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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi ProTVF J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Syntax Literate: Jurnal Ilmiah Indonesia DIALEKTIKA Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Jurnal Politikom Indonesiana Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Tuturlogi: Journal of Southeast Asian Communication Jurnal Manajemen Perhotelan dan Pariwisata Komunikasiana: Journal of Communication Studies JURNAL KOMUNIKASI DAN BISNIS Jurnal Kajian Pariwisata IJCOSIN : Indonesian Journal of Community Service and Innovation Jurnal Signal Innovative: Journal Of Social Science Research SOROT: Jurnal Pengabdian Kepada Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) Triwikrama: Jurnal Ilmu Sosial AGUNA: Jurnal Ilmu Komunikasi
Maya Retnasary
Universitas Adhirajasa Reswara Sanjaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Pelatihan Business Pitching Bagi Pelaku UMKM Dalam Menarik Minat Investor S, Yulia Sariwaty; Azhar, Dimas Akhsin; Retnasary, Maya; Rahmayani, Rani; Ngare, Ferdinandus
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 5 No 1 (2025): Januari 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v4i1.1335

Abstract

Micro, Small and Medium Enterprises (in Indonesia it’s known as UMKM) are one of the pillars of the Indonesian economy, their existence contributes greatly to the national GDP. The downturn experienced by UMKM during the pandemic did not last long, many new strategies and innovations emerged to create new business ideas and opportunities. However, this is still hampered by capital problems. The government in collaboration with banks has provided access to capital assistance for UMKM players through the people's business credit policy. Several state-owned companies have also opened opportunities to provide capital loans including business assistance for UMKM as a form of Corporate Social Responsibility, but in an effort to apply for business capital loans, business actors must have the ability to convince financiers or investors about the business or business they will do. Business pitching training for UMKM was organised to provide learning for participants to be able to present and convince investors of their business ideas. The training was carried out using a seminar method for material briefing followed by a workshop as a form of practice of the material that had been received. All participants were enthusiastic about gaining knowledge from attending this training, and hoped that there would be further training that would equip them with other new knowledge.
PENGALAMAN WISATAWAN DALAM STORYTELLING WISATA HOROR BANDROS BRAGA MYSTERY Rahmawati, Dini; Retnasary, Maya; Fhaturahim, Iqbal
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101931

Abstract

Bandros Braga Mystery is a ghost tour conducted on Thursday night. The tour walks along an abandoned old building with dark history. This research aimed to analyse tourist experience storytelling as the main component. This is a qualitative research using observation, interview and documentation as well as literature study. Observation was conducted by becoming the tourists. Interview used semi-structured technique and purposive sampling as the base of selecting informants. Documentation was conducted by taking pictures and literature study was conducted by reading related articles and websites references of this article. The result showed that storytelling can make tourists imagine past events in the location.  Tourists are emotionally connected to the story by feeling sad and terrified during the storytelling. Story about ghosts provides creepy feeling, although sometimes it is not well organized. Scary and tense are felt, supported by dark and cold as well as the remains and relics.
Hubungan Eksternal Remaja Pengguna Gadget Di Lingkungan Organisasi Karang Taruna Septia, Elga Dela; Retnasary, Maya
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10940

Abstract

Perkembangan gadget saat ini sangat mempengaruhi hubungan eksternal pada kalangan remaja dalam organisasi karang taruna khususnya di wilayah Kelurahan Jamika Kecamatan Bojongloa. Penelitian ini membahas tentang pengaruh gadget terhadap kualitas interaksi sosial. Dengan pendekatan deskriptif kualitatif, penelitian ini menggunakan observasi, wawancara, dan analisis dokumen untuk memahami pengaruh dari gadget terhadap hubungan eskternal pada remaja dalam organisasi Karang Taruna. Hasilnya menunjukan bahwa pengguna gadget dapat menurunkan kualitas interkasi sosial karena orang cenderung lebih fokus pada layar gadget daripada berinteraksi langsung dengan orang di sekitarnya sehingga menganggu efektifitas kegiatan Karang Taruna. Dalam hal ini penggunaan gadget ini yang berlebihan dapat mengakibatkan isolasi sosial, di mana seseorang lebih memilih berinteraksi dengan gadget daripada dengan orang di sekitarnya
Kampanye Digital Pada Instagram @hendrabrudy Melalui Lagu Anti Bullying dalam Pencegahan Bullying Mulyana, Adisha Putri Febriani; Retnasary, Maya
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11651

Abstract

Perkembangan zaman saat ini sangat mempengaruhi hubungan eksternal pada kalangan remaja dan anak-anak. Sejalan dengan perkembangan zaman, perilaku bullying juga semakin marak dan banyak terjadi. Penelitian ini membahas tentang kampanye digital pada insgram melalui sebuah lagu untuk Tindakan pencegahan bullying. Dengan pendekatan deskriptif kualitatif, penelitian ini menggunakan observasi, wawancara, dan analisis dokumen untuk memahami pengaruh dari kampanye lagu anti bullying ini. Hasilnya menunjukan bahwa kampanye digital melalui lagu antibullying ini dirasa cukup untuk menurunkan tingkat bullying pada beberapa sekolah yang sudah dikenalkan lagu ini, terutama Sekolah dimana Hendra Brudy ini mengajar
Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata Retnasary, Maya; Dewi Setiawati, Sri; Fitriawati, Diny; Anggara, Reddy
Jurnal Ilmiah Ilmu Pariwisata Vol 1 No 1 (2019): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v1i1.130

