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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies Journal of Indonesia Business Research (JIBR)
Maya Ariyanti
Universitas Telkom
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Strategi Pemasaran Base Transceiver Station (BTS) Long Range (Lora) PT. Dayamitra Telekomunikasi (Mitratel) Sebagai Konektivitas Perangkat Internet of Things (IOT) Ilham Majid Rabbani; Maya Ariyanti
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.149

Abstract

Internet of Things (IoT) adalah sebuah teknologi revolusi industri 4.0, dimana semua benda yang berada di sekitar kehidupan sehari hari dapat berbicara dengan benda benda lainnya menggunakan sensor serta konektivitas internetnya. Melampaui teknologi sebelumnya, IoT dapat memudahkan kehidupan manusia di berbagai sector industry, seperti kesehatan, keamanan, mitigasi bencana serta hal hal lainnya yang dapat diukur menggunakan system IoT ini. PT. Dayamitra Telekomunikasi (Mitratel) selaku anak perusahaan PT. Telkom. Tbk ditunjuk untuk mengembangkan jaringan berbasis Long Range (LoRa) untuk digunakan sebagai konektivitas perangkat yang menggunakan IoT. Hal ini tentunya diperlukan sebuah susunan strategi pemasaran baru dikarenakan bisnis model Mitratel sebelumnya adalah infrastruktur telekomunikasi, dan LoRa merupakan salah satu jaringan telekomunikasi yang ditujukan untuk konektivitas perangkat IoT.
Mapping the Learning Journey of Students and Parents in an Inclusive Music School: Case Study of Sunar Sanggita Mahayasa, I Made Prasetya Wiguna; Ariyanti, Maya; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.394

Abstract

This study analyzes customer journey mapping of parents and students in Sunar Sanggita, a social enterprise that empowers the blind as music teachers. Through a qualitative approach involving in-depth interviews with 16 respondents, this study identified the stages of the consumer journey and pain points associated with using inclusive music course services. The results reveal four primary pain points: a lack of transparency regarding information about blind teachers, concerns about teachers' abilities, dependence on teaching assistants, and a scarcity of events to motivate students. Despite the initial challenges, the majority of respondents appreciated the social value gained from the experience of learning with blind teachers. This research contributes to the development of empathy-based service strategies for social enterprises that empower people with disabilities, while also providing insights into enhancing the quality of the consumer experience in the context of inclusive music education.
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
AN ANALYSIS OF CONTINUANCE INTENTION ON THE DISNEY+ PLATFORM USING THE SOR AND ECT MODELS Davin, Hans; Ariyanti, Maya
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 3 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i3.788

