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Yayu Sri Rahayu, Yayu Sri
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PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DISCOVERY TOUR & TRAVEL: Digital Marketing Rahayu, Yayu Sri; Maulyan, Feti Fatimah; Riswan; Angliawati, Ria Yuli
Service Management Triangle: Jurnal Manajemen Jasa Vol 6 No 2 (2024): Jurnal Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsj.v6i2.2002

Abstract

Dengan semakin berkembangnya teknologi digital, perusahaan pariwisata dituntut untuk tidak hanya mengandalkan strategi pemasaran konvensional, tetapi juga memanfaatkan potensi digital marketing. Selain itu, kualitas pelayanan yang baik tetap menjadi faktor penting dalam mempertahankan kepuasan konsumen. Penelitian ini akan mengkaji bagaimana kedua variabel tersebut saling berinteraksi dan memberikan kontribusi terhadap kepuasan pelanggan, dengan fokus pada perusahaan Discovery Tour & Travel. Penelitian ini menggunakan penelitian kuantitatif deskriptif verifikatif dengan analisis regresi linear berganda, melalui teknik sampling non probability dengan teknik purpoisve sampling. Menggunakan 100 responden pada konsumen discovery tour & travel (konsumen yang sudah menggunakan jasa discovery tour & travel lebih dari 2 kali) melalui bantuan software SPSS 26.0. Hasil penelitian menunjukan Digital Marketing sesuai dengan harapan konsumen, hasil penelitian ini merekomendasikan agar pihak travel lebih memperhatikan pelayanan yang sudah dijanjikan kepada konsumen atau pelanggan sehingga dapat meningkatkan kepuasan konsumen
Manajemen Kepala Sekolah Dalam Optimalisasi Pemanfaatan Platform Merdeka Mengajar Rahayu, Yayu Sri; Pristy, Marlin; Yuliawati, Yuyun; Anwar, Ridwan; Rostini, Deti; Wasliman, Eva Dianawati
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol. 12 No. 1 (2024): April
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v12i1.10466

Abstract

Abstract: One of the efforts of the Ministry of Education and Culture to support the implementation of the Merdeka curriculum is to carry out a learning transformation process, with one focus being digital transformation. So the Merdeka Mengajar Platform, known as PMM, is an application that is expected to be able to support the development of the competencies of educators and education staff in Indonesia. This research discusses the Principal's efforts to optimize the use of the Merdeka Mengajar Platform (PMM) at Al-Ma'moen High School as a response to the learning crisis after the Covid-19 pandemic. In this case, school principals must implement appropriate management so that the use of digital transformation, especially in the Merdeka Mengajar Platform, can be optimal. The aim of this research is to obtain an overview of the principal's management in increasing the optimization of the use of PMM at Al-Ma'moen High School. This research uses a qualitative approach with a case study method. The results of data analysis show that the school principal's managerial leadership in increasing the optimization of the use of the Merdeka Mengajar Platform has been quite effective. The school principal has carried out these management functions, so that the planned program can run well and achieve the predetermined goals.Keywords: Principal Management, Digital Transformation. Abstrak: Salah satu upaya dari Kemendikbudristek untuk mendukung implementasi kurikulum Merdeka tersebut adalah melakukan proses transformasi pembelajaran, dengan fokus salah satunya adalah transformasi digital. Maka Platform Merdeka Mengajar yang dikenal dengan PMM ini menjadi aplikasi yang diharapkan mampu mendukung pengembangan kompetensi pendidik dan tenaga kependidikan di Indonesia. Penelitian ini membahas upaya Kepala Sekolah dalam mengoptimalkan pemanfaatan Platform Merdeka Mengajar (PMM) di SMA Al-Ma'moen sebagai respons terhadap krisis pembelajaran pasca-pandemi Covid-19. Dalam hal ini, kepala sekolah harus menerapkan manajemen yang tepat agar pemanfaatan transformasi digital terutama dalam Platform Merdeka Mengajar ini dapat optimal. Tujuan penelitian ini adalah untuk memperoleh gambaran tentang manajemen kepala sekolah dalam meningkatkan optimalisasi pemanfaatan PMM di SMA Al-Ma’moen. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil analisis data menunjukan bahwa kepemimpinan manajerial kepala sekolah dalam meningkatkan optimalisasi pemanfaatan Platform Merdeka Mengajar telah berjalan cukup efektif. Kepala sekolah sudah melaksanakan fungsi manajemen tersebut, sehingga program yang sudah direncanakan dapat berjalan dengan baik dan dapat mencapai tujuan yang telah ditentukan.Kata Kunci: manajemen kepala sekolah, transformasi digital.
Using a Storybook and the Four Resources Model to Foster Critical Literacy in an English as a Foreign Language Classroom Rahayu, Yayu Sri; Kusnandar, Agus; Wintarsih, Wintarsih; Widiastuti, Rizki
International Journal of Ethno-Sciences and Education Research Vol. 4 No. 2 (2024): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v4i2.618

