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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Ecobuss J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science
Iva Nurdiana Nurfarida
Program Studi Manajemen, Fakultas Ekonomika Dan Bisnis, Universitas PGRI Kanjuruhan Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peran Mediasi Perceived Value dalam Memediasi Pengaruh Experiental Marketing terhadap Behavioral Intention (Studi pada Wisata Wahana di Kota Batu) Mohammad Fakhruddin Mudzakkir; Iva Nurdiana Nurfarida
Jurnal Studi Manajemen dan Bisnis Vol 5, No 2 (2018): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v5i2.6665

Abstract

The  purpose  of  this  study  is  to  find  out  the  role  of  perceived  value  in  mediating experiential marketing influence towards  Behavioral Intention of visitors in Wisata Wahana of Batu City. The samples were 100 respondents from visitors of Eco Green Park, Jatim Park I and II. analysis technique using path analysis. The result of the study shows that experiential marketing has significant and positive influence towards perceived  value  and  Behavioral  Intention.  The  perceived  value  variable  has  been proven to be able to mediate experiential marketing influence towards the Behavioral Intention  of  visitors  significantly,  while  the  mediation  happen  is  partial,  because without the perceived value variable as mediation, the experiential marketing variable can affect the Behavioral Intention.
Peranan Kualitas Layanan Dan Kepuasan Pelanggan Dalam Membangun Kepercayaan Nasabah Bank Syariah Iva Nurdiana Nurfarida; Rita Indah Mustikowati
Jurnal Studi Manajemen dan Bisnis Vol 1, No 2 (2014): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i2.1534

Abstract

There is a debate about the quality of service with trust bank syariah customers to syariah banking in applying the syariah principle, so regarded need to be researched about howquality of the service of syariah banks able to build customer satisfaction and trust. Fatmah (2007) found that affects the customer on syariah commercial banks in East Java was the quality of the service. In contrast to the research from Al – Hawari (2011) who does not find a direct relationship between the quality of services with trust. Gounaris and Venetis (2002) found that not all factors have influence on the quality of service trust. This studi was conducted to find out how the levels of trust customers of the bank syariah in applying the principles of syariah analyze the role of the quality of services of a trust customers and the role of customer satisfaction as variable mediation influence the quality of service of a trust. The research was done to the three syariah banks they were Bank Syariah Mandiri, BRI Syariah banks and Bank Syariah BNI, with samples from 150 customers by applying a technique accidental sampling method. Research variable divided into 2 namely endogenous variable that is the quality of service, while endogenous variable is satisfaction customers and trust. Data collection technique uses a questionnare that arranged in Likert sclae 5 point, while data analysis techniques use Path Analysis. The analysis shows that quality of services and not directly influence on customer trust. Professional service quality on one side of syariah bank customers will strengthen confidence, in the other side will from the creation of customer satisfaction, the satisfaction of customers will strengthen confidence of the bank syariah customers.
Peran Mediasi Perceived Value dalam Memediasi Pengaruh Experiental Marketing terhadap Behavioral Intention (Studi pada Wisata Wahana di Kota Batu) Mohammad Fakhruddin Mudzakkir; Iva Nurdiana Nurfarida
Jurnal Studi Manajemen dan Bisnis Vol 3, No 2 (2016): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v3i2.2618

Abstract

Tujuan dari penelitian ini untuk mengetahui peran variabel perceived value dalam memediasi experiental marketing terhadap Behavioral Intention pada pengunjung wisata wahana di Kota Batu. Jumlah sampel yang diambil pada penelitian ini sebanyak 100 orang. Hasil dari penelitian ini menunjukkan bahwa experiental marketing berpengaruh positif dan signifikan terhadap perceived value  dan Behavioral Intention pengunjung wisata wahana Kota Batu. Variabel perceived value dapat memediasi hubungan experiental marketing terhadap Behavioral Intention secara posisitf dan signifikan, namun mediasi yang terjadi adalah mediasi parsial karena tanpa peran perceived value , variabel experiental marketing dapat berpengaruh terhadap Behavioral Intention.
Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan Endi Sarwoko; Iva Nurdiana Nurfarida; Ninik Indawati; Moh. Ahsan
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2: September 2019
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v1i2.2306

