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EFFECT OF OVERSEAS DEBT AND INTEREST RATE RATE OF EXCHANGE RATE RATE (EXCHANGE RATE) Sulistyowati, Novita Denik; Kartika, Chandra
Develop Vol 2 No 2 (2018)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.57 KB) | DOI: 10.25139/dev.v2i2.1073

Abstract

Perdagangan internasional melibatkan suatu negara dengan negara lain dan menjadikan negara-negara di dunia menjadi lebih terikat.Oleh karena itu, interaksi dengan dunia luar negeri merupakan hal yang tidak bisa dihindari oleh negara manapun, termasuk Indonesia.Memperlancar transaksi perdagangan internasional, penggunaan uang dalamperekonomian terbuka tersebut ditetapkan dengan menggunakan mata uang yang telah disepakati.Tujuan dari penelitian ini untuk mengetahui Utang Luar Negeri dan Tingkat SukuBunga berpengaruh terhadap Nilai Tukar Rupiah periode 2017-2018.Jenis data dalam penelitian ini adalah data sekunder. Data yang digunakan berupa data runtut waktu (timeseries) dengan rentang waktu 30 tahun.Data diperoleh dari Bursa Efek Indonesia dan Badan Statistik Provinsi Jawa Timur. Teknik analisis data yang digunakan adalah analisis triangulasi regresi linear berganda.Berdasarkan hasil penelitian menunjukkan bahwa: (1) utang luar negeri berpengaruh positif terhadap kurs rupiah; (2) suku bunga tidak berpengaruh terhadap kurs rupiah.Hal ini dapat menyebabkan terjadinya risiko perubahan nilai tukar mata uang yang timbul karena adanya ketidakpastian nilai tukar itu sendiri.Adanya perubahan nilai tukar mata uang juga berdampak pada apresiasi dan depresiasi mata uang.Kata Kunci: kurs rupiah,utang luar negeri, suku bunga
PENGARUH SERVICESCAPE, KUALITAS KOMUNIKASI PELAYANAN DAN KEPERCAYAAN NASABAH TERHADAP KEPUASAN DAN DAMPAKNYA PADA RELATIONSHIP INTENTION NASABAH BANK SYARIAH DI SURABAYA Kartika, Chandra; Adam, Alif Dio; Trisna, Enny
Develop Vol 3 No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.611 KB) | DOI: 10.25139/dev.v3i1.1529

Abstract

Rendahnya penetrasi bank syariah di Indonesia yang hanya sebesar 5,86% dari total jumlah penduduk cukup meresahkan regulator perbankan Indonesia. Meskipun memiliki prospek penduduk muslim sebesar 86% dari lebih dari dua ratus enam puluh juta warga negara indonesia namun peningkatan dari tahun ke tahun tidak cukup signifikan Penelitian di Surabaya ini bertujuan untuk mengamati dan mengkaji variabel-variabel dalam keputusan nasabah untuk tetap menjadi nasabah perbankan syariah, yakni servicescape, kualitas komunikasi karyawan, kepercayaan nasabah dan pengaruhnya terhadap variabel kepuasan nasabah serta relationship intention. Populasi nasabah bank syariah di Surabaya tidak dapat diketahui secara pasti, dikarenakan sifatnya yang fluktuatif dan tidak adanya data publik yang dikeluarkan berkenaan dengan hal ini, peneliti memutuskan untuk mengambil sampel populasi menggunakan metode aksidental. Dipadukan dengan metode bootstraping pada program WarpPLS 5.0, yang membutuhkan minimal lima kali jumlah indikator variabel ditambah dengan anjuran Frankel dan Wallen (1993) di mana untuk penelitian deskriptif jumlah sampel minimum adalah 100 sampel . Temuan dari penelitian ini adalah Variabel servicescape dan kualitas komunikasi karyawan berpengaruh signifikan, baik terhadap kepuasan nasabah maupun relationsip intention. Sedangkan variabel kepercayaan nasabah berpengaruh namun tidak signifikan terhadap kepuasan nasabah dan relationship intention. Dan variabel kepuasan nasabah berpengaruh terhadap variabel relationship intention.Kata Kunci: servicescape, komunikasi karyawan, kepercayaan nasabah, kepuasan nasabah, relationship intention, bank syariah, Surabaya
PENGARUH RETURN ON EQUITY DAN EARNING PER SHARE TERHADAP HARGA SAHAM PADA PERUSAHAAN SEMEN MILIK BUMN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 3(TIGA) BULAN Agustin, Jilveira; Kartika, Chandra
Develop Vol 3 No 2 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.565 KB) | DOI: 10.25139/dev.v3i2.1774

Abstract

The purpose of this research is to know the influence of return on equity against the share price on the cement companies belonging to STATE OWNED ENTERPRISES (BUMN) registered in busra effect Indonesia. To know the influence of earning per share on the company's share price against the cement property of STATE-OWNED ENTERPRISES listed dibursa the effect of Indonesia. In this study the author determines the sample used cement companies belonging to STATE-OWNED ENTERPRISES (BUMN). 2. Methods of analysis used in this study i.e. multiple linear analysis. Research results Return On Equity (ROE) and Earning Per Share (EPS) to simultaneously effect significantly to stock price and Return On Equity (ROE) influential partially against the stock price and Earning Per Share (EPS) was influential in partial against stock prices
PENGARUH CITRA PERUSAHAAN DAN GAYA HIDUP TERHADAP NIAT PEMBELIAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus pada pelanggan Samsung Smartphone di Universitas Wijaya Putra Surabaya) Kuswandiro, Dimas Aryo; Kartika, Chandra
Develop Vol 3 No 2 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.274 KB) | DOI: 10.25139/dev.v3i2.1789

Abstract

Penelitian ini dilatar belakangi oleh fenomena yang terjadi di Universitas Wijaya Putra dimana banyak mahasiswa menggunakan Samsung Smartphone, dan di era digital marketing yang sedang melanda terutama kaum millenial diharapkan Smartphone dapat memberikan dampak positif. Adapun yang menjadi masalah dalam penelitian ini adalah “Apakah citra perusahaan dan gaya hidup berpengaruh terhadap niat pembelian melalui kepuasan pelanggan pada pelanggan Samsung Smartphone di Universitas Wijaya Putra Surabaya. Penelitian ini untuk mengetahui pengaruh niat beli pelanggan di Universitas Wijaya Putra Surabaya, tujuan penelitian ini untuk menganalisis pengaruh masing-masing variabel, citra perusahaan dan gaya hidup berpengaruh terhadap niat pembelian melalui kepuasan pelanggan. Dalam penelitian ini data dikumpulkan melalui kuesioner yang dibagikan kepada 100 orang responden pelanggan Samsung Smartphone di Universitas Wijaya Putra Surabaya dengan menggunakan metode accidental sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Teknik analisis data yang digunakan adalah Path Analysis (Analisis Jalur) yang berfungsi untuk membuktikan hipotesis penelitian. Data data yang telah memenuhi uji validitas, uji reliabilitas dan uji asumsi klasik, diolah sehingga menghasilkan model analisis jalur, sebagai berikut Y1 = 0,434 +  0,371 X2 + pY1€1 dan Y2 = 0,169 X1 + 0,397 X2 + 0,169 Y1 + pY2€2 hasil analisis dari semua variabel yang tidak memiliki pengaruh positif dan tidak signifikan adalah antara variabel citra perusahan terhadap niat pembelian dan variabel kepuasan pelanggan terhadap niat pembelian. Uji-t menunujukan bahwa satu variabel lainnya memiiki pengaruh signifikan antara gaya hidup terhadap niat pembelian, dan melalui Uji-F diketahui bahwa baik antara variabel citra perusahaan dan gaya hidup secara simultan berpengaruh terhadap niat pembelian dan antara variabel citra perusahaan, gaya hidup, dan niat pembelian berpengaruh simultan terhadap kepuasan pelanggan.
PENGARUH RELIGIUSITAS, TRUST, CORPORATE IMAGE, DAN SISTEM BAGI HASIL TERHADAP MINAT NASABAH MENABUNG DAN LOYALITAS DI BANK SYARIAH MANDIRI DI SURABAYA Kartika, Chandra; yusuf, Yusuf; Hidayat, Fauzi; Krinala, Efina; Fauzi, Slamet Nur; Sari, Anggun Puspita; Firmansyah, Eggy; Wahyudi, Wahyudi
Develop Vol 4 No 2 (2020)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (848.943 KB) | DOI: 10.25139/dev.v4i2.2803

