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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies
Maya Ariyanti
Universitas Telkom
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The Effect of E-WOM on Social Media Marketing on Purchase Intention (Case Study: Gallery Vinna) Rizka Utami, Fany; Ariyanti, Maya; Millanyani, Heppy
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1166

Abstract

This study aims to determine the effect of social media marketing through online word of mouth on purchase intention on the Tiktok Gallery Vinna platform as the object of research. The research method used is quantitative method, using an online survey by collecting 155 respondents. The data collected was analyzed with Smart PLS software to test the research hypothesis. The results showed that respondents' responses to Tiktok Gallery Vinna's social media received a good response, and respondents felt that the uploaded content could provide interesting and easy-to-understand information. Then, e-WOM has a significant effect on buying interest, and social media has the most influence on buying interest. The results also show that providing the latest information by utilizing social media can expand the network to attract buying interest in consumers. Therefore, this study examines the Tiktok platform which expands knowledge about the factors that influence attitudes and purchase intentions towards consumers through e-WOM, as well as the use of social media that have an impact on consumer purchase intentions. This research provides insight for SMEs who want to improve marketing strategies using social media.
Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales Goenandar, Billy; Ariyanti, Maya
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.1-19

Abstract

In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.
FUNDING LIQUIDITY DYNAMICS AND ITS INFLUENCE ON BANK LENDING GROWTH: A REVIEW OF THE INDONESIAN BANKING CONTEXT Aripin, Zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Funding liquidity is a crucial aspect of banking activities that influences the growth of bank credit provision. The banking context in Indonesia exhibits unique dynamics influenced by various internal and external factors. Therefore, a profound understanding of the dynamics of funding liquidity and its influence on bank credit growth is essential in creating a healthy and sustainable financial environment. This study aims to analyze the dynamics of funding liquidity and its impact on the growth of bank credit provision within the banking context of Indonesia. Thus, the research objective is to explore the factors affecting funding liquidity and their implications for bank credit provision activities. This research employs a qualitative approach by conducting a literature review of relevant sources, including journals, articles, and books discussing funding liquidity and bank credit growth. The analysis is conducted by considering various economic, financial, and regulatory factors influencing the dynamics of funding liquidity and bank credit growth in Indonesia. The research findings indicate that adequate funding liquidity significantly affects the growth of bank credit provision in Indonesia. Factors such as monetary policy, banking regulations, and financial market development play a crucial role in shaping funding liquidity and bank credit growth. With a profound understanding of these dynamics, regulators and banking practitioners can take appropriate measures to enhance financial stability and support sustainable economic growth.
THE IMPORTANCE OF A SENSE OF PURPOSE FOR SALESPERSONS: MORE THAN JUST A FINANCIAL ASPECT Aripin, Zaenal; Agusiady, Ricky; Ariyanti, Maya
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

In a competitive business environment, the role of a salesperson is not only limited to achieving financial targets, but also involves creating strong relationships with customers and contributing to the company's long-term goals. In this context, it is important to understand the role of a sense of purpose as a powerful motivator for salespeople, which goes far beyond just the financial aspect. This research aims to explore the importance of a sense of purpose for salespeople and its impact on performance, customer relationships and mental well-being. The research method used is qualitative with a descriptive analysis approach. Data was obtained through in-depth interviews with salespeople from various industries and content analysis of relevant literature. The research results show that a sense of purpose plays a key role in increasing sales force motivation, performance, and job satisfaction. Additionally, a sense of purpose also influences customer relationships, with salespeople who have a strong sense of purpose tending to be more caring and empathetic towards customer needs. Additionally, a sense of purpose is also linked to mental wellbeing, with salespeople who have a clear sense of purpose tending to have lower stress levels and better mental wellbeing.
CHOICE ARCHITECTURE FOR DRIVING APP ADOPTION: STRATEGIES TO INCREASE CONSUMER INTEREST IN MOBILE APPLICATIONS Aripin, Zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

  In the ever-evolving digital era, the choice of application architecture plays an important role in the success of a mobile application. This research investigates the technical factors that influence the choice of application architecture and their impact on adoption and consumer interest in mobile applications. Factors such as security, flexibility, and scalability are analyzed in the context of user preferences and industry trends. Through a literature review, a qualitative literature study was used to gain an in-depth understanding of how these technical factors influence the choice of application architecture and its impact on the user experience. The results show that users tend to prefer application architectures that provide a responsive, consistent, and secure user experience. Microservicing and service-based (SOA)-like architectures are often chosen for their ability to provide high levels of flexibility, interoperability, and security. Additionally, developers can also use knowledge about user preferences for certain application architectures to design applications that are more attractive and relevant to consumers. By following trends and adopting an approach that fits user needs, developers can increase user adoption and retention, and ensure the long-term success of their apps in an increasingly competitive market.
CHOICE ARCHITECTURE FOR DRIVING APP ADOPTION: STRATEGIES TO INCREASE CONSUMER INTEREST IN MOBILE APPLICATIONS Aripin, Zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  In the ever-evolving digital era, the choice of application architecture plays an important role in the success of a mobile application. This research investigates the technical factors that influence the choice of application architecture and their impact on adoption and consumer interest in mobile applications. Factors such as security, flexibility, and scalability are analyzed in the context of user preferences and industry trends. Through a literature review, a qualitative literature study was used to gain an in-depth understanding of how these technical factors influence the choice of application architecture and its impact on the user experience. The results show that users tend to prefer application architectures that provide a responsive, consistent, and secure user experience. Microservicing and service-based (SOA)-like architectures are often chosen for their ability to provide high levels of flexibility, interoperability, and security. Additionally, developers can also use knowledge about user preferences for certain application architectures to design applications that are more attractive and relevant to consumers. By following trends and adopting an approach that fits user needs, developers can increase user adoption and retention, and ensure the long-term success of their apps in an increasingly competitive market.
Kredibilitas Endorser dan Merek terhadap Minat Beli dengan Sikap terhadap Merek dan Kredibilitas Merek sebagai Intervening pada Produk Lemonilo Setiana, Gege Arum; Ariyanti, Maya
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.7668

