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Putu Nina Madiawati
Universitas Telkom
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Journal : Jurnal Syntax Transformation

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The moderating role of adaptability in enhancing competitive advantage through market insight, business strategy, and innovation Baskara, Muhamad; Madiawati, Putu Nina; Syahputra, Syahputra
Jurnal Syntax Transformation Vol 6 No 6 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i6.1084

Abstract

In the increasingly competitive real estate sector, firms are required to optimize Market Insight, Business Strategy, and Innovation while simultaneously adapting to dynamic conditions in order to sustain Competitive Advantage. This study investigates the structural relationship between these strategic drivers and examines how Innovation mediates and Adaptability moderates their impact on Competitive Advantage. A quantitative approach was adopted using Structural Equation Modeling based on the Partial Least Squares (SEM-PLS) technique, with data collected from 185 respondents within the Indonesian real estate industry. The results demonstrate that both Market Insight and Business Strategy significantly influence Innovation and Competitive Advantage, with Innovation serving as a partial mediator. Furthermore, Adaptability strengthens the positive effect of Innovation on Competitive Advantage, highlighting the importance of organizational responsiveness in turbulent environments. The findings indicate that firms integrating market-oriented strategies with innovation and adaptive capabilities tend to outperform competitors in sustaining long-term advantage. Theoretically, this research extends existing frameworks on dynamic capability and competitive strategy by emphasizing the contingent role of Adaptability. Practically, it provides guidance for decision-makers in formulating data-driven and flexible business strategies. Limitations of the study include its industry-specific context and the cross-sectional nature of the data. Future research is recommended to apply the proposed model across multiple sectors and to incorporate additional constructs such as digital transformation, customer engagement, and organizational resilience in order to broaden the theoretical contribution.
Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Agung Putra Pratama Agus Maolana Hidayat Alivia Trisnanda Wulandari Allisyah Noer Fitri Ramadhanny Anita Silvianita Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Ayu Setyaningrum Barus, Viljen Kaginta Baskara, Muhamad Br Karo, Ella Manisa Brady Rikumahu Bunga Adelia Putri Citra Kusuma Dewi Dani Rizki Hidayat Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dian Indiyati Dicky Hidayat Dudi Pratomo Fakhira Azzahra Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Ganea Wijaya, Banu Surya Ghaluh Iedmu’ammar Iedmu’ammar Haifa Salsabila Handono, Artiar Anjani Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nila Dewi A., Ni Ketut Tiara Astiti Nindy Resti Puranda Nugroho, Nova Azhar Nur Sheha Gunawan, Ahmad Nuslih Jamiat Pardede, Nova Lina Kristin Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putri Az-zahra R. Nurafni Rubiyanti Raihana, Annisa Lathifah Ramadhani, Zahira Hasna Aulia Ratih Hendayani Roza Tri Meilani Rozy Fauzana Salsabila, Rania Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Septiani, Fina Setyaningrum, Ayu Shafa, Dhiya Sugiono, Ovio Destiana Sulistijono Sulistijono Syahputra Syahputra Tambunan, Otari Adelia Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Ynry Purnamasari Yogi Erlangga