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Journal : Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)

Analisis Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Deviana Deviana; Realize Realize; Ronald Wangdra
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance in PT Sumber Alfaria Trijaya TBK (Alfamart) partially; 2. Effect of Work Motivation on Employee Performance partially; and (3) Effect of Work Discipline and Motivation on Employee Performance Work simultaneously. Methods: Total population in this study was 138 employees and the amount of sample in this study was 138 employees, Data Collection Techniques by questionnaire, sampling technique research using sampling techniques saturated. Analysis method is Quantitative Analysis, Quantitative Analysis with Multiple Linear Regression, determination (R Square), to determine the factors that influence employee performance with the coefficient of determination in Partial (r2) and simultaneous (R2). To test the hypothesis with the t-Test (Partial) and F-Test (Simultaneously), with a significance level (α = 0.05). The results showed that the influence of the variable Work Discipline Employee Performance is equal to 0.537 (53.70%). Work Motivation variable amount of influence on employee performance is equal to 0.887 (88.70%). The magnitude of the effect of variable Work Discipline and Motivation on Employee Performance Working simultaneously on PT Sumber Alfaria Trijaya TBK (Alfamart) amounted to 4,065 (40.65%).
Analisis Utilitarian Value Dan Hedonik Value Terhadap Kepuasan Pelanggan Pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Erwin Sitompul; Yvonne Wangdra; Realize Realize
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this research was to determine: 1). Utilitarian Value an affects on customer satisfaction, 2). Hedonic Value has an effect on customer satisfaction. 3) To find out whether Utilitarian Value and hedonic value affect on customer satisfaction. 4) To measure how much influence the Utilitarian Value and hedonic value have on customer satisfaction. This research is quantitative descriptive. The technique of collecting data using a questionnaire. The population in this study were the customers of PT Sumber Alfaria Trijaya TBK (Alfamart) in Batam. The sampling method using the Slovin formula, then taken as many as 423 respondents. The results of this study were obtained: the results of the t test variable Utilitarian Value (X1) on customer satisfaction (Y) obtained t value of 5.905 which is greater than the t table (5.905 > 1.9719) with a significance of less than 0.05 ( 0.000 <0.05). In the hedonic variable value (X2) to customer satisfaction (Y), the value of t arithmetic 136,479 which is greater than t table (136,479 > 1.9719) with a significance of less than 0.05 (0.000 <0.05). The Multiple linear regression equation Y = (-1.351) + 0.413 (X1) + 0.674 (X2) + e. The conclusion of this study is it is known that the Utilitarian Value and Hedonic Value variabels that influence customer satisfaction of PT Sumber Alfaria Trijaya TBK (Alfamart) in Batam.
Analisis Faktor-Faktor Yang Mempengaruhi Produktivitas Kerja Pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Ronald Wangdra; Realize Realize; Deviana Deviana
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

Style of leadership is the norm of behavior used by a person when the person is trying to influence the behavior of others as he sees. The term competence lies in part in every human being and forever exist in a person's personality can predict the behavior and performance broadly in all situations and work tasks or jobs task. Meanwhile, pengerak Increased productivity is a motor of economic progress and benefit the company or organization. Productivity is also important to increase wages and individual acceptance. A country that is unable to increase its productivity will decline in the standard of life. Methods: Total population in this study is 564 people and the amount of sample in this study is 234 people, with the Data Collection Techniques questionnaire, sampling technique stratified Sampling.Analisis research using the technique used in this research is multiple linear regression analysis that has a purpose to determine the magnitude of the regression coefficients which will show the level of influence of independent variables on the dependent variable. T test results showed that leadership style variable (X1) significantly affects the Work Productivity (Y) and Employee Competency variables (X2) significantly affects the Work Productivity (Y). F-test results showed that the Leadership Style (X1) and Employee Competence (X2) effect simultaneously on Work Productivity (Y) at PT Pos Indonesia in Batam.
Analisis Faktor-Faktor Yang Dapat Mempengaruhi Kepuasan Serta Loyalitas Pelanggan Di Portal Belanja E-Commerce Yvonne Wangdra; Realize Realize; Kiki Sumanti
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance Along with increasing human needs, in the modern era, internet and telecommunication technology are experiencing very rapid development. This is more or less a factor of cultural change in everyday life. In this information age era, electronic media has become an intermediary tool for doing business and communication. Starting from small to large entrepreneurs, many take advantage of the advancement of internet technology as a means of competing for their business. Many new business applications are present due to the internet. The world of electronic commerce (E-Commerce) has a wider scope than ordinary buying and selling transactions. When managing their business, companies usually use the internet as a tool to find information and promote the company. In addition, it can be used as a means of information and promotion, the internet can also be used as a process of buying and selling products, services and information online. The development of electronic commerce has also brought many changes in terms of business activities that have been carried out in the real world. This change is marked by the existence of several business activities that previously could only be carried out in the real world. Judging from the characteristics of the problem, this research includes causal-comparative research because this research has a causal relationship between two or more variables consisting of Customer Perceived Value, Service quality, Trust, and Customer satisfaction which in this case plays a role. as independent and customer loyalty as the dependent variable
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada PT Asia Paramita Indah Batam Realize Realize; Sudjono Sudjono
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8130

Abstract

Increasing economic growth, is expected to be directed to increase public incomes and fulfill daily needs. The purpose of this study is to determine the effect of Variable service quality (X1) price (X2), and promotion (X3) on purchasing decisions In PT Asia Paramita Indah Batam (Y). In this study, the sampling process is done by using non probability sampling which is a sampling technique that does not provide equal opportunities to be selected into the sample, for this sampling of this author using saturated sampling method. Based on the above sampling technique using saturated sampling technique from the total population of 135 people, then taken as sample is 135 people. Data were collected using questionnaires measured by Likert scale. This study uses multiple linear regression analysis with the help of SPSS version 20.0 program. The results of this study indicate that the variable quality of service (X1) price (X2), and promotion (X3) simultaneously affect the purchase decision In PT Asia Paramita Indah Batam. Variable quality of service (X1) price (X2), and promotion (X3) partially influence partially on purchasing decision In PT Asia Paramita Indah Batam.