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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems
Maya Ariyanti
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Manajemen Hubungan Pelanggan Guna Memperoleh Loyalitas Pelanggan: Suatu Konsep Maya Ariyanti
Jurnal Inovasi Masyarakat Vol. 1 No. 1 (2021): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2247.828 KB) | DOI: 10.33197/jim.vol1.iss1.2021.577

Abstract

Keunggulan bersaing perusahaan berusaha mempertahankan pelanggannya dengan tujuan bahwa kegiatan mengakuisisi pelanggan memerlukan biaya yang jauh lebih besar dibandingkan untuk mempertahankannya
Tinjauan Pelaksanaan Corporate Social Responsibility Di Era Informasi Maya Ariyanti
Jurnal Inovasi Masyarakat Vol. 1 No. 1 (2021): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2132.224 KB) | DOI: 10.33197/jim.vol1.iss1.2021.579

Abstract

Disadari atau tidak perkembangan informasi yang bergerak sangat cepat menyebabkan informasi mudah untuk diperoleh dimana-mana, semakin mudah bagi perusahaan maupun konsumen untuk dapat memperoleh informasi yang mereka butuhkan
The Influence of Sales Promotion and E-Service Quality on Purchase Decisions on Watsons Indonesia E-commerce Vyanna Zuleika Wahyudi; Maya Ariyanti; Mita Kharisma
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Watsons as a leading company in Asia is now launching an e-commerce application by providing beauty and health products. Watsons still finds obstacles in driving consumer purchasing decisions. Even though Watsons offers a wide range of products and services, complaints regarding sales promotions and electronic service quality are still issues that need to be addressed. Based on research conducted by Humairoh & Annas (2023), the results showed that sales promotion and service quality showed a positive and significant influence on purchasing decisions. Apart from that, this research also conducted research simultaneously and obtained the results that sales promotion and service quality simultaneously had a positive and significant effect on purchasing decisions. This theory is in line with the unit of analysis used in this research, namely the researcher uses the variables sales promotion, e-service quality and purchasing decisions. The purpose of this research is to measure the influence of sales promotion and e-service quality variables on purchasing decisions. This research applies quantitative methods with the sampling technique used is non-probability sampling which was distributed to 385 respondents via an online questionnaire, namely Google Form. The respondent criteria used include consumers who have made purchases on the Watsons Indonesia e-commerce application. The data analysis techniques used in this research are descriptive analysis, classical assumption testing and multiple linear regression analysis with the help of IBM SPSS Statistics version 25 software. The results of hypothesis testing show that sales promotion has a positive and significant effect on purchasing decisions on e-commerce Watsons Indonesia with the T test results showing the calculated T value (7.357) > T table (1.966) and a significance level of 0.000 < 0.05. E-Service Quality has a positive and significant effect on purchasing decisions at Watsons Indonesia e-commerce with the T test results showing the calculated T value (7.017) > T table (1.966) and a significance level of 0.000 < 0.05. And simultaneously Sales Promotion and e-service quality have a positive and significant effect on purchasing decisions in Watsons Indonesia e-commerce with the F test results showing the calculated F value is greater than the F table (82,210 > 2.62) and obtained 0.000 < 0.05 as the level its significance. Keywords: Sales Promotion, E-Service Quality, Purchasing Decisions, E-commerce.
The Effect of E-Service Quality on Repurchase Intention of KAI Access Users with Customer Satisfaction as an Intervening Variable Navira Wirvani; Maya Ariyanti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

The post-pandemic surge in mobility has increased demand for transportation services, particularly trains. The development of the KAI Access digital platform contributes to this growth by offering ticket booking and trip planning features that improve user experience. Despite this, service quality still needs to be improved, especially booking problems and system errors that users often report. This study aims to investigate the relationship between KAI Access e-service quality and user repurchase intentions, with customer satisfaction as a mediator. This quantitative research involved 274 respondents selected through purposive sampling method, and analyzed using Structural Equation Modeling (SEM) method with SmartPLS 3 application. The results showed that electronic service quality has a positive and significant influence on customer satisfaction and repurchase intention, both directly and through customer satisfaction and customer satisfaction also has a positive effect on repurchase intention. These findings are expected to provide insight for PT Kereta Api Indonesia to improve the performance of the KAI Access application by focusing on improving the quality of electronic services to increase repurchase intention through increased customer satisfaction.
BOOSTING PURCHASE INTENTIONS WITH EMOJIS: (How Somethinc's Firm-Generated Content On Social Media X Attracts Consumers) Aina, Rizqi; Ariyanti, Maya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1299

