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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Ecobuss J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science
Iva Nurdiana Nurfarida
Program Studi Manajemen, Fakultas Ekonomika Dan Bisnis, Universitas PGRI Kanjuruhan Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peran digital marketing terhadap minat beli pada Tiktok Shop dimediasi electronic word of mouth Bagas, Stio; Nurfarida, Iva Nurdiana; Hidayat, Candra Wahyu
MBR (Management and Business Review) Vol 7 No 2 (2023): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i2.9453

Abstract

The research investigates the influence of digital marketing on purchase intention, and investigates the role of electronic word of mouth (e-WOM) as a mediator. The research was conducted on TikTok shop users in Malang City and took 120 people as research samples, data was collected using a questionnaire, and Path Analysis was carried out for hypothesis testing. The analysis results reveal that digital marketing influences consumer buying interest. Purchase intention is also influenced by e-WOM. However, digital marketing does not have a significant impact on e-WOM, thus e-WOM does not have a mediating role in the influence of digital marketing on the buying interest of Tiktok shop users.
Efek digital marketing terhadap keputusan berkunjung ke obyek wisata dimediasi oleh minat berkunjung Andini, Rozy Dwi; Nurfarida, Iva Nurdiana; Rusno, Rusno
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10283

Abstract

The research aims to investigation the influence of digital marketing on the decision to visit tourist attractions, as well as test the mediating role of visiting intention on the influence of digital marketing on the decision to visit tourist attractions. The research sample was 112 people visiting the paralayang Bukit Waung Pantai Modangan in Malang Regency. Data was collected using a questionnaire, and data was analyzed using path analysis. The results of the analysis reveal that digital marketing influences the decision to visit, apart from that digital marketing also influences the intention in visiting, and the interest in visiting is also proven to influence the decision to visit tourists at the paralayang Bukit Waung Pantai Modangan in Malang Regency. Another finding from this research is that intention in visiting mediates the role of digital marketing on visiting decisions.
Customer engagement di social media marketing: Anteseden dan konsekuensinya pada brand loyalty Nurfarida, Iva Nurdiana; Sarwoko, Endi; Rusno, Rusno
MBR (Management and Business Review) Vol 8 No 2 (2024): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i2.10484

Abstract

There have been many studies on social media marketing, but researchers still ignore the role of social media on customer engagement initiatives as well as on brand loyalty. The study aims to investigate the influence of social media marketing on brand loyalty through customer engagement. The study was conducted on customers of culinary centers in Malang City, the sample was selected purposively involving 120 respondent. Data were collected using questionnaires distributed online and analyzed using PLS-SEM. The research findings revealed that social media marketing is able to increase brand loyalty; in addition, this influence is also mediated by customer engagement. Social media marketing is able to increase customer engagement, which will also have an impact on brand loyalty. Further researchers could examine differences in customer engagement across social media marketing channels.
LEGALITAS USAHA MIKRO KECIL MELALUI NOMOR INDUK BERUSAHA (NIB) Sarwoko, Endi; Nurfarida, Iva Nurdiana
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3149

Abstract

The awareness of Micro, Small Enterprises (MSEs) to have business legality is one of the problems that often occurs in various regions. The Indonesia government is committed to providing convenience in both processes and requirements, one of which is that MSEs only need to have a Nomor Induk Berusaha (NIB). However, the problem that actually occurs is that not all MSEs understand the use of information technology in submitting NIB. The aim of this community service is to to increase understanding of the importance of business legality for MSEs, as well as providing assistance in submitting business legality online. As a result of this service activity, MSEs are aware of the importance of business legality, MSEs will have a Business Identification Number (NIB) as proof of business legality. The long-term benefit expected from legal business ownership is that MSEs gain access to financial institutions to obtain additional capital
Pengaruh Content Marketing (Shopee), Review Product, dan Brand Ambassador Terhadap keputusan Pembelian Produk Scarlett Whitening pda Mahasiswa Universitas PGRI Kanjuruhan Malang Febiana, Febiana; Nurfarida, Iva Nurdiana; Kowiyanto, Kowiyanto; Suharso, Arien Anjar Puspitosari
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2324

Abstract

This study aims to explore the ways in which product reviews, brand ambassadors, and content marketing on Shopee influence users’ choice to purchase Scarlett Whitening products. A total of 112 participants were given a Google Form to fill in to collect data for this study. Purposive sampling is one of the sampling strategies, and quantitative explanatory research falls into this group. Conventional assumptions, multiple linear regression, descriptive statistics, and hypotheses are part of the data analysis methods using SPSS 22.0 software. According to recent research, brand ambassadors, product reviews, and content marketing have a positive and substantial impact on customer purchase choices (Shopee). Shopee, a component of content marketing, has a constructive and substantial impact on purchase choices. However, product reviews and brand ambassadors do not significantly influence what consumers choose to buy.
Peningkatan Nilai Tambah Produk Dupa Melalui Pelatihan Pengemasan Sarwoko, Endi; Nurfarida, Iva Nurdiana
Jurnal Pengabdian West Science Vol 4 No 06 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i06.2307

