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All Journal The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Frans Sudirjo
Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Frans Sudirjo; Dewi Endah Fajariana; Arnes Yuli Vandika; Unggul Sagena
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar Frans Sudirjo; Siska Jeanete Saununu; Taufik Harahapi
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1381

Abstract

This study explores the impact of an omnichannel strategy and content personalization on customer loyalty in the fashion retail industry in Makassar. Using a quantitative approach, data were collected from 60 respondents through a structured questionnaire and analyzed using SPSS version 26. The study measured the relationships between omnichannel strategy, content personalization, and customer loyalty using a Likert scale (1-5). Results from Pearson correlation and multiple regression analyses indicated significant positive relationships between omnichannel strategy and customer loyalty (r = 0.72, p < 0.01) as well as content personalization and customer loyalty (r = 0.68, p < 0.01). The regression model explained 62% of the variance in customer loyalty, confirming the combined influence of these strategies on fostering customer retention. The findings suggest that fashion retailers in Makassar can enhance customer loyalty by offering seamless omnichannel experiences and personalized content that meets individual preferences.
The Role of Food Distribution System and Product Innovation on Availability and Affordability of Functional Food in Sukabumi District Frans Sudirjo; Mitra Musika Lubis; Yana Priyana
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1449

Abstract

This study examines the role of the food distribution system and product innovation in enhancing the availability and affordability of functional foods in Sukabumi District. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale of 1 to 5. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized to analyze the relationships between variables. The results reveal that the food distribution system has a strong positive effect on affordability and a moderate effect on availability, while product innovation significantly impacts both affordability and availability, with a stronger influence on the latter. The combined explanatory power for affordability and availability demonstrates the critical interplay between distribution efficiency and innovation in ensuring functional food accessibility. These findings provide actionable insights for policymakers, producers, and distributors to address logistical and innovation-related challenges, thereby promoting sustainable food systems in the region.
The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Frans Sudirjo; Sudarsono Sudarsono; Usup Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
The Effect of Recommendation Algorithms and Provision of Digital Facilities on Purchasing Patterns and Consumer Loyalty on E-Commerce Platforms in Jakarta Frans Sudirjo; Apriyanto Apriyanto; Muhamad Ammar Muhtadi
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1692

Abstract

This study investigates the effect of recommendation algorithms and the provision of digital facilities on purchasing patterns and consumer loyalty in e-commerce platforms in Jakarta. Using a quantitative approach, data was collected from 180 respondents through a structured questionnaire utilizing a Likert scale (1-5). The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results show that recommendation algorithms have a significant positive impact on both consumer loyalty and purchasing patterns, with path coefficients of 0.454 and 0.419, respectively. Additionally, the provision of digital facilities also influences consumer loyalty (0.360) and purchasing patterns (0.405). The study found that enhancing both personalized recommendations and digital infrastructure can significantly improve customer retention and sales, emphasizing the importance of these factors for e-commerce platforms in Jakarta. The model’s R² values suggest that it explains a substantial portion of the variance in consumer loyalty (0.567) and purchasing patterns (0.580), with high predictive relevance. The findings provide practical insights for e-commerce businesses to optimize user experience and strengthen consumer relationships, contributing to improved competitive advantage in the digital market.
The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta Frans Sudirjo; Ilham Akbar Bunyamin; Slamet Sutrisno
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.835

Abstract

This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and subsequently impact purchasing decisions. These findings underscore the importance of sustainability and social responsibility in shaping consumer behavior and highlight the need for businesses to align their marketing strategies with consumer values to drive positive purchasing behavior. The study contributes to the existing literature on sustainable consumption and provides practical insights for businesses operating in emerging markets like Jakarta.
The Impact of IoT Marketing Automation and Data Quality on Increasing Sales of Fashion MSMEs in West Java Frans Sudirjo; Muhamad Ammar Muhtadi; Rival Pahrijal
West Science Social and Humanities Studies Vol. 3 No. 12 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i12.2511

Abstract

The rapid development of digital technologies has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt more advanced marketing strategies to remain competitive. This study investigates the impact of IoT marketing automation and data quality on the sales growth of fashion MSMEs in West Java. A quantitative research approach was employed using primary data collected from 250 fashion MSME owners and managers through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using SPSS version 25, applying descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that IoT marketing automation has a positive and significant effect on sales growth, demonstrating that automated and data-driven marketing activities enhance marketing efficiency and customer engagement. Data quality also shows a positive and significant effect on sales growth, highlighting the importance of accurate, complete, timely, and relevant data in supporting effective marketing and sales decisions. Furthermore, the simultaneous analysis reveals that IoT marketing automation and data quality jointly contribute significantly to explaining sales growth among fashion MSMEs. These findings suggest that successful digital transformation in MSMEs requires not only the adoption of IoT-based marketing technologies but also strong data management practices. The study provides practical insights for MSME practitioners and policymakers in designing strategies to strengthen digital capabilities and improve business performance in the fashion sector.
Experiential Marketing: Bibliometric Mapping of Consumer Engagement Frans Sudirjo; Rival Pahrijal; Rani Eka Arini
West Science Social and Humanities Studies Vol. 3 No. 12 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i12.2516