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Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh religiusitas, kepercayaan, citra perusahaan, dan sistem bagi hasil terhadap minat nasabah menabung dan loyalitas nasabah di Bank Syariah Mandiri di Surabaya. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah nasabah yang membuka rekening tabungan di Bank Syariah Mandiri Cabang Surabaya. Sampel diambil dengan menggunakan teknik accidental sampling dengan kriteria (1) nasabah yang membuka rekening tabungan di Bank Syariah Mandiri Cabang Surabaya, dan (2) berusia 17 – 50 tahun sebanyak 115 responden. Analisis data menggunakan PLS dengan program WarpPLS 5.0. Hasil penelitian ini menunjukkan bahwa secara parsial (1) Religiusitas berpengaruh positif dan signifikan terhadap minat nasabah menabung, (2) Kepercayaan berpengaruh positif dan signifikan terhadap minat nasabah menabung, (3) Citra perusahaan berpengaruh positif dan tidak signifikan terhadap minat nasabah menabung, (4) Sistem bagi hasil berpengaruh positif dan signifikan terhadap minat nasabah menabung, (5) Religiusitas berpengaruh positif dan signifikan terhadap loyalitas nasabah, (6) Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah, (7) Citra perusahaan tidak berpengaruh positif dan tidak signifikan terhadap loyalitas nasabah, (8) Sistem bagi hasil berpengaruh positif dan tidak signifikan terhadap loyalitas nasabah, dan (9) Minat nasabah menabung berpengaruh positif dan tidak signifikan terhadap loyalitas nasabah.
PPM PENGELOLAHAN DAN PEMBINAAN USAHA MIKRO PEMBUATAN KRUPUK MUJAIR DAN BELUT DI DUKUH KAUMAN SUMBER REJO SURABAYA BARAT Kartika, Chandra; Rudiatno, Rudiatno; Suhariningsih, Lilik; Riduwan, Riduwan; Qosim, Nanang
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 5 No 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v5i1.273

Abstract

This Community Empowerment Program activity is carried out in order to provide more assistance and provide community empowerment that has been done by partners, namely Mrs. Hj. Asmaul Husna in Sumber Rejo II Rt. 3 Rw 2 Pakal Subdistrict, Benowo Surabaya located no more than 4.1 kilometers from Wijaya Putra University. Krupuk community partnership program partner in Sumber Rejo II Village Rt. 3 Rw 2 Pakal Subdistrict, Surabaya located no more than 4.5 kilometers from Wijaya Putra University, using the surrounding residents as employees and production personnel. The purpose of this Community Empowerment Program activity is to develop SME partners production krupuk Ikan with the target to be achieved is SMEs has capital in the form of a krupuk dryer oven machine to increase production, good business management, expand the market reach, have product design, have a krupuk packaging machine and halal label krupuk products, so that SMEs have the ability to be a business that is ready to meet customer demand and ready to be competent. The methods implemented in this Community Empowerment Program are training and mentoring: training on how to use a krupuk dryer oven machine, packaging machine, business management assistance so that partners become resilient and competitive SMEs. In addition, the manufacture of TTG and adequate production equipment is also carried out in this activity. Training and mentoring activities of business management carried out by including marketing management (potential market identification, promotion, selection of sales locations, entrepreneurship (innovation of krupuk production variations), financial administration (determination of production costs and preparation of simple financial statements) and quality and health management (improvement of production design, testing to obtain halal production label certification). The result of this Community Empowerment Program is expected to increase the income and productivity of the target partner group
the Role of Marketing Intelligence and Marketing Architecture Based Technology Assist in the Development of Business on the Msmes Maount Bromo Probolinggo in East Java Kartika, Chandra
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.943 KB) | DOI: 10.25139/sng.v7i2.366

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This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance and business can be developed with good, and can increase community economic welfare levels in the vicinity of micro and small and medium enterprises Mount Bromo Probolinggo East Java, empirically the economy in and around micro and small and medium enterprises probolinggo is still not optimal and the support of the government also has not been maximum attempts to help businesses on micro and small and medium enterprises around Gunung Bromo Probolinggo. Researchers attempting to help to resolve the problems of the economy in and around Mount Bromo by trying to examine the variables related to the smartphone technology-based marketing and technology based marketing design also in order to help the micro and small and medium enterprises can solve problems usahannya that there are still many obstacles. Researchers took samples around 100 people merchants who have micro and small and medium enterprises Business around Mount Bromo and using the methods of quantitative analysis and using the appliance AMOUS SAM analysis and location already determined around Mount Bromo, from a ) is expected to found a positive result against the business development of micro and small and medium enterprises and can help the sales profit level and can improve the level of technology used by entrepreneurs and increase the level of community welfare micro and small and medium enterprises Mount Bromo Probolinggo in East Java.
Model Customer Satisfaction And Customer Behaviour Intention In Improving The Dimension Of Referral Marketing, Experiental Marketing, Service Marketing Kartika, Chandra; Rudiatno, Rudiatno
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 10 No. 2 (2020)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (20594.301 KB) | DOI: 10.25139/sng.v10i2.2870

Abstract

This research aims to test and analyze customer satisfaction model and customer behaviour intention in meningkatkandimensireferral marketing, experientalMarketing, service marketing in customer user product PT. DenpooMandiri Indonesia Branch Surabayi have been respondents to the study as much as 130 people, consisting of 90 women and 40 men. This analysis uses the analysis path. Calculation of statistical analysis using SPSS aimed at calculating the significant or absence of a study. This research can contribute to the company PT. DenpooMandiri Indonesia in increasing customer satisfaction by combining the dimensions that will be researched and researchers want to help increase the sales level of Denpoo products so that the product can be felt by the customer. Findings of this research with statistical analysis calculations using SPSS Path analysis that aims to calculate the significant or absence of a study. Based on the results of the overall research of data analysis can be noted that empirically tested by Bersama–sama referral marketing variables, experiential marketing, service marketing, customer satisfaction has a significant impact to the customer behaviour intention. Customers will increase when referral marketing variables, experiental marketing, service Marketingcan be tested and can provide benefits to the community and employees of the company.
MODEL KETERKAITAN VARIABEL TRUST IN BRAND TERHADAP BRAND LOYALITY MELALUI REINFORCES COMMITMENT (Studi Kasus Pada Perusahaan Semen PT. Holcim Indonesia Jawa Timur ) kartika, chandra
Majalah Ekonomi Vol 21 No 1 Juli (2016)
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This study aims to provide most of the answers to the problems of the interrelationships customers Trust In Brand dimension given to the Manufacturing Company, due to the manner of observation and measurement beyond the more value-value that fell on the dimensions of Trust In Brand in Cement Company PT. Holcim Indonesia, a growing number of complaints arising from its customers about the relationship of trust acquired customers decreased, so the loyalty level pelangganpun influence, therefore the researchers will examine the issue very krausal to increase the level of relationship Trust In Brand and to increase the value of loyalty and through commitment to customers, mainly in manufacturing companies precisely in PT. Holcim Indonesia and will examine the influence of Trust In Brand to influence brand loyalty through Reinforces Commitment. Samples in this study of 144 respondents drawn from the Customer associated with cement products from 2 cities research has been determined in the study of Surabaya and Malang. This study used quantitative analysis and qualitative approaches analysis method using the analysis technique SEM amous versions of 20:00 on a findings are expected to be found positive results and can describe the level of Trust In Brand is further improved and certainty in order to help improve the level of Trust In Brand against Brand Customer Loyalty through Reinforces Commitment to the Cement Manufacturing Company PT. Holcim Indonesia. Key Word : Trush In Brand, Brand Loyality, Reinforces Commitment
PENGARUH BRAND AWARENESS AND MEDIA ADVERTISING SEMEN GRESIK DALAM UPAYA MEWUJUDKAN SATISFACTION CUSTOMER DAN CUTOMER LOYALTY PT. SEMEN INDONESIA TBK - GRESIK kartika, chandra; Soenarmi, Soenarmi
Majalah Ekonomi Vol 21 No 2 Desember (2016)
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk memberikan perubahan paradigma pembisnis agar dapat mengembangkan Brand Awareness dan mengamati media advertising dalam upaya meningkatnya kepuasan dan timbulnya loyalitas pelanggan di Perusahaan Semen Gresik secara fenomenal sering kali turunnya tingkat kepuasan dan loyalitas pelanggan diakibatkan turunnya brand awarness pada produk Semen Indonesia dan Peneli mengambil sampel sebanyak 100 responden untuk dijadikan bahan penelitian agar dapat membantu perusahaan PT. Semen Indonesia lebih berkembang lagi. Penelitian ini menggunakan Path Analysis dan mengggunakan SAM Amous Ver.21 diharapkan dalam penelitian agar dapat menemukan permasalahan yang sangat krusual khususnya di bidang marketing dan dapat memberikan masukan kepada perusahaan Semen Indonesia. Dan berharap penelitian ini dapat membantu perusahaan meningkatkan kepuasan dan loyalitas serta dapat mempertahankan merek yang sudah melekat di benak konsumen. Kata Kunci : Brand Awareness, Media Advertising, Satisfication,Customer Loyalty Abstract This study aims to provide a paradigm shift pembisnis in order to develop brand awareness and observing media advertising in an effort increasing the satisfaction and the emergence of customer loyalty in the company Semen Gresik phenomenally often lower levels of customer satisfaction and loyalty due to the decline in brand awareness on products Cement Indonesia and research in taking a sample of 100 respondents to be used as research material to help companies PT . Semen Indonesia grow even more. This study used path analysis and use traditional SAM Ver.21 amous expected in research to find a very krusual problems , especially in the field of marketing and can provide input to the Indonesian cement company . And hopes that this research can help companies increase customer satisfaction and loyalty , and can maintain a brand that has been embedded in the minds of consumers . Key Word : Brand Awareness, Media Advertising, Satisfication,Customer Loyalty