Abstract

Masalah yang dihadapi oleh home industry Dewa Harum Sari di Desa Petungsewu, Kecamatan Wagir, Kabupaten Malang, adalah kinerja penjualannya tidak mengalami pertumbuhan dari tahun ke tahun. Masalah ini terjadi karena Dewa Harum Sari hanya membuat dupa setengah jadi, dan produksinya hanya berdasarkan pesanan dari distributor. Tujuan pengabdian untuk meningkatkan pendapatan dengan memberikan pelatihan tentang cara mengemas dupa dan menghasilkan produk siap jual. Diharapkan solusi ini akan meningkatkan pendapatan karena produk jadi memiliki nilai tambah lebih tinggi dan lebih menguntungkan daripada dupa setengah jadi.  Diversifikasi produk melalui penjualan produk dupa wangi, home industry Dewa Harum Sari dapat menarik basis pelanggan yang lebih luas dan meningkatkan daya tarik mereknya. Metode pengabdian menggunakan pendekatan community-based participatory yang melibatkan pemilik usaha untuk berpartisipasi secara aktif dalam proses mulai dari menemukan masalah dan menemukan solusi. Pemilik usaha juga dilibatkan dalam kegiatan yang dilaksanakan, seperti pelatihan dan pendampingan dalam pembuatan kemasan produk, yang mencakup desain label, desain kemasan, dan variasi isi kemasan.  Hasil dari pelatihan dan bantuan ini, Dewa Harum Sari sekarang dapat menjual dupa wangi dengan merek DHS sambil tetap menjual produk utamanya dupa setengah jadi. Pemasaran awal produk dupa wangi ini masih di wilayah Kabupaten Malang. Strategi diversifikasi produk yang diterapkan dalam kegiatan pengabdian mampu memberikan solusi berupa peningkatan penjualan dan peningkatan pendapatan.
LEGALITAS USAHA MIKRO KECIL MELALUI NOMOR INDUK BERUSAHA (NIB) Sarwoko, Endi; Nurfarida, Iva Nurdiana
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3149

Abstract

The awareness of Micro, Small Enterprises (MSEs) to have business legality is one of the problems that often occurs in various regions. The Indonesia government is committed to providing convenience in both processes and requirements, one of which is that MSEs only need to have a Nomor Induk Berusaha (NIB). However, the problem that actually occurs is that not all MSEs understand the use of information technology in submitting NIB. The aim of this community service is to to increase understanding of the importance of business legality for MSEs, as well as providing assistance in submitting business legality online. As a result of this service activity, MSEs are aware of the importance of business legality, MSEs will have a Business Identification Number (NIB) as proof of business legality. The long-term benefit expected from legal business ownership is that MSEs gain access to financial institutions to obtain additional capital
Co-Authors Adi Suroso Agustin Puji Lestari Ahmad Yani Andika Krisnia Desfera Andini, Rozy Dwi Ani Sugiarti Ningsih Ardianto, Sofi Arien Anjar Puspitosari Suharso Asna Asna Bagas, Stio Desi Rahma Putri Pratiwi Dian Krisnawati Dianawati Suryaningtyas Dwi Silvi Anisah Endi Sarwoko Eris Dianawati Eris Dianawati Fahira Rizke Putri Febiana, Febiana Firdaus, Riril Mardiana Hidayat, Candra Wahyu Hori Andayani I’if Pravita Sari Ilham Bima Indrawati, Teresia Intan Permatasari Irma Irma Tyasari Kowiyanto Lilik Andriani Lilik Kustiani Mohammad Ahsan Mohammad fakhruddin mudzakkir Mohammad Fakhruddin Mudzakkir, Mohammad Fakhruddin Muhammad Arofi Nur Farida Nuraini Khusnul Khotimah Patridina, Esa P.B.G.G. Puspitosari, Arien Anjar Rahaju, Rahaju Rikardus Jeharut Riki Setiawan Rita Indah Mustikowati Rohani Wona Rusno Rusno Rusno Rusno Siti Mahfudhotin Siti Nur Aini Suwanti, Vivi Tatik Retno Murniasih Wahyu Nur Jannah Yudiono, Udik Yulianti & Ninik Indawati Hartatik Yulita Dwi Maulani