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Sosialisasi dan Pelatihan Content Marketing Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Purwanto, Edy; AR, M. Munir Syam; Arifin, Miftahol
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1135

Abstract

The use of digital marketing is currently one of the keys to the success of MSMEs. The activity of marketing a product via the internet can certainly reach consumers who cannot be reached by conventional marketing. The use of social media such as Instagram, Facebook and others will certainly make it easier for the message to be conveyed to consumers. MSMEs must have the ability to create content marketing. In Pagerungan Besar village itself there are several MSMEs that have products that are quite well known. However, there are problems in the marketing sector, especially creating content marketing. This activity was carried out to provide education to MSME players and provide training on procedures for creating digital-based content marketing. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving the problems experienced by MSMEs. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of content marketing. Next, it is necessary to provide assistance in creating attractive packaging designs that meet the established standards.
Pendampingan Pembuatan Desain Kemasan Pada UMKM Di Desa Sumbernangka Arifin, Miftahol; Purwanto, Edy; AR, M. Munir Syam
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1172

Abstract

Sumbernangka is one of the villages in Arjasa District which has various potentials that need to be developed. This service activity is very important to carry out immediately in order to create independent and prosperous MSMEs. There are two priority problems that will be resolved through this service activity, namely the problem of MSME actors not being aware of the importance of packaging design and the problem of not knowing how to create attractive packaging designs. Therefore, this activity was carried out with the aim of providing education to the public about the importance of packaging design and providing training on how to make good packaging. The activities carried out are in the form of outreach and training. This method is deemed appropriate to solve the problems experienced by SMEs in Sumbernangka Village. There are three stages carried out during the implementation of activities, namely the activity preparation stage, activity implementation stage and activity evaluation stage. The socialization and training activities carried out were able to increase participants' understanding of packaging design. Apart from that, this activity is also able to increase the competency of MSMEs in Sumbernangka village in creating packaging designs using the Canva application.
Adaptation of Internet of Things Technology to Measure Energy Consumption Levels to Reduce Ergonomics-Based Work Accidents Berlianty, Intan; Soejanto, Irwan; Titisariwati, Indun; Nursubiyantoro, Eko; Arifin, Miftahol
Jurnal Ilmiah Teknik Industri Vol. 22, No. 2, December 2023
Publisher : Department of Industrial Engineering Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jiti.v22i2.22561

Abstract

This research focuses on applying Internet of Things (IoT) technology to measure energy consumption levels to reduce work accidents based on ergonomics. Work accidents caused by ergonomic factors, such as physical fatigue and discomfort, can be overcome by understanding and managing energy consumption in the work environment. Comparisons made between IoT-based approaches and traditional methods, such as manual observation and periodic evaluation, are often less efficient and unresponsive to changes in the dynamic work environment.The research methodology consists of three main stages. First, design and implement an IoT system involving intelligent sensors to measure energy consumption and ergonomic factors. Second, real-time data collection by analyzing data using artificial intelligence algorithms. Third, performance comparison between IoT-based and traditional methods through field trials and statistical analysis. The research results are expected to provide new insights regarding the effectiveness and efficiency of IoT technology in managing the risk of work accidents based on ergonomics. Future implications of this research include the potential for widespread use of IoT technology in various industrial sectors to improve worker safety and well-being. In addition, this research can pave the way for developing more sophisticated technological solutions tailored to the specific needs of each sector.
Cucumber Disease Image Classification with A Model Combining LBP and VGG-16 Features Arifin, Miftahol; Yuniarti, Anny; Suciati, Nanik
International Journal of Robotics and Control Systems Vol 4, No 3 (2024)
Publisher : Association for Scientific Computing Electronics and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijrcs.v4i3.1529

Abstract

Cucumber (Cucumis sativus) is a significant horticultural crop worldwide, highly valued for both fresh consumption and processing. However, cucumber cultivation faces challenges due to diseases that can substantially reduce yield and quality. Diseases like leaf spots, stem wilt, and fruit rot are caused by pathogens including viruses, bacteria, and fungi. Traditionally, disease detection in cucumbers is performed manually, which is time-consuming and inefficient. Therefore, developing machine vision-based models using Deep Learning (DL) and Machine Learning (ML) for early disease detection through image analysis is crucial for assisting farmers. While many studies on plant disease classification using various DL and ML models show optimal results, research on cucumbers has mostly focused on leaf diseases. This study aims to optimize cucumber disease image classification by developing a model that combines Local Binary Pattern (LBP) texture features and VGG-16 convolutional features. The dataset used, Cucumber Disease Recognition Dataset consists of 8 classes of cucumber plant disease images covering leaves, stems, and fruits. This study classifies cucumber plant disease images using Random Forest (RF) combined with LBP texture features and VGG-16 visual features and compares its performance with models using VGG-16, LBP+RF, and VGG-16+RF on the same dataset. The results show that the proposed model achieved a precision of 84.7%, recall of 84%, F1-Score of 83.8%, and accuracy of 84%. These results outperform the comparative models, demonstrating the effectiveness of the combined approach in classifying cucumber plant diseases.
The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia Arifin, Miftahol; Purwanto, Edy; Hafidhah
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1410