Abstract

This research aims to determine the effect of endorser credibility and brand credibility on purchase intentions with attitude towards the brand and attitude towards brand credibility as intervening variables for Lemonilo products. The research method is quantitative with a non-probability sampling technique with a total sample of 271 respondents. The data analysis technique used is SEM-PLS. Based on the research results, it can be concluded that endorser credibility and brand credibility have a positive and significant influence on attitudes towards brand credibility, attitude towards the brand, and purchase intention through the variables attitude towards brand credibility and attitude towards the brand. Keyword: Attitude Towards Brand, Attitude Towards Brand Credibility, Brand Credibility, Endorser Credibility, Purchase Intention.
The Value Perception in Luxury Goods Towards Purchase Intention Moderated By Disposable Income Ariyanti, Maya; Rinarika, Dewi
International Journal of Management and Business Applied Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v3i2.711

Abstract

Purpose – This paper seeks to introduce a fresh dimension to the concept of luxury perception, drawing from a synthesis of previous research frameworks. Consequently, the study underscores the importance of assessing the reliability and validity of variables within a culturally diverse environment, particularly within Indonesia's context. The chance of a business opportunity based on changes in the dynamics of the bicycle market that has occurred since the COVID-19 outbreak is the reason for researchers to investigate consumer buying interest, especially purchasing bicycles.. Methodology/approach – A survey that included information on Luxury Value Perception towards purchase intention that moderated by Disposable income was used to collect data from 414 respondents, whom since the Pandemic outbreak searching and seeking info about buying a bicycle. Findings – It was found that hedonic value, social value, and uniqueness value towards purchase intention were generally significant predictors while the other value have weak significancy, and the disposable income in general were positively and significantly influence the purchase intention.  
Spatial and Spectral EEG Signal Analysis with Case Study of Slogans on Consumer’s Behaviour Tresna, Hilman Fauzi; Pratiwi, Daulika; Ariyanti, Maya; Fauzi, Adryan
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 8, No. 3, August 2023
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v8i3.1747

Abstract

Neuromarketing utilizes neuroscientific techniques to investigate consumer behavior, providing valuable insights beyond traditional research methods such as questionnaires and interviews which may not provide a complete understanding of consumer decision-making processes. Electroencephalography (EEG) has emerged as a promising tool for analyzing consumer responses to marketing stimuli. Nevertheless, the neural processing of slogans and their impact on short-term memory recall using EEG signals remains understudied. This research aims to bridge this gap by examining the neural activity associated with the recall of slogans using EEG analysis. By employing a spatial selection and spectral processing method, which involves Butterworth BPF filtering and L2-norm normalization to identify optimal channel combinations, active brain areas involved in slogan processing can be identified. Results reveal prominent activation in the frontal and occipital regions, particularly the F4 channel, indicating active recall and visual processing in individuals who correctly respond to slogans. These findings underscore the significance of slogans as visual marketing stimuli and offer insights for effective branding strategies. Leveraging EEG signals and understanding short-term memory processes enables marketers to optimize the impact of slogans on consumer engagement and brand recognition.
The Influence of Social Media Marketing on Purchase Decision by Brand Awareness and Trust (For Prospective Students Telkom Unversity) Ruli Kuniawati, Novia; Ariyanti, Maya
International Journal of Educational Research & Social Sciences Vol. 5 No. 6 (2024): December 2024 ( Indonesia - Somalia - Nigeria )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v5i6.917

Abstract

This study aims to look at the influence of social media, brand awareness, trust,and purchase decision on the purchase of PIN at Telkom University prospective new students. This influence has previously been seen from previous research and is associated with relevant theories. This research uses descriptive and typhoid approach with quantitative research type. Sampling technique used is purposive sampling, the number of samples to be analyzed is 400 respondents of new students of Telkom University class of 2020. Data analysis techniques used are Structural Equation Modeling (SEM) which is processed with LISREL 8.8 software. The results revealed that social media marketing does not have a positive and significant influence on purchase decisions, but brand awareness and trust have a positive and significant influence on purchase decisions. The study also found that the indirect effect of social media marketing on purchase decisions through brand awareness and trust is more positive and significant than direct effects and brand awareness has a positive but insignificant effect on trusts. Conclusions and suggestions for further research have been included in the study.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Aina, Rizqi Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Elwitrisnasafitri, Virghina Dhia Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Farida, Ajeng Luthiyatul Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gatot Amri Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Hariwibowo, Fatnan Setyo Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Matriadi, Faisal Mesayu Ana Hanifah Yahsallah Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Sunu Puguh Hayu Triono Supriatna, Ucu Taufik Hidayah, Riski Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara