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All Journal Jurnal Ilmiah Peuradeun Jurnal Penelitian Pendidikan IPA (JPPIPA) Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Pengabdian kepada Masyarakat DEVOSI Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Management Research Studies Journal JOEL: Journal of Educational and Language Research Jurnal Gici Jurnal Keuangan dan Bisnis Innovative: Journal Of Social Science Research Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Eddy Setyanto
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
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The influence of pricing and advertising on customer pleasure as mediated by purchase decisions Ferry Cahaya, Yohanes; Putri Nofzil, Friska; Yosepha, Sri Yanthy; Pujiati, Herni; Setyanto, Eddy
Management Research Studies Journal Vol. 5 No. 2 (2024): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v5i2.476

Abstract

This study aims to examine the influence of price and advertising on consumer satisfaction through purchase decisions. This study employs a quantitative methodology. This study utilized a sample of 100 participants from the Shopee program. The questionnaire results provided the research data, which was analyzed using the SEM PLS method through the SmartPLS 3.0 application. The results of this study indicate that: (1) Price has a positive and substantial impact on purchase decisions. Advertising elements significantly and positively impact purchasing decisions. Acquisition decisions significantly and positively impact client satisfaction. The coefficient of determination for consumer satisfaction is 0.681. Price, advertising, and purchasing decisions constitute 68.1% of the variance in consumer satisfaction among users of the Shopee program, while other factors account for the remaining 31.9%.
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Kelompok Line 5 Pada PT Osung Garment Sarly, Novarni; Hasiholan, Darwin; Setyanto, Eddy
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 2 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i2.454

Abstract

Penelitian ini berjudul "Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Kelompok Line 5 Pada PT Osung Garment". Penelitian ini bertujuan untuk menganalisis bagaimana motivasi kerja dan lingkungan kerja mempengaruhi kinerja karyawan di perusahaan tersebut. Metode yang digunakan dalam penelitian ini adalah survei dengan pengumpulan data melalui kuesioner yang disebarkan kepada karyawan kelompok line 5 di PT Osung Garment. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif yang signifikan antara motivasi kerja dan lingkungan kerja terhadap kinerja karyawan. Motivasi kerja yang tinggi dapat meningkatkan semangat dan produktivitas karyawan, sedangkan lingkungan kerja yang kondusif berkontribusi pada kenyamanan dan efektivitas kerja. Penelitian ini diharapkan dapat memberikan masukan bagi manajemen PT Osung Garment dalam upaya meningkatkan kinerja karyawan melalui pengelolaan motivasi dan lingkungan kerja yang lebih baik
Influence of Compensation and Workloadon On Employee Job Satisfaction In The Marketing Departement of PT. Fajar Surya Wisesa Tbk, Cikarang Hernawati, Maya; Hasiholan, Darwin; Setyanto, Eddy
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1.494

Abstract

The purpose of this study was to determine the effect of "Compensation" and "Workload" on Employee Job Satisfaction in the Marketing Department of PT. Fajar Surya Wisesa Tbk, Cikarang. This study uses a quantitative approach and data collection methods by distributing questionnaires to 46 respondents from employees with positions from foreman to group leader in the Marketing Department of PT. Fajar Surya Wisesa Tbk, Cikarang. Data processing was carried out using SPSS version 25 and analyzed using multiple regression methods. The results of the study indicate that the Compensation variable has a significant positive effect on Employee Job Satisfaction, the Workload variable has a significant negative effect on Employee Job Satisfaction, and Compensation and Workload simultaneously have a significant effect on Employee Job Satisfaction. The value of the coefficient of determination (R2) is 63.4%, this indicates that employee job satisfaction is influenced by 63.4% by compensation and workload while the remaining 36.6% is influenced by other variables outside this study.
Analisis Antrian dan Servqual terhadap Kepuasan Konsumen pada Perbankan Swasta Kota Bekasi Haliawan, Prillia; Setyanto, Eddy
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the effect of queuing and service quality (servqual) on consumer satisfaction in the private banking service industry in Bekasi City. This study uses a quantitative descriptive approach in analyzing and describing the influence of queuing variables and service quality variables (servqual) as independent variables on dependent variables (customer satisfaction). Sampling from the population using random sampling technique. The samples obtained are then tested using the SPPS version 26 tool which includes validity tests, reliability tests, classical assumption tests and hypothesis tests. Analysis of data processing shows that the queue variable (independent variable) has a partial effect with a positive direction expressed with a t-count value of 5.254 > t-table 1.984 and significant (0.000 < 0.05) to consumer satisfaction (dependent variable). For the variable of service quality (independent variable) partially also affects in a positive direction where the value of t-count is 16.655 > t-table 1.984 and significant (0.000 < 0.05) to consumer satisfaction. Both independent variables (queues and service quality) simultaneously affect the dependent variable (customer satisfaction) where F-count is 13.890 > F-table is 3.09 and significant is 0.000 < 0.05.
Teacher Strategies in Improving Elementary School Students’ Critical Thinking Skills by Using The Giving Question and Getting Answer Learning Model Sahat T. Simorangkir; Isthifa Kemal; Reza Rachmatullah; Eddy Setyanto
Jurnal Penelitian Pendidikan IPA Vol 11 No 7 (2025): July
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i7.11904

Abstract

This ability is not only important for academic success, but also essential for students to face complex problems in everyday life. This study aims to examine the effectiveness of the Giving Question and Getting Answer model in improving students' critical thinking skills. The research design used a posttest-only control group design experiment. The research instrument was a critical thinking ability test that included the dimensions of analysis, evaluation, and problem solving. Data were analyzed using a t-test to compare the average posttest results of the two groups. The results of this study are that the use of the Giving Question and Getting Answer (GQGA) model has proven effective in improving students' critical thinking skills. The GQGA model is suitable for implementation at the elementary school level because it is in accordance with the needs of students to learn through interactions involving cognitive and social aspects. With the right approach, this model is able to overcome the limitations of traditional learning methods that do not support the development of students' critical thinking skills.
Crypto apps: How user perceptions shape continued usage? Yohanes Ferry Cahaya; Sungkono Sungkono; Ovalia Rukmana; Jakia Rajoana; Anita Setyarachma; Johan Hendri Prasetyo; Eddy Setyanto
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19866

Abstract

This study aims to understand and analyze how user perceptions shape sustainable usage in Crypto apps, a group of cryptocurrency exchange platforms based in Indonesia that facilitate buying, selling, and trading various digital assets. Utilizing a quantitative-causal approach, questionnaires were distributed to 245 users of several Crypto Apps in Indonesia, such as Tokocrypto, Indodax, Pintu, Rekeningku, Triv, Koinku, Upbit Indonesia, Bitocto, Zipmex, IDEX, Pluto, and Bechipin, to gather data. This study is grounded in the technology acceptance model (TAM), which postulates that perceived usefulness and ease of use significantly influence users' attitudes and behavioral intentions toward technology adoption. By applying TAM, the research seeks to identify the key factors driving sustainable usage of Crypto apps. The collected data was analyzed using SEM-PLS to examine the hypotheses. The results indicate that perceived usefulness and ease of use positively impact consumer attitudes and intention to continue using the platform. However, consumer attitude does not directly impact continuance intention and does not serve as a mediating factor. These findings hold practical implications for Crypto apps, suggesting the need to improve service quality and application features to maintain user loyalty. Moreover, the study contributes theoretically to understanding the factors influencing users’ intentions to use cryptocurrency applications. In summary, users’ perceptions of the application's benefits and ease of use significantly shape their attitudes and intentions to continue using Crypto apps.
No pork, no lard, no trust? examining halal literacy, brand trust, and religiosity in Indonesia's halal market Santi Retno Sari; Hendryadi Hendryadi; Amelia Oktrivina; Eddy Setyanto; Swarmilah Hariani
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1837

Abstract

Purpose – This study examines the mediating role of brand trust in the relationship between halal certified literacy and purchase intention, and the moderating role of religiosity among university students in Jakarta. Methodology – A quantitative causal-explanatory design was used. Data were collected from 101 university students across four universities in Jakarta. Hypotheses were tested using PLS-SEM with bootstrapping. Findings – Halal certified literacy positively affects both brand trust and purchase intention. Brand trust also positively influences purchase intention and fully mediates the relationship between halal literacy and purchase intention. Religiosity significantly moderates the relationship between halal literacy and brand trust, and strengthens the indirect effect of halal literacy on purchase intention through brand trust. All six hypotheses were accepted. Originality/Value – This study extends the Theory of Planned Behavior by positioning halal certified literacy as an antecedent of brand trust and introducing religiosity as a boundary condition that amplifies the effect of halal literacy on trust. It also provides empirical evidence from an under-researched context: Muslim university students in Indonesia who face informal halal claims like "no pork, no lard, no mirin." The findings offer practical insights for businesses, certification bodies, and policymakers.
The Effect of Work Discipline and Workload on the Performance of Bekasi City KPU Employees M. Andrean; Eddy Setyanto
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.692

Abstract

There is a gap in the performance targets of the Bekasi City KPU as seen from the performance measurement of the Key Performance Indicators (KPIs) for 2024 at the Bekasi City KPU secretariat, with the majority of targets set at 90% to 100%, while for the 2024 KPIs at the Bekasi City KPU, some only target 5% to 25%. The Bekasi City KPU still uses manual attendance. The Bekasi Mayor's regulation prohibits the addition of workers, and employees face a high workload due to the overlapping schedules of the general election and regional elections. This study aims to determine the effect of work discipline and workload on the performance of Bekasi City KPU employees. This study uses a quantitative approach with a saturated sample technique, where the entire population is the sample. Questionnaires were distributed to the entire population of Bekasi City KPU employees, totaling 32 respondents, via Google Forms. The analysis in this study uses multiple regression analysis. Data processing uses the SPSS version 27 software tool. The results of this study found that 1. work discipline has a partial positive and significant effect on employee performance with a t-value of 3.076 > t-table 2.048 and a significant value of t 0.005 < 0.05, 2. workload has a partial positive and significant effect on employee performance with a t-value of 2. 060 > t-table 2.048 and a significant value of t 0.048 < 0.05, and 3. work discipline and workload have a simultaneous positive and significant effect on employee performance with a t-value of 9.611 > F-table 3.33 and a significant value of F 0.001 < 0.05. The coefficient of determination (R2) has an R Square value of 0.399 or 39.9%.
Ideas, Creativity, and Innovation, Critical Points for New Entrepreneurs Prijambodo Prijambodo; R Taufik Hidayat; Eddy Setyanto; Frengki Panangiyan
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.709

Abstract

Indonesian cooperatives have developed for 77 years since independence, or 126 years if traced to the first cooperative in 1898. The repositioning of cooperative development policy began in 1978 with the establishment of the Junior Minister of Cooperatives, later becoming the Department of Cooperatives in 1983, and can be divided into two stages: 1978–1999 and 2000–present. In the first stage, policies emphasized rural development through Village Unit Cooperatives (KUD) under Presidential Instruction No. 4/1984. Since 2000, following Presidential Instruction No. 18/1999, cooperative development shifted to an open model, resulting in significant growth from 52,458 units in 1977 to 103,077 units. By 2024, 89% of cooperatives are small and micro-scale, while only 11% are medium and large. In contrast, global cooperatives have transformed into New Generation Cooperatives (NGC), emphasizing federations, innovative business models, and multi-stakeholder membership. This study highlights four policy recommendations: repositioning cooperative goals, differentiating policy for small and large cooperatives, adapting to global cooperative models, and strengthening regulations to support sustainable development.
The Role of Financial Management in the Effectiveness of Entrepreneurship Training Programs for MSMEs in Bekasi City Stella Nathasya; Eddy Setyanto; Muhammad Muhammad; Venny Oktaviany
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.710

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, including Bekasi City which serves as a vital hub for trade and services. Despite their significant contributions to employment generation and income distribution, many MSME actors continue to face fundamental challenges in financial management, such as the absence of routine bookkeeping, the mixing of personal and business finances, and limited ability to prepare simple cash flow statements and budgets. These weaknesses often lead to liquidity problems, misallocation of working capital, and restricted access to formal financing, thereby affecting business sustainability. This study aims to analyze the role of financial management in improving the effectiveness of entrepreneurship training, particularly in fostering financial behavioral change among MSMEs in Bekasi. The research employed a qualitative descriptive approach through interviews, observations, and document studies, and the data were analyzed using an interactive model. The findings indicate that integrating cash flow planning, budgeting, simple bookkeeping, and financial evaluation modules into the training curriculum had a positive impact on participants’ financial literacy. Indicators of improvement include increased regularity in transaction recording, more disciplined budget preparation, and clearer separation of personal and business finances. Training effectiveness was further enhanced through case-based learning, direct practice, and post-training mentoring; participants who received 3–6 months of mentoring demonstrated higher consistency in financial record-keeping compared to those who only attended short-term training. Moreover, the introduction of digital financial literacy through mobile-based bookkeeping applications accelerated the adoption of modern financial practices. The study concludes that training effectiveness is not solely determined by module design, but also by social and institutional support that connects MSMEs with their supporting ecosystem. These findings contribute to the development of a collaborative training model that integrates digital financial literacy and sustainable mentoring to strengthen MSME financial resilience and competitiveness in both local and regional markets.
Co-Authors Ahmad Zulfahmi Anita Setyarachma Arifannisa Arifannisa Aulia Umar Hanifah Ayu Wulandari Depita Mardiana Putri Dian Septi Anggraeni Author Frengki Panangian Grace Indah Hardianto Hasiholan, Darwin Hendryadi Hendryadi Heri Nurranto Heri Nurranto Herlina, Herlina Hernawati, Maya Herni Pujiati Hidayat, R Taufik Jakia Rajoana Johan Hendri Prasetyo Kemal, Isthifa Kokok Dj Purwanto Lembah Dewi Andini Linda Ika Mayasar Linda Ika Mayasari, Linda Ika M. Andrean Muhammad Muhammad Muhammad Sulhan Naomy Glori Elisabet Nathasya, Stella Nujuluddin Siregar Oktrivina, Amelia Ovalia Rukmana Prijambodo Prijambodo Prijambodo Prijambodo Prijambodo, Prijambodo Prilia Haliawan Prillia Haliawan Haliawan Putri Nofzil, Friska R. Taufik Hidayat Reza Rachmatullah Sahat T. Simorangkir Santi Retno Sari Sarah Debora Turnip Sarly, Novarni Sungkono Sungkono Supeno Supeno Swarmilah Hariani Taufik Hidayat, R Timothy Rekso Diputra Titi Fatmawati Tri Kurniawati Uup Gufron Venny Oktaviany Venny Oktaviany Vicky Krisdihanto Suhandi Wening Estiningsih Widayatmoko, Widayatmoko Yohanes Ferry Cahaya Yosepha, Sri Yanthy