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CAN WOM (WORD OF MOUTH) BEAT E-WOM (ELECTRONIC-WORD OF MOUTH) ON THE DECISION TO VISIT AMPERA 2 TAK RESTAURANT, BINTARO BRANCH? Nurbaeti Nurbaeti; Himawan Brahmantyo
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.913 KB) | DOI: 10.31955/mea.v6i3.2553

Abstract

This study aims to determine how much influence WOM and E-WOM have on the decision to visit Ampera 2 Tak Restaurant Bintaro Branch. This type of research is descriptive with a quantitative approach and multiple regression analysis methods. Data collection techniques by distributing questionnaires. The population in this study were all consumers who visited the Ampera 2 Tak Veteran Bintaro Restaurant. At the same time, the sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling. The results show that E-WOM is far superior in influencing product sales than WOM because of the greater reach of E-WOM than WOM which connects many people without geographical boundaries so that it has power, also has many opportunities to exchange information via any internet site and social media for free. Suggestions for the Ampera 2 Tak Veteran Bintaro Restaurant to improve product and service quality so that consumers feel satisfied and make positive comments on social media.
INVENTARISASI FASILITAS WISATA DALAM MENDUKUNG PENGEMBANGAN DESTINASI WISATA SUNGAI JANIAH KANAGARIAN TABEK PANJANG DI KECAMATAN BASOKABUPATEN AGAM Hendri Azwar; Himawan Brahmantyo
Ensiklopedia of Journal Vol 1, No 3 (2019): Vol 1 No 3 Edisi 2 April 2019
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.137 KB) | DOI: 10.33559/eoj.v1i3.1539

Abstract

This study aims to identify and analyze tourist facilities at the Sungai Janiah Tourism Destination, Baso Sub-district, Agam Regency. This research uses a qualitative approach with a SWOT analysis. Data collection techniques through interviews, observation, and documentation. Data were analyzed qualitatively, including reduction, presentation, and conclusion drawing. The results showed that the potential for developing tourist facilities in this tourist destination is the utilization of community houses and traditional houses as homestays. Developing restaurants by utilizing community land and existing buildings with investors' help, creating regional souvenirs, renovating souvenir sales places, improving public facilities such as toilets, seating, parking lots, and public areas, and improving their cleanliness. Finally, the collaboration of all elements in fostering managers and the community to realize comfortable tourist facilities for tourists.Keywords: Tourism Facilities; Tourism Destinations.
Analysis of The Effect of Push Factors and Pull Factors on Tourists’ Revisit Intention To Pahawang Island, Pesawaran District, Lampung Province Marmaiyatno; Himawan Brahmantyo; Sri Mariati
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.167

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis bagaimana motivasi tarik menarik serta pengaruhnya terhadap keinginan wisatawan untuk kembali ke Pulau Pahawang. Metode Penelitian :  Penelitian menggunakan pendekatan kuantitatif, Populasi penelitian ini adalah wisatawan yang datang ke Pulau Pahawang periode tahun 2019 dengan sampel sebanyak 100 responden. Pengambilan sampel menggunakan teknik Incidental Sampling. Kuesioner diuji validasi dan reliabilitasnya, serta uji asumsi klasik untuk memenuhi persyaratan dengan menggunakan Regresi Linier sebagai alat analisis. Hasil dan Pembahasan : Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa motivasi baik faktor pendorong maupun faktor penarik berpengaruh signifikan dan positif terhadap minat berkunjung kembali. Implikasi: Memahami bagaimana faktor pendorong dan faktor penarik pada niat berkunjung kembali dapat memberikan masukan bagi dinas pariwisata dan Pengelola Destinasi Pariwisata khususnya di Pulau Pahawang, penelitian ini memiliki implikasi teoretis dan praktis .             Kata kunci: Faktor Pendorong, Faktor Penarik, Revisit Intention, Pulau Pahawang .
ANALISIS PENGARUH CITRA DESTINASI TERHADAP MINAT KUNJUNGAN ULANG WISATAWAN MUDA KE THE LODGE MARIBAYA, BANDUNG Julita Julita; Derizal Derizal; Budy Suyanto; Arafah Willy; Rahmat Ingkadijaya; Himawan Brahmantyo; S. Pantja DJati
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1400

