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Idam Wahyudi
Universitas AKPRIND Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Relationship of Benefits/Sacrifices Ratio with Repurchase Intention Mediated by Consumer Satisfaction Nurmalasari, Auliya; Wahyudi, Idam; Bikorin; Primartono, Yoshua Ronaldo
Jurnal Manajemen Teknologi Vol. 24 No. 2 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.2.5

Abstract

Abstract. Advances in technology have brought significant changes to the economic world, notably through online platforms that have made consumers more cautious when purchasing cosmetics products. When selecting products, consumers weigh perceived benefits against sacrifices. The benefits/sacrifices ratio is presumed to influence customer satisfaction and subsequently lead to a repurchase intention. This quantitative study tests these relationships using the cosmetics market as the empirical context. It involved 113 respondents who were purchasing cosmetic products for the first time (purposive sampling). The data analysis results indicate that the benefits/sacrifices ratio significantly and positively affects repurchase intention and customer satisfaction. Moreover, customer satisfaction also significantly influences repurchase intention. Furthermore, the results support customer satisfaction as a mediator between the benefits/sacrifices ratio and repurchase intention. Keywords: Benefits/sacrifices ratio, consumer satisfaction, repurchase intention
Pengaruh Need for Cognition serta Proses Kognisi Pesan Iklan pada Niat Perilaku Bikorin, Bikorin; Sulistyowati, Anggun; Primartono, Yoshua Ronaldo; Wahyudi, Idam; Nurmalasari, Auliya
JNANALOKA Vol. 06 No. 02 September Tahun 2025
Publisher : Lentera Dua Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36802/jnanaloka.2025.v6-no2-57-65

Abstract

Proses bisnis entitas juga dituntut menyesuaikan zaman dan preferensi konsumen yang terus berubah. Media iklan masih menjadi referensi utama konsumen dalam memutuskan mengonsumsi suatu produk maupun jasa. Iklan terutama dari media sosial banyak dijadikan referensi karena menyesuaikan dengan perkembangan zaman dan preferensi konsumen yang ada. Saluran ini dipandang menjadi media yang efektif dan efisien guna mempengaruhi sisi psikologis konsumen. Riset ini bertujuan untuk mengetahui sejauh mana iklan mempengaruhi respon kognitif konsumen, serta apakah respon kognitif tersebut dapat mempengaruhi niat perilaku audiens. Penelitian ini menawarkan kebaruan yaitu berfokus pada aspek kognitif serta penggunaan alat analisis yang lebih relevan dengan zaman yaitu SEM-PLS. Penelitian ini menggunakan pendekatan kuantitatif studi kasus, dengan populasi para responden yang pernah terpapar iklan provider internet terkhusus di daerah Yogyakarta, baik itu secara langsung maupun tidak langsung. Teknik pengumpulan data pada riset ini menggunakan metode survei dengan jumlah sampel sebanyak 60 responden, serta menggunakan alat analisis data SEM-PLS. Hasil penelitian ini secara simultan maupun parsial menjelaskan bahwa need for cognition berpengaruh positif signifikan terhadap respon kognitif, dan juga respon kognitif berpengaruh positif signifikan terhadap niat perilaku. Riset ini bermanfaat pada pendekatan teoritis maupun praktis sebagai landasan ilmiah dalam upaya mengoptimalkan pesan iklan agar mudah direkognisi serta mampu mempengaruhi niat perilaku audiens
Pemanfaatan E-Commerce dalam Pemasaran Hasil Pertanian: Kelebihan dan Tantangan di Era Digital Putra, Dyan Triana; Idam Wahyudi; Rissa Megavitry; Asep Supriadi
Jurnal Multidisiplin West Science Vol 2 No 08 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i08.590

Abstract

Pemanfaatan e-commerce dalam pemasaran produk pertanian telah mengubah lanskap agribisnis di era digital. Penelitian ini menggunakan pendekatan analisis bibliometrik untuk mengeksplorasi kelebihan dan tantangan yang disajikan oleh e-commerce dalam pemasaran pertanian. Analisis ini menarik wawasan dari beragam koleksi artikel akademik, makalah konferensi, dan publikasi ilmiah. Kelompok penelitian utama diidentifikasi melalui co-authorship, co-citation, dan jaringan co-occurrence kata kunci. Hasilnya menggarisbawahi sifat multidisiplin lapangan, yang mencakup tema-tema seperti adopsi, UKM, kepercayaan, pemasaran digital, dan inovasi. Kutipan terkemuka dan karya mani, termasuk "Difusi Inovasi" oleh Rogers et al. dan "Manajemen Pemasaran: Perspektif Asia Selatan" oleh Kotler, memberikan pengetahuan dasar. Analisis ini juga menyoroti kata kunci yang sering berulang, seperti "Perdagangan," menekankan sentralitas transaksi digital, dan "Adopsi," menandakan integrasi strategi e-commerce. Selain itu, kata kunci dengan kemunculan yang lebih sedikit, seperti "Media Sosial" dan "Sumber Daya," menjelaskan aspek-aspek wacana yang bernuansa. Temuan ini berkontribusi pada peningkatan pemahaman tentang dampak e-commerce pada pemasaran pertanian, menawarkan wawasan untuk agribisnis, pembuat kebijakan, dan peneliti.
THE EFFECT OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON SERVICE QUALITY WITH SATISFICATION AS A MODERATING VARIABLE Leuwol, Ferdinand Salomo; Asraf, Asraf; Nugroho, Budi Sulistiyo; Sumardi, Sumardi; Wahyudi, Idam
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10651

Abstract

Two of the many factors that can influence good or bad service quality are good organizational culture and a work environment that is comfortable, clean, and can provide peace of mind for both workers and customers. This study aims to examine the influence of Organizational Culture and Work Environment on Service Quality at Alfamart which are spread throughout Indonesia. Different from previous studies, this research adds the Job Satisfaction variable as a moderating variable. This research is quantitative research with an explanatory approach. This study uses secondary data distributed through questionnaires to 300 Alfamart employees spread throughout Indonesia with a minimum criteria of having worked for 2 years. The data used in this research were analyzed using Alt Samrt PLS 3.0. The results showed that each of the Organizational Culture and Work Environment variables had a positive and significant effect on the Service Quality variable. Apart from that, the Job Satisfaction variable is able to moderate the two independent variables above and has a quite significant shift in value.
Pemanfaatan Sistem Informasi Manajemen (SIM) Untuk Optimalisasi Administrasi Kalurahan Imogiri Wahyudi, Idam; Sulistyowati, Anggun; Bikorin, Bikorin
Jurnal Pengabdian West Science Vol 4 No 02 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i02.1937

Abstract

Pola birokrasi yang diterapkan belum mampu menciptakan efisiensi dan efektivitas kerja, sehingga sering dianggap menjadi penghambat dalam mencapai tujuan pemerintahan. Salah satu inovasi yang dapat diterapkan adalah Sistem Informasi Manajemen (SIM). Sistem informasi manajemen adalah elemen yang wajib dimiliki oleh setiap organisasi. Tujuan program ini dirancang untuk menjawab berbagai tantangan yang dihadapi oleh perangkat kalurahan dalam meningkatkan kualitas pelayanan kepada masyarakat. Sasaran kegiatan ini adalah perangkat Kalurahan Imogiri, termasuk staf administrasi dan aparatur desa yang bertanggung jawab atas pengelolaan data dan pelayanan publik. Pengenalan Sistem Informasi Manajemen (SIM) dilakukan dengan teknik presentasi dan Focus Group Discussion (FGD). Hasil dari kegiatan Sosialisasi Pemanfaatan SIM Untuk Optimalisasi Administrasi Kalurahan Imogiri menunjukkan perubahan yang signifikan dalam berbagai aspek administrasi. Dengan SIM, diharapkan proses administrasi di kalurahan dapat menjadi lebih efisien, transparan, dan akuntabel. Sosialisasi lebih lanjut perlu dialkukan kepada masyarakat tentang perubahan sistem administrasi ini.
Enhancing Employee Engagement and Productivity in Technology Companies through Digital Gamification Idam Wahyudi; Anggun Sulistyowati; Parviz Hasanov
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 1 (2024): January: International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i1.416

Abstract

This study investigates the impact of digital gamification on employee motivation, engagement, and productivity in technology companies. Gamification, which integrates game design elements such as rewards, badges, and leaderboards into non-game environments, has gained popularity as a tool for enhancing employee performance in workplaces. The research employs a quantitative survey methodology to gather data from employees in technology firms that have implemented gamified systems. The findings reveal that gamification significantly increases employee motivation by tapping into intrinsic motivators such as autonomy, competence, and relatedness. Employees reported higher levels of engagement, with many attributing their increased participation to the fun and competitive nature of gamified tasks. Additionally, productivity improvements were observed, particularly among employees in roles that require individual performance, such as software engineers, where autonomy and goal-setting were key factors. The study also identifies variations in the effectiveness of gamification based on factors such as job role and organizational culture, emphasizing the need for customization to suit different employee needs. Despite these positive outcomes, challenges such as employee resistance, poorly designed systems, and resource constraints were noted as barriers to successful gamification implementation. These findings suggest that gamification is an effective strategy for improving motivation and engagement in technology companies but requires thoughtful design and alignment with company culture to maximize its impact. Future research should explore the long-term effects of gamification and examine how specific elements, such as leaderboards and rewards, influence employee behavior across different demographics.
Penerapan Teknologi Tepat Guna untuk Mendukung Pengembangan Agrowisata di Desa Wisata Pengklik, Kabupaten Sleman Pranoto, Aji; Badrawada, I Gusti Gde; Wahyudi, Idam; Sholeh, Muhammad; Sugiarto, Eko
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1145

Abstract

Desa Wisata Pengklik di Kabupaten Sleman memiliki potensi agrowisata namun menghadapi kendala, terutama dalam produksi produk oleh-oleh unggulannya, yaitu keripik bawang merah. Proses produksi manual yang tidak efisien dan menghasilkan kualitas produk tidak konsisten menghambat nilai ekonomi dan daya tarik wisata. Kegiatan pengabdian masyarakat ini bertujuan untuk menganalisis implementasi teknologi tepat guna (TTG), yaitu mesin pengiris dan mesin peniris minyak, sebagai solusi untuk meningkatkan kapasitas produksi dan kualitas produk. Metode yang digunakan adalah pendekatan partisipatif melalui diskusi terfokus (FGD) dengan kelompok masyarakat, pelatihan praktis, pendampingan, serta evaluasi program. Hasil kegiatan menunjukkan bahwa penerapan TTG secara signifikan meningkatkan efisiensi produksi, menyeragamkan bentuk irisan, dan mengurangi kadar minyak, sehingga memperpanjang masa simpan dan meningkatkan daya saing produk. Analisis lebih lanjut mengungkap bahwa keberhasilan ini tidak hanya terbatas pada perbaikan teknis, melainkan juga memicu perubahan pola pikir masyarakat dari produsen bahan baku menjadi wirausahawan inovatif. Implementasi TTG yang terintegrasi, seperti penggunaan sistem irigasi tetes dan energi terbarukan, semakin memperkuat ketahanan operasional agrowisata secara keseluruhan. Selain itu, proyek ini menekankan pentingnya sinergi antarlembaga dan adopsi strategi pemasaran berbasis narasi untuk menjamin keberlanjutan dan pertumbuhan agrowisata di masa depan.
TIME MANAGEMENT AND ACADEMIC ACHIEVEMENT AMONG UNIVERSITY STUDENTS: THE MODERATING ROLE OF THE LEARNING ENVIRONMENT Khoerunisa, Nurul; Rehmania, Karina Zian; Wahyudi, Idam; Sulistyowati, Anggun
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1286

Abstract

This study examines the influence of time management on academic achievement among university students and investigates the moderating role of the learning environment in this relationship. Although effective time management is widely recognized as an essential component of self-regulated learning, students’ academic performance is not solely determined by their individual abilities. Still, it is also shaped by contextual factors surrounding their learning experiences. Using a quantitative approach, data were collected from 100 undergraduate students selected via purposive sampling and analyzed using Structural Equation Modeling in SmartPLS 4. The results indicate that time management has a significant positive effect on academic achievement, suggesting that students who can organize their study schedules, prioritize tasks, and manage deadlines tend to achieve better academic outcomes. However, the learning environment was found to negatively moderate this relationship, meaning that in certain learning conditions, such as noisy spaces, limited academic support, or poorly structured learning activities, the positive influence of time management may weaken. These findings highlight the complex interplay between individual skills and environmental factors in shaping academic performance. The study contributes to the literature by integrating human resource management (HRM) perspectives with educational psychology, emphasizing that academic success requires both personal competencies and institutional support. In practice, the results underscore the importance of universities in providing conducive learning environments while implementing programs that strengthen students’ time management skills. Recommendations for future research include using larger samples, adopting multi-institutional designs, and exploring additional moderating factors, such as motivation, mental well-being, and digital learning engagement.
PERAN THEORY OF PLANNED BEHAVIOR DALAM MEMBENTUK NIAT PEMBELIAN PRODUK BERSERTIFIKAT HALAL: STUDI PADA GENERASI ZILENIAL DAN MILENIAL Sulistyowati, Anggun; Idam Wahyudi; Auliya Nurmalasari
E-Jurnal Manajemen Vol. 15 No. 3 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i3.p05