Abstract

ABSTRAK Penggunaan media sosial sebagai strategi digital marketing saat ini sudah banyak digunakan. Tetapi dalam bidang pariwisata, penggunaan media sosial lebih banyak diginkaan oleh para influencer traveler dari pada pemerintah. Pemerintah selaku pihak yang bertanggung jawab dalam mempromosikan agenda wisata, sangat diperluakn keahlian dan pengelolan khusus dari media sosial. Sayangnya tidak banyak instansi pemerintah yang aktif mengelola media sosial dalam mempromosikan pariwisatanya. Salah satu pemerintah yang aktif mempromosikan pariwisata melalui media sosial adalah pemerintah kabupaten bandung. Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana cara pemerintah daerah dalam mengoptimalkan penggunaan media sosial sebagai media promosi dari pariwisata daerah tersebut. Metode penelitian yang digunakan adalah kualitatif deskriptif. Hasil penelitian ini menjelaskan jika konten dari media sosial memiliki peran yang penting. Melalui akun instragram disparbudkab.bdg menghasilkan akun yang informatif dan persuasif. Hal tersebut tidak lepas dari proses pembentukan konten yang terorganisir dengan baik. Peran aktif pemerintah untuk melibatkan pihak yang ahli dibidang konten media sosial juga menjadi kunci kesuksesan akun disparbudkab.bdg dalam mengelola konten pariwisata di daeranya. Kata Kunci : Konten Digital, Instagram, Pariwisata. ABSTRACT The use of social media as a digital marketing strategy is now widely used. But in the field of tourism, it is more widely used by influencer travelers than the government. As the party responsible for promoting the tourism agenda, the Goverment needs special expertise and management from social media. Unfortunately there are not many government agencies that actively manage social media in promoting tourism. One of the government that actively promote tourism through social media is the Bandung regency government. The purpose of this study is to explain how local governments optimize the use of social media as a promotional medium for tourism in the area. The research method used is descriptive qualitative. The results of this study explain if content from social media has an important role. Through the instragram account disparbudkab.bdg generates an informative and persuasive account. This is inseparable from the process of forming well-organized content. The active role of the government to involve those who are experts in the field of social media content is also a key to the success of the disparbudkab.bdg account in managing tourism content in its area. Keywords: Digital Content, Instagram, Tourism.
COMMUNICATION INTER-RELIGIOUS IN THE TOLERANCE LIFE OF JAMIKA SOCIETY - BANDUNG CITY Sariwaty, Yulia; Fitriawati, Dini; Retnasary, Maya; Samiaji
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.902

Abstract

The research was conducted to find out how inter-religious harmony was built by the Jamika, Bandung society to create a good life of tolerance in the midst of social life. The research method used is a qualitative method, through a descriptive analysis approach. Data collection techniques were obtained through interviews and observations. The results of research show that communication is the key to the success of inter-religious harmony in building a life of tolerance in the midst of the diversity of Jamika residents of Bandung. Community leaders, youth leaders and different religious leaders have created a forum for friendship in strengthening tolerance that has been strong for generations. A good tolerance life in the Jamika community has received positive appreciation from the Bandung city government and the West Java provincial government, this is proven by the making of Jamika village, especially RW 04 society or better known as gang Luna gang Luna as a tolerance village to become a pilot village for residents in other areas.
Co-Authors Aditya Pratama Anggara, Reddy Annisa P Nurfadhillah Annisa Rahma Alimah Aprillina Harsa Putri Azhar, Dimas Akhsin Dasrun Hidayat Dasrun Hidayat Dimas Akhsin Azhar Dimas Akhsin Azhar Dini Rahmawati Diny Fitriawati, Diny Diny Fitriawaty Erna Yusniar Ferdinandus Ngare Ferdinandus Ngare Ferdinandus Ngare, Ferdinandus Fhaturahim, Iqbal Firmansyah, Ifan Fitriawati, Dini Gita Aurelia Avivian Iga Mauliga Mulitawati Indriyansyah, Yoggi Karlina Nadya Mahardiansyah Suhadi Mohammad Iqbal Yubiantara Muhamad Davi Satriany Saputra Mukhamad Arief Basuki Mulyana, Adisha Putri Febriani prasasti, wahyudi Putri, Aprilliana Harsa Putri, Aprilliana Harsa Rani Rahmayani Resza Suci Safitri Rio Esaputrar Rohman S, Yulia Sariwaty Samiaji Septia, Elga Dela Sri Dewi Setiawati Veny Purba Veny Purba, Veny Yelifa, Intan Rachma Yulia Sariwaty Yulia Sariwaty Yulia Sariwaty S Yulia Sariwaty S. Yulia Sariwaty Syaripudin Yulia Sariwaty, Yulia Zainur Rosidah