Abstract

AbstrakMeningkatnya kunjungan wisatawan merupakan salah satu tingkat keberhasilan suatu daerah/negara karena akan mampu meningkatkan pendapatan daerah/Negara. Wisatawan muda lebih banyak berkunjung ke suatu daerah dan diharapkan adanya kunjungan ulang ke objek wisata. Penelitian ini menganalisis pengaruh citra destinasi terhadap minat kunjungan ulang wisatawan muda ke The Lodge Maribaya. Citra destinasi dilihat dari dua aspek yaitu cognitive image dan affective image. Metode yang digunakan adalah  pendekatan Partial Least Square (PLS)  yang memanfaatkan PLS-SEM atau Structural Equation Modelling untuk mengukur dan menganalisis hubungan antar variabel. Dari 12 indikator yang digunakan diperoleh 60 responden minimal yang digunakan dan diambil 126 responden untuk mengurangi kesalahan terjadi. Teknik pengambilan sampel adalah teknik non-probability sampling dengan convenience sampling dengan kriteria wisatawan muda yang pernah berkunjung ke The Lodge Maribaya.  Hasil menunjukkan bahwa sebesar 73,8% variabel citra destinasi signifikan mempengaruhi minat kunjungan ulang wisatawan muda ke The Lodge Maribaya. Cognitive image maupun affective image pada citra destinasi The Lodge Maribaya signifikan berpengaruh terhadap minat kunjungan ulang wisatawan muda yang ditandai dari nilai t-hitung lebih besar dari t tabel.Kata Kunci: citra destinasi, cognitive image, affective image, minat kunjungan ulang AbstractIncreasing tourist visits is one of the success rates of a region/country because it will be able to increase regional/country income. Young tourists visit an area more and it is hoped that there will be repeat visits to tourist objects. This study analyzes the effect of destination image on the interest of young tourists to revisit The Lodge Maribaya. Destination image is seen from two aspects, namely cognitive image and affective image. The method used is the Partial Least Square (PLS) approach which utilizes PLS-SEM or Structural Equation Modeling to measure and analyze the relationships between variables. The number of respondents is 126 respondents based on non-probability sampling technique with convenience sampling. The results show that 73.8% of the destination image variable significantly influences the interest of youth travelers to revisit The Lodge Maribaya. Cognitive image and affective image on the destination image of The Lodge Maribaya has a significant effect on the interest of young tourists to revisit as indicated by the t-count value which is greater than t table.Kata Kunci: citra destinasi, cognitive image, affective image, minat kunjungan ulang
Pengaruh Penerapan Experiential Marketing dan Perilaku Tamu Terhadap Minat Staycation Dimoderasi Oleh Persepsi Risiko Pada Masa Pandemi Covid-19 Natalia, Dessy; Brahmantyo, Himawan; Muhardiansyah, Doni
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.73561

Abstract

Dampak fluktuasi tingkat hunian kamar hotel akibat pandemi Covid-19 mendorong industri perhotelan untuk mengadopsi konsep staycation sebagai alternatif. Penelitian ini mengevaluasi penerapan Experiential Marketing dan pengaruhnya terhadap Minat Staycation tamu, lalu untuk mengetahui bagaimana Perilaku Tamu berdasarkan keyakinannya dan pengaruhnya terhadap Minat Staycation serta untuk mengetahui apakah Persepsi Risiko dapat memoderasi hubungan-hubungan tersebut. Sebanyak 170 responden dipilih dengan metode non-probability sampling. Hasil analisis menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) menunjukkan bahwa Experiential Marketing dan Perilaku Tamu berpengaruh positif signifikan terhadap Minat Staycation. Selanjutnya, Persepsi Risiko memoderasi hubungan tersebut, dengan dampak negatif pada Experiential Marketing dan Minat Staycation, tetapi positif pada hubungan Perilaku Terencana dan Minat Staycation. Keragaman Minat Staycation yang dijelaskan oleh faktor-faktor tersebut mencapai 60,1% dan masuk ke dalam kategori moderate. Penelitian ini memberikan saran bagi pengelola staycation dan untuk penelitian lanjutan di bidang ini
Analisis Potensi Wisata Berbasis Budaya dengan Pendekatan Community Based Tourism (CBT) di Desa Budaya Lung Anai, Kutai Kartanegara Eman Sukmana; Himawan Brahmantyo; Tauhid Hira
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 2 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i2.122

Abstract

In 2005 Lung Anai Village was inaugurated by the Government of Kutai Kartanegara Regency as a cultural village based on the survey results and the cultural uniqueness of the Dayak Kenyah Tribe. Thus,on July 25, 2007 Lung Anai was established as a definitive village that stood alone by the Decree of the Kukar Regent No. 180,188 / HK-794/2007. The stipulation is expected to be able to boost economic development for the welfare of the community and increase the Kukar Regional Original Income (PAD) as well as to preserve the culture of Dayak Kenyah Lepoq Jalan tribes in Lung Anai Village. But in reality the goal has not been realized properly, until this year Lung Anai has not become a leading destination in Kukar. If observed in the literature, there is still a considerable gap with other cultural / tourist villages that have developed even independent in East Kalimantan. This study aims to comprehensively analyze the tourism potentials of Lung Abai village based on culture by conducting a community-based tourism (CBT) approach or community-based tourism. In addition, this research is also expected to be able to provide theoretical and technical recommendations for the Regional Government of Kutai Kartanegara District and stakeholders who have a common interest in developing the Lung Anai Cultural Village.
Analisis Daya Dukung Pada Wisata Buntu Burake, Kabupaten Tana Toraja, Provinsi Sulawesi Selatan Kaleb Yusuf Sinay; Sri Mariati; Himawan Brahmantyo; Myrza Rahmanita
Jurnal Ilmiah Pariwisata Vol 27 No 3 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i3.1623

Abstract

The Buntu Burake Destination is artificial. In the Buntu Burake area, a statue of Jesus Christ was built with a statue height of 45 meters that resembles the Christ the Redeemer Statue in Rio de Janeiro, Brazil. This study aims to analyze the carrying capacity of tourism in the tourist attraction of Buntu Burake. To achieve this goal, the authors use descriptive qualitative methods, with observations, in-depth interviews with key persons and tourists, literacy as a data collection method, and analysis using indicators of sustainable tourism development. UNWTO guidelines. The results of this study indicate that of the 29 indicators on the physical-ecological aspect, 66% was achieved, the socio-demographic aspect reached 88.5%, and the economic-political aspect was 67%. Ecological and political economy has a fairly good category. The results of the analysis of the carrying capacity of the Buntu Burake tourist destination have a value of 74% with a good enough category for sustainability. For this reason, it is necessary to improve the quality of tourism infrastructure, manage resource capabilities, and manage the impact of use to make Buntu Burake a sustainable tourism destination. Keywords: Carrying Capacity of Tourism, Sustainable Tourism
Analysis of The Effect of Push Factors and Pull Factors on Tourists’ Revisit Intention To Pahawang Island, Pesawaran District, Lampung Province Marmaiyatno; Himawan Brahmantyo; Sri Mariati
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.167

Abstract

Purpose: This study aims to analyze how the push and pull motivations and their influence on the desire of tourists to return to Pahawang Island. Research Methods: The research uses a quanlitative approach,The population of this study was tourists who came to Pahawang Island in the period 2019 with a sample of 100 respondents. Sampling used the Incidental Sampling technique. The questionnaire was tested for validation and reliability, as well as the classical assumption test to meet the requirements using Linear Regression as an analytical tool. Results and discussion: The results obtained in this study show that the motivation of both the push factor and pull factor have significant and positive influence on the interest in revisiting. Implication: Understanding how the push factors and pull factors on the intention to revisit can provide input for the tourism office and Tourism Destination Operator, especially on Pahawang Island, this research has theoretical and practical implications.             Keywords: Push Factors, Pull Factors, Revisit intention, Pahawang Island.
Analysis of Hapanasan Water Tourism Management Strategies Facing the Post-COVID-19 Pandemic Period Rambah Tengah Hulu Village, Riau Province Marini Yunita; Himawan Brahmantyo; Sri Mariati
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.6009

Abstract

The Covid-19 pandemic has had a negative impact on various tourism sectors. In the implementation of tourism destination management by Rokan Hulu Regency, strategic steps such as improving facilities, building new facilities for the convenience of tourists, supervision for compliance with health standards to reduce the spread of Covid-19, are less carried out by the management. This study aims to analyze how the management of water Hapanasan tourism destinations faces the conditions of the Covid-19 pandemic, to identify and analyze the current management of water Hapanasan, and to find out the strategy of sustainable management of water Hapanasan tourism destinations. Population is the entire hot water tourism object Rambah Tengah Hulu Village, Riau Province The sample used in this study is purposive sampling. To achieve this goal, the author uses descriptive qualitative methods, with observation, in-depth interviews with key persons, and literacy as data collection methods. The results of this study show that the management carried out did not run smoothly so that many facilities were abandoned during the pandemic, but when it was loose, managers began to repair damaged facilities and return to maintain them, and there was no sustainable management strategy after the Covid-19 pandemic. The results of this study will have implications for improving the quality of tourism infrastructure, management strategies that can be done in tourist destinations, managing human resource capabilities. All of that can make water Hapanasan a sustainable tourism destination.