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All Journal Jurnal Pilar Nusa Mandiri J-SAKTI (Jurnal Sains Komputer dan Informatika) INTI Nusa Mandiri Jurnal AbdiMas Nusa Mandiri Vivabio : Jurnal Pengabdian Multidisiplin Majalah Ilmiah UPI YPTK Indonesian Journal of Society Engagement (IJSE) Kontigensi: Jurnal Ilmiah Manajemen J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Golden Ratio of Human Resource Management Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Annals of Human Resource Management Research Jurnal Pariwisata, Bisnis Digital dan Manajemen
Instianti Elyana, Instianti
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Mathematics Physics Public Health Social Sciences Other

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PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS WANITA DI KOTA DEPOK Wurikinasih, Diajeng; Elyana, Instianti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7483

Abstract

The fashion industry has undergone substantial growth driven by evolving consumer preferences, wherein buyers increasingly prioritize not only product functionality but also aesthetic design and a strong brand image. This research seeks to examine how perceptions of brand identity and structural attributes of the product shape consumer buying behavior. decisions for women’s handbags in Depok City, offering scholarly contribution by assessing these variables both individually and collectively. The research employed a quantitative approach using non-probability targeted sampling, where information was obtained from individuals aligned with the predetermined qualifications related to handbag purchases. The findings reveal that 59.5% of purchasing decisions are explained by brand image and product design, with brand image contributing 3.496 and product design contributing 4.452, indicating that product design serves as the most influential determinant. These results underscore the importance for industry practitioners to prioritize design innovation aligned with prevailing market trends while simultaneously strengthening brand image to enhance consumer purchase decisions.
Determinants of SME tax compliance: The intervening role of tax awareness in Jakarta Rusiyati, Sri; Mulyanti, Kurniawati; Elyana, Instianti; Ichwani, Tia
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.3814

Abstract

Purpose: This study examines the determinants of tax compliance among Small and Medium Enterprises (SMEs) in DKI Jakarta by testing tax awareness as an intervening variable. Research Methodology: This research was conducted in DKI Jakarta, Indonesia, using a quantitative approach. Primary data were collected using a structured questionnaire administered to SME taxpayers. The conceptual model is grounded in Attribution Theory, the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), and Institutional Theory. This study evaluates the effects of tax knowledge, e-filing tax systems, tax authority service quality, and tax law enforcement on tax awareness and compliance. Data were analyzed using Partial Least Squares structural equation modeling (PLS-SEM) with dedicated PLS-SEM software (brand/version not specified). Results: The findings indicate that tax knowledge, the e-filing tax system, tax authority service quality, and tax law enforcement have positive and significant direct effects on tax awareness and compliance. Tax awareness also has a positive and significant effect on tax compliance and mediates the relationship between the four antecedent factors and tax compliance. Conclusions: Strengthening SME tax compliance requires improvements in knowledge, digital tax processes, service quality, and enforcement, while tax awareness functions as a key mechanism linking these factors to compliance Limitations: This study uses cross-sectional, self-reported survey data from SMEs in one province, which may limit generalizability and causal inference. Contribution: This study integrates behavioral, technological, and institutional perspectives and provides practical input for the Directorate General of Taxes to enhance voluntary awareness-based compliance among SMEs.
PKM PENDAMPINGAN DIGITALISASI SEKOLAH SMPIT AJIMUTU GLOBAL INSANI TAMBUN UTARA-BEKASI BERBASIS ARTIFICIAL INTELLIGENCE Saryoko, Andi; Aziz, Faruq; Elyana, Instianti; Rizky, Mhd; Junior, Mario Christian
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.7399

Abstract

Digital transformation in education is inevitable; however, many schools such as SMPIT Ajimutu Global Insani still face challenges in adopting technology. The main issue lies in the manual learning evaluation process, which leads to teacher time inefficiency and limited question variation, ultimately affecting learning quality. This community service program aims to bridge the digital gap by implementing an Artificial Intelligence (AI)-based solution. The novelty of this initiative lies in the use of the Question Maker Application (QUMAA)—an innovative tool that automates question generation and includes a question difficulty analysis feature, offering a comprehensive approach to digitizing school evaluation systems. The program was carried out through a participatory method consisting of five stages: needs assessment, application development, intensive training and mentoring for teachers, implementation and evaluation, as well as monitoring and sustainability planning. The results showed that the learning evaluation process was successfully digitized, with teachers’ ability to understand and use AI increasing by more than 50%, and question preparation time reduced by up to 50%. This program not only facilitated technology transfer but also empowered teachers and strengthened the school institution. The implementation of the AI-based QUMAA proved effective in improving efficiency and quality in learning evaluation. Furthermore, this model can be replicated in other schools as a concrete contribution to achieving the SDGs in education, emphasizing the need for ongoing support and funding to sustain digital innovation in the education sector.
PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS WANITA DI KOTA DEPOK Wurikinasih, Diajeng; Elyana, Instianti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7483

Abstract

The fashion industry has undergone substantial growth driven by evolving consumer preferences, wherein buyers increasingly prioritize not only product functionality but also aesthetic design and a strong brand image. This research seeks to examine how perceptions of brand identity and structural attributes of the product shape consumer buying behavior. decisions for women’s handbags in Depok City, offering scholarly contribution by assessing these variables both individually and collectively. The research employed a quantitative approach using non-probability targeted sampling, where information was obtained from individuals aligned with the predetermined qualifications related to handbag purchases. The findings reveal that 59.5% of purchasing decisions are explained by brand image and product design, with brand image contributing 3.496 and product design contributing 4.452, indicating that product design serves as the most influential determinant. These results underscore the importance for industry practitioners to prioritize design innovation aligned with prevailing market trends while simultaneously strengthening brand image to enhance consumer purchase decisions.
Co-Authors Aan Rahman Andi Saryoko Andini, Siwi Putri Aziz, Faruq Candrasari, Ati Daryati, Elisabeth Isti Dwiyogo, Santos Winarso Erna, Maria Agustina Fitri, Evita Givan, Bryan HANAFI EKO DARONO Ichwani, Tia Ida Ayu Putu Sri Widnyani Ida Zuniarti, Ida Junior, Mario Christian Kanaya Salsabila Setiawan Karlina, Eulin Kurniawati Mulyanti Kurniyawantoro, Kurniyawantoro Lawrence Adi Supriyono Muhammad Yusuf Mulyadi, Hary Nakdin Satria Firmansya Nelfianti, Fera Nugraha, Siti Nurhasanah Nur Khofifah Nur Sulistyowati, Daning nyoman suardhita, nyoman Putri, Keysha Aeletta Ramadhan, Aditya Rian Rini Martiwi Rizky, MHD Saeda, Ida Saputra, Bagas Eka Sarah Khairunnisa Budiyanto Sri Rusiyati Tati Mardiana, Tati Wadu, Novita M Kana Wurikinasih, Diajeng