Abstract

MSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage.
A Novel Hybrid Model for Disaster Relief: Combining Operational Cost Minimization and Priority-Based Resource Allocation Arifin, Miftahol; Uswatun Kasanah, Yulinda; Noor Qisthani, Nabila; Hidaytuloh, Syarif
Jurnal Teknik Vol 22 No 2 (2024): Jurnal Teknik
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37031/jt.v22i2.548

Abstract

Humanitarian logistics plays a crucial role in disaster management, yet it faces persistent challenges in ensuring equitable and efficient aid distribution. These challenges include high operational costs, inequitable resource allocation, and limited adaptability to dynamic disaster conditions. Existing models, either cost-based or priority-based, fail to balance these competing demands effectively. This research addresses this gap by developing a hybrid multi-objective optimization model that integrates cost minimization and priority-based resource allocation. The primary objective of this study is to optimize aid distribution in disaster-affected regions, ensuring both efficiency and fairness. The model employs a quantitative research approach, leveraging mathematical programming to simulate disaster scenarios. Key variables include operational costs, delivery times, demand levels, and priority rankings, collected from hypothetical disaster data. The results reveal that the hybrid model significantly outperforms conventional approaches. It achieves up to a 15% reduction in operational costs and a 25% improvement in aid coverage for high-priority regions. Furthermore, it balances resource allocation effectively across regions with varying levels of need. The discussion emphasizes the model's adaptability and scalability, offering practical solutions for disaster relief operations. In conclusion, the hybrid model presents a robust framework for humanitarian logistics, addressing inefficiencies and inequities in aid distribution. This research impacts policy-making and operational planning, paving the way for more effective disaster management strategies.
ANALISIS PENERAPAN AKUNTANSI SYARIAH BERDASARKAN PSAK 102 PADA PEMBIAYAAN MURABAHAH DI KSPPS SIBISA AL-KHAIRAT Rahman, Fadali; Fata, Fahrul; Arifin, Miftahol
Prosiding Pengabdian Ekonomi dan Keuangan Syariah Vol. 1 No. 1 (2023): Prospeks
Publisher : LP2M IAI AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/pps.v1i1.253

Abstract

KSPPS SIBISA Al-Khairat Pamekasan menawarkan produk yang tidak jauh berbeda dengan lembaga keungan yang lain, hanya saja KSPPS SIBISA Al-Khairat Pamekasan memiliki produk unggulan yang paling banyak digemari oleh anggota yakni produk pinjaman dana dengan akad murabahah. Penelitian ini bertujuan untuk mengetahui kesesuaian penerapan pembiayaan murabahah pada Di KSPPS SIBISA Al-Khairat Pamekasan dengan PSAK 102. Penelitian ini termasuk dalam jenis penelitian kuantitative dengan menggunanakan metode analisis laporan keuangan tahun 2016. Hasil penelitian menunjukkan bahwa penerapan akuntansi syariah berdasarkan PSAK 102 pada pembiayaan murabahahDi KSPPS SIBISA Al-Khairat Pamekasanyakni ada sepuluh kategori menjadi perbandingan yakni koperasi hanya menyediakan pembiayaan murabahah dengan pesanan, koperasi hanya menerapkan pembayaran secara tangguh, uang diakui sejumlah yang diterima dan diakui sebagai pengurang piutang, Jika koperasi mendapat diskon dari pihak ketiga (pemasok) maka mengurangi harga perolehan dan pencatatan diskon yang didapatkan tidak dicatat secara terpisah. Jika akad murabahah tidak melebihi satu tahun maka keuntungan diakui pada saat penyerahanaset murabahah. Jika akad murabahah melebihi satu tahun maka keuntungan dikategorikan berdasarkan tingkat resikonya. Dalam hal pengungkapan yang dilakukan harus sesuai dengan PSAK 102 tentang Penyajian Laporan Keuangan Syariah namun harga perolehan persediaan murabahah tidak diungkapkan secara terperinci. Piutang murabahah akan disajikan sesuai dengan nilai bersih yang telah direalisasikan , yakni saldo piutang murabahah dikurangkan dengan penyisihan kerugian piutang. Margin murabahah tangguhan disajikan sebagai pengurang piutang murabahah.
The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia Arifin, Miftahol; Purwanto, Edy; Hafidhah
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1410