Abstract

The development of the internet has disrupted many industries, particularly the media and entertainment sectors. People’s habits have shifted from traditional television to streaming services. One of the most popular streaming platforms in Indonesia is Disney+, which holds the second-largest market share in the country. However, Disney+ is currently facing a decline in user numbers, driven by a range of operational issues and controversies. This study aims to identify the factors influencing users’ intention to continue using Disney+, utilizing the SOR (Stimulus-Organism-Response) and ECT (Expectation Confirmation Theory) models. Data were collected through a questionnaire, yielding 402 valid responses from active Disney+ users. A quantitative research approach was employed, utilizing IPMA (Importance–Performance Map Analysis) as an extension of SEM-PLS (Structural Equation Modeling – Partial Least Squares) to identify the factors that exert the most significant influence and demonstrate high performance in shaping continued usage intention. The IPMA results indicate that entertainment and attitude are variables with a substantial impact on continued usage intention but exhibit low performance. Therefore, it is recommended that Disney+ allocate its resources to improve these two areas. On the other hand, the variable hedonic value demonstrates both high influence and high performance, suggesting that users’ hedonic experience must be consistently maintained to ensure their sustained interest in using the Disney+ platform.
Pengaruh Brand Awareness Dan Brand Image Terhadap Keputusan Pembelian Skincare Emina Cosmetics Putri, Kartika Aulia; Ariyanti, Maya
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penjualan kosmetik terus meningkat untuk memenuhi permintaan konsumen, dan industri kecantikan secarakeseluruhan mengalami pertumbuhan yang luar biasa. Menurut statistik, sektor kecantikan di Indonesia sedangberkembang pesat, yang berarti persaingan ketat di antara para pelaku bisnis dalam merebut perhatian dan keputusanpembelian. Masyarakat Indonesia semakin tertarik dengan produk perawatan kulit sebagai hasil dari menjamurnyamerek-merek perawatan kulit lokal. Upaya pemasaran untuk Emina Cosmetics, salah satu perusahaan perawatan kulitpaling populer di Indonesia, harus berpusat pada brand awareness dan brand image untuk mempertahankan keputusanpembelian konsumen yang positif terhadap merek tersebut. Mengingat banyaknya produk perawatan kulit yangdiproduksi secara lokal, masing-masing dengan keunggulannya yang unik, Emina perlu menyusun rencana pemasaranyang baik untuk dapat bersaing. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana persepsi konsumenterhadap merek Emina Cosmetics mempengaruhi keputusan mereka untuk membeli produk perawatan kulit. Penelitianini mensurvei 155 pelanggan Emina Cosmetics di Indonesia dan menggunakan metodologi kuantitatif berdasarkanteknik pengambilan sampel non-probabilitas. Survei online yang dibuat dan didistribusikan menggunakan GoogleForms berfungsi sebagai alat pengumpulan data utama. Metode PLS-SEM digunakan untuk menganalisis data.Temuan dari pengujian hipotesis menunjukkan bahwa ada hubungan yang positif dan signifikan antara brandawareness, brand image, dan keputusan pembelian produk perawatan kulit Emina Cosmetics. Pelanggan lebihcenderung membeli produk perawatan kulit dari Emina Cosmetics ketika mereka mengenal merek tersebut danmemiliki kesan yang baik terhadap merek tersebut. Selain itu, kami menemukan korelasi yang baik dan signifikansecara statistik antara pengenalan merek Emina Cosmetics dan persepsi merek yang baik. Kata Kunci-brand awareness, brand image, keputusan pembelian.
Pengaruh Brand Image Dan Brand Awareness Terhadap Minat Beli Konsumen Pada Produk Merchandise Album K- Pop Di Kota Bandung (Studi Kasus Platform E-Commerce Shopee) Trinadisha, Thalia Sabina; Ariyanti, Maya
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kehadiran e-commerce sebagai hasil dari perkembangan teknologi dan transformasi digital telah mengubah perilakukonsumen, dengan semakin banyak orang beralih ke platform online untuk berbelanja. Shopee, sebagai salah satupemimpin e-commerce di Asia Tenggara, menawarkan berbagai produk inovatif, termasuk merchandise K-Pop.Fenomena Korean Wave, yang meliputi K-Drama dan K-Pop, telah menjadi sangat populer di Indonesia. Dalampenelitian ini, brand image dan brand awareness berperan krusial dalam mempengaruhi minat beli merchandise KPop.Penelitian ini bermaksud guna mengkaji brand image dan brand awareness dalam memengaruhi minat belikonsumen shopee di kota Bandung. Metode penelitian kuantitatif dengan pendekatan deskriptif kausal digunakan,dengan mengumpulkan data menggunakan kuesioner yang diserahkan ke 100 responden yang pernah membelimerchandise K-Pop Shopee di Bandung. Teknik sampling yang dipergunakan, yaitu nonprobability dan purposivesampling. Analisis data terlaksana mempergunakan teknik verifikatif. Temuan penelitian memperjelas bila brand imagedan brand awareness secara positif memengaruhi minat beli konsumen, baik secara parsial ataupun simultan. Artinya,kian baik brand image dan brand awareness, kian tinggi minat beli konsumen. Guna meningkatkan efektivitaspemasaran, Shopee disarankan untuk terus berinvestasi dalam kampanye yang memperkuat brand image dan awarenessdi kalangan penggemar K-Pop, serta memanfaatkan tren K-Pop untuk promosi yang lebih menarik. Selain itu, strategipemasaran digital sebaiknya melibatkan influencer dan komunitas penggemar K-Pop, serta menggunakan data analitikuntuk menyesuaikan strategi dengan perilaku konsumen. Penelitian selanjutnya disarankan untuk melibatkan areageografis yang lebih luas, lebih banyak responden, dan mempertimbangkan variabel tambahan seperti harga, promosi,dan pengalaman pengguna. Kata Kunci-brand image, brand awareness, minat beli, merchandise, e-commerce, Shopee
Pengaruh Customer Review Dan Influencer Review Terhadap Repurchase Intention Dengan Trust Sebagai Variabel Moderasi Pada Produk Erigo Nurohman, Choirudin Alza; Ariyanti, Maya
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sejak era industri 4.0 masuk di Indonesia, berbagai informasi menyebar dengan cepat karena budaya terkulturasi,salah satunya dalam berpakaian atau trand fashion. Saat ini, banyak merek telah masuk ke pasar fashion Indonesia.satu produk Erigo. Erigo menggunakan review pelanggan dan influencer untuk memasarkan barangnya untuk bersaingdengan merek fashion lainnya. Pengaruh dari ulasan pelanggan,ulasan influencer, dan kepercayaan sebagai moderasidipelajari dalam penelitian ini. Pada penelitian kali ini metode yang digunakan yaitu metode kuantitatif denganmelakukan penyebaran kuesioner secara online kepada masyarakat Indonesia yang mengetahui dan pernah membeliproduk Erigo. Sebanyak 385 orang yang disurvei. Pada penelitian ini menunjukkan bahwasannya ulasan pelanggandan influencer memiliki pengaruh secara signifikan dan positif pada niat beli kembali. Namun, kepercayaan tidakmemoderasi ulasan influencer terhadap niat membeli barang kembali. Kata Kunci-influencer review, trust, customer reviews, and repurchase intention
The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products Veronita, Rika; Ariyanti, Maya; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1343