Abstract

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung
IBM KELOMPOK PERAJIN AUDIO MOBIL DAN OTOMOTIF KELURAHAN BLIMBING KECAMATAN BLIMBING KOTA MALANG Eris Dianawati; Iva Nurdiana Nurfarida
Jurnal Pemberdayaan Masyarakat Vol 1 No 1 (2016): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.804 KB) | DOI: 10.21067/jpm.v1i1.1424

Abstract

Tujuan pengabdian untuk meningkatkan ketrampilan dan kinerja wirusaha, memberikanketrampilan tentang perencanaan bisnis dan manajemen usaha, meningkatkan ketrampilan SDMdalam teknik produksi dan pemasaran, membentuk jejaring bisnis sebagai media publikasi.Metode pelaksanaan adalah pendampingan mengelola organisasi, dan meningkatkan kinerjaSDM, selain mampu menyusun rencana bisnis dan anggaran, pelatihan manajemen danmembuatlaporan keuangan, terdaftar pada dinas UKM dan koperasi, upaya mendapatkan modal, punyawebsite mampu membangun kerjasama kerja dengan pihak lain. Hasil pengabdian antara lainmitra mampu mengelola organisasi dan SDM, mampu menyusun rencana bisnis dan anggaran,memiliki ketrampilan dalam mengelola keuangan, memiliki laporan keuangan sederhana, usahamitra terdaftar pada Dinas UKM dan Koperasi di Kota Malang, mitra memiliki peluangmendapatkan pinjaman modal usaha dengan pembiayaan lunak dari lembaga keuangan lokal,memiliki media promosi dan mampu menciptakan strategi pemasaran melalui jejaring sosialserta menghasilkan MoU dengan pihak lain untuk meningkatkan jumlah pelanggan dan volumeproduksi.Kata Kunci: bengkel mobil, bengkel audio, audio mobil
Kepuasan pelanggan sebagai mediasi pengaruh brand image terhadap loyalitas pelanggan Dwi Silvi Anisah; Iva Nurdiana Nurfarida
MBR (Management and Business Review) Vol 2 No 2 (2018): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v2i2.3228

Abstract

To maintain market share, companies must be able to guarantee customer satisfaction so that customers become loyal. Companies need a brand image strategy or brand image so that it becomes the top of mind in the minds of consumers or customers. This study aims to determine the effect of brand image on customer loyalty mediated by customer satisfaction. The study was conducted at Warung Griya Bebek and Ayam Goreng Nelongso Malang. Accidental sampling technique with a total sample of 104 respondents, using a questionnaire as a research instrument. Data analysis technique used is Path Analysis. The analysis shows that brand image has a significant direct effect on customer satisfaction. Other results show that brand image also has a significant indirect effect on customer loyalty mediated by customer satisfaction
Determinan keputusan pembelian di Shopee: online customer review, brand image dan promosi Ilham Bima; Iva Nurdiana Nurfarida; Endi Sarwoko
MBR (Management and Business Review) Vol 5 No 2 (2021): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v5i2.5554

Abstract

The purpose of this research is to investigate the factors that influence purchasing decisions at Shopee Ninetysix.id seen from online customer reviews, brand image, and promotions. The method used is quantitative with an accidental sampling technique on 112 Ninetysix.id customers. Data collection uses Google Form to fill out the questionnaire, then analysis uses Multiple Linear Regression. The results of the study reveal that purchasing decisions at Shopee are due to considering the online customer reviews of previous consumers, also considering the brand image of the product to be purchased. Promotion is no longer a factor that consumers consider when making purchases at Shopee. Future research can develop a comparative study of purchasing decisions between Shopee and other marketplaces such as Tokopedia or Bukalapak.
Efek kualitas layanan pada loyalitas pelanggan: peran mediasi kepuasan pelanggan Ani Sugiarti Ningsih; Iva Nurdiana Nurfarida
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6962

Abstract

The aim of the study was to investigate the effect of service quality on customer loyalty in Food and Beverages during the Covid-19 pandemic, and to examine the mediating role of customer satisfaction. This research is a survey research with a quantitative approach, conducted on 110 people of Food and Beverage MaxOne Ascent Hotel Malang customers using the accidental sampling method. Data were collected using a questionnaire and analyzed by Path Analysis. Using a quantitative research approach with a survey method, it was carried out on 110 people of Food and Beverage MaxOne Ascent Hotel Malang customers using the accidental sampling method. Data were collected using a questionnaire and analyzed by Path Analysis. The results of this study indicate the positive effect of service quality to increase customer loyalty, service quality will also increase customer satisfaction, and its impact on customer loyalty. Quality service is an important factor to create customer satisfaction and ultimately encouraging the realization of customer loyalty. Future research needs to consider experiential marketing as a determinant of customer satisfaction with services
Pengembangan Potensi Usaha Dupa Menjadi Produk Unggulan Endi Sarwoko; Moh. Ahsan; Iva Nurdiana Nurfarida
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 3 No 2 (2020): Volume 3 Nomor 2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v3i2.13628

