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All Journal Teknika: Engineering and Sains Journal Jurnal Studi Manajemen dan Bisnis J-MACC : Journal of Management and Accounting Journal of Humanities and Social Studies PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Mantik JURNAL MANAJEMEN JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Enrichment : Journal of Management Jurnal Penelitian Manajemen Terapan (Penataran) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management - Small and Medium Enterprises (SME's) ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Journal of International Conference Proceedings J-CEKI
Mohammad Yaskun
Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Scientia

 1 
THE EFFECT OF PROMOTION STRATEGIES, PRODUCT, AND DISTRIBUTION ON CONSUMER BUYING INTEREST AT PT. UGGAS SEJAHTERA BERSAMA BRANCH LAMONGAN Elsa Dwi Rachmadhani; Mohammad Yaskun; Yunni Rusmawati DJ
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

This research aims to find out the factors about marketing that consist of promotion strategies, product and distribution that can affect consumer buying interest. To find out the effect or absence of independent variables (promotion strategies, product, and distribution) on dependent variables (consumer buying interest) used quantitative research types using questionnaire data, tables and numbers described with appropriate theories and formulas so that valid results are obtained . Based on the results of the analysis conducted, it is known that the promotion strategy variable has a partial effect on the consumer buying interest variable PT. USB. Second, product variables have a partial effect on consumer buying interest variables in PT. USB. Third, the distribution variable has a partial effect on the consumer buying interest variable in PT. USB. It is known that the variables of promotional strategies, products and distributions have a simultaneous effect on the consumer buying interest of PT. USB. From the results of the t test analysis, it is known that product variables have the most dominant influence on consumer buying interest variables in PT. USB.
THE INFLUENCE OF DISCIPLINE, MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PERUMDA BPR. LAMONGAN REGIONAL BANK Fika Nur A'isha; Mohammad Yaskun; Noer Rafikah Zulyanti
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

Thesis entitled “The Influence of Discipline, Motivation and Work Environment on Employee Performance at Perumda BPR. Lamongan Regional Bank” is a study that aims to answer the problems regarding the influence of discipline, motivation and work environment on the performance of paddy employees of Perumda BPR. Lamongan Regional Bank. The research method is quantitative. The sampling technique is simple random sampling with a total of 68 employee respondents. Data collection techniques by observation, interviews and questionnaires. Data processing with the help of SPSS version 20 program. Data analysis using multiple linear regression.
THE EFFECT OF PRODUCT QUALITY, PRODUCTINNOVATION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE INTEREST IN EMDE CAKE BUSINESS OF LEMAHBANG SARIREJO LAMONGAN Ummah Marisatul Hidayah; Mohammad Yaskun; Imam Trisno Edie
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

The purpose of this research is to determine the effect of product quality, product innovation and promotional strategies on consumer buying interest either partially or simultaneously and the most dominant factor among the three variables above that affect consumer buying interest. The population in this study is the Consumers of UMKM Emde Cake Lemahbang Sarirejo Lamongan, while the number of samples is 76 respondents. And this research uses quantitative methods. From the results of the t-test of the Product Quality variable, it was obtained tcount (4.975) > ttable (1.993), the Product Innovation variable was obtained tcount (2.669) > ttable (1.993), the promotion strategy variable was obtained tcount (3.042) > ttable (1.993). Test results Fcount (62,644) >Ftable (2,732). From the multiple linear regression test Y = 1.162 +0.420X1 +0.176X2 + 0.320X3, it can be seen that the most dominant value is Product Quality of 0.420.
Co-Authors Abbas, Ansar Abid Muhtarom, Abid Cahyono, Puguh Diah Ayu Novitasari DJ, Yunni Rosmawati DJ, Yunni Rusmawati DJ, Yunni Rusmawati Edie Sugiarto Edie Sugiarto Elsa Dwi Rachmadhani Fika Nur A'isha Firmansyah, Raden Arief Fitriyah, Iddatul Handayati, Ratna Hasanah, Wazirotul Henny Mahmudah, Henny Heru Dwi Prasetiyo Imam Trisno Edie Indah Kuswanti, Afissha Kemal Farouq Mauladi Kemal Farouq Mauladi Khoirul Hidayat Khoirul Hidayat Khoirul Hidayat Khoirul Hidayat Kusbandono, Danu Lestari, Edi M. Adhi Prasnowo M. Rizal Nur Irawan Mas Yudha, Dedy Nur Maulana Yusuf, Muhammad Hari Muhammad Agung Setiawan Muhammad Shohib Mu’tamar, M. Fuad Fauzul Najiah, Evi Fitrotun Novitasari, Diah Ayu Nurjanah, Fitri Nurul Firdaus Pambudy, Akhlis Priya Puguh Cahyono Purwati, Alifia Dwi Rachmawati, Adinda Dwi Rivatul Ridho Elvierayani Rosmiza Bidin Rusmawati DJ, Yunni Ruswaji, Ruswaji Santoso, Moh. Heru Budi Suci Widyawati Sudarmiatin Sulaeman, Moh. Muklis Sustyorini, Emalia Nova Syairozi, Muhamad Imam Titin Titin Ummah Marisatul Hidayah Veisha Audria, Icha Wisnu Priambodo Zulyanti, Noer Rafikah