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Analysis of Factors Affecting Travelers' Decisions in Choosing Online Ticket and Flight Purchases Habibie, Fachrul Husain; Gantina, Devita; Al Rasyid, Yuliansyah; Adsena, Yogi Priya; Pangkerego, Eduard Rudolf
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.278

Abstract

This study aims to analyze the factors influencing tourists' decisions to purchase flight tickets and hotel accommodations online, focusing on the role of trust and previous tourist experiences. The research uses a quantitative approach with path analysis to test the direct and indirect effects of trust and tourist experience on purchase decisions. A sample of 200 respondents who have purchased online tickets was selected using purposive sampling. Data were collected through online questionnaires, and the analysis was conducted using various statistical tests, including validity, reliability, and path analysis. The results show that trust has a significant impact on both tourist experience and purchase decisions. Furthermore, tourist experience acts as a moderating variable, strengthening the relationship between trust and purchase decisions. Positive experiences with online ticket platforms enhance trust and increase the likelihood of purchasing, while negative experiences reduce trust and hinder purchase decisions. The study concludes that trust in online platforms significantly influences tourist decisions to purchase tickets and accommodations, and previous experiences play a crucial role in moderating this effect. It is recommended that tourists choose trustworthy platforms with secure transactions and clear information. Travel app managers should focus on improving service quality, transparency, and security to foster trust and enhance user loyalty, ultimately increasing purchase decisions. Keywords: trust, tourist experience, purchase decision
PENDAMPINGAN TRANSFORMASI HOMESTAY 5.0: OPTIMASI LAYANAN, DIGITAL MARKETING, DAN PAKET EDUWISATA PASCA COVID-19 DI KAMPUNG TAJUR, PURWAKARTA Amalia Mustika; Savitri Hendradewi; Fachrul Husain Habibie
BINA CIPTA Vol 4 No 2 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i2.83

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pengelola homestay di Kampung Tajur, Purwakarta melalui penerapan program transformasi Homestay 5.0. Program ini berfokus pada tiga aspek utama, yaitu optimalisasi kualitas layanan berbasis kearifan lokal, penerapan digital marketing, serta pengembangan paket eduwisata di era pasca-COVID-19. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi tahapan sosialisasi, pelatihan, pendampingan, implementasi teknologi, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada pemahaman peserta mengenai layanan hospitality, keterampilan promosi digital, serta kemampuan dalam mengembangkan paket eduwisata berbasis potensi lokal. Luaran inovatif berupa QR Code homestay, papan informasi, dan video promosi turut memperkuat identitas digital Kampung Tajur sebagai desa wisata budaya Sunda. Kegiatan ini memberikan dampak positif terhadap peningkatan profesionalisme masyarakat, penguatan-branding pariwisata, serta terbangunnya kolaborasi berkelanjutan antara perguruan tinggi dan masyarakat lokal.
Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Habibie, Fachrul Husain; Mustika, Amalia; Ratnaningtyas, Heny; Noveti, Velicia
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
Analisis Faktor – Faktor Yang Mempengaruhi Turnover Intention Pada Karyawan Hotel Habibie, Fachrul Husain; Sabrina, Bella
Jurnal Ilmiah Pariwisata Vol 23 No 2 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v23i2.1196

Abstract

This research was conducted with the aim to determine what factors influence Turnover Intention. And to find out the employee's assessment of psychological contract, job satisfaction, organizational commitment, job insecurity, wages, company size, age and tenure of Turnover Intention. The research method used in this study is the method of validity, reliability, mean, cartesian diagram, GAP, and CSI, and with the survey method that uses questionnaires as a data retrieval tool. As well as the unit of analysis used is individuals in this case are employees of Hotel XYZ totaling 136 respondents. The results of the data obtained will be processed through the SPSS program tool ver 23. After the data collection has been carried out and the data is processed, the results obtained are the quality of the company that has been considered good enough by the employees. But there are some things that must be corrected. The results are still lacking by employees, namely the expectation of employees who are considered lacking with a value of -0.91, that is, professionals in work are still considered lacking, - 0.85, namely that work safety is still considered insufficient, and - 0.82 ie salary which is appropriate for the employee's work. With the results data above, these three factors are still considered lacking by employees, while for other factors it is considered good enough by employees.
Pengaruh Pelatihan Dan Motivasi Terhadap Produktifitas Kerja Karyawan Usaha Restoran, Rumah Makan Di Kabupaten Bogor Habibie, Fachrul Husain; Widyastuti, Novita
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i3.1166