Abstract

The aim of the community service program is to develop business potential in partner village, namely Petungsewu Village, Wagir District, Malang Regency, so that they can become the village's superior products. The problem faced by partner villages is the value added of incense products are still low because it only focuses on raw incense, does not have its own market, because incense production is still based on orders, and the availability of raw material is often lacking. The first solution is of producing incense fragrances is given a brand whose marketing applies a partnership pattern with successful incense entrepreneurs, the second solution is to assist brand design and brand registration, and the third solution is to increase production of bamboo sticks by machine. The approach in implementing this service is Community Based Participatory Research (CBPR), which is a collaborative approach with the aim of overcoming problems in the community. The method is used in the form of assistance and consultation for making incense and packaging carried out by partners from successful entrepreneurs, mentoring and consultation on trademark registration, and substitution of science and technology in the form of using a bamboo stick refiner. The result of the activity there was an increase in value added because it had been produced and sold fragrant incense with "Mount Katu" brand which was marketed by business partners to the island of Bali, there was an increase in bamboo stick production because it had been used the help of a bamboo stick grinding machine. The results of these community service activities have an impact on increasing community income in partner village.
Orientasi kewirausahaan sebagai mediasi faktor demografis terhadap kinerja bisnis Iva Nurdiana Nurfarida; Endi Sarwoko
Jurnal Ekonomi Modernisasi Vol. 15 No. 2 (2019): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.887 KB) | DOI: 10.21067/jem.v15i2.3292

Abstract

Extant literatures suggest that personal characteristics of entrepreneurs have a large impact on a business performance. The Resource Based View, regards the characteristics of the entrepreneur as a unique resource for the company that will become a competitive advantage. So far, personal characteristics and entrepreneurial demographic factors are more associated with entrepreneurial intentions, this study will analyze the role of demographic factors, namely educational background, family, experience, and motivation on a business performance, while also examining the role of entrepreneurial orientation, namely innovation, proactivity, and risk taking in mediating these effects. The research sample consisted of owners/managers from 160 business units in Malang area (Malang City, Batu, and Malang Regency), while the data analysis technique used Structural Equation Modeling (SEM). The results showed that demographic factors influence business performance and entrepreneurial orientation, so educational background, family background, business experience, and motivation are determinants of a business performance while enhancing entrepreneurial orientation. Entrepreneurial orientation acts as a mediator of demographic factors affecting business performance.
Co-Authors Adi Suroso Agustin Puji Lestari Ahmad Yani Andika Krisnia Desfera Andini, Rozy Dwi Ani Sugiarti Ningsih Ardianto, Sofi Arien Anjar Puspitosari Suharso Asna Asna Bagas, Stio Desi Rahma Putri Pratiwi Dian Krisnawati Dianawati Suryaningtyas Dwi Silvi Anisah Endi Sarwoko Eris Dianawati Eris Dianawati Fahira Rizke Putri Febiana, Febiana Firdaus, Riril Mardiana Hidayat, Candra Wahyu Hori Andayani I’if Pravita Sari Ilham Bima Indrawati, Teresia Intan Permatasari Irma Irma Tyasari Kowiyanto Lilik Andriani Lilik Kustiani Mohammad Ahsan Mohammad fakhruddin mudzakkir Mohammad Fakhruddin Mudzakkir, Mohammad Fakhruddin Muhammad Arofi Nur Farida Nuraini Khusnul Khotimah Patridina, Esa P.B.G.G. Puspitosari, Arien Anjar Rahaju, Rahaju Rikardus Jeharut Riki Setiawan Rita Indah Mustikowati Rohani Wona Rusno Rusno Rusno Rusno Siti Mahfudhotin Siti Nur Aini Suwanti, Vivi Tatik Retno Murniasih Wahyu Nur Jannah Yudiono, Udik Yulianti & Ninik Indawati Hartatik Yulita Dwi Maulani