Abstract

Indonesia memiliki potensi yang sangat besar sebagai salah satu pasar utama dalam pengembangan ekonomi halal global, yang didukung oleh jumlah penduduk muslim yang diproyeksikan mencapai sekitar 244 juta jiwa pada Tahun 2025. Penelitian ini memperluas kajian sebelumnya dengan menganalisis niat beli konsumen terhadap berbagai produk bersertifikat halal, tidak hanya terbatas pada produk pangan, tetapi juga mencakup perawatan kulit, makanan, dan minuman. Fokus penelitian diarahkan pada konsumen Milenial dan Zilenial yang memiliki karakteristik konsumsi khas serta tingkat responsivitas tinggi terhadap standar dan kepatuhan produk. Dengan menggunakan kerangka Theory of Planned Behavior, penelitian ini melibatkan 126 responden berusia 17-41 tahun di Daerah Istimewa Yogyakarta dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa sikap dan persepsi kontrol perilaku berpengaruh positif dan signifikan terhadap niat beli produk bersertifikat halal, sementara norma subjektif berpengaruh negatif dan tidak signifikan. Temuan ini mengindikasikan bahwa niat beli produk halal pada konsumen Milenial dan Zilenial lebih dipengaruhi oleh faktor internal dibandingkan tekanan sosial.   Indonesia has enormous potential as one of the main markets in the development of the global halal economy, supported by a Muslim population projected to reach approximately 244 million people by 2025. This study extends previous research by analyzing consumer purchase intention toward various halal-certified products, not limited to food products but also including skincare, food, and beverages. The research focuses on Millennial and Generation Z consumers, who exhibit distinctive consumption characteristics and a high level of responsiveness to product standards and compliance. Using the Theory of Planned Behavior framework, the study involved 126 respondents aged 17–41 years in the Special Region of Yogyakarta and was analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that attitude and perceived behavioral control have a positive and significant effect on purchase intention toward halal-certified products, while subjective norms have a negative and insignificant effect. These findings suggest that halal product purchase intention among Millennial and Generation Z consumers is more strongly influenced by internal factors than by social pressure.
The Role of Workload and Work Life Balance on Employee Performance at PT XYZ Yogyakarta Primartono, Yoshua; Wahyudi, Idam; Nurmalasari, Auliya; Bikorin, Bikorin; Sulistyowati, Anggun
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1707

Abstract

This study is motivated by the importance of maintaining employee performance amid increasing work demands and the evolving dynamics of modern work patterns, particularly in digital service companies. High workload and an imbalance between work and personal life are considered key factors influencing employee performance. Therefore, this study aims to analyze the effect of workload and work life balance on employee performance at PT XYZ Yogyakarta. This research employs a quantitative approach using a survey method, with data collected through questionnaires distributed to a total of 77 respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the independent variables on employee performance. The results show that workload has a significant negative effect on employee performance, while work life balance has a significant positive effect. Simultaneously, both variables also have a positive and significant effect on employee performance. The coefficient of determination (R²) of 0.337 indicates that 33.7% of the variation in employee performance can be explained by workload and work life balance, while the remaining 66.3% is influenced by other factors outside the research model. This study implies that organizations need to manage workload proportionally and enhance employees’ work life balance to improve overall performance.
Co-Authors . Syamsulbahri ., Bikorin Aji Pranoto Amaludin Amaludin Anggun Sulistyowati Anggun Sulistyowati Arief Yanto Rukmana Asep Supriadi Asep Supriadi Asraf Asraf Asraf, Asraf Auliya Nurmalasari Bikorin Bikorin Bikorin Bikorin Bikorin Bikorin Budi Sulistiyo Nugroho Dyan Triana Putra Eko Sugiarto Enas Enas Ferdinand Salomo Leuwol Gde Badrawada, I Gusti I Gusti Gde Badrawada Iwan Setiawan Khoerunisa, Nurul Kusumaningsih, Rr. Yuliana Rachmawati Leuwol, Ferdinand Salomo Muhammad Akmal MUHAMMAD SHOLEH Nugroho, Budi Sulistiyo Nurmalasari, Auliya Parviz Hasanov Primartono, Yoshua Primartono, Yoshua Ronaldo Rehmania, Karina Zian Rissa Megavitry Rissa Megavitry Sulistyowat, Anggun Sulistyowati, Anggun Sumardi . Sumardi Sumardi Yoshua Ronaldo Primartono Yoshua Ronaldo Primortono