Abstract

The ideology and social-political viewpoints of the author have an impact on their texts. Students should thus assess their reading and writing assignments from several angles and avoid taking any material at face value. However, there is still a lack of literacy practice in the EFL environment that goes beyond breaking down linguistic elements and comprehending the surface material of the texts. As a result, educators should switch from conventional literacy to critical literacy. Beyond just decoding words, critical literacy interprets them in light of their context to conclude the social, political, and ideological viewpoints expressed in the text. This research aims to determine if using a storybook and the four resources model of critical literacy may help first- semester students in the English Language Education Study Program at Universitas Bale Bandung practice critical literacy. The four resources model suggested by Luke and Freebody (1999) served as the foundation for the text discussions. Focus group interviews, classroom observations, and notebooks they kept while researching a tale were all used to gather the data. The results demonstrated that including an account and four resources help pupils strengthen their critical thinking skills. Through breaking codes exercises, discussion of the storybook during the meaning-making stage, comprehension of the story's structural elements and social function during the text-use phase, and critical discussion of the storybook, the students could identify the writer's language choice and challenge social norms. Despite its drawbacks and limitations, this research shows that critical literacy practice is feasible in EFL contexts, particularly in reading classroom.
Improving the Creativity and Competitiveness of Craft MSMEs Through HR Training and Digital Marketing Rahayu, Yayu Sri; Suparwo, Adi
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.286

Abstract

Human resource quality and digital readiness are increasingly recognized as crucial foundations for strengthening creativity and competitiveness among Micro, Small, and Medium Enterprises (MSMEs). However, many craft-based MSMEs still struggle to optimize human resource potential and adapt to technological changes in marketing, resulting in limited innovation and slow competitive growth. This study aims to analyze the influence of HR training and digital marketing on the creativity and competitiveness of craft MSMEs in Pengkolan Village, Cikidang Village, Lembang District, West Bandung Regency. A quantitative method was employed using a descriptive and verification approach, with survey-based data collected through purposive sampling of MSME actors. Data were analyzed through validity and reliability testing, multiple linear regression, and the coefficient of determination using SPSS version 29. The results reveal that HR training has a significant positive effect on MSME creativity and competitiveness, indicating that improved knowledge, skills, and attitudes directly contribute to stronger innovative capacity. Digital marketing also shows a significant positive influence, demonstrating that effective online promotion enhances consumer reach, purchasing tendencies, and overall market responsiveness. Together, HR training and digital marketing explain 67.4% of the variation in MSME creativity and competitiveness, indicating their substantial combined contribution. These findings imply that strengthening human resource development and digital marketing adoption is essential for advancing the innovation capabilities and long-term competitiveness of craft MSMEs.
Co-Authors -, bahruzin Adi Suparwo Ali Amran Anwar, Ridwan Apriliyanto, Erwin Aprina, Mellyza Ardhayani, Iswi Arif Setia Sandi A. Azis, Fadli Bastaman Syah Bulan, Deanty Rumandang Devi, Sherly Berliana Elia Azizah, Elia Feti Fatimah Indarti Puji Lestari, Indarti Puji Irawan , Dedi Khaerunnisa, Dinda Kurniawan, Adang Kusnandar, Agus Laili, Ulfi Zulfa Lestari, Fipih Mawar Maula, Nizma Ma'rifatul Maulana, Taufan Yudia Maulyan, Feti Fatimah Meiliansya, Audina Nisa, Nida Aola Nitami, Dita Nugroho, Wisnu Aditya Pristy, Marlin Putra, Romi Iriandi putri, amanda Radiansyah, Rifi Rivani Rahayu, Nenden Sri Rahmi, Hayatul Ramadhani, Rizka Fauziah Ria Yuli Angliawati, Ria Yuli Riswan Rizki Widiastuti Rostini, Deti Sagala, Rifca Ledia Saputra, Yanto Sitorus, Yohana Dibita Sugiono, Darso Sulistyo Sidik Purnomo Supriadi, Devie Rienzani Suryana Suryana Syafi'i, Muhammad Syafi,i, Muhammad Ubaedillah, Hafifah Wage Ratna Rohaeni Wagiono, Wagiono Wahyuningsih, Aulia Wasliman, Eva Dianawati Wintarsih, Wintarsih Yuliawati, Yuyun Yunanto, Athaya Dzakiyyah