Abstract

This research explores the intellectual landscape and dynamic themes of consumer engagement with experiential marketing by undertaking a bibliometric analysis. The research, which has spanned more than two decades of research literature on Scopus, has identified the emerging trends, themes, and influential research works, thus presenting a broad picture of this area of research focus. The research results make it clear that there is an increasingly important role of immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR), social media, and other related elements that help intensify consumer engagement practices. The research work proposes a decision-making model regarding customer engagement strategy and delves into the interdisciplinary aspects of this research area, which encompasses psychology, digital media, and marketing strategy. The research work, while presenting its findings, also brings into focus the scattered nature of research work and the need to further investigate new trends and cross-discipline perspectives related to the global scenario of consumer engagement research.
Green Supply Chain Marketing: Trends and Research Evolution Frans Sudirjo; Rani Eka Arini; Salwa Aulia Novitasari
West Science Interdisciplinary Studies Vol. 4 No. 02 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i02.2665

Abstract

This study aims to map the intellectual structure, research trends, and evolution of Green Supply Chain Marketing through a bibliometric analysis of scholarly publications indexed in the Scopus database. Using VOSviewer as an analytical tool, the study examines keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country-level partnerships to identify dominant themes and emerging research directions. The findings reveal that the field has evolved from an operational focus on environmental management and green manufacturing toward a strategic integration of marketing, sustainability, and supply chain management. Core research clusters highlight the growing importance of green marketing strategies, decision making, and sustainability-driven innovation in shaping competitive advantage. Overlay analysis indicates that recent studies increasingly emphasize consumer attitudes, government roles, and strategic marketing approaches, reflecting a shift toward market-oriented sustainability practices. Collaboration analysis shows that China and India serve as major contributors to global research output, while cross-institutional collaboration remains relatively fragmented, suggesting opportunities for broader interdisciplinary engagement. Overall, the study provides a comprehensive overview of the development and future trajectory of Green Supply Chain Marketing research and offers insights for scholars and practitioners seeking to align environmental responsibility with marketing and supply chain performance.
Green Supply Chain Marketing: Trends and Research Evolution Frans Sudirjo; Rani Eka Arini; Salwa Aulia Novitasari
West Science Interdisciplinary Studies Vol. 4 No. 02 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i02.2665

Abstract

This study aims to map the intellectual structure, research trends, and evolution of Green Supply Chain Marketing through a bibliometric analysis of scholarly publications indexed in the Scopus database. Using VOSviewer as an analytical tool, the study examines keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country-level partnerships to identify dominant themes and emerging research directions. The findings reveal that the field has evolved from an operational focus on environmental management and green manufacturing toward a strategic integration of marketing, sustainability, and supply chain management. Core research clusters highlight the growing importance of green marketing strategies, decision making, and sustainability-driven innovation in shaping competitive advantage. Overlay analysis indicates that recent studies increasingly emphasize consumer attitudes, government roles, and strategic marketing approaches, reflecting a shift toward market-oriented sustainability practices. Collaboration analysis shows that China and India serve as major contributors to global research output, while cross-institutional collaboration remains relatively fragmented, suggesting opportunities for broader interdisciplinary engagement. Overall, the study provides a comprehensive overview of the development and future trajectory of Green Supply Chain Marketing research and offers insights for scholars and practitioners seeking to align environmental responsibility with marketing and supply chain performance.
Co-Authors Alfa Santoso Budiwidjojo Putra Andi Sabirin Baso Andri Triyantoro Anggraini Syahputri Apriyanto Apriyanto Arini Novandalina Arnes Yuli Vandika Chevy Herli Sumerli Darmiono Darmiono Dewi Endah Fajariana, Dewi Endah Eva Yuniarti Utami Faridah Faridah Gatot Wijayanto Halek Mu'min Haqibul Mujib Ilham Akbar Bunyamin Josua Sahala Marjuki Marjuki Mitra Musika Lubis Muhamad Ammar Muhtadi Ni Komang Mela Tri Utari Rani Eka Arini Rival Pahrijal Sainul Hamid Salwa Aulia Novitasari Siska Jeanete Saununu Slamet Sutrisno Souisa, Wendy Sudarsono . Taufik Harahapi Tirta Yoga Unggul Sagena Usup Usup Wahyuni Sri Astutik Yana Priyana Yusup Yusup Zahrotul Uyun Zainal Abidin