Abstract

The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth (WOM) to electronic word-of-mouth (eWOM), TikTok has emerged as the dominant social media platform in Indonesia, with 107.69 million users. This study aims to investigate the influence of eWOM from the TikTok platform on purchase intention for Skintific. To understand the influence of eWOM, this study will apply the Information Adoption Model (IAM), a model widely used in previous eWOM studies. This study will use a quantitative approach with a sample of 400 respondents. Data collection will be conducted using a questionnaire and analyzed using Structural Equation Modeling (SEM) with the SmartPLS 4.0.9.9 application. The results of the study indicate that respondents' evaluations of the eWOM variables, brand image, and purchase intention regarding Skintific products on TikTok fall into the good category. In this study, it was found that Information Quality, Information Credibility, Information Usefulness, Information Adoption, and Brand Image have a positive and significant effect on Purchase Intention. Specific indirect effects on Purchase Intention were also found to have a positive and significant influence. However, it was also found that Information Quantity does not have a positive and significant influence on Purchase Intention. These results highlight that Skintific needs to consistently maintain the quality of the information communicated, ensure the quantity of information provided, and uphold the credibility of information through reliable reference sources. Additionally, building a positive brand image is crucial in maintaining consumer purchase intention.
The Mediating Influence of Relationship Marketing, Customer Satisfaction And Service Quality On Retention Guarantee Recipients In Credit Guarantee Companies Saleh, Rusdi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1354

Abstract

This study aims to examine the effect of market orientation and sales orientation on the retention of guarantee recipients, mediated by relationship marketing, customer satisfaction, and service quality in credit guarantee companies. This study also seeks to determine the extent to which guarantee recipients evaluate these variables and how they are related in shaping retention toward the guarantee services provided. The method used in this study is a quantitative approach with descriptive and causal objectives. The research was conducted using a cross-sectional design through the distribution of questionnaires to credit guarantee recipients. Data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables. The results indicate that relationship marketing, service quality, and customer satisfaction play a significant role in shaping the retention of guarantee recipients. Specifically, the variables of service quality and customer satisfaction were found to act as mediators that strengthen the relationship between market orientation and sales toward customer retention. The findings of this study provide recommendations for PT Jamkrindo to prioritize strengthening relationship marketing and improving service quality as key strategies in maintaining the loyalty of guarantee recipients. These findings can also serve as a reference for regulators, KUR disbursing banks, and other financial institutions in developing policy frameworks and service synergies oriented toward long-term sustainability.
The Impact of Customer Relationship Management on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Telkomsel Partner Outlets in Banjar City Rachman, Mochamad Arif; Ariyanti, Maya
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3242

Abstract

Purpose: The internet's rise has made fast communication essential. This study explores how Telkomsel's CRM affects customer satisfaction, with loyalty as a mediating factor at partner outlets in Banjar City. Research methodology: This quantitative study involved 145 purposively selected respondents and used SEM-PLS for data analysis. Results show that CRM positively affects customer satisfaction and lo  yalty, with satisfaction also mediating the CRM–loyalty relationship. Results: These results indicate the importance of CRM strategies in fostering long-term customer loyalty by enhancing satisfaction through personalized and responsive services. The study highlights the need for Telkomsel and similar companies to continually invest in CRM technologies and strategies to adapt to evolving customer needs and maintain a competitive edge in the telecommunications industry. alignment with user needs and characteristics. Conslusion: CRM significantly enhances customer satisfaction and loyalty. Satisfaction also mediates the relationship between CRM and loyalty, highlighting the need for responsive and personalized services. Limitation: The study is limited to Telkomsel outlets in Banjar City and uses purposive sampling, reducing generalizability. Other factors like service quality or brand trust were not examined. Contribution: This study confirms the mediating role of satisfaction in CRM–loyalty links and offers practical insights for improving CRM strategies in the telecom sector.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Arif Budi Raharja Astri Ghina Billy Goenandar Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Endang Ruchiyat Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Faisal Matriadi Farida, Ajeng Luthiyatul Fauzi, Adryan Finny Redjeki Fitra Ayu Larasati Gadang Ramantoko Gatot Amri Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta M. Syafarudin Mahaputra Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Mesayu Ana Hanifah Yahsallah Mita Kharisma Mochamad Arif Rachman Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nazhira Nindya Padma Hanuun Nia Handayani Nia Riana Nida Garnida Fitrianti Nida Garnida Fitrianti Nida Nurfadila Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Nurvita Trianasari Nyoman Dwika Ayu Amrita Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Raden Roro fatma.sarie85@gmail.com Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Rochani Mulyan Sri Rochani Mulyani Sri Widiyanesti Sunu Puguh Hayu Triono Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Ucu Supriatna Veronita, Rika Virghina Dhia Elwitrisnasafitri Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Windy Christalia Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara