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All Journal Sosiohumaniora Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal SOLMA Jurnal Kajian Peradaban Islam Sospol : Jurnal Sosial Politik Jurnal Caksana: Pendidikan Anak Usia Dini Child Education Journal Jurnal Teknologi dan Bisnis Jurnal Kajian Peradaban Islam Edukasia: Jurnal Pendidikan dan Pembelajaran Research and Development in Education (RaDEn) Jurnal Mutiara Pendidikan Warta LPM Jurnal Penelitian Tindakan Kelas Revenue Journal: Management and Entrepreneurship Tasharruf : Journal of Islamic Economics and Business AJCD
Rd. Heri Solehudin
Universitas Muhammadiyah Prof. Dr. Hamka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal SOLMA

 1 
Edukasi Inovasi Bisnis untuk Pelaku UMKM di Masa Post Pandemi Covid-19 Rd. Heri Solehudin; Rudy Gunawan; Ulumuddin; Abdul Kodir; Aqiq Muttaqin; Lalu M. Tolkhah; Choirul Mahfuddin
Jurnal SOLMA Vol. 12 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i2.12049

Abstract

Background: In the current era, many people are faced with various conveniences on various platforms that are provided to obtain something without having to go to the seller's place or to the shop. One type of business that is in great demand or is often used on various digital platforms, namely the convenience of frozen food. Method: Qualitative method, while the data collection method uses interview techniques, direct observation. Results: This food business is also a very easy business, you could even say it's a business that can be done by everyone, even those who haven't been able to make it, it's just that it takes courage and also tenacity in managing the business like the efforts made by Mrs. Ema who opened a food business with a unique name, namely "Ceuems Frozen Food" with the business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly . hope that this name will be easily remembered by buyers or consumers besides them taste that is presented in the food. Conclusion: Mrs. Ema's business is an MSME business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly .
Edukasi Inovasi Bisnis Untuk Pelaku UMKM Di Masa Post Pandemi Covid-19 Rd. Heri Solehudin Atmawidjaja; Rudy Gunawan; Imas Fatimah; Ahmad Suraji; Wirna Bardiyanti; Ivan Sanjaya
Jurnal SOLMA Vol. 12 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i2.12337

Abstract

Pendahuluan: Kegiatan Edukasi Kewirausahaan Sebagai Penunjang Ekonomi Kreatif di Masa Pandemi Covid-19 adalah bagian dari bentuk edukasi dan pendampingan terhadap para pelaku Usaha Mikro Kecil Menengah (UMKM) terdampak Covid-19. Tujuan dari kegiatan ini adalah untuk mengedukasi pelaku UMKM untuk menginovasi bisnisnya di masa post pandemi covid-19. Metode: Metode yang digunakan, yaitu kualitatif dengan metode pengambilan data menggunakan wawancara langsung kepada pengusaha UMKM yaitu Bakso Mak Toyib, Depok. Hasil: Hasilnya, pelaku UMKM dapat menginovasi bisnisnya di masa post pandemi covid-19. Kesimpulan: Memberikan ide-ide inovasi bisnis serta teknik promosi secara digital sesuai dengan kewirausahaan modern yang mengedepankan kreativitas dan inovasi.
Edukasi Inovasi Bisnis untuk Pelaku UMKM di Masa Post Pandemi Covid-19 Rd. Heri Solehudin; Rudy Gunawan; Ulumuddin; Abdul Kodir; Aqiq Muttaqin; Lalu M. Tolkhah; Choirul Mahfuddin
Jurnal SOLMA Vol. 12 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i2.12049

Abstract

Background: In the current era, many people are faced with various conveniences on various platforms that are provided to obtain something without having to go to the seller's place or to the shop. One type of business that is in great demand or is often used on various digital platforms, namely the convenience of frozen food. Method: Qualitative method, while the data collection method uses interview techniques, direct observation. Results: This food business is also a very easy business, you could even say it's a business that can be done by everyone, even those who haven't been able to make it, it's just that it takes courage and also tenacity in managing the business like the efforts made by Mrs. Ema who opened a food business with a unique name, namely "Ceuems Frozen Food" with the business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly . hope that this name will be easily remembered by buyers or consumers besides them taste that is presented in the food. Conclusion: Mrs. Ema's business is an MSME business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly .
Edukasi Inovasi Bisnis Untuk Pelaku UMKM Di Masa Post Pandemi Covid-19 Rd. Heri Solehudin Atmawidjaja; Rudy Gunawan; Imas Fatimah; Ahmad Suraji; Wirna Bardiyanti; Ivan Sanjaya
Jurnal SOLMA Vol. 12 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i2.12337