Abstract

Emojis have rapidly evolved with the advancement of online communication, becoming a staple in various marketing communications, including Firm-Generated Content (FGC). Despite their prevalence, research on the impact of emojis in FGC, particularly on purchase intentions, remains limited. This study aims to explore the influence of emoji usage in FGC on purchase intentions, focusing on the brand Somethinc in the beauty industry. The study targets followers of Somethinc's account on Platform X, investigating emojis as a dependent variable affecting purchase intentions as an independent variable, with positive affect as a mediator and product type as a moderator. This descriptive research employs a quantitative method using SEM-PLS to analyze data collected via purposive sampling in a one-shot cross-sectional manner. Findings reveal a positive and significant relationship between emojis and purchase intentions, mediated by positive affect. The product type, whether hedonic or utilitarian, moderates the positive affect induced by emojis in FGC. These results highlight the impact of emojis in enhancing positive affect and purchase intentions in FGC.
The Effect Of User Readiness Acceptance Of Sijagger V2 Using Technology Readiness Acceptance Model (Tram) (CASE Research: KPPBC TMP A Tangerang) Rudy Hermanto, Muchamad; Prasetio, Adhi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.925

Abstract

The digitization of the government system began with the declaration of the Electronic-Based Government System (SPBE) by President Jokowi in August 2018. The Directorate General of Customs and Excise (DGCE) implemented SPBE by building a Customs Excise Information System and Automation (CEISA) as its main service application, followed by the establishment of other applications other independent applications in the respective regional DGCE Work Units. The breakdown of the CEISA system in July 2021 caused a sizable national loss. To implement the SPBE and anticipate the occurrence of the same damage, KPPBC TMP A Tangerang built several independent applications to support customs and excise services, including Applications in the Tangerang network (SiJagger), Tangerang Customs Email (BeTa), Customs and Excise Service Email (PKC), Treasury Email, and Tangerang Certificate of Origin (SKA) Counter Email. To simplify the number of existing standalone applications, the SiJagger V2 application was created at KPPBC TMP A Tangerang as a replacement so that only one application is sufficient. This research aims to determine the Technology Readiness Index (TRI) of SiJagger V2 users, analyze the Technology Readiness Acceptance Model (TRAM) factors of these users for the SiJagger V2 application itself and to find out what needs to be improved to increase the readiness of the SiJagger V2 users. The data in this research were extracted using a quantitative method with data collection methods in the form of online questionnaires to 134 company respondents using SiJagger V2 in the supervision area of KPPBC TMP A Tangerang. Structural Equation Model (SEM) use as data analysis technique with SmartPLS program. The results from statistical test showed that the TRI index of SiJagger V2 users is included in the Low Technology Readiness category. The results showed that the TRI variables that affected the acceptance of the SiJagger V2 application at KPPBC TMP A Tangerang included the Optimism (OPT) and Innovativeness (INN) variables which had a significant positive effect, while the Discomfort (DIS) and Insecurity (INS) variables had a significant negative effect. Variables of TRAM that affect acceptance of SiJagger V2 application at KPPBC TMP A Tangerang include the variables Perceived ease of use (PEU), Perceived usefulness (PU), and Behavioral intention (BI) which have a significant positive effect, which is explained as follows: (1) OPT has positive significant effect on PEU, (2) OPT has positive significant effect on PU, (3) INN has positive significant effect on PEU, (4) INN has positive significant effect on PU, (5) DIS has negative significant effect on PEU , (6) DIS has negative significant effect on PU, (7) INS has negative significant effect on PEU, (8) INS has negative significant effect on PU, (9) PEU has positive significant effect on PU, (10) PEU has positive significant to BI, (11) PU has positive significant effect on BI. Results of this research are expected to be used as an evaluation of SiJagger V2 KPPBC TMP A Tangerang to be better so that SiJagger V2 users get customs and excise services faster and respond better, have a better experience in accessing information so that they are satisfied with the services provided by KPPBC TMP A Tangerang and increasing state revenue in the field of customs and excise.
Service Quality Analysis based on Online Customer Review in Google Play Store (Study Case of Telkomsel) Hanifah Aprillia, Wahyuning; Ariyanti, Maya; Widiyanesti, Sri
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1046