Abstract

MSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage.
PENGUATAN NILAI PANCASILA MELALUI KOMIK SEJARAH PANCASILA PADA KELAS TINGGI DI SDN BABALAN SUMENEP Punggeti, Ratna Novita; Arifin, Miftahol
ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Vol 6 No 1 (2022): FEBRUARI
Publisher : UNIVERSITAS MUHAMMADIYAH SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/else.v6i1.12144

Abstract

Penelitian ini bertujuan untuk Menguatkan Nilai Pancasila melalui Komik Perumusan Pancasila Pada Kelas Tinggi yakni kelas 6 SDN Babbalan Sumenep. Metode penelitian yang digunakan adalah deskriptif kuantitatif yang bermaksud guna menguraikan dan menjelaskan suatu kejadian fenomena dengan menggunakan angka prosentase yang menggambarkan karaktersitik subjek yang diteliti. Teknik pengumpulan data pada penelitian ini berupa angket respon siswa dan hasil belajar siswa yang disebarkan sebelum dan sesudah membaca Komik Perumusan Pancasila pada responden. Teknik analisis data didapatkan dari prosentase angket respon siswa dan hasil tes soal yang diberikan kepada siswa guna mengukur tingkat pemahaman siswa tentang proses perumusan Pancasila setelah siswa membaca Komik Perumusan Pancasila. Siswa kelas enam SDN Babbalan yang berjumlah 20 siswa, memberikan respon positif melalui hasil angket yang didapatkan rata – rata keseluruhan aspek sebesar 92% yang artinya siswa memahami dan tahu proses perumusan Pancasila dari Komik Perumusan Pancasila. Dan ketuntasan dalam memahami konsep perumusan Pancasila dari Komik Perumusan Pancasila ini adalah 100% secara keseluruhan. Jadi, dapat disimpulkan bahwasanya Komik Perumusan Pancasila dapat menguatkan nilai Pancasila pada diri siswa.
MODEL KOMUNIKASI CSR PERUSAHAAN BUMN DI INDONESIA; PENDEKATAN SOCIAL NETWORK ANALYSIS Arifin, Miftahol; Hafidhah, Hafidhah; Rofik, Mohammad
J-ESA (Jurnal Ekonomi Syariah) Vol 5 No 1 (2022): Juni
Publisher : Program Studi Ekonomi Syariah IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/jesa.v5i1.1005

Abstract

Dalam bidang hubungan masyarakat, organisasi dan CEO sering menggunakan tiga platform berbeda untuk berkomunikasi dengan para pemangku kepentingan mereka: intranet perusahaan, situs web perusahaan, dan media sosial. Di antara ketiga platform ini, media sosial mungkin adalah yang paling populer. Penelitian ini bertujuan untuk membahas masalah seputar komunikasi tanggung jawab sosial perusahaan (CSR) melalui media sosial. Komunikasi tanggung jawab sosial perusahaan (CSR) menjadi semakin penting untuk meningkatkan visibilitas merek dan perusahaan itu sendiri. Media sosial mungkin merupakan platform yang sangat cocok untuk kasus ini, mengingat kemampuannya untuk mendorong dialog dan difusi konten. Penelitian ini menarik karena dilakukan pada perusahaan pelat merah (BUMN), dimana terkadang penyaluran CSR dipengaruhi oleh kebijakan pemilik saham utama yaitu pemerintah. Sehingga dengan demikian pola komunikasi CSR juga dimungkinkan terdapat perbedaan dengan perusahaan lainnya Penulis melakukan analisis konten pada halaman Twitter, dari perusahaan tersebut. Ini dilakukan untuk menilai ruang lingkup interaksi antara organisasi dan para pemangku kepentingannya. Langkah pertama dalam pengumpulan data adalah mengidentifikasi profil Twitter dari semua perusahaan. Kemudian melakukan analisis SNA (Social Network Analysis) untuk mengetahui pola komunikasi dan interaksi pemangku kepentingan dengan perusahaan. Hasil studi menunjukkan bahwa perusahaan yang BUMN yang diamati kurang melakukan komunikasi CSR pada media Twitter yang dikelolanya. Konten terkait pemasaran lebih mendominasi dibandingkan dengan posting yang berisi CSR. Temuan juga menyimpulkan bahwa perusahaan BUMN belum secara serius mengelola media sosial Twitter sebagai platform untuk komunikasi CSR degan segenap stakeholder. Studi ini memberikan wawasan penting pada aspek-aspek penting dari komunikasi tentang masalah CSR di situs jejaring sosial seperti Twitter dan membuat beberapa rekomendasi praktis untuk perusahaan.