Abstract

Penelitian ini bertujuan untuk memperoleh temuan explanatif yang teruji tentang pengaruh (1) pelatihan dan motivasi kerja terhadap produktivitas karyawan, (2) pelatihan terhadap motivasi kerja karyawan, (3) pelatihan terhadap produktivitas kerja karyawan dan (4) motivasi kerja terhadap produktivitas kerja karyawan restoran di kabupaten Bogor, Jawa Barat. Disain yang digunakan dalam penelitan ini adalah desain penelitian kausal. Subjek dalam penelitan ini adalah seluruh peserta pelatihan peningkatan sumberdaya manusia dalam sektor Restoran dan Rumah Makan di Kabupaten Bogor, Jawa Barat dan objeknya adalah pelatihan, motivasi kerja dan produktivitas kerja karyawan. Penelitian akan menggunakan metode kuantitatif deskriptif, dilaksanakan secara cross-sectional, teknik pengumpulan data dengan penyebaran kuesioner. Responden adalah karyawan Rumah makan dan restoran di Kabupaten Bogor yang mengikuti pelatihan. Penarikan sampel menggunakan metode accidental sampling. Metode analisis data adalah uji validitas dan reliabilitas, analisis deskriptif, korelasi Pearson, serta regresi linier sederhana, menggunakan bantuan software SPSS 21 for window (Pramesti,2013:37 – 66). Hasil penelitian ini menunjukkan bahwa Kontribusi pengaruh pelatihan terhadap motivasi karyawan usaha rumah makan dan restoran adalah sangat kecil dengan nilai sebesar 2.5%. Dan pelatihan tidak secara signifikan mempengaruhi motivasi karyawan usaha/rumah makan di kabupaten Bogor (0.359 > 5%,), sedangkan pelatihan terhadap produktifitas karyawan usaha rumah makan dan restoran adalah dengan nilai sebesar 2.1%. Pelatihan tidak secara signifikan mempengaruhi produktifitas karyawan usaha/rumah makan di kabupaten Bogor (0.979 > 5%,), Kontribusi pengaruh motivasi terhadap produktivitas karyawan sebesar 84.3% dengan signifikansi sebesar 0.000 < 5%, hal ini berarti varibel motivasi secara signifikan mempengaruhi produktifitas kerja. Yang paling berpengaruh antara pelatihan dan motivasi terhadap produktivitas karyawan adalah variabel motivasi. Hal ini ditunjukkan dalam persamaan Y = 0.005 X1 + 0.953 X2 + 0.233, yang berarti jika terjadi perubahan pada variabel motivasi sebesar 1 (satu) kali tanpa perubahan variabel pelatihan (yang mempengaruhi secara signifikan (0.005)) maka terjadi perubahan pada produktifitas kerja sebesar 0.953 bagi karyawan usaha/rumah makan di kabupaten Bogor.
Peran Digitalisasi dalam Meningkatkan Daya Tarik Wisatawan di Taman Mini Indonesia Indah Ariawan Aryapranata; Fachrul Husain Habibie; Arief Faizal Rachman; Linda Desafitri Ratu Bilqis; Yuliansyah AL Rasyid
Jurnal Ilmiah Pariwisata Vol 31 No 2 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i2.2064

Abstract

This study aims to analyze the role of digitalization in enhancing tourist attractiveness at Taman Mini Indonesia Indah (TMII) following its revitalization. Digitalization has become an important strategy in the development of modern tourism destinations through the utilization of information technology, social media, digital service systems, and interactive technologies that support tourist experiences. This study employed a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving destination managers, tourists, and individuals with knowledge of digital tourism and smart tourism implementation. The findings reveal that digitalization at TMII is manifested through the implementation of e-ticketing systems, social media platforms, destination websites, digital information services, interactive technologies, and data-driven management. These implementations contribute to enhancing tourist attractiveness through four main mechanisms: improved access to information, greater service convenience, enhanced tourist experiences, and increased visitor satisfaction. Digitalization also supports the realization of smart tourism through the effective integration of technology, information, and tourism services. This study concludes that digitalization serves as a strategic factor in strengthening tourist attractiveness and improving the competitiveness of cultural tourism destinations in the era of digital transformation. Keywords: tourism digitalization, smart tourism, tourist attraction, tourist experience
Marine Biodiversity as an Attraction to Tourist in Seribu Islands in DKI Jakarta Province Indonesia Mariati, Sri; Andri, Andri; Habibie, Fachrul Husain; Muhardiansyah, Doni; Mumin, Adhi Trirachmadi
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17710

Abstract

Pramuka Island is one of the islands in the Thousand Islands cluster. This island is included in the Panggang Island Village and is the administrative and government center of the Thousand Islands Administrative District. The purpose of this study is to identify the potential for diving tourism in the surrounding Pramuka Island. The research method used is a qualitative approach with a survey research design, direct observation methods, and interviews with dive guides who have had a career as dive guides on Pramuka Island for more than 20 years. The results of this study found that there were 30 natural tourist spots with marine biodiversity being the main attraction for diving tourism. We assessed the potential in 5 favorite spots, namely finding at a depth of 2-18 meters dominated by Acropora sp coral, Massive sp coral, Foliose, Fan coral (Gorgonian sea fan), and there are coral transplants at a depth of 2 meters). The types of fish found were Baraccudasp, yellow tail fish (casionida), Anemon fish (nemo), Damselfish, and Schooling anchovies), and Hawksbill Turtles. For 25 meters deep found Fish Shelter, Grouper Fish, Snapper Fish, and transparent shrimp. Marine diversity on Pramuka Island is a great potential for marine tourism, but sustainable and scientifically based management must be implemented to maintain the sustainability of marine resources and tourist attractions.