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Realize, Realize
Universitas Putera Batam
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Journal : eCo-Buss

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Minat Beli Konsumen pada PT Ndexindo Mandiri Indonesia Yerry Susanto; Realize Realize
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.459

Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa pengaruh kualitas pelayanan dan kualitas produk terhadap minat beli konsumen pada PT Ndexindo Mandiri Perkasa dengan teknik pengambilan sampling cochran yaitu jumlah sampel 385 responden. Metode pengumpulan data yaitu dengan kuesioner yang di sebarkan melalui google form. Uji kualitas data dalam penelitian ini menggunakan uji validitas dan uji reliabilitas, uji asumsi klasik dan uji pengaruh dalam penelitian ini menggunakan analisis regresi linear berganda dan analisis koefisien determinasi (R2), sedangkan uji hipotesis dalam penelitian ini menggunakan (uji t) dan (uji F) dengan menggunakan software program SPSS versi 25. Hasil Koefisien determinasi (R2) yang diperoleh adalah variabel kualitas pelayanan dan kualitas produk berpengaruh 54,9% terhadap minat beli konsumen. Dari hasil uji t dan uji f, maka dapat di simpulkan bahwa secara parsial kualitas pelayanan dan kualitas produk berpengaruh signifikan terhadap minat beli konsumen, serta secara simultan kualitas pelayanan dan kualitas produk berpengaruh signifikan terhadap minat beli konsumen.
Pengaruh Citra Merek, Kualitas Produk Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada E-Commerce Bukalapak Di Kota Batam Nurhaida; Realize
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.651

Abstract

Bukalapak, which was started on January 10, 2010 by Achmad Zaky, Nugroho Herucahyono, and Muhamad Fajrin Rasjid, is one of the largest e-commerce companies in Indonesia created by the nation's children. Bukalapak is an online marketplace where transactions can be made. Several e-commerce businesses that compete with Bukalapak, such as Shopee, Lazada, and Tokopedia, continue to dominate the Indonesian market competition. The problem with Bukalapak has not been able to compete with other e-commerce brand images, then the quality of the products provided cannot match consumer demand, and there are still many negative reviews given by consumers so that they can influence purchasing decisions. With observable objectives such as brand image, product quality and consumer trust can influence purchasing decisions at e-commerce Bukalapak in Batam City. This study uses a descriptive research strategy based on a quantitative approach. The purpose of this kind of descriptive research is to strengthen the researcher's analysis and final conclusions by providing a clear and concise description of the conditions to be studied, with the help of a literature study. Data analysis techniques that can be used include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), t test and f test. The results of the study can conclude that brand image, product quality and consumer trust partially and simultaneously can have a positive and significant impact on purchasing decisions at e-commerce Bukalapak in Batam City
Co-Authors AGUNG PRATAMA Algifanri Maulana, Algifanri Amin, Al Andrean, Tomi Andriyani, Baiq Dewi Budianto Sitorus candra, joni eka Deviana Deviana Dewi Patmawati Elin Elin Eni, Eni ENJELI DIVER Ependi, Winda Aprilia Eric, Eric Erwin Sitompul GRACE INGELYN Hananti, Uni Handoko, Koko HENDRA GUNAWAN B11211055 Hotman Panjaitan Husna, Lenny Ida Aju Brahmasari Indah Permata Sari James James, James Jayanto, Ricky JUNITA SARI Kiki Sumanti Kristina, Erin Lature, Agnes Filadelfia Mike Permata Sari NOVITA ANDARWATI SITORUS Novitri, Afridilla Novitri Nurhaida Prasetyo, Windra Putri, M.Kom, Anggia Dasa Reni Sundari Ritmaratri Yola Vernadila Ronald Wangdra Siagian, Gebby Mirayu Siagian, Mauli Simanjuntak, Pastima Sinaga, Deska Audyna Sitorus, Budianto Sudjono Sudjono Sundari, Reni SUSIANA SIMAMORA Syaiful Aswad Syntia, Kartini tukino, tukino wahyu arif sujatmiko Wasiman, Wasiman Yerry Susanto Yvonne Wangdra