Abstract

Pendahuluan: Kegiatan Edukasi Kewirausahaan Sebagai Penunjang Ekonomi Kreatif di Masa Pandemi Covid-19 adalah bagian dari bentuk edukasi dan pendampingan terhadap para pelaku Usaha Mikro Kecil Menengah (UMKM) terdampak Covid-19. Tujuan dari kegiatan ini adalah untuk mengedukasi pelaku UMKM untuk menginovasi bisnisnya di masa post pandemi covid-19. Metode: Metode yang digunakan, yaitu kualitatif dengan metode pengambilan data menggunakan wawancara langsung kepada pengusaha UMKM yaitu Bakso Mak Toyib, Depok. Hasil: Hasilnya, pelaku UMKM dapat menginovasi bisnisnya di masa post pandemi covid-19. Kesimpulan: Memberikan ide-ide inovasi bisnis serta teknik promosi secara digital sesuai dengan kewirausahaan modern yang mengedepankan kreativitas dan inovasi.
Strategi Pemasaran Online Usaha Mikro Kecil Menengah (UMKM) CeuEm Frozen food Di Beji Depok dalam Menghadapi Persaingan Usaha Solehudin, Rd. Heri; Gunawan, Rudy; Ulumuddin, Ulumuddin; Kodir, Abdul; Muttaqin, Aqiq; Tolkhah, Lalu M.; Mahfuddin, Choirul
Jurnal SOLMA Vol. 12 No. 3 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i3.12671

Abstract

Background: Usaha Mikro Kecil Menengah (UMKM) memiliki peran penting dalam perekonomian lokal, namun tantangan persaingan usaha yang semakin ketat menuntut adopsi strategi pemasaran yang efektif. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing UMKM dengan fokus pada strategi pemasaran online. Studi kasus dilakukan pada Ceuem Frozen food, sebuah UMKM di Beji, Depok, yang menghadapi tantangan signifikan dalam memperluas jangkauan pasar. Metode: Metode penelitian melibatkan analisis kebutuhan, pelatihan pemilik usaha, dan implementasi strategi pemasaran online melalui platform media sosial dan situs web. Evaluasi dilakukan melalui pemantauan kinerja penjualan, interaksi pelanggan online, dan survei kepuasan pelanggan. Hasil: Terjadi peningkatan yang signifikan dalam jumlah pelanggan baru dan peningkatan penjualan setelah implementasi strategi pemasaran online. Keberhasilan Ceuem Frozen food dalam menghadapi persaingan usaha di pasar lokal dapat diatribusikan pada pemanfaatan platform marketing digital, efektif media sosial, tampilan produk yang menarik, dan interaksi langsung dengan pelanggan melalui platform online. Kesimpulan: Pemahaman dan penguasaan strategi pemasaran online di kalangan pemilik UMKM, khususnya Ceuem Frozen food di Beji, Depok, merupakan faktor penting dalam keberhasilan bisnis mereka terutama dalam menghadapi persaingan bisnis di era digital.
Co-Authors Abdul Haris Abdul Kodir Abdul Kodir Ahmad Suraji Alamsyah, Taufik Andrikas, Yuliarni Aqiq Muttaqin Artha, Fuad Dwi Brar, Balraj Singh Chaedar, Al Choirul Mahfuddin EMAN SULAEMAN Erna Budiarti Erna Budiarti FARIHEN, FARIHEN Hariangwibawa, Elyasa Herni Kurniawati Herwina Herwina Herwina, Herwina Ibtihal Qomariyyah Luthfiyyah Ihsana El Khuluqo Imas Fatimah Ivan Sanjaya Jannah, Ratu Roihatul Kaibama, Bustami M. Lalu M. Tolkhah M.Kom, Ratih Maesaroh Lubis Mahfuddin, Choirul Muhammad Rafli Faishal Wardana Muttaqin, Aqiq Nita Priyanti Noor Azura Zakaria Otom Mustomi, Otom Pohan, Ary Septanauli Rahayu, Balqis Shinta Rani Darmayanti Ratna Galuh Manika Trisista Rudy Gunawan Rudy Gunawan Rudy Gunawan Safitri, Niken Dwi Septiana, Kurnia Shintarahayu, Balqis Siti Rohmah SRI RAHAYU Suharsiwi Suharsiwi Susilahati Susilahati, Susilahati Tolkhah, Lalu M. Ulumuddin Ulumuddin Ulumuddin Widyanti, Maya Wirna Bardiyanti Zamzam, Rohimi