as a dependent variable affecting purchase intentions as an independent variable, with positive affect as a mediator and product type as a moderator. This descriptive research employs a quantitative method using SEM-PLS to analyze data collected via purposive sampling in a one-shot cross-sectional manner. Findings reveal a positive and significant relationship between emojis and purchase intentions, mediated by positive affect. The product type, whether hedonic or utilitarian, moderates the positive affect induced by emojis in FGC. These results highlight the impact of emojis in enhancing positive affect and purchase intentions in FGC.
The Effect Of User Readiness Acceptance Of Sijagger V2 Using Technology Readiness Acceptance Model (Tram) (CASE Research: KPPBC TMP A Tangerang) Rudy Hermanto, Muchamad; Prasetio, Adhi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.925

Abstract

The digitization of the government system began with the declaration of the Electronic-Based Government System (SPBE) by President Jokowi in August 2018. The Directorate General of Customs and Excise (DGCE) implemented SPBE by building a Customs Excise Information System and Automation (CEISA) as its main service application, followed by the establishment of other applications other independent applications in the respective regional DGCE Work Units. The breakdown of the CEISA system in July 2021 caused a sizable national loss. To implement the SPBE and anticipate the occurrence of the same damage, KPPBC TMP A Tangerang built several independent applications to support customs and excise services, including Applications in the Tangerang network (SiJagger), Tangerang Customs Email (BeTa), Customs and Excise Service Email (PKC), Treasury Email, and Tangerang Certificate of Origin (SKA) Counter Email. To simplify the number of existing standalone applications, the SiJagger V2 application was created at KPPBC TMP A Tangerang as a replacement so that only one application is sufficient. This research aims to determine the Technology Readiness Index (TRI) of SiJagger V2 users, analyze the Technology Readiness Acceptance Model (TRAM) factors of these users for the SiJagger V2 application itself and to find out what needs to be improved to increase the readiness of the SiJagger V2 users. The data in this research were extracted using a quantitative method with data collection methods in the form of online questionnaires to 134 company respondents using SiJagger V2 in the supervision area of KPPBC TMP A Tangerang. Structural Equation Model (SEM) use as data analysis technique with SmartPLS program. The results from statistical test showed that the TRI index of SiJagger V2 users is included in the Low Technology Readiness category. The results showed that the TRI variables that affected the acceptance of the SiJagger V2 application at KPPBC TMP A Tangerang included the Optimism (OPT) and Innovativeness (INN) variables which had a significant positive effect, while the Discomfort (DIS) and Insecurity (INS) variables had a significant negative effect. Variables of TRAM that affect acceptance of SiJagger V2 application at KPPBC TMP A Tangerang include the variables Perceived ease of use (PEU), Perceived usefulness (PU), and Behavioral intention (BI) which have a significant positive effect, which is explained as follows: (1) OPT has positive significant effect on PEU, (2) OPT has positive significant effect on PU, (3) INN has positive significant effect on PEU, (4) INN has positive significant effect on PU, (5) DIS has negative significant effect on PEU , (6) DIS has negative significant effect on PU, (7) INS has negative significant effect on PEU, (8) INS has negative significant effect on PU, (9) PEU has positive significant effect on PU, (10) PEU has positive significant to BI, (11) PU has positive significant effect on BI. Results of this research are expected to be used as an evaluation of SiJagger V2 KPPBC TMP A Tangerang to be better so that SiJagger V2 users get customs and excise services faster and respond better, have a better experience in accessing information so that they are satisfied with the services provided by KPPBC TMP A Tangerang and increasing state revenue in the field of customs and excise.
Co-Authors Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Aina, Rizqi Amri, Gatot Anak Agung Gede Sugianthara Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Elwitrisnasafitri, Virghina Dhia Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Farida, Ajeng Luthiyatul Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Amelia Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Sunu Puguh Hayu Triono Taufik Hidayah, Riski Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara