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The Influence of E-WOM on Visit Decisions to the Jasmine Park Tourism Destination in Cisauk, Tangerang Regency, Banten Province, Indonesia Habibie, Fachrul Husain; Aryapranata, Ariawan; Rasyid, Yuliansyah Al; Hermanto, Sigit; Adsena, Yogi Priya
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.298

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Electronic Word of Mouth (E-WOM) on the decision to visit the Jasmine Park Cisauk tourist destination. The background of this research is driven by the growth of new tourist destinations increasingly relying on informal communication channels to influence visitor decisions. The research uses a quantitative method with a survey approach, where data was collected through questionnaires from 105 respondents. The results show that both WOM and E-WOM have a significant effect on the visit decision, with E-WOM having a stronger influence. This finding highlights the importance of social media and digital reviews in the decision-making process for visiting new tourist destinations, especially for digitally active young tourists.
Analysis of Factors Affecting Travelers' Decisions in Choosing Online Ticket and Flight Purchases Habibie, Fachrul Husain; Gantina, Devita; Al Rasyid, Yuliansyah; Adsena, Yogi Priya; Pangkerego, Eduard Rudolf
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.278

Abstract

This study aims to analyze the factors influencing tourists' decisions to purchase flight tickets and hotel accommodations online, focusing on the role of trust and previous tourist experiences. The research uses a quantitative approach with path analysis to test the direct and indirect effects of trust and tourist experience on purchase decisions. A sample of 200 respondents who have purchased online tickets was selected using purposive sampling. Data were collected through online questionnaires, and the analysis was conducted using various statistical tests, including validity, reliability, and path analysis. The results show that trust has a significant impact on both tourist experience and purchase decisions. Furthermore, tourist experience acts as a moderating variable, strengthening the relationship between trust and purchase decisions. Positive experiences with online ticket platforms enhance trust and increase the likelihood of purchasing, while negative experiences reduce trust and hinder purchase decisions. The study concludes that trust in online platforms significantly influences tourist decisions to purchase tickets and accommodations, and previous experiences play a crucial role in moderating this effect. It is recommended that tourists choose trustworthy platforms with secure transactions and clear information. Travel app managers should focus on improving service quality, transparency, and security to foster trust and enhance user loyalty, ultimately increasing purchase decisions. Keywords: trust, tourist experience, purchase decision
Pencegahan Web Defacement Aryapranata, Ariawan; Hermanto, Sigit; Agsena, Yogi Priya; Al Rasyid, Yuliansyah; Habibie, Fachrul Husain
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 8 No 1 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v8i1.816

Abstract

Meningkatnya penggunaan internet memiliki risiko semakin masifnya ancaman peretasan. Badan Siber dan Sandi Negara (BSSN) mencatat hingga April 2022, serangan siber di Indonesia mencapai angka 100 juta kasus. Web defacement selalu masuk ke dalam tiga teratas insiden yang masuk dalam layanan BSSN, Web Defacement adalah tindakan merusak dan mengubah tampilan website, dan dapat merusak reputasi bisnis serta mengancam kepercayaan pengunjung. Metode penelitian tindakan (action Research) digunakan untuk langkah-langkah penerapan pencegahan web defacement yang menjadi bagian integral dari strategi keamanan website.
PENDAMPINGAN TRANSFORMASI HOMESTAY 5.0: OPTIMASI LAYANAN, DIGITAL MARKETING, DAN PAKET EDUWISATA PASCA COVID-19 DI KAMPUNG TAJUR, PURWAKARTA Amalia Mustika; Savitri Hendradewi; Fachrul Husain Habibie
BINA CIPTA Vol 4 No 2 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i2.83

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pengelola homestay di Kampung Tajur, Purwakarta melalui penerapan program transformasi Homestay 5.0. Program ini berfokus pada tiga aspek utama, yaitu optimalisasi kualitas layanan berbasis kearifan lokal, penerapan digital marketing, serta pengembangan paket eduwisata di era pasca-COVID-19. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi tahapan sosialisasi, pelatihan, pendampingan, implementasi teknologi, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada pemahaman peserta mengenai layanan hospitality, keterampilan promosi digital, serta kemampuan dalam mengembangkan paket eduwisata berbasis potensi lokal. Luaran inovatif berupa QR Code homestay, papan informasi, dan video promosi turut memperkuat identitas digital Kampung Tajur sebagai desa wisata budaya Sunda. Kegiatan ini memberikan dampak positif terhadap peningkatan profesionalisme masyarakat, penguatan-branding pariwisata, serta terbangunnya kolaborasi berkelanjutan antara perguruan tinggi dan masyarakat lokal.
Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Habibie, Fachrul Husain; Mustika, Amalia; Ratnaningtyas, Heny; Noveti, Velicia
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
Analisis Faktor – Faktor Yang Mempengaruhi Turnover Intention Pada Karyawan Hotel Habibie, Fachrul Husain; Sabrina, Bella
Jurnal Ilmiah Pariwisata Vol 23 No 2 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v23i2.1196