Abstract

A corporation that offers internet services is known as an Internet Service Provider (ISP). Regional-scale networks and worldwide networks are offered at ISPs, allowing consumers to effortlessly connect with the outside world globally. Telkomsel is one of providers that is used the most widely in Indonesia. However, Telkomsel is also a provider with the most complaints than others. This study chooses Telkomsel as a case study to determine their quality of service based on customer review. This paper aims to analyze and identify the service quality of Telkomsel and topics that were discussed by Telkomsel users based on customer reviews in Google Play Store. We categorized the data according to the following service quality dimensions: network quality, customer service and technical support, information quality, security and privacy, and fulfillment. As a result, the Naive Bayes Classifier (NBC) was applied to assist in the sentiment analysis process. The accuracy for sentiment analysis using NBC was more than 75%. This study used Latent Dirichlet Allocation (LDA) models for topic modeling to identify themes that are often discussed by consumers. Hence, the result of this study can help a company to improve and develop their quality of product and service according to customer needs.
Exploring the Influence of Social Media Marketing on Brand Trust, Brand Image, and Brand Loyalty for Fore Coffee Rachmat Ramadhani, Muh.; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 5 No. 4 (2024): July 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1149

Abstract

Indonesia's utilization of digital services such as mobile payments, paid digital content, online transportation, and food delivery has been amplified due to the rise in internet and smartphone usage. The digitalization of the food and beverage (F&B) industry has experienced significant growth since 2015, particularly accelerated by the COVID-19 pandemic. According to McKinsey's research conducted in 2020, there was a significant 34% surge in the number of individuals using food delivery services during the pandemic. Fore Coffee, a coffee startup established in 2018, employs digital marketing strategies to enhance sales and promote brand recognition. Fore Coffee has successfully pleased customers using social media and mobile applications. This study utilizes the concept of brand trust to investigate the impact of social media marketing on brand image and customer loyalty. Research utilizes PLS-SEM. A digital survey was distributed to a total of 301 individuals who are customers of Fore Coffee within the previous six-month period. Studies indicate that social media marketing has a positive and significant influence on brand trust, leading to a positive impact on brand image and customer loyalty. A well-executed digital marketing strategy has the potential to enhance brand trust, image, and loyalty Keywords: Brand Image; Brand Loyalty; Brand Trust; Social Media Marketing
The Effect of E-WOM on Social Media Marketing on Purchase Intention (Case Study: Gallery Vinna) Rizka Utami, Fany; Ariyanti, Maya; Millanyani, Heppy
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1166

Abstract

This study aims to determine the effect of social media marketing through online word of mouth on purchase intention on the Tiktok Gallery Vinna platform as the object of research. The research method used is quantitative method, using an online survey by collecting 155 respondents. The data collected was analyzed with Smart PLS software to test the research hypothesis. The results showed that respondents' responses to Tiktok Gallery Vinna's social media received a good response, and respondents felt that the uploaded content could provide interesting and easy-to-understand information. Then, e-WOM has a significant effect on buying interest, and social media has the most influence on buying interest. The results also show that providing the latest information by utilizing social media can expand the network to attract buying interest in consumers. Therefore, this study examines the Tiktok platform which expands knowledge about the factors that influence attitudes and purchase intentions towards consumers through e-WOM, as well as the use of social media that have an impact on consumer purchase intentions. This research provides insight for SMEs who want to improve marketing strategies using social media.
Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales Goenandar, Billy; Ariyanti, Maya
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.1-19

Abstract

In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.
Co-Authors Adhi Prasetio Adhi Prasetyo Ahmad Darajat Basallama Aina, Rizqi Ajeng Luthiyatul Farida Amri, Gatot Anak Agung Gede Sugianthara Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Eva Nurazizah Eva Nurhazizah Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gioliano Putra Goenandar, Billy Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Mahayasa, I Made Prasetya Wiguna Mardotillah, Aini Restu Maria Apsari Sugiat Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Rizka Utami, Fany Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Saleh, Rusdi Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Taufik Hidayah, Riski Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Virghina Dhia Elwitrisnasafitri Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Yumna Tazkia Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara