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All Journal JURNAL KEPARIWISATAAN International Journal of Social Science and Business SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Hospitality Accommodation Management Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Hospitality Management Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Commerce Management and Tourism Studies Journal of Innovative and Creativity Journal of Education, Social & Communication Studies TRJ (Tourism Research Journal)
I Wayan Sunarsa, I Wayan
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Promosi Melalui Media Sosial Instagram Di Langgeng Florist Bali Wardani, Ni Made Rima Sri Darma; Sunarsa, I Wayan; Seniartha, I Wayan
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1493

Abstract

Langgeng Florist Bali is one of the flower businesses in the Jimbaran area which was established in 2013 and has experienced very fast development. This development is supported by promotional strategies carried out on Instagram social media to introduce the products or services they have. The aim of this research is to determine the promotional strategy for Langgeng Florist Bali which is carried out through Instagram social media. Data collection techniques were carried out using interview and documentation methods. The data obtained was then analyzed using the SWOT analysis technique by combining internal and external factors. The research results show that the Instagram social media strategy implemented is as follows: (1) participating in events or exhibitions and posting these moments via Instagram stories. (2) working with influencers or popular accounts to collaborate to create interesting content about flowers, (3) creating interesting and creative visual content by utilizing Instagram features such as reels, guides, or shopping (4) carrying out product and service diversification strategies services such as wedding decorations, (5) identifying market segments and determining the market segments that best suit Langgeng Florist Bali's products and services.
Marketing Strategy via Facebook and Instagram to Achieve Brand Awareness at Movenpick Resort & Spa Jimbaran Bali Sekar, Ni Wayan; Sunarsa, I Wayan; Putra, Putu Gede Eka Darma
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11255

Abstract

The aim of this research is to formulate a social media strategy using the Insights feature, the REAN model and the 10 C Digital Marketing Theory at Movenpick Resort & Spa Jimbaran Bali. Experiments were carried out on content uploaded to Facebook and Instagram. The results of the analysis are strategies prepared with indicators in the REAN model which are focused on managing social media Facebook and Instagram and the 10 C Theory is used as a basis for managing content from social media. The results of the strategy formulation are activities that can be carried out to improve social media management so that it is more optimal and achieves high reach and engagement values, as well as improving content content to achieve indicators in the 10C theory and achieve brand awareness of social media users.
Implementation of SOP in Handling Guest Luggage Arriving at the RC Bali Hotel Giri , I Kadek Pradeyobi Ariana Surya; Seniartha, I Wayan; Sunarsa, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11262

Abstract

The purpose of this study was to determine the implementation of handling guest luggage arriving at The Ritz-Carlton Bali Hotel. The research method used is descriptive qualitative, namely where this data analysis technique compiles data obtained through interviews with the Guest Service Supervisor and also observations of bellman employees. Other data that supports the Final Project comes from literature, journal references, books, and articles about the front office department, especially in the bellman section. From the results of the study, it can be seen that there is still performance that needs to be considered in handling guest luggage arriving at The Ritz-Carlton Bali Hotel. The suggestion that can be given is that the Guest Service Supervisor should always monitor his subordinates to carry out the SOP that has been applied to the bellman section
Transformasi Desa Wisata Berkelanjutan: Penguatan Ekosistem Pariwisata Desa Tajen Melalui Tata Kelola Terpadu Darmawijaya, I Gede; Indrayani, I Gusti Ayu Putu Wita; Priliani, Ni Luh Dita; Adi, Ida Ayu Sri Puspa; Seniartha, I Wayan; Sunarsa, I Wayan; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2106

Abstract

Tajen Village has significant potential as a tourism village but faces several challenges in managing homestays, tourist attractions, environmental cleanliness, as well as marketing and tourism management coordination. This community service program aims to enhance homestay service standards through inventory and facility evaluation, optimize digital marketing to improve visibility, and develop comprehensive documentation of tourist attractions to make them more informative and appealing. Additionally, the program focuses on improving waste management systems through community education and the implementation of circular economy concepts. The village-owned enterprise (BUMDes) is encouraged to become the central hub for tourism coordination, managing reservations and marketing more effectively. The methods used include training, mentoring, and data-driven strategy implementation. This program is expected to enhance the competitiveness of Tajen Village as a sustainable tourism destination, strengthen the local economy, and improve community well-being
Co-Authors Anak Agung Istri Ratna Sari Wulan Andiani, Nyoma Dini Andika, Kadek Dwi Weda Andika, Kadek Dwi Weda Andika Arnata, Rusdi Darmaputra, Putu Gde Eka Eka Darmaputra, Putu Gede Giri , I Kadek Pradeyobi Ariana Surya I Gede Darmawijaya I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Agung Suprastayasa I Gusti Ngurah Agung Wiryanata I Ketut Surata I Wayan Basi Arjana, I Wayan Basi Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Ni Kadek Anggairah Lesmanawati Ni Kadek Dwi Dharmayanti Ni ketut iswarini Ni Ketut Sekarti Nyoma Dini Andiani Pitanatri, Made Uttari Priliani, Ni Luh Dita Pugra, I Wayan Putra, Putu Erik Sutrisna Putra, Putu Gede Eka Darma Putu Gede Eka Darmaputra Ratri Paramita Rusdiarnata, Ketut Sadiyani, Ni Wayan Sekar, Ni Wayan Seniartha, I Wayan Suarja, I Ketut Sudiarta, Made Todi Astawan, I Kadek Wardani, Ni Made Rima Sri Darma Wiguna, I Nyoman Candra Yasa, I Kadek Adi Dharma