Abstract

This research was conducted with the aim to determine what factors influence Turnover Intention. And to find out the employee's assessment of psychological contract, job satisfaction, organizational commitment, job insecurity, wages, company size, age and tenure of Turnover Intention. The research method used in this study is the method of validity, reliability, mean, cartesian diagram, GAP, and CSI, and with the survey method that uses questionnaires as a data retrieval tool. As well as the unit of analysis used is individuals in this case are employees of Hotel XYZ totaling 136 respondents. The results of the data obtained will be processed through the SPSS program tool ver 23. After the data collection has been carried out and the data is processed, the results obtained are the quality of the company that has been considered good enough by the employees. But there are some things that must be corrected. The results are still lacking by employees, namely the expectation of employees who are considered lacking with a value of -0.91, that is, professionals in work are still considered lacking, - 0.85, namely that work safety is still considered insufficient, and - 0.82 ie salary which is appropriate for the employee's work. With the results data above, these three factors are still considered lacking by employees, while for other factors it is considered good enough by employees.
Pengaruh Pelatihan Dan Motivasi Terhadap Produktifitas Kerja Karyawan Usaha Restoran, Rumah Makan Di Kabupaten Bogor Habibie, Fachrul Husain; Widyastuti, Novita
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i3.1166

Abstract

Penelitian ini bertujuan untuk memperoleh temuan explanatif yang teruji tentang pengaruh (1) pelatihan dan motivasi kerja terhadap produktivitas karyawan, (2) pelatihan terhadap motivasi kerja karyawan, (3) pelatihan terhadap produktivitas kerja karyawan dan (4) motivasi kerja terhadap produktivitas kerja karyawan restoran di kabupaten Bogor, Jawa Barat. Disain yang digunakan dalam penelitan ini adalah desain penelitian kausal. Subjek dalam penelitan ini adalah seluruh peserta pelatihan peningkatan sumberdaya manusia dalam sektor Restoran dan Rumah Makan di Kabupaten Bogor, Jawa Barat dan objeknya adalah pelatihan, motivasi kerja dan produktivitas kerja karyawan. Penelitian akan menggunakan metode kuantitatif deskriptif, dilaksanakan secara cross-sectional, teknik pengumpulan data dengan penyebaran kuesioner. Responden adalah karyawan Rumah makan dan restoran di Kabupaten Bogor yang mengikuti pelatihan. Penarikan sampel menggunakan metode accidental sampling. Metode analisis data adalah uji validitas dan reliabilitas, analisis deskriptif, korelasi Pearson, serta regresi linier sederhana, menggunakan bantuan software SPSS 21 for window (Pramesti,2013:37 – 66). Hasil penelitian ini menunjukkan bahwa Kontribusi pengaruh pelatihan terhadap motivasi karyawan usaha rumah makan dan restoran adalah sangat kecil dengan nilai sebesar 2.5%. Dan pelatihan tidak secara signifikan mempengaruhi motivasi karyawan usaha/rumah makan di kabupaten Bogor (0.359 > 5%,), sedangkan pelatihan terhadap produktifitas karyawan usaha rumah makan dan restoran adalah dengan nilai sebesar 2.1%. Pelatihan tidak secara signifikan mempengaruhi produktifitas karyawan usaha/rumah makan di kabupaten Bogor (0.979 > 5%,), Kontribusi pengaruh motivasi terhadap produktivitas karyawan sebesar 84.3% dengan signifikansi sebesar 0.000 < 5%, hal ini berarti varibel motivasi secara signifikan mempengaruhi produktifitas kerja. Yang paling berpengaruh antara pelatihan dan motivasi terhadap produktivitas karyawan adalah variabel motivasi. Hal ini ditunjukkan dalam persamaan Y = 0.005 X1 + 0.953 X2 + 0.233, yang berarti jika terjadi perubahan pada variabel motivasi sebesar 1 (satu) kali tanpa perubahan variabel pelatihan (yang mempengaruhi secara signifikan (0.005)) maka terjadi perubahan pada produktifitas kerja sebesar 0.953 bagi karyawan usaha/rumah makan di kabupaten Bogor.