Article Per Year (5 Year)
p-Index From 2021 - 2026
5.327
P-Index
This Author published in this journals
All Journal Jurnal Mitra Manajemen Jurnal Pendidikan dan Konseling JIIP (Jurnal Ilmiah Ilmu Pendidikan) Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE INTELEKTIVA Jurnal Manajemen Bisnis Unbara JURNAL TEKNIK INDUSTRI Innovative: Journal Of Social Science Research JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Manajemen dan Administrasi Antartika Jurnal Cakrawala Akademika WORKFORCE: Jurnal Ilmiah Manajemen & Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Niken Herawati
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen Pada Produk Mie Sedaap di Kos Putri Griya Ardinie Depok Kalista Mariana Enot; Niken Herawati
WORKFORCE JOURNAL: Manajemen & Bisnis Vol 3 No 2 (2026): Juli 2026
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia YAPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price and promotion on consumer purchasing interest in Mie Sedaap products at Kos Putri Griya Ardinie Depok. The sample used in this study was 80 respondents, taken using a purposive sampling method and to determine the size or number of samples used the Slovin formula. Data collection techniques through observation, documentation studies, and questionnaires in the form of primary data, namely distributing questionnaires using Google Form. Data analysis used data quality tests, classical assumption tests, regression coefficient tests, and hypothesis tests. The results of this study are that prices partially have a positive and significant effect on consumer purchasing interest with a t-count value of 5.167 and a significance of 0.000. Promotions partially have a positive and significant effect on consumer purchasing interest with a t-count value of 8.873 and a significance of 0.000. The results of the f test obtained a significance value of 0.000 less than 0.05 and an f-count value of 158.418 greater than the f-table of 3.12, which means that together prices and promotions have a positive and significant effect on consumer purchasing interest.
Pengaruh Citra Merek dan Kualitas Layanan Terhadap Loyalitas Pelanggan Pada Kedai Kopi Kenangan. Namira Saula rizkianti; Niken Herawati
WORKFORCE JOURNAL: Manajemen & Bisnis Vol 3 No 2 (2026): Juli 2026
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia YAPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the Influence of Brand Image and Service Quality on Customer Loyalty at the Kenangan Coffee Shop in Sukahati Cibinong. The sample used in this study was 96 respondents, taken using purposive sampling and to determine the size or number of samples used the lemeshow formula. Data collection techniques through observation, interviews and documentation studies in the form of primary data, namely distributing questionnaires using Google Form. Data analysis used data quality tests, classical assumption tests, regression coefficient tests and hypothesis tests. The results of this study are that Brand Image partially has a positive and significant effect on Customer Loyalty with a t-count value of 6.520 and a significance of 0.000. Service Quality partially has a positive and significant effect on Customer Loyalty with a t-count value of 2.874 and a significance of 0.000. The results of the f test obtained a significance value of 0.000 less than 0.05 and an f-count value of 103.883 greater than the f-table of 3.09, which means that together brand image and service quality have a significant positive effect on customer loyalty.
Pengaruh Brand Image dan Kualitas Produk Terhadap Loyalitas Pelanggan Produk Facial Wash Kahf Pria di Kecamatan Ciracas Jakarta Timur Rizky Elsaputra; Niken Herawati
WORKFORCE JOURNAL: Manajemen & Bisnis Vol 3 No 2 (2026): Juli 2026
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia YAPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of the men’s skincare industry in Indonesia triggers intense competition. Potentially reducing customer loyalty due to brand switching. This studi aims to determine the partial and simultaneous effects of brand image and product quality on customer loyalty for men’s Kahf facial wash products in Ciracas District, East Jakarta. Using a statistical quantitative approach, the study involves a population of 153.398 men, with a a sample of 105 respondents selected via purposive sampling. Primary data was gathered through questionnaires, while secondary techniques comprised data quality tests, classic assumption tests, multiple linear regression, and hypothesis testing (t-test and f-test) using SPSS version 25. The result indicate that brand image and product quality, both partially and simultaneously, have a positive and significant effect on customer loyalty. A coefficient of determination of 60,1% show that independent variables successfully explain customer loyalty. This study concludes that reinforcing brand image and improving product quality are crucial factors in maintaining and enhancing customer loyalty.
THE INFLUENCE OF PRICE AND PROMOTION ON PURCHASE DECISIONS AT KOPI SHOP DALAM GANG, JAKARTA Niken Herawati; Ade Sri Mulyani; Asrah Tandirerung Ranteallo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the increasingly competitive coffee shop market, consistency and quality are the most important things for every coffee shop that wants to avoid the trap of early failure, especially coffee and customer service, including those related to price and promotion. The purpose of this study is to determine the effect of price and promotion on purchasing decisions at Kedai Kopi Dalam Gang Jakarta. This type of research is a statistical quantitative study with a sampling technique using probability sampling, with a total of 80 respondents. Primary data in this study were collected by distributing questionnaires, and secondary data obtained from books, journals and internet media. The data analysis techniques used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and coefficient of determination using the SPSS program version 25.0. The results of this study indicate that partially, each variable, namely price and promotion, has a positive and significant effect on purchasing decisions at Kedai Kopi Dalam Gang Jakarta, which is 74.6%, and the remaining 25.4% is influenced by other factors outside of it.
Co-Authors . Suwarsito Ade Sri Mulyani Amal Witonohadi Aris Hidayat Aris Hidayat Aris Hidayat Asadul Usud Boyratan Asrah Tandirerung Ranteallo Ayu Azizah Bela Rizki Lestari Bobby Citra Penggalih Boyratan, Asadul Usud Deviyani Ispriyanti Dewi Astuti Dewi Astuti DINDA JULIA PRAMESTI Harna Adianto Kalista Mariana Enot KARINA SYAFIRA Lady Diana Warpindyastuti Namira Saula rizkianti Nindy Agustia Arliani Rika Diana Rizka Tunzila Rizky Elsaputra Slamet Maryoso SUSANTI Suwarsito Suwarsito Suwarsito Syahrial Addin Syahrial Addin4, SyahrialSyahrial Addin4 Tiena Gustina Amran Tri Masih Ulum, Khoirul Utami, Egi Warpindyastuty, Lady Diana Wulan Suci Puspitasari Yennis G Lumban Batu