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KOMUNIKASI INTERPERSONAL DALAM MEMASARKAN PROGRAM CELEBRITY FITNESS KEPADA MEMBERNYA Namira Fitria; Imelda Rifayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1940

Communication is something that cannot be separated in human life because in essence humans are social creatures who need other people. Interpersonal communication is a form of communication that occurs every day in human life. Likewise in the marketing process carried out by a marketer with his clients. In this process there is a form of communication called interpersonal communication. Celebrity fitness has several programs that must be marketed to its members through a marketing. When the marketing process requires a marketer to visit members who are exercising. Then when you are marketing that is what is called interpersonal communication. Broadly speaking, the role of marketing is to market the company's products to customers. The scope of the discussion in this journal is to find out the processes and activities in interpersonal communication between marketing and members at celebrity fitness.

The Role of Management Information Systems in Human Resource Competency Development Namira Fitria; Isa Wijayanti; Ade Budi Santoso; Saiful Romadon; Kraugusteeliana Kraugusteeliana
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12764

In the era of globalisation and advances in information technology, companies or organisations are faced with increasingly fierce competition. Human Resources (HR) is one of the key factors that determine the success of a company in achieving its strategic goals. The competence of strong and qualified human resources is an important capital in increasing the competitiveness of the company. This research aims to identify and analyse how Management Information Systems (MIS) can effectively support the development of HR competencies, as well as identify factors that influence the application of MIS in the context of HR development. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results arrive at the expression that management information system plays a very important role in the development of HR competencies in various organisations and companies. It serves as a strategic tool to collect, store, manage and analyse HR-related data. With management information systems, companies can conduct efficient planning related to employee competency development, identify training needs, and monitor and evaluate the impact of competency development programmes.

Transcendental Communication as A Form of Self-Healing in The Millennial Generation Namira Fitria; Grace Heidy Jane Amanda Wattimena; Isa Wijayanti; Ade Budi Santoso; Saiful Romadon
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4901

Humans living in this world cannot be separated from life's problems and trials, which cause emotional wounds and trauma. A healing process or self-healing is needed to eliminate feelings of stress and even depression. Healing is a term used by the millennial generation today. Transcendental communication, where we communicate with God God through worship, can be a way of healing to relieve stress and depression for millennials. This research aims to determine the process of transcendental communication as a form of self-healing in the millennial generation. The research method used is a qualitative approach. Data collection techniques are FGD, observation, and in-depth interviews with informants/participants as primary data. Meanwhile, secondary data uses literature studies sourced from journals, e-books/books, and documents. This research shows that by worshiping and praying to Allah SWT, surrendering all life's problems to Him alone can make the heart and mind calm and clear.

Proses Komunikasi Intrapersonal Untuk Meningkatkan Self Worth Setelah Mengalami Toxic Relationship Pada Perempuan Dewasa Namira Fitria
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the process of intrapersonal communication to increase self worth after experiencing a toxic relationship in adult women. Intrapersonal communication which is a process of thinking by talking to oneself to contemplate how valuable and qualified we are so that self-confidence will arise. Thus a good self worth will arise in a person. The victims of toxic relationships are generally rooted in not having good self worth, they are not aware that they are valuable and do not deserve to be treated badly. The research method used is a qualitative approach. Data collection techniques are FGD, observation, and in-depth interviews with informants/participants as primary data. Meanwhile, secondary data uses literature studies sourced from journals, e-books/books and documents. The data analysis technique uses the Miles & Huberman Interactive Model. The results of this study indicate that through the process of intrapersonal communication it is able to increase good self worth thereby preventing toxic relationships from reoccurring.

Application of Media Political Economic Theory in The Kick Andy Program on Metro TV with Childfree Theme Fitria, Namira
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.5688

The phenomenon regarding Childfree has now become a Viral and Trending Topic on social media. Childfree itself is a decision for married couples who decide not to have children in their household. This decision is being widely discussed so that when this issue is broadcast on television media it has the opportunity to get high ratings. This research aims to analyze editorial in commodifying the content (commodification of content) of an event into an interesting show that is worth broadcasting and worth selling to produce a profit for the company. This research method uses a qualitative approach, with a constructivist paradigm and uses data collection methods through observation. The findings from this research are the commodification of content or issues regarding childfree. There are political economic interests carried out by capital owners so if we look at it from this point of view, it can be seen as something that was born because of the domination of one group over another group in the form of control for profit and being a capitalist agent. It is hoped that the implications of this research can enrich case studies regarding the political economy of the media. Thus, in the future the viewing public will be "media aware" and the media can be utilized as fully as possible, not only from a commercial perspective.

Dramaturgy in Interpersonal Communication of Online Dating Application Users (Tinder) in Jakarta Fitria, Namira
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7089

This research is motivated by the rise of online dating applications used by the millennial generation in Jakarta. The Tinder application is an online dating application that is quite popular with the millennial generation. In this study, the researcher used a qualitative approach by choosing the Dramaturgy theory popularized by Goffman (1959). The study examines the creation of impressions (impression management) created by Tinder application users on the front stage and backstage. This study aims to determine how impression and message management is managed by Tinder application users in interpersonal communication. From this study, there are several different impressions from what is on the front stage and back stage

KOMUNIKASI INTERPERSONAL DALAM MEMASARKAN PROGRAM CELEBRITY FITNESS KEPADA MEMBERNYA Namira Fitria; Imelda Rifayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1940

Communication is something that cannot be separated in human life because in essence humans are social creatures who need other people. Interpersonal communication is a form of communication that occurs every day in human life. Likewise in the marketing process carried out by a marketer with his clients. In this process there is a form of communication called interpersonal communication. Celebrity fitness has several programs that must be marketed to its members through a marketing. When the marketing process requires a marketer to visit members who are exercising. Then when you are marketing that is what is called interpersonal communication. Broadly speaking, the role of marketing is to market the company's products to customers. The scope of the discussion in this journal is to find out the processes and activities in interpersonal communication between marketing and members at celebrity fitness.

ONLINE SHOP COMMUNICATION STRATEGY CEMEAL_AN IN MARKETING ITS PRODUCTS ON SOCIAL MEDIA Namira Fitria; Parlin Harbet
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Marketing communication strategies have an important role in the success of selling a product. Then marketing communication can also arouse and develop consumer awareness of the product/service of a business so that consumers are aware of the products/services offered. The purpose of this study is to find out how the marketing communication strategy carried out by online shops Cemeal_an in marketing their products on Instagram. Descriptive qualitative research is research using the case study method (case study). The results of this study show that the marketing communication strategies carried out by Cemeal_an through Instagram social media are proven not all to meet the existing marketing mix, but their consumers know the information about the product quite clearly. The selection of media used should be more optimized and support marketing communication activities in other ways so that the application of marketing communication can run more to keep up with the development of a very modern era like today.

REPRESENTATION OF JAVANESE CULTURE IN THE RELIGIOUS FILM WHEN LOVE IS PRAISE 2 (Semiotic Analysis of Charles Sander Pierce) Ido Afriadi; Namira Fitria; Parlin Harbet; Sanika Sembiring
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is a research that analyzes Javanese cultural values in the religious cinema film When Love Recites Tasbih 2. The formulation of the problem in this research is what are the signs and meanings that represent Javanese cultural values in the cinema film When Love Recites Tasbih 2. This research uses data analysis, namely the meaning of symbols as a semiotic study. The method used is a qualitative descriptive method that shows the results of the research that emphasizes meaning rather than generalization. The data in this study presents verbal texts and nonverbal texts. Verbal texts are in the form of writing and speaking, while nonverbal texts are in the form of images or settings contained in the film. As for the data collection technique, the researcher used the note-taking technique in the form of (1) watching the film, (2) noting the things needed, (3) collecting (screen capture), (4) selecting, and (5) analyzing to obtain conclusions. The researcher used Charles Sanders Pierce's semiotic study by focusing on the meaning of symbols as the data obtained. Furthermore, the data was analyzed to obtain the cultural values contained in the film. The researcher found 4 images and narratives that contain symbolic meanings related to Javanese cultural elements. Researchers found cultural values in the form of words and locations in Central Java.

Representasi Makna Perempuan Kuat pada Film Bolehkah Sekali Saja Kumenangis Intania Berliany Utami; Nyoman Suardhita; Namira Fitria
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 2 No. 5 (2025): September : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v2i5.929

This study analyzes the representation of the meaning of strong women in the main character, Tari, in the film Bolehkah Sekali Saja Ku Menangis using Roland Barthes' semiotic theory. The film emotionally depicts Tari’s life journey, from psychological pressure and harsh treatment within the family to the long process of rediscovering her true identity. Despite emotional wounds, Tari shows resilience and strength to rise. This study aims to identify how the meaning of a strong woman is constructed through cinematic elements such as visuals, dialogues, body expressions, and symbols in the film. Using a qualitative approach with Barthes' semiotic theory, the analysis focuses on the relationship between signs, denotative meaning, and connotative meaning in key scenes. Data was collected through in-depth observation and sign analysis of scenes that portray Tari's struggle, perseverance, and emotional transformation. The findings show that Tari represents a strong woman not only through physical endurance but also emotional resilience, self-empowerment, mental health awareness, and the courage to seek support. The film delivers a message about the importance of mental strength and women's courage in fighting for their rights and freedom. This study is expected to enrich the study of the representation